Automotive Rapid Response Report - 13 May 2020

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An 18% week-on-week (w/w) decrease in national
registration volume coming off the April sales close

A 25% w/w decline across all pickup segments, pickups were a
considerable highlight in April with a positive year-on-year (y/y)
trend in performance
April concluded with a 3% month-on-month (m/m) decline across
pickup segments, resulting in a 1% y/y decline
Starting in May, several OEMs de-escalated finance incentives
from 0% for 84 months to 0% for 72 months as inventory pressure
dissolves

A 20% w/w decrease observed across the Midwest
cooperative manufacturing states

A 3% w/w increase in Michigan, momentum continues as
manufacturing plans are solidify and employees are heading back to
work
o An 18% w/w decline in the high-volume non-luxury SUV/CUV
segments, segments previously with strong weekly gains through
April

As manufacturers continue to work through their recovery
plans and some new models are delayed, this will have an impact on
vehicle showrooms—extending existing models and influencing
incentives and marketing initiatives.

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