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Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021



STOCKHOLM, June 16, 2021 /PRNewswire/ — Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences.

First out is Magic Finger 3D from Lucky Kat Studios. With an amazing seamless integration of Adverty’s In-Play™ ads which include billboards as well as ads players can interact with, Magic Finger 3D also introduces Adverty’s Seamless In-Menu™ format.

“This combination of In-Play™ branding and In-Menu™ performance advertising is something the industry has been eagerly awaiting. The combination of performance advertising with strong branding leads to a powerful multiplier effect,” says Adverty CEO, Tobias Knutsson.

Herdjie Zhou, CEO of Lucky Kat Studios, adds: “We are delighted to launch In-Play™ and In-Menu™ in Magic Finger 3D – our most successful game to date, which recently surpassed 20 million downloads. With the additional and incremental revenue we have seen a solid increase in Average Revenue Per Daily Active User (ARPDAU) without any downside to player engagement.”

Magic Finger 3D gameplay video footage:

Based in The Hague, The Netherlands Lucky Kat Studios produces and publishes casual games with a pop culture twist. In addition to its recent chart-topper Magic Finger 3D, Lucky Kat is also the creator of cult hits such as Road Crash, Nom Plant and Ice Cream Roll.

In addition, Gold Town Games (GTG)’s World Hockey Manager 2021 has now gone live with its first In-Play™ ads and has since decided to add more integrations. As of today, the leading ice hockey manager simulation game has added both a new In-Play™ integration as well as clickable In-Menu™ units that appear organically during breaks in the game.

Thomas Jonasson from Gold Town Games explains: “World Hockey Manager 2021 has a very well-defined audience with over 80% of players being male and aged 20-45; concentrated in countries where Ice Hockey is a popular sport. We believe that the addition of In-Menu™ adds to further support and enhance the value of the In-Play™ ads we are already leveraging will make our game very attractive to advertisers looking to reach our target audience.”

Thorbjörn Warin, Chief Supply Officer at Adverty, says: “We are thrilled to bring Adverty’s unique, seamless and unobtrusive ad offering to wider audiences. We are seeing a strong and increasing demand for advertising opportunities within the gaming vertical. In-game advertising is expected to see tremendous growth in the coming years, as more advertisers add gaming to their media mix and game publishers start using these new monetisation solutions.”

“We are thrilled to welcome Magic Finger 3D and World Hockey Manager 2021 to the world of seamless in-game advertising and we look forward to long and mutually beneficial relationships with Gold Town Games and Lucky Kat Studios. I am super excited to see the effects of this killer combination being delivered to such a large audience,” adds Tobias Knutsson.

This news follows Adverty’s recent partnerships with InMobi and Verizon Media, which enable a wide range of partners and advertisers to access Adverty’s in-game ad inventory, in order to reach wide audiences within gaming, maximise brand exposure and publisher monetisation.

Links to download iOS and Android versions for both games are available at:

Apple App Store:

Google Play:

For further information, please contact:

Anders Rössel, CFO
Phone: +46 70 867 00 20
E-mail: [email protected]

This information is information that Adverty AB (publ) is obliged to disclose under the EU Market Abuse Regulation. The information was provided, through the contact of the above contact person, for publication on the 16th of June 2021.

Corpura Fondkommission AB, phone +46 (0)722 52 34 51, act as certified advisor/mentor for the company at NGM Nordic SME.

About Adverty 

Adverty, the leading in-game advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at

This information was brought to you by Cision–and-in-menu–ads-in-magic-finger-3d-and-world-hockey-manager-2021,c3367485

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Petco Love and Kat Albrecht-Thiessen Introduce Preventative Tips to Stop the Annual July Influx of Lost Pets into Shelters and New Technology to Reunite Lost Pets



One in three pets will go missing in their lifetime, and more pets go missing July 4-6 than any other time of the year. July 5th will be one of the busiest days of the year for animal shelters. Yet, a recent survey* of pet parents found that more than half are unsure of the steps to take or the resources available to find their pet. 

“At Petco Love, we believe nothing is more important than keeping people and pets together for a lifetime of love. That is why we launched Petco Love Lost, a single national platform that connects shelters, pet parents, and good neighbors together,” said Petco Love President, Susanne Kogut. “Our goal is to reunite more pets with their families with this free, simple-to-use tool accessible to all pet parents, or anyone who finds a lost dog or cat, should the unthinkable happen.”

Petco Love Lost which launched last April, with the support of more than 1,000 industry partners, received positive initial user feedback with 96% of those surveyed recommending the tool1. This new national database powered by pet facial recognition search technology scans through thousands of found pets with a single photo in less than a minute. Pet parents can receive real-time notifications of new possible matches should the initial search not locate their pet. Additionally, Petco Love recommends conducting a physical search of your immediate area, as data collected from Petco Love Lost users found 66% of pets are found within one mile of their home2, and nearly 13% of users reported it took more than a week to locate their lost pet.3

Simple preventative steps can be critical to keeping pets home where they belong. Petco Love and Kat Albrecht-Thiessen share five ways to keep pets safe this 4th of July:

  • Protect your pet before and after the holiday: When panicked by fireworks and other loud noises, dogs run, and cats hide. Early fireworks celebrations and leftover fireworks catch many pet parents off guard, so be prepared to protect your pet a week before and after the holiday.
  • Keep your pet secure: Think about your pet’s behavior as you decide to attend holiday celebrations or leave them safe at home. To keep your pet safe indoors, crate them or place them somewhere comfortable and turn on a TV or stereo to drown out loud noises. If you’re outdoors, properly leash your dog. Loop the leash around your shoulder so that your dog is still attached to you if you trip or fall.
  • Check your yard and home: Ensure your yard and home are secure and your pet cannot escape when panicked. If you’ve recently brought a new pet home and have not yet experienced fireworks together, be cautious that they may react negatively. Make sure your yard’s fence is sturdy with no loose boards, nothing your dog could climb and jump over, or dig and crawl under, and that window screens and exterior doors to your home are securely in place.
  • Keep your pet’s ID tag and microchip up to date: Microchip your pet and ensure your contact information is registered and up to date. Make sure your pet has a properly fitted collar with a current ID tag. This goes for cats too! If your cat does not wear a collar and tag, try a temporary paper tag.
  • Register your pet on Petco Love Lost: Upload your pet’s photo to Petco Love Lost, a free national lost and found database. If they go missing, one click will allow you to quickly search thousands of found pets from animal shelters and individuals using patented pet facial recognition technology, and it’s also available in Spanish.

Petco Love Lost is here to help if you’ve lost or found a pet. Visit or join the conversation @PetcoLoveLost on FacebookInstagram, and Twitter via hashtags #PetcoLoveLost and #LoveandFound.

* An online survey of 1,005 past and current dog and cat owners was conducted by Petco Love on March 16, 2021. 
All other data was cited from a Petco Love Lost user survey completed by 694 users from April to June 2021 :
1  According to 96% of 619 Question Respondents 
2  According to 66% of 596 Question Respondents 
3  According to 13% of 664 Question Respondents

About Petco Love  (Formerly Petco Foundation)
Petco Love is a nonprofit changing lives by making communities and pet families closer, stronger, and healthier. Since our founding in 1999 as the Petco Foundation, we’ve empowered animal welfare organizations by investing $300 million in adoption and other lifesaving efforts. We’ve helped find loving homes for more than 6.5 million pets in partnership with Petco and organizations nationwide. Today, our love for pets drives us to lead with innovation, creating tools animal lovers need to reunite lost pets, and lead with passion, inspiring and mobilizing communities and our more than 4,000 animal welfare partners to drive lifesaving change alongside us. Is love calling you? Visit or follow at Facebook, Instagram, Twitter and LinkedIn to be part of the lifesaving work we’re leading every day.

About Kat Albrecht-Thiessen
Kat Albrecht is a former police bloodhound handler, crime scene investigator, search-and-rescue manager, and police-officer-turned-investigative pet detective. Since 1997, Kat has solved lost pet investigations by using law enforcement-based techniques and strategies that are normally used to solve lost person investigations. Kat was the first person to pioneer the proper application of search dogs for lost pet investigations. She is the founder of Missing Animal Response Network, an international organization that offers Missing Animal Response training for Field workers, K9 handlers, shelter staff, Animal Control Officers, and volunteers, and also works to conduct research into lost pet behaviors. Kat’s memoir Pet Tracker has received incredible reviews and was a 2017 Silver Medalist for the e-Lit book awards. Learn more at Over 200 dogs and humans have tracked down thousands of lost pets!

Jennifer Perez
Petco Love
[email protected]

SOURCE Petco Love

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Crook County, Oregon, Goes Live with OpenGov Budgeting & Planning



SAN JOSE, Calif., June 29, 2021 /PRNewswire/ — Crook County, OR, has successfully gone live on OpenGov Budgeting & Planning. The County is now using OpenGov to build and share its budget, and manage workforce planning and forecasting. Additionally, residents can now explore and interact with the budget via the County’s transparency portal powered by OpenGov. Click HERE to access it.

Prior to partnering with OpenGov, Crook County relied upon numerous spreadsheets to manage its budgeting and planning process. Led by a small but mighty team, the County made the decision to take command of the budget process and outcomes by automating the process. That’s when Crook County turned to OpenGov Budgeting & Planning to provide its limited staff the necessary resources to complete the budget process efficiently and effectively.

“OpenGov has proven it is possible to simplify the budget process through modernization.  OpenGov offers the tools necessary to streamline the work and allows time to develop and construct an integrated budget that can easily be maintained and shared with employees and residents,” explains Brian Barney, County Commissioner.

“This year’s budget process was the best process we’ve had since I became a commissioner four years ago.  Department heads really appreciated the new format and process as much as I did.  We had a very good Finance team that took the time to work with everyone so they understood how to use the software,” describes Jerry Brummer, County Commissioner.

With the implementation of OpenGov Budgeting & Planning, Crook County enables a variety of capabilities to modernize its budgeting and planning processes, including

  • Reviewing, versioning and approving department budget proposals from a single portal;
  • Building a printed and online budget book faster, while preserving institutional knowledge with access to historical records;
  • Simplifying and streamlining workforce planning with employee calculation costs and integrated budget planning;
  • Providing residents with critical budget information.

“We are thrilled to bring a modern budgeting solution to Crook County and look forward to working in close partnership to help the County meet its budgeting and planning needs,” said OpenGov Regional Sales Manager Greg Balter.

OpenGov will serve Crook County with technology that streamlines the budgeting process, allowing for enterprise-level resource planning. The County joins more than 1,000 public sector organizations leveraging OpenGov to revolutionize work processes with cloud software designed specifically for the needs of government.

About OpenGov

OpenGov is the leader in providing our nation’s state agencies and local governments with modern cloud software to help power more effective and accountable government.  Built exclusively for the unique budgeting, financial, and community development needs of the public sector, OpenGov solutions help our more than 1,000 customers plan effectively, increase efficiency, and improve engagement through better collaboration and transparency.


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Beijing to equip all its key Winter Olympics areas with accessible facilities



BEIJING, June 29, 2021 /PRNewswire/ — A report from

Beijing will equip all its key Winter Olympics areas with accessible facilities within this year, according to municipal officials.

The renovation this year will be carried out at a total of 34,089 spots in three key areas, including those surrounding the Winter Olympic venues, the municipality’s sub-center, and the central urban area within the Fourth Ring Road. It involves four major sectors, roads, public transportation, public service spaces, and information exchange.

So far, 19,523 spots (57.27%) have been renovated. The municipality’s Dongcheng district already has 100 public service spots designated as exemplary accessible facility spaces. Among all the district’s 1,241 public lavatories, 169 were upgraded in 2020, and 154 were renovated in 2021 for better accessibility.

The renovation focuses on fine adjustment rather than reconstruction, with each lavatory upgraded according to local conditions, said Dong Ning, deputy director of the district’s environment and sanitary service center.

Beijing to equip all its key Winter Olympics areas with accessible facilities


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U.S. News and Aetna Foundation Release 2021 Healthiest Communities Rankings



In the 2021 rankings, the top five Healthiest Communities score above the national average in at least eight of the 10 categories used in the analysis, including Los Alamos County, New Mexico – the first community to repeat as No. 1 since the launch of the Healthiest Communities rankings in 2018. In the 2021 rankings, the County posted its highest scores in the Housing, Population Health and Infrastructure categories. Douglas County, Colorado, came in at No. 2, followed by Falls Church, Virginia, at No. 3. Loudoun County, Virginia, moved to No. 4, and Broomfield County, Colorado, rounded out the list at No. 5.

“The coronavirus pandemic has inflicted deep wounds on multiple aspects of a community’s well-being – from which it will take time to recover. A county’s population health metrics, including mental health, health outcomes and access to care, have been adversely affected, along with major hits to education, economy and equity,” said Kim Castro, editor and chief content officer at U.S. News. “This year’s Healthiest Communities rankings name not only the leading counties in the country, but also produce data reflecting other predictors of individual and community health as the country begins to recover.”

The 2021 rankings are accompanied by editorial pieces exploring, for example, connections between community vaccine data and other health-related metrics. The U.S. News editorial team also examines issues of equity around Hennepin County, Minnesota – a top 500 county that was the site of George Floyd’s murder by a police officer in May 2020 – and of mental health in Hawaii, where Honolulu County posted the country’s highest score in that subcategory of the rankings.

“Over the past year and a half, the COVID-19 pandemic has exacerbated several issues that we knew existed within the health care system, including the interdependence between the health of our communities and our personal health.” said Karen Lynch, president and chief executive officer of CVS Health Corporation. “While our country appears to be turning a corner on the pandemic, with more people getting vaccinated everyday, we understand that there is a lot of important work that still needs to be done to address the underlying community health issues that were brought to the forefront during the pandemic.”

Separate from the rankings, the COVID-19 tools, which track case numbers, death rates, unemployment and more, have been updated to include vaccine data. These tools complement the rankings data to highlight the relationship between the coronavirus pandemic and community health. Based on a U.S. News analysis, counties that performed well in the Healthiest Communities rankings have slightly lower COVID-19 case rates than average.

Some other key findings from the 2021 Healthiest Communities Rankings include:

  • Overall, Iowa counties are most heavily represented in the top 500, with 61 counties in the state making the list.
  • No. 1 Los Alamos County had the 17th-lowest COVID-19 case rate overall out of places included in the Healthiest Communities analysis, with 2,731 cases per 100,000 residents over the course of the pandemic as of May 31, 2021.
  • Counties with more educated and higher-earning populations tended to perform better on mental health measures included in the Healthiest Communities analysis.

The Healthiest Communities rankings, underwritten by the Aetna Foundation, are part of a $100 million commitment by CVS Health and its affiliates to making community health and wellness central to the company’s charge for a better world. The Building Healthier Communities initiative, which will be funded over five years by CVS Health and the CVS Health and Aetna foundations, builds upon the outstanding tradition of community investment by CVS Health and Aetna and advances CVS Health’s purpose of helping people on their path to better health.

The Healthiest Communities rankings and accompanying analysis are based on an evaluation of approximately 3,000 communities nationwide across 84 health and health-related metrics in 10 categories, from Education and Population Health to Infrastructure and Environment. The project serves as a tool to inform residents, community health leaders and elected officials about policies and best practices for better health outcomes by assessing which communities offer their citizens the greatest opportunity to live a productive, healthy life.

To compile the rankings and create the overall Healthiest Communities project, U.S. News partnered with the University of Missouri Center for Applied Research and Engagement Systems (CARES), a research institution skilled in community health assessment. Overall, the rankings are based on metrics drawn from sources such as the U.S. Centers for Disease Control and Prevention, the Centers for Medicare & Medicaid Services, the U.S. Census Bureau and the U.S. Environmental Protection Agency. Much of the data used to compile the 2021 Healthiest Communities rankings came from periods predating the COVID-19 pandemic and would not have been affected by the pandemic’s impact on communities.

The Healthiest Communities rankings are the centerpiece of a platform featuring in-depth reporting and analysis on community and public health issues, as well as comprehensive data covering the full spectrum of factors that influence population health. Healthiest Communities is part of U.S. News’ Government Rankings initiative, which measures government performance at the international, state and local levels and includes the Best States, Best Countries, and Cities projects.

As a part of the 2021 Healthiest Communities rankings, U.S. News will be hosting the second annual  Community Health Leadership Forum webinar series. Themes will cover lessons learned amid the COVID-19 pandemic, equitable vaccine distribution and addressing disparities in maternal health. The first webinar, featuring CVS Health President and CEO Karen Lynch, will be on July 1 and sessions will continue through the summer. Register here.

2021 Healthiest Communities- Top 10
*See the full rankings here

Top 10 Counties

  1. Los Alamos County, New Mexico
  2. Douglas County, Colorado
  3. Falls Church, Virginia
  4. Loudoun County, Virginia
  5. Broomfield County, Colorado
  6. San Miguel County, Colorado
  7. Pitkin County, Colorado
  8. Howard County, Maryland
  9. Morgan County, Utah
  10. Routt County, Colorado

2021 Key Measures

Top 5 Communities for Health Outcomes

  1. San Juan County, Washington
  2. Marin County, California
  3. Carver County, Minnesota
  4. Stevens County, Minnesota
  5. Hunterdon County, New Jersey

Top 5 Communities for Access to Health Care

  1. Olmsted County, Minnesota
  2. Montour County, Pennsylvania
  3. Suffolk County, Massachusetts
  4. Johnson County, Iowa
  5. Perry County, Kentucky

Top 5 Communities for Mental Health

  1. Honolulu County, Hawaii
  2. Pitkin County, Colorado
  3. Fairfax County, Virginia
  4. Santa Clara County, California
  5. San Mateo, California

For more information on Healthiest Communities, follow coverage on Facebook and Twitter using #HealthiestCommunities.

About U.S. News & World Report
U.S. News & World Report is the global leader in quality rankings that empower citizens, consumers, business leaders and policy officials to make better, more informed decisions about important issues affecting their lives. A multifaceted digital media company with Education, Health, Money, Travel, Cars, News and 360 Reviews platforms, U.S. News provides rankings, independent reporting, data journalism, consumer advice and U.S. News Live events. More than 40 million people visit each month for research and guidance. Founded in 1933, U.S. News is headquartered in Washington, D.C.

About the Aetna Foundation
The Aetna Foundation is an independent, charitable and philanthropic affiliate of CVS Health Corporation (NYSE:CVS). For more information, visit

SOURCE U.S. News & World Report

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