IKEA has hosted India’s first synchronised projections in three cities in Mumbai, Bengalaru, and Hyderabad.
The events were designed to promote IKEA India’s new brand positioning – Ghar Aa Jao, Come Home to IKEA. They were also intended to build a stronger, deeper emotional connection with customers, and invite people to visit IKEA stores.
Projections took place at notable landmarks: Mumbai’s Gateway of India, Bengalaru’s Town Hall and the IKEA Hyderabad store.
According to a company statement, the event witnessed a large number of visitors watching larger-than-life projections showcasing IKEA India’s vision, brand offerings and journey to become “a brand for the many”.
The retailer received assistance with projection mapping from Swordfish Events of Bengalaru.
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