Melissa Stevens, chief digital officer of the 160-year-old Fifth Third Bank, is using data to advance the bank’s innovation and customer service strategy, one that hinges on being a relationship-based bank. “How many years have we all been holding all the transaction information for you about your life, but we offer you something that has …Read More
Start Your Free Week Trial Today!
Subscribe now to start your free trial and continue reading. Just $5 per week after.*
*Option to choose between monthly and annual billing.
Already subscribed? Log in below.