Google Display Network allows you to reach a new audience with its revolutionary demographics targeting.

With over two million websites at its helm, it is not surprising how the Google Display Network can reach up to 90% of internet users across the globe. If your business is directed towards a specific age, gender, or social status, you can refine your marketing strategy with the right demographics and reach your target audience. One of the simplest ways to fully benefit from this insanely vast network is the use of an exceptional banner design for display advertising. 

Want to master how Google Display Network can tip the odds in your favor using a killer banner template? Read along to find out more. 

But first…

What Is Display Advertising?

Display advertising is simply a manner of marketing strategy that utilizes cleverly designed “banners” on a website. It distinctly stands out from the rest of the website and looks obviously like the usual ads. 

Since its first appearance in 1994, banner ads have gone through many transformations. What started as simple static images improved into animations. It has long moved on from its uncomplicated roots and now, companies can produce noteworthy banner design assortments featuring videos and interactive applications. 

It is an attractive digital marketing option for many reasons, including:

1. It Increases Brand Awareness.

Display advertising affords you an easy way to showcase your brand without pushing too hard. Unlike pop-up advertising that gets blocked with ad blockers, it is unobtrusive which is why it is favored by most digital marketers. 

1. Can Reach A Wider Audience Across Devices and Platforms.

There is no restriction as to which channels you can and cannot post your banner ads. All you need is a well-designed banner template and you can use it on both online and offline formats. This will enable you to reach consumers throughout the day and see your ads, whatever device they are using and whatever platform they are on. 

1. High Level of Personalization.

Google Ads offers numerous ways to target your desired group using demographic targeting. All you need is to set the parameters that you want, like geographic location age, topics of interest, etc. This makes it easier to personalize the banner design according to how it is deemed fit for your target audience. 

1. Retargeting Benefits.

Standard display ads do not perform as well as retargeted ads. The reason is simply that the ads are directed towards consumers who are already interested in your brand. Display advertising is a nifty tool to attract customers back to your site. A good example is when you retarget by suggesting relevant products whenever customers reach the checkout pages. It will make them see how useful the items on their carts are upon seeing how they can maximize their uses with the relevant products on display. The result is lesser cart abandonment and they might even add more items into their cart. 

1. Endless Creative Possibilities.

There is no limit as to how you make your banner design better and trendier with every campaign. Aside from the creative possibilities involved in creating a killer banner template, you also have limitless possibilities in choosing the manner of delivery, ad placement, and pricing model. 

Needless to say, display advertising offers huge and unlimited opportunities that complement your preferred marketing strategy. 

Types of Display Ads

Given the claim of having plenty of benefits, it may spark your interest as to which display ads will work best with you. Here is a comprehensive list of the different types of display ads to give you an idea:

Remarketing Ads. Also called retargeting ads, this type of display ad is designed to reach consumers who have previously shown interest in a brand. It works by adding a code to a website to analyze the visitor’s browsing behavior. It then creates a list of advertising messages that would appeal the most to a specific visitor according to the information is collected. 

Personalized Ads. This type of display ad is based on the interests of the user according to which demographics they are in. For example, ads are made to cater to a specific group of people like car enthusiasts or book lovers. Some ads are exclusively for a smaller audience, like seasonal plant growers and motor homeowners.

Contextually Targeted Ads. Unlike using user profiles to choose where to display ads, this type focuses on several criteria, such as topic and keywords, language preference, host website’s theme, and browsing histories of recent visitors. It is like matching the ads according to the websites instead of the viewers. 

Site-Placed Ads. This type lets you hand-pick which website and specific pages you will place your ads on. You can let Google choose relevant pages that will fit your ads to combine this type with contextual targeting and make your ads more effective. 

By now you can understand why display ads remain popular through the years. They are effective for the main reason that they allow you to reach the target audience in numerous ways. It is a cost-efficient marketing method because everything can be calculated, even your success. 

The risk of failure is very minimal because you have the freedom to tailor your banner template according to how you believe it will work to your advantage. Nevertheless, you can always change your banner design if you want to improve your strategy if you do not like its performance. 

8 Valuable Tips to Expand Your Reach With Display Ad Banners

Just like any other form of marketing strategy, display advertising also has its flaws and one is that it will not work with an ugly design. 

There are numerous ways to sabotage your success with display ads so it will be useful to remember these tips to ensure success for your display advertising campaign:

1. Create a Professional Design.

A good banner design has the right colors and font that matches your brand identity and sparks the right emotion. It should have high-quality and relevant imagery that instantly captures the attention of the audience. The brand logo should be clear and in the right size as well. 

It is a must that you meet the fundamental elements of banner template designing because it is what will engage the consumers. 

1. Connect with Customers on the Right Platform.

The key to using display advertising successfully is ensuring that you are on the same page as your audience. What is the use of a well-crafted banner template if you are displaying it on a platform or application that your target audience seldom uses? Research which platform your audience frequents the most and try to work on a banner design that fits well. 

1. Optimize Campaigns Across Different Devices.

Along with knowing the platforms and applications that they use, you must know whether your target audience uses their mobile devices or personal computers to access the internet. You have to make sure that your ads will look great whether on a phone or a computer screen. This will ensure that the audience can fully appreciate your banner design for them to get motivated to do what you want them to do. 

1. Use Keywords.

Keyword marketing is effective when used for targeted display advertising. Having relevant keywords will guide you to find specific web content that would be valuable to your audience. This would also help you get higher conversion rates because your ads are shown to people who are interested in buying your brand.

1.  Run Multiple Campaigns.

Google Ads lets you run different ad campaigns according to your marketing objectives. This allows you to be more creative with your materials. Set up different campaigns that are all interesting to your target audience. This will not only strengthen your presence but will even introduce you to a variety of audiences, thereby expanding your reach.

1. Use a Catchy Copy.

Get the ad copy right ad and you will never find it difficult to capture the attention of the target audience. Craft a catchy copy by using words that establish urgency, elicit an air of mystery, be bold, and use attention-grabbing symbols.

1. Have a Compelling Call-to-Action.

CTAs need not be long. A short but straight-to-the-point phrase will work especially if you know how to present it right. You see, internet users are conditioned to click on buttons. Make sure to have an action-driven CTA inside a button-like shape to elicit action. It must contrast clearly from the rest of the page so that the user knows exactly where to engage.

1. Adjust Accordingly.

Track and measure your campaigns to see how they perform. You can check which keywords perform well; identify headlines that gather a lot of click-through rates, and so on. Adjust your campaign according to the metrics so that you can avoid continuing an underperforming campaign.

Takeaway

Google Ads is recognized as one of the best when it comes to driving traffic to websites and ultimately helping marketers reach their goals. It is only natural for you to try your best at knowing the ins and outs of the Google Display Network if you want to reap success with your display advertising efforts. 

Display advertising is a visually engaging method of marketing that works efficiently than more expensive options. Start creating enticing banner designs and templates now.

Author’s Bio:

Shelly Solis is a co-founder of SaaSLaunchr, which was launched just this September. This bootstrapped digital marketing agency helps SaaS companies in their SEO, guest posting, and content marketing,

When not doing digital marketing, she likes to bake, cook, make bento boxes, and read books to relax.

Source: Plato Data Intelligence