Today’s job market has changed dramatically. Good candidates are surrounded by job openings in every channel they interact with. They receive vacancies from social networks and newsletters, friends recommend them, they see job listings on the websites of potential employers, and so on.

At the same time, the approach to job searching has changed significantly. Many studies show that the young cohort of job seekers do not always treat the position as a “sacred cow” and change jobs more quickly than previous generations. As a result, recruitment businesses use content marketing to increase their effectiveness.

Why do Recruitment Businesses Need Content Marketing?

The owners of companies and startups are particularly interested in checking out the experts that deal in technologies and have capabilities of multi-tasking different jobs. This has led the companies to opt for a resource augmentation model, which helps them achieve their goals in less time. This is where recruitment businesses come into the picture.

Content marketing for recruitment businesses is similar in its objectives to the content marketing that companies create to attract and retain customers. Only the target audience, instead of customers, are potential employees. So, what tasks does content marketing for recruitment businesses solve?

Content Marketing answers potential employees’ questions

Like customers before buying, potential employees may have questions and doubts.

For example, how does the company work? What exactly does it do? Is the staff there friendly? Will there be growth opportunities? Will my initiatives be appreciated?

Content marketing helps a lot. Through a demonstration of team life, projects, plans, and goals, you can answer these questions and dispel doubts.

Content marketing shows what it will be like to work in a company

Content marketing helps recruitment businesses to immerse potential employees in the atmosphere that prevails in the team, get to know potential colleagues beforehand, learn about the rules and values, and observe the projects that the team is already doing.

This allows a person to remotely try on a job and decide if it suits him or not.

Content marketing forms a desire to be a part of a team

With the help of content marketing, recruitment businesses can attract freelancers, and employees who are already loyal and want to work in this company.

For example, they are inspired by the team’s projects. Or they are impressed by the CEO’s brand or recruitment agency`s culture. They can even be attracted by the growth opportunities available in the company.

Content marketing increases recruitment businesses` chances of hiring such loyal employees.

Content marketing builds the recruitment company’s reputation

You can showcase accomplishments, experiences, cases, and awards. Talk about your team, clients, and partners.

Such content demonstrates openness and increases trust in your recruitment company. And also reveals its level because you do not just say, for example, that you are a leader in the market but also prove it.

Content marketing for recruitment businesses

Content marketing manages the tasks for recruiting in the first stages of the funnel, where the potential candidate can learn about the company and the features of working there. With the help of content, recruitment businesses can arouse the applicant’s interest in the company and work through the comparison and selection stage, when the applicant determines the options for future employment.

Below are 4 types of content marketing your recruitment business can use to improve your effectiveness.

Blog posts

Blog posts are a popular type of content marketing for recruitment businesses. With it, you can show mastery of the sectors you specialize in and deliver recommendations to potential candidates and customers.

Blog posts can be extremely influential if written by various employees in your recruitment business, for example, by the CEO or marketing department manager. Blog posts by different experts from your recruitment business will deliver various insights, increasing trust in your company.

Nevertheless, regularly creating blog posts and promoting your content on the Web is crucial. Ideally, you should publish blog posts at least once a week. In such a way, you will return your website visitors to the blog section. You can use AI tools like ChatGPT for content creation and it will help in producing content faster.

Regular blog posts will also benefit your website’s SEO. The more you add new content to your website, the more often search engines crawl it.

For SEO purposes, your blog posts should be at least 800 words. The more words you include in your articles, the better the search engine will treat them. Creating long blog posts that bring value to your target audience is necessary for high ranking in Google and other search engines. You can also share these blog posts online and track which topic interests your audience the most using social media analytics tools.

Infographics

Infographics are a wonderful method to explain complicated information and stats in a visually attractive form. Infographics are effortless for readers to digest. One of the reasons is that the human brain processes visuals 60,000 times quicker than text.

While long-form content is vital for search engine optimization, only some people have the time to read a thorough blog post. Thus, infographics can reach people that long-form content couldn’t reach. It can be published individually on social media or added to a blog post to deliver extra context.

Podcasts

According to RAJAR’s audio survey, podcast consumption dramatically increased to 9.4 million weekly listeners in the UK in 2020. As a result, many recruitment businesses are currently creating their podcasts to benefit from growing podcast listeners.

Podcasts help to humanize recruitment businesses and provide them with a voice. They also help recruitment businesses to show their take on the latest industry trends and share insights into their company culture. This is especially useful for employer-of-choice messaging when hiring internally.

Video

The opinion that video content development needs a huge budget is false. Video is another shape of content marketing with an exponential boost in usage among recruitment businesses.

Talking head videos, where the recruitment business team member talks straight to the camera, are an advantageous and popular method for recruitment professionals to get themselves in front of the target audience. If you require filming equipment, you may want to consider renting options. Also, if you’re looking to recruit internationally, dubbing video content is a great solution for recruitment videos because it allows the message to be delivered in a language that the audience understands, without the need for subtitles or additional translations.

Conclusion

If you have little experience with content marketing, consider consulting with a marketing coach or, at least, try to follow two basic rules: research your target audience as thoroughly as possible and avoid direct advertising in your content.

You don’t need to praise or promote your recruitment business or client in articles. That will cause wariness or ignorance. Just tell stories and share something useful and interesting.

• SEO Powered Content & PR Distribution. Get Amplified Today.
• Platoblockchain. Web3 Metaverse Intelligence. Knowledge Amplified. Access Here.
• Source: Plato Data Intelligence: PlatoData.io