Mailify is a leading application for intuitive and modern SMS and email marketing automation.
Email marketing automation is a golden child to elevate the user experience and generate revenue. It enables digital marketers to create systematic and efficient email campaigns, by reducing manual inputs and enhancing the relevancy of each email sent to subscribers.
Once understood and put in practice, automation can literally take the traditional email campaign past the stratosphere and introduce your online brand to new marketing horizons.
That’s why we can’t emphasize just enough, how getting started with email automation is key to email marketing longevity and success.
In case you’re not sure how to get started or don’t even know what email automation means, let us introduce you to this digital marketing haven.
What is email automation?
For newbies, email automation means simplifying the email marketing job for a whole digital marketing team. In other words, email automation enables digital marketers to create and send email campaigns based on specific triggers that, once set up, are able to send out emails each time a subscriber meets the predefined trigger.
So rather than viewing it as a new form of email marketing, think of email automation as an overseer to your marketing and transactional email campaigns. It creates a powerful channel to engage with customers by streamlining email campaigns that reach the right inbox at the most relevant time for them.
Equally important before automating email marketing campaigns, is to consider what data from subscribers carries value to the automation and how we plan to gather it. This is key because these data points are then linked to an email marketing automation software, and serve as triggers to the series of automated email campaigns.
You should also know that there are two main types of email marketing automation, namely trigger-based automation and drip campaigns.
As the name indicates, trigger-based automation sends an email based on user actions, such as abandoning a cart or saving an out-of-stock product. On the other hand, drip automation sends a series of emails based on intentional user preferences, such as registering a new account or joining your newsletter.
In case you see it clearer now and feel ready to begin automating, we’ll give you six pieces of advice to make your experience with email marketing automation as lucrative as possible.
Remember that email marketing automation requires some thought and planning, so these tips are meant to ignite your email marketing circuits and motivate you to implement proper automated campaigns.
4 Essential Email Marketing Automation Tips
1. Map out your marketing automation flow
One of the main advantages of email marketing automation is that it facilitates lead generation, by accompanying new subscribers along the marketing funnel, with a series of automated messages that nurture them into becoming customers.
That’s why it is essential to create a visual representation that maps the different actions and stages new leads go through until they finally buy and advocate your products.
Taking the time to map the lead journey upfront, not only saves you an immense chunk of time in the long run but also enables you to spot opportunities that carry the potential of bringing in 5 times more revenue.
By laying your email marketing automation on a flowchart or a mind map, you’ll be able to better assess how effective your automated email campaigns are at organically moving new leads from one stage to the next, as well as identify bottlenecks in the flow to make adjustments that ensure maximized conversion.
2. Create detailed buyer personas
If you’re thinking of email marketing automation, it’s only logical that you’re clear on who the target audience for your brand is. So assuming this is done, you may take the next step and create detailed buyer personas to help guide your personalization of the automated campaigns.
By looking at your audience’s background, you can gather information about their demographics, preferences, and occupations, to build an understanding of what their pain points are and how to align your email strategies to address them.
Similar to the map, developing a profile of who we expect to be engaging as subscribers and customers, is a critical step to ensure the efficiency of your email marketing automation.
The idea is to be able to identify who could belong to a prospective customer segment, so you’re able to define relevant triggers and personalize the interactions with each persona.
3. Deliver targeted and engaging content
With email automation, you can deliver the right message to the right audience at the right time. That’s why it so important to first, build a detailed picture of who your target audience is and the sales cycle they follow, to deliver marketing content that matches their respective stage.
Knowing your audience, also makes it easier to let them dictate the type of content you produce. Remember that the possibilities to create content are endless and that whether you choose to use data to emphasize how your solution stands out or a case study to motivate someone to purchase an offer, it’s all about delivering relevant content to the right person.
Using the data stored from subscribers and customers, you can segment based on similar attributes and then map the automated marketing messages, to deliver targeted and relevant content.
A key aspect at this stage is involving your sales team to help define what key messages help develop the conversation with new subscribers towards conversion.
4. Keep the lead scoring and qualification simple
When the communication with leads is automated, it’s recommended to put a process in place to help determine which leads need more nurture and which are qualified to receive sales communications, this is called lead scoring.
Starting with the lead scoring process, make sure to keep it simple and objective. This enables a baseline for measuring performance and rapidly optimizing the scoring process based on feedback. The result of effective scoring is a happier marketing team, working to serve better-qualified leads.
You may decide to score leads based on both demographic attributes or behavioral actions, and by including sales communications in the process, it’ll be possible to collect valuable insight and determine which actions or attributes deserve which score.
As one of the most significant practices in email marketing automation, the lead scoring and qualification must be reviewed at least quarterly. This ensures that the process is effectively qualifying leads and handing them off to sales at the right time.
During recent years, marketing automation has been the engine behind the accelerating growth and expansion of emerging businesses. So follow the tips above to take advantage of this trend, and start generating more leads, closing more sales, and making customers happier today.
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WORLD PEACE EARTH DAY CELEBRATION Thursday April 22, 2021
Produced by Andrew Kaen
Hello Friends, Students, all—another Earth Day Celebration is upon us, and we’ll be celebrating, honoring, and learning together…it’s free, fun, sobering, yet uplifting….with some dynamic speakers & performers. Our second On-line, free event to honor our Mother Earth. Link below. I’ll be guiding the spaceship…hope you can join us. Mitchell
WORLD PEACE EARTH DAY CELEBRATION
7 – 10:40pm EST GLOBALLY ONLINE (FREE)
Watch the Broadcast LIVE or Watch the Recording on
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Celebrating our Planet, Healing Our Heart
Come join us for Special Event with our Conscious Community as we Gather in Unity
Honoring Mother Earth. Listen to Inspirational Talks and Experience Live Music Performances,
Celebrations & Prayers for World Peace, Planet Earth & All Inhabitants. All are Welcome!
HOST/MC Mitchell Rabin: International speaker, environmentalist, holistic coach and Host of A Better World Radio & TV ABetterWorld.tv
Rick Ulfik: Founder of We, The World, We Campaign, co-creator of 11 Days of Global Unity, WE.net
Hazel Henderson: World-Renowned Futurist, Evolutionary Economist, a Worldwide Syndicated Columnist
Dr. Leslie Field: Materials Scientist, Founder & CTO of the Arctic Ice Project
Dahr Jamail: Renowned journalist, Author of The End of Ice: Bearing Witness and Finding Meaning in the Path of Climate Disruption
Henk Rogers: Entrepreneur, Blue Planet Foundation’s Founder and Chair Emeritus
Patricia Anne Davis: Choctaw-Navajo/Chahta-Dineh Wisdom Keeper Indigenous International Speaker and Healer
Monica Willard: Charter Member of the United Religions Initiative (URI)
Intergenerational Panel on Climate with Adrian Alvarez, Brianna Rain Skildum, Grandmother Shannon Crossbear, Jim Graywolf Petruzzi and Sue Blythe
Laurelle Rethke: Bestselling Author, Spiritual Teacher and Crystal Expert
Kathryn Davis: Host of Heart of Mind Radio, Master Teacher of Qigong Form; an Energy-Vibrational Healer
Premik Russell Tubbs: Composer, Arranger, Producer and an accomplished Multi-Instrumentalist
Heidi Little: International, award-winning Singer-Songwriter, Self-Love and Empowerment Educator
Laurell Eden: High Vibration Recording Artist and Health Coach
Missy Galore: Shamanatrix of Lovelution, Galactivator of Goodness, Servant of Cosmic Love
Poems for the Solar Age by Hazel Henderson
Kosmos | Dear Hazel, everyone knows you as a futurist and as an evolutionary economist, an author and a consultant, but I don’t think many people know you as a poet.
Hazel | I knew, for my mission in this lifetime, I would have to do battle with all the alpha males who run the public and private bureaucracies in most countries, and also run most of the academic scene and the silos and the boundaries between disciplines and all the competition and so on. I knew I would have to shift to my left brain and document everything very deeply. So the poetry was when I came home after doing battle in Room 100 under the Capitol Dome for six years as a cabinet level science policy advisor. I would get home and all I wanted to do was to write poems.
Exciting Kelp Update from 2040
The Australian Marine Permaculture Project is bringing seaweed solutions to life
Marine permaculture is the practice of regenerating kelp and seaweed to reforest our oceans
and is being pioneered by Dr Brian von Herzen and his team at the Climate Foundation.
Establishing Australia’s first offshore seaweed platform
In an innovative initiative to bring the seaweed solution to life, The Intrepid Foundation partnered with ‘2040’ and the Climate Foundation to launch a public crowdfunding campaign and raised A$600,000 in 2019.
We were blown away by the outpouring of support for this exciting pilot project. And, with this support, we can now build and deploy the first marine permaculture platform in Australian waters, located off the coast of Tasmania in Storm Bay.
Progressing the project
In December 2019, Damon Gameau (Director of ‘2040’ film) had the opportunity to visit the team at the University of Tasmania with Dr Brian von Herzen to see the kelp breeding program first-hand. At the Phase 1 site at Storm Bay, test lines had been successfully populated with kelp bred in the lab. The baby kelp was grown from spores collected from ‘wild’ specimens in remnant populations.
It’s now one year since the microscopic kelps were outplanted adjacent to salmon pens and the largest of them is now a spectacular 10 metres in length! Other kelps outplanted at the same time in the same area, but further away from the salmon pens are considerably smaller (<3m), reflecting the importance of nutrient supply from the pens for kelp growth
Photographed at the end of October 2020, these kelps were0
microscopic when they were first outplanted a year ago at the
Storm Bay salmon lease as part of the collaborative project
Climate Foundation,IMAS, and Huon Aquaculture. Photo credit: Cayne Layton.
Other key project findings include identifying family lines of kelp that are tolerant of warm water. The project team has also developed a cold storage technique to enable long term storage of kelp in its microscopic stages, producing a kind of ‘seed bank’ that doesn’t require demanding husbandry.
The successes of the project so far, including finessing techniques around kelp husbandry and lifecycle management have laid the foundations to greatly expand the scope and scale of the work.
In 2021, the project team is planning to submit a collaborative research proposal with the Blue Economy Cooperative Research Centre to take the next steps towards growing kelp offshore for commercial and environmental benefit. This collaboration will involve the University of Tasmania (Institute of Marine and Antarctic Studies and Australian Maritime College), Climate Foundation, CSIRO and the Tasmanian Department of Primary Industries, Parks, Water & Environment.
Like most major research projects, the project has also encountered some challenges. When trialling methods to restore kelp beds on natural reefs, initial plantings at the three restoration sites had limited success and the primary method of planting – using twine carrying kelp seedlings – resulted in poor survivorship. Encouragingly, a secondary method trialled at the same time using small 50 x 50 mm plates seeded with micro-kelp, resulted in good survivorship. In 2020, the three restoration sites were replanted with plates densely seeded with tiny kelp seedlings and, at each site, 100 plates were bolted to boulders that comprise the reef substratum.
The University of Tasmania and the Climate Foundation have been working closely on the development of methods of natural reef restoration and in the coming months, the project team will apply for the permits for upwelling water and irrigating seaweed in Australia.
Damon gets up close and personal with remnant Giant Kelp in Storm Bay, TAS
Prototype testing gets underway in the Philippines
While the Tasmanian nutrient trial demonstrated the strong response of kelp to sufficient nutrients, concurrently the Climate Foundation has been testing seaweed responses to restoring overturning circulation and irrigating seaweed forests with the upwelled water – deeper, colder water which rises to the surface.
The team have successfully irrigated red seaweeds with upwelled water at a deepwater marine permaculture platform testing site in the Philippines. Below are some images of the Philippines trial site where the Climate Foundation team built two troughs for the platform, successfully deploying the system into water over 1,000 feet deep.
While the work that Brian and his team have been doing in the Philippines hasn’t been directly funded by the Australian Marine Permaculture Project, the new findings and technological advancements being prototyped in the Philippines are now informing the Tasmanian project – ready to enable the Australian team to progress with Marine Permaculture deployment in Australia.
The Climate Foundation team deployed a prototype trough-based marine permaculture system in the Philippines. Photo credit: Sam Donohue
Prototype trough-based marine permaculture deployed in the deep sea in the Philippines. Photo credit: Sam Donohue
Red seaweeds grown in surface water (right) and in upwelled water (left) with the darker colour indicative of greater seaweed health. Photo credit: Sam Donohue
Close up comparison of the baseline seaweed (tan) with deepwater irrigated seaweed (dark) shows the robust response of this red seaweed to deepwater irrigation.
While Brian and the Climate Foundation team await the results from the trial in the Philippines, early indications show that the seaweed has benefited from the deepwater irrigation, as can be seen in the above image. While neighbouring seaweeds outside the test irrigation site have been shrinking during the summer season, the irrigated seaweeds are growing dark and healthy.
As Dr Brian von Herzen states, “from the Philippines to Australia, Marine Permaculture irrigation is proving itself to be the key to growing strong, healthy seaweed forests that provide habitat for forage fish and may be essential to regenerating life in the ocean.”
If you can, please help with
a Climate Foundation financial donation by going
Storage news: US electric sector is halfway to zero carbon emissions
Rolls deep cycle 4000 Series flooded Renewable Energy batteries offer a wide selection of portable 2V, 6V and 12V models in a range of capacity options to suit a variety of residential applications (80AH – 1445AH @ 20 hr rate).
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Are you an industry expert, innovator or trail blazer with insights to share with the energy market? If so, submit your speaking idea for next year’s POWERGEN International, taking place January 26-28, 2022 in Dallas, Texas.
April 28-29: Optimizing Plant Performance • Online [POWERGEN+]
June 7-11: Innovation & Connection • Online [POWERGEN Connect]
July 27-29: Spokane, WA [HYDROVISION International]
January 26-28, 2022: Dallas, TX [POWERGEN International]
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