We reviewed the perspectives and experiences of various SaaS marketers, and encountered fourteen brilliant SaaS marketing strategies to skyrocket your ROI! You might already know a few of these tips. However, the rest of them are fresh and under-explored. Let’s walk through our findings!

• Re-examine your buyer persona

It’s impossible to create products, write compelling copies, and build a successful SaaS marketing campaign if you don’t get an understanding of your buyers’ psyche. Spending time understanding your target audience and fine-tuning the buyer persona, to determine their expectations, is a game-changing marketing tactic.

• Compare your SaaS tool with competitors.

Ranking high on SERPs is crucial for an emerging business. However, if you search for the type of offerings you provide on Google, you will find your top-ranking competitors and tons of comparison articles. It means that leads with high buying intentions look for alternatives to a specific SaaS product. Thus, you can create articles that highlight how your products stand out and drive better engagement, sales & ROI.

• Create a content moat

Essentially, a content moat is a collection of meanings for various terminologies. We found that companies that have ‘What is’ articles relevant to their industry attract tremendous traffic-flow to their websites. Creating every possible explanatory content in your niche will get you optimum clicks, high SERP ranks, and backlinks.

• Write content that acquires and retains

Focusing on acquiring new customers while leaving behind strategies to retain your existing customers, or vice versa, is an ineffective game plan. Our findings reveal that companies that create a balance between customer acquisition and customer retention are better industry players in terms of SaaS marketing. So, next time you create content, focus on explaining why your existing customers shouldn’t stop using your products (the benefits) and why new customers should use them (the difference).

• Get your clients to write for you

Leads believe what your existing customers have to say about you! Use your current customers’ feedback about your product & service, for acquisition of new customers. SaaS companies can accomplish this by asking their clients to guest post on their websites. Ultimately, you can amalgamate your keyword research and use the guest posts to rank higher on search engines.

• Create conversion-driven case studies

It’s important to tell your leads the value and benefit your products have created in your customers’ lives. Case studies serve this purpose perfectly!
VoxturrLabs found that case studies drive higher conversions and help brands acquire customers effortlessly.

• Run “pain point” webinars

Webinars are crucial in attracting potential customers to your business and products. You can run informative webinars explaining the pain points of your target audiences and how your products are designed to resolve them. Finally, advertising your upcoming webinars on social media encourages more ready-to-convert customers to attend your sessions.

• Partner with non-competing companies

Mutual partnerships help both parties thrive with loads of customers. You can partner with non-competing companies in your niche to get access to a vast audience and educate them about your products, their benefits, & how your product differentiates from other brands in the industry.

• Give prospects a free trial they can’t refuse

Free trials can act as real saviours to beat high bounce rates. When your leads are not convinced to spend money on your products at the first glance, free trials offered by you can seem like a risk-free engagement to them. Once they take a liking to your product, they will be more positive about buying your product’s paid version.

• Mix it up with AMP emails

Your customers, leads, and prospects are unlikely to take action if your email links open on a new browser and ask them to register. Keep everything simple and mix your SaaS product with AMP emails with built-in buttons & forms. This will drive recipient engagements in a hassle-free manner.

• Referral marketing programs should include a booster pack

Referrals programs can give a new boost to your marketing campaigns. Redesign your referral programs and provide customised deals to your existing customer base.

• Reward everyone

The ‘A reward to someone’ referral campaign can disinterest & demotivate your customers. Instead, offering rewards to everyone helps build credibility & goodwill for your brand.

• Hijack conversations – Go straight to your customers!

Why wait for your customers to approach you when you can talk to them directly? By being proactive, sending emails, and calling them will dramatically increase your conversions and engagement rate.

• Gate your demo video

Creating gated demo videos builds a buzz around your product and allows potential customers to come one step closer to your brand. The leads who submit their contact information to view the videos have high buying intentions.

Conclusion:

These SaaS marketing techniques can be a game-changer for your brand. However, your tactics have the highest success rate, when you work towards re-examining your customer persona and choosing the best SaaS marketing agency. At Voxturr, we streamline your SaaS marketing strategies with our team of experts, by assimilating the above techniques and skyrocket your ROI!

FAQs

• What do you mean by SaaS marketing?

Software as a service (SaaS) marketing is a specialized form of advertising that focuses on raising awareness, generating leads, and attracting and keeping SaaS customers.

• What are the benefits of SaaS marketing?

SaaS marketing has multiple benefits, including acquiring leads, boosting revenues, driving higher sales, conversing, building credibility, and more.

• What’s the first step to building a successful SaaS marketing campaign?

The best SaaS campaigns begin with understanding buyer expectations and fine-tuning their persona to create products, marketing strategies, and copies that resonate with customers’ wants.

• How to develop the perfect SaaS marketing strategy?

By assimilating the above fourteen tactics in your SaaS marketing campaign, you can ensure success and high ROI. Besides, it’s better to audit your existing strategies and modify them according to the latest trends for maximum returns.

• Which is the best SaaS marketing agency?

Voxturr is the best SaaS marketing agency. With years of experience implementing SaaS tactics among businesses, we curate impeccable strategies for your brand and product, based on our industry awareness & understanding.

Source: Plato Data Intelligence: Platodata.ai