Ti o ba ṣiṣẹ ni ecommerce, awọn oye data to niyelori jẹ tikẹti rẹ si idagbasoke iṣowo alagbero.

Nikan nipa agbọye iṣẹ ọja ni awọn ofin ti awọn iwo, awọn afikun rira, ati awọn tita, o le mu ile itaja ori ayelujara rẹ dara si. Pẹlu data yii, o le, fun apẹẹrẹ, ṣafihan awọn iyatọ diẹ sii si awọn ọja ti n ṣiṣẹ oke ati yọkuro (tabi ilọsiwaju) awọn oju-iwe ọja pẹlu iṣẹ ṣiṣe ti ko ni itẹlọrun.

Ninu itọsọna yii, a yoo wo atẹle naa daradara: idi ti o ṣe pataki lati lo Google Analytics 4 fun awọn idi ecommerce, bii o ṣe le tunto titele iṣẹlẹ nipasẹ GTM ati gtag.js, ati awọn ijabọ wo ni o pese awọn oye ecommerce ti o niyelori julọ.

Ni ipari nkan yii, o yẹ ki o ni anfani lati ṣe idanimọ awọn aṣa rira awọn alabara rẹ ati ṣe idanimọ awọn aye fun imudara iriri alabara lakoko ti o npo tita.

Awọn ẹya GA4 pataki fun Awọn iṣowo Ecommerce

Awọn iṣowo ecommerce mu awọn ẹya ilọsiwaju GA4 ni iyi giga, eyiti o wa lati awọn agbara ipasẹ data rẹ si wiwo ijabọ rẹ.

Expect the following when using GA4 for ecommerce:

• Awọn oye Asọtẹlẹ Tuntun fun Ecommerce

GA4 nfunni ni aye lati ṣe asọtẹlẹ rira, churn, ati iṣeeṣe wiwọle. Lilo awọn algoridimu ikẹkọ ẹrọ, ẹya iru ẹrọ yii le, fun apẹẹrẹ, ṣe asọtẹlẹ iru awọn ọja ti olumulo kan pato jẹ diẹ sii lati ra da lori awọn rira wọn ti o kọja ati awọn ibaraẹnisọrọ aaye. Awọn oye wọnyi wulo pupọ fun ipinpin isuna rẹ ni ọgbọn ati isọdi awọn ipolongo titaja fun ere ti o pọ julọ.

• Awọn Funnels Aṣa fun Awọn Irin-ajo Ecommerce

GA4 allows you to build a series of events into a funnel. By understanding how many users drop off between each step in your purchase funnel, you can take targeted measures to improve your website/app. For instance, if a significant number of users abandon their carts during the checkout process, you might have to optimize the checkout flow, which involves simplifying steps, reducing form fields, or offering guest checkout options.

• Onisowo Center Integration

Pẹlu GA4, o le sopọ mọ akọọlẹ Ile-iṣẹ Iṣowo rẹ pẹlu ohun-ini Google Analytics rẹ. Eyi n gba ọ laaye lati firanṣẹ awọn alaye iyipada taara si Ile-iṣẹ Iṣowo ati wọle si awọn anfani ijabọ afikun. Ni pataki, o le ṣe afiwe ijabọ ọja rira Organic rẹ ati awọn iyipada pẹlu awọn orisun miiran, gẹgẹbi ijabọ rira isanwo, ijabọ wiwa Organic, ati ijabọ awujọ. Eyi yoo fun ọ ni oye ti o dara julọ ti ibi ti awọn alabara ti o dara julọ ti n wa.

• Ohun elo Wiwọle Dapọ pẹlu Wẹẹbu Wẹẹbu

Laarin awọn monetization Àkọsílẹ ohun-ini GA4 rẹ, o le wa ati tọpa data rira in-app ti o dapọ pẹlu awọn tita oju opo wẹẹbu rẹ. Eyi n fun ọ ni alaye lori awọn iyipada ti o jẹ pato si ohun elo alagbeka rẹ.

• Diẹ Aṣa Mefa ati Metiriki

In addition to built-in dimensions and e-commerce metiriki, GA4 nfunni ni ọpọlọpọ awọn aṣayan aṣa fun iraye si data ti o jẹ alailẹgbẹ si iṣowo rẹ. Data yii le ni ibatan si ohunkohun lati ọdọ awọn alabara ati ile-iṣẹ si ọja, iṣẹ, tabi pẹpẹ. 

For example, this list of metrics includes the number of logins from iPhone users, total discounted amount of purchases, scroll depth of product pages, number of users who read product reviews, number of times a product has been added to “Favorites,” and more.

• Ipo Gbigbanilaaye Owo-wiwọle Igbesoke fun Awọn olumulo Ti Jade

Lati duro ni ibamu pẹlu ofin, gẹgẹbi GDPR, o ko le gba data ijinle lori awọn olumulo ti o kọ aṣẹ fun ọ lati ṣe bẹ. Ṣugbọn GA4 tun gba ọ laaye lati jèrè alaye to lopin lori awọn adirẹsi IP awọn olumulo, awọn iru ẹrọ, ati awọn ọna ṣiṣe. Pẹlu awọn oye wọnyi, o le lo ikẹkọ ẹrọ lati ṣe asọtẹlẹ bii awọn ẹni-kọọkan wọnyi yoo ti huwa ti wọn ba ti gba si titọpa.

Fiyesi pe o le kọ iṣowo ecommerce rẹ nikan nipa pipọpọ awọn oye ti GA4 pẹlu data ti a gba lati ọdọ ayewo imọ aaye ayelujara ati ecommerce SEO atupọ.

Eyi ni a ti eleto akojọ ti awọn top 8 website audit tools. O le ṣe iranlọwọ fun ọ lati ṣe idanimọ awọn aaye alailagbara oju opo wẹẹbu rẹ ati pese awọn imọran atunṣe iyara. 

Ṣiṣeto Itọpa Ecommerce GA4 

Nigbati o ba ṣeto ni deede, GA4 le pese awọn oye ti o niyelori kii ṣe lori awọn rira nikan ṣugbọn tun lori awọn wiwa aaye ecommerce, ihuwasi olumulo, awọn orisun ijabọ oju opo wẹẹbu, awọn ipa-ọna iyipada, awọn ẹda eniyan ti awọn olugbo, ati ilowosi gbogbogbo ati agbesoke owo. Ni afikun, nipa apapọ GA4 ati SEO insights, you can optimize your SEO strategy for specific product categories or user segments. Doing this will have a direct impact on your SEO ROI.

Awọn ọna akọkọ meji lo wa lati ṣeto GA4 fun awọn idi ecommerce: nipasẹ gtag.js ati Google Tag Manager. Jẹ ki a ṣe ayẹwo kọọkan ninu wọn ni awọn alaye. 

Ọna Gtag

Gẹgẹ bi Google, gtag.js jẹ ilana JavaScript ti a lo lati ṣafikun awọn afi Google taara si awọn oju-iwe wẹẹbu. O jẹ ẹya ti o rọrun ti Google Tag Manager ti o fun ọ laaye lati fi data iṣẹlẹ ranṣẹ si awọn iṣẹ Google.

If you’ve used this tracking method to send ecommerce data to UA and now want to link it with GA4, follow these steps:

1. Lọ si GA4> Awọn ṣiṣan data > Awọn alaye ṣiṣan wẹẹbu, ati daakọ ID wiwọn rẹ. 

2. Lọ si akọọlẹ UA rẹ> admin > Alaye titele > Koodu titele > Ti a ti sopọ Aye Tags ki o si fi ID wiwọn rẹ daakọ sinu Tẹ ID tag sii lati sopọ ki o si tẹ So.

Still, the most common method of GA4 ecommerce setup is through Google Tag Manager. Let’s look at how to do it next.

Implementation with Google Tag Manager

Ni kete ti o ṣẹda ati tunto ohun-ini GA4 tuntun rẹ, iwọ yoo nilo lati ṣafikun Google Tag Manager.

Bayi, tẹ lori Iṣeto ni Tag>Google tag. 

Rii daju pe o fi ID tag sii fun ohun-ini GA4 rẹ ki o yan aṣayan lati ṣe okunfa tag lori Gbogbo Oju-iwe (or the group of pages you want to track). 

Ni ipari, fipamọ ati ṣe atẹjade iṣeto tag rẹ.

Now, to measure ecommerce events, add a GA4 Event tag configuration. Here’s how:

1. Ṣẹda titun kan Iṣeto ni Tag ki o si yan GA4 Iṣẹlẹ.

2. Tẹ Eto diẹ sii>ekomasi ati ṣayẹwo Firanṣẹ data Ecommerce. Also, mark the Data Layer as Orisun data.

3. Tẹ lori blue Fipamọ bọtini lati pari.

akiyesi: Ko si iwulo lati ṣẹda ọpọlọpọ awọn aami iṣẹlẹ GA4. Nikan kan GA4 Iṣẹlẹ tag pẹlu itumọ-ni iṣẹlẹ oniyipada le ṣee lo fun gbogbo awọn iṣẹlẹ ecommerce. Awọn okunfa tag yoo fihan iru awọn iṣẹlẹ ecommerce GA4 yoo mu tag ṣiṣẹ.

Titele iṣẹlẹ ni GA4 Ecommerce

Before you can enable enhanced event measurement, you must first figure out which events to collect data on. Plus, you need to have a clear understanding of the parameters that were collected for each event.

Google ti jẹ ki ilana yii rọrun fun ọ nipa ṣiṣẹda atẹle naa akojọ ti awọn iṣẹlẹ (ọkọọkan wọn ni iṣeduro fun titọpa ecommerce GA4):

Yato si iwọnyi, awọn iṣẹlẹ ecommerce GA4 tuntun wa ti Google tun ṣeduro gbigbe sinu akọọlẹ:

To enable/disable enhanced events tracking, make sure to:

1. Lilö kiri si awọn admin Àkọsílẹ ki o si tẹ lori Gbigba data ati Iyipada>Awọn ṣiṣan data.

2. Yan ṣiṣan data rẹ.

3. Labẹ Ti mu dara si wiwọn, yi pada si On to enable all options. 

Lati ṣatunkọ awọn aṣayan diẹ, tẹ aami jia ki o ṣatunṣe awọn oluyipada bi o ṣe nilo.

GA4 Ecommerce Àtòjọ: Afikun iṣeto ni

To get the most out of GA4 ecommerce tracking, consider the configuration features in this section. By implementing them, you can improve the quality of the data you collect and tailor it to your business’s unique needs.

Ṣeto Agbelebu-ašẹ Àtòjọ

For websites operating across several domains (e.g., you display products on the main site but sell through a third-party platform), cross-domain tracking is a must. Otherwise, once a user goes from one domain to another, you risk losing data on the original source of traffic. Plus, your reports will display a significantly larger user count than the actual number (as new sessions are started again).

Lati yago fun awọn iṣoro wọnyi ati rii daju pe ipasẹ data deede nigbati awọn olumulo ba lọ laarin awọn ibugbe pupọ, ṣeto ipasẹ-agbelebu. Eyi ni bii:

1. Nínú admin apakan, lilö kiri si awọn Gbigba data ati Iyipada taabu. Tẹ Awọn ṣiṣan data>ayelujara and select your web data stream.

2. Under the Google tag block, click Tunto Tag Eto.

3. Nínú Eto apakan, yan awọn Tunto Awọn ibugbe Rẹ aṣayan.

4. Ti o ba lo aami Google kanna fun awọn ibugbe rẹ, wọn yoo han ninu iṣeduro apakan. Tẹ fi lati gba iṣeduro kan.

Lati fi ìkápá kan kun pẹlu ọwọ, tẹ awọn fi ipo labẹ Include domains that match the following conditions:

• Choose a match type.
• labẹ awọn -ašẹ aaye, tẹ idamo fun kọọkan ìkápá ti o fẹ lati ni ninu awọn agbelebu-ašẹ wiwọn.

5. Fipamọ awọn ayipada imuse.

Setumo ati Ajọ Jade ti abẹnu IPs

Awọn data alaiṣedeede nikan le mu iye wa si itupalẹ rẹ. Eyi ni imọran pe ijabọ wẹẹbu lati ọdọ rẹ ati awọn oṣiṣẹ rẹ kii yoo ni ilọsiwaju deede ti awọn oye data rẹ. Awọn egbe sile awọn ojula duro lati se nlo pẹlu awọn aaye ayelujara Elo otooto ju awọn oniwe-gangan olumulo. 

Lati mu didara data rẹ pọ si (mu ki o rọrun fun ọ lati ni oye tani awọn alejo gidi jẹ, nibo ni wọn ti wa, ati ohun ti wọn n ṣe lori oju opo wẹẹbu), o yẹ ki o ṣe àlẹmọ ijabọ inu. 

Eyi ni bii o ṣe le ṣe ni lilo GA4:

1. Labẹ awọn admin apakan, lilö kiri si awọn Gbigba data ati Iyipada taabu. Tẹ Awọn ṣiṣan data>ayelujara and select your web data stream.

2. Under the Google tag block, click Tunto Tag Eto.

3. Tẹ fi Die.

4. Tẹ Setumo ti abẹnu Traffic.

5. Tẹ ṣẹda.

6. Now, enter a rule name and value for the ijabọ_type paramita.

7. Next, labẹ awọn IP adirẹsi block, click on the Baramu Iru ko si yan onišẹ. Lẹhinna, tẹ iye ki o si tẹ adirẹsi sii (tabi ibiti awọn adirẹsi) ti o ṣe idanimọ ijabọ ti o wa lati ipo ti o ṣe afihan ni igbesẹ ti tẹlẹ. 

akiyesi: O le tẹ Kini adiresi IP mi? lati wa adiresi IP ti gbogbo eniyan. Pẹlupẹlu, lati ṣeto awọn ipo pupọ, o le tẹ lori Ṣafikun Ipò bọtini. Ṣugbọn ni lokan pe awọn ipo rẹ yoo gba bi OR awọn aṣayan kuku ju AND awọn aṣayan.

Ni bayi ti a ti ṣe idanimọ ijabọ inu, o nilo lati yọkuro ninu awọn ijabọ rẹ. Eyi ni bii: 

1. Lilö kiri si admin>Gbigba data ati Iyipada>Data Ajọ.

2. Yan awọn Ṣẹda Ajọ aṣayan.

3. yan Internal Traffic. 

4. Fi orukọ sii fun àlẹmọ data, yan awọn Yọọ kuro aṣayan, ki o si tẹ awọn ijabọ_type paramita.

5. Yan ipo àlẹmọ kan pato: HIV, ti nṣiṣe lọwọ, tabi Inactive.

6. Fipamọ awọn ayipada imuse.

Akojọ ti aifẹ Referrals

GA4 gba ọ laaye lati yọkuro eyikeyi agbegbe ti o ko fẹ lati rii bi itọkasi kan. Eyi ni diẹ ninu awọn ipo nibiti ẹya yii le wa ni ọwọ:

• Awọn ilana isanwo ẹni-kẹta: Ti o ba lo iru awọn ẹnu-ọna isanwo eyikeyi lati gba awọn olumulo laaye lati pari awọn sisanwo, ṣafikun wọn si atokọ itọkasi aifẹ rẹ.
• Website-managed interactions: Jẹ ki a sọ pe o fi imeeli ranṣẹ olumulo kan lati gba ọrọ igbaniwọle wọn pada. Ni kete ti wọn ba pada si oju opo wẹẹbu rẹ, GA4 le ka wọn gẹgẹbi itọkasi (eyiti o han gbangba pe kii ṣe otitọ). Lati yago fun eyi lati ṣẹlẹ, pato awọn iṣẹlẹ wọnyi bi awọn itọkasi ti aifẹ.
• Awọn itọka ara ẹni: Lakoko ti Google nigbagbogbo ṣe awari agbegbe rẹ ni aṣeyọri (ati eyikeyi awọn agbegbe-ibugbe), diẹ ninu awọn amoye gbagbọ pe o ṣe iranlọwọ lati ṣafikun agbegbe rẹ si atokọ itọkasi aifẹ rẹ. 

Eyi ni ilana ti atunto awọn itọkasi aifẹ dabi nigba lilo GA4:

1. Labẹ awọn admin apakan, lilö kiri si awọn Gbigba data ati Iyipada taabu. Tẹ Awọn ṣiṣan data>ayelujara and select your web data stream.

2. Under the Google tag block, click Tunto Tag Eto.

3. Tẹ fi Die.

4. Tẹ Akojọ ti aifẹ Referrals.

5. Choose a match type and enter the identifier for the domain you want to match. To add more domains, click Ṣafikun Ipò.

akiyesi: O le pato ko si ju 50 awọn itọkasi aifẹ fun ṣiṣan data. Awọn ipo ti wa ni akojopo lilo OR kannaa.

6. Fipamọ awọn ayipada imuse.

Tunto Akoko Ikoni

Ni GA4, akoko akoko aifọwọyi jẹ iṣẹju 30, ṣugbọn o le ṣatunṣe ti o ba nilo. Fun ecommerce, eyi le wulo nigbakugba ti awọn olumulo gba to gun lati ṣe awọn iṣe bii lilọ kiri ayelujara, yiyan awọn ọja, ati ipari awọn iṣowo.

Tẹle awọn igbesẹ wọnyi lati yi akoko akoko igba aiyipada pada:

1. Labẹ awọn admin apakan, lilö kiri si awọn Gbigba data ati Iyipada taabu. Tẹ Awọn ṣiṣan data>ayelujara and select your web data stream.

2. Under the Google tag block, click Tunto Tag Eto.

3. Tẹ fi Die.

4. Yan awọn Adjust Session Timeout aṣayan.

5. Tunto awọn eto si fẹran rẹ ki o fipamọ gbogbo awọn ayipada imuse.

GA4 Ecommerce Reports in Detail

Eyi wa ọkan ninu awọn ẹya ti o nifẹ julọ ti itọsọna ecommerce GA4. Jẹ ki a wo diẹ sii awọn ijabọ ti a ṣe sinu ọpa ti a ṣe apẹrẹ pataki fun awọn idi ecommerce.

New Standard Reports

Ti o ba ti lo UA tẹlẹ, o le ranti awọn ijabọ boṣewa rẹ, eyiti o pin si awọn ẹka akọkọ mẹrin: olugbo, awọn ohun-ini, ihuwasi, ati awọn iyipada. Bayi, gbogbo awọn ijabọ boṣewa ti o funni nipasẹ GA4 ṣubu sinu ọkan ninu awọn ẹgbẹ wọnyi:

1. Ijabọ aworan 

Yi Àkọsílẹ pese a Oniruuru gbigba ti awọn iroyin, gbogbo idayatọ ni awọn fọọmu ti ẹrọ ailorukọ. Nibi, o le gba atokọ ni iyara ti ijabọ oju opo wẹẹbu rẹ laisi lilọ jinna si awọn alaye naa.

2. Realtime Iroyin

Ijabọ yii nbọ sinu data gidi-akoko (ju awọn iṣẹju 30 sẹhin) ati pẹlu awọn alaye bii kika olumulo, ẹka ẹrọ, orisun ijabọ, awọn iwo oju-iwe, awọn iyipada, ati diẹ sii. Ni pataki diẹ sii, o le ṣe afiwe awọn afiwera apakan aṣa ati iṣẹ ṣiṣe akoko gidi ni ẹgbẹ-ẹgbẹ. Ni afikun, bulọọki yii fun ọ ni aworan ti awọn iṣẹlẹ ti o ṣe nipasẹ awọn olumulo (ni ilana akoko).

3. Life ọmọ iroyin

Eto ti awọn ijabọ jẹ ọkan ninu abojuto pupọ julọ ni GA4. Awọn ijabọ wọnyi ti pin si awọn ẹka bii akomora, igbeyawo, monetization, Ati Idaduro. Ṣiṣayẹwo data lati awọn ijabọ wọnyi fun ọ ni oye ti gbogbo awọn intricacies ti irin-ajo olumulo kan lori oju opo wẹẹbu kan. O tun ṣe iranlọwọ fun ọ lati pin awọn ibaraenisepo wọn si awọn ipele oriṣiriṣi ti igbesi aye olumulo.

4. olumulo iroyin

Àkọsílẹ yii pẹlu awọn iroyin meji; awọn Awọn eroja Olumulo iroyin ati awọn Tech Iroyin. 

awọn Awọn eroja Olumulo report allows you to analyze user behavior based on country, city, language, gender, interests, and age. What’s more, you can track data like user count, new users, session count, views per session, average session duration, and total revenue for each audience segment. 

O le lo awọn Tech jabo lati ṣe itupalẹ awọn olumulo rẹ ni ibatan si pẹpẹ ti wọn lo, ẹrọ ṣiṣe, ẹya ẹrọ, ẹrọ aṣawakiri, ipinnu iboju, ẹya app, ati diẹ sii. Fun ọkọọkan awọn ẹgbẹ wọnyi, o tun le tọpinpin awọn igbelewọn ecommerce GA4, gẹgẹ bi kika olumulo, awọn olumulo tuntun, awọn akoko iṣẹ, oṣuwọn igba ti o ṣiṣẹ, awọn akoko iṣẹ fun olumulo, apapọ akoko adehun igbeyawo, ati awọn iṣẹlẹ.

Trended Funnels

Nigbati o ba wo data lati awọn ijabọ rẹ, o le mu ọkan ninu awọn ọna meji wọnyi: boya nipasẹ eefin boṣewa tabi eefin aṣa. Awọn funnel ti aṣa ni gbogbogbo yoo jẹ iye diẹ sii fun ọ.

Funnel boṣewa nikan ṣe ilana nọmba awọn eniyan ti o pari igbesẹ kan pato. O tun fihan awọn oṣuwọn idasile wọn. 

Funnel ti aṣa, ni apa keji, fihan igbesẹ kọọkan ti funnel ninu chart laini. Eyi jẹ ki o rọrun lati rii bi wọn ṣe yipada ni akoko pupọ. 

Ṣii vs Titi Funnels

GA4 ti ni pipade funnels nipa aiyipada. Ti alejo kan ba bẹrẹ funnel lati igbesẹ keji tabi kọja, wọn kii yoo wa ninu kika funnel. Sibẹsibẹ, ti o ba dara pẹlu awọn alejo ti nwọle funnel ni aaye eyikeyi, o le tẹ awọn Ṣe Open Funnel yipada lati muu ṣiṣẹ.

New jepe Akole

Ẹya ti o ṣe akiyesi pataki ti ọpọlọpọ awọn iṣowo ecommerce rii iwulo ni pe GA4 nfunni ni aye lati ṣe ipilẹṣẹ awọn olugbo. Ni kete ti o ba ni oye oye ti awọn olugbo ti o fẹ ṣe itupalẹ, o le ṣe agbekalẹ ijabọ ọlọrọ data ni ayika rẹ. Eyi le ṣee ṣe nipa atunto awọn ipo ti o da lori awọn iwọn, awọn metiriki, ati data iṣẹlẹ. 

akiyesi: O le gba to awọn wakati 24-48 lati ṣajọpọ awọn olumulo titun. 

Lati ṣẹda olugbo tuntun, tẹle awọn igbesẹ wọnyi:

1. Lilö kiri si admin>Ifihan Data>Awọn olugbọwo.

2. Yan awọn Olugbo Tuntun aṣayan.

3. Yan ọkan ninu awọn aṣayan ẹda olugbo ti o wa:

Awọn olugbo Asọtẹlẹ Ecommerce Tuntun

A predictive audience is a type of GA4 audience with at least one condition that’s based on a predictive metric. Here is the complete list of metrics that you can build around your audiences:

• O ṣeeṣe awọn olura ọjọ 7
• Seese 7-ọjọ churning awọn olura
• O ṣeeṣe 7-ọjọ churning awọn olumulo
• O ṣee ṣe awọn olura ọjọ 7 akọkọ-akọkọ
• Asọtẹlẹ 28-ọjọ oke spenders

Ni kete ti o ṣẹda olugbo asọtẹlẹ ninu ohun-ini GA4 rẹ, yoo wa laifọwọyi fun lilo ninu gbogbo awọn akọọlẹ ipolowo ti o sopọ. Awọn akọọlẹ wọnyi pẹlu Awọn ipolowo Google, Ifihan & Fidio 360, ati Awọn ipolowo Iwadii 360.

Lati ṣẹda awọn olugbo asọtẹlẹ, tẹle awọn igbesẹ ti o rọrun wọnyi:

1. Lọ si admin>Ifihan Data>Awọn olugbọwo.

2. Tẹ Olugbo Tuntun.

Lati ṣẹda awọn olugbo ti o da lori awọn olugbo ti a daba:

Lati ṣẹda olugbo aṣa pẹlu awọn ipo ti o da lori awọn metiriki asọtẹlẹ:

Ti o ba pinnu lati tunto ibiti aṣa, awọn sliders yoo fihan ọ nọmba awọn eniyan ti o wa ati bi o ṣe le ṣe pe wọn le pade awọn ipo iṣeto.

Iroyin owo

awọn monetization report offers an overview of your business’s online revenue. This report helps you explore details on ecommerce, subscription, and ad revenue. 

Ni pataki diẹ sii, o pese awọn idahun si awọn ibeere wọnyi:

• Awọn iru ijabọ wo ni o n pese owo-wiwọle ti o ga julọ?
• Awọn ọja/awọn iṣẹ wo ni o ṣe alabapin julọ si owo-wiwọle?
• Kini apapọ inawo awọn alabara mi fun aṣẹ kan?

awọn Akopọ block tracks your total revenue, purchase revenue, and total ad revenue. It lets you compare specific groups of users or investigate specific events and conversions over time.

Fun apẹẹrẹ, jẹ ki a sọ pe o fẹ wo awọn aṣa rira ti awọn alabara rẹ lati New York. Tite lori Fi Afiwera kun button at the top of your report and then filling in your desired dimensions gives you an impression of how this audience contributed to your total revenue.

Kọja awọn Akopọ Iroyin, o le ya a wo lori awọn Ecommerce Purchases jabo lati rii awọn ọja/awọn iṣẹ ti o ta lori ile itaja ecommerce rẹ.

Sibẹsibẹ, awọn iṣẹlẹ ecommerce GA4 ko gba laifọwọyi. Lati gba alaye to niyelori, iwọ yoo kọkọ nilo lati tunto awọn iṣẹlẹ ecommerce (fun apẹẹrẹ, add_to_cart ati rira) lori rẹ aaye ayelujara or mobile app.

Retention Report

awọn Idaduro Iroyin jẹ ijabọ akojọpọ ti ipilẹṣẹ tẹlẹ ti o ṣe afihan idaduro olumulo lori oju opo wẹẹbu tabi app rẹ. O sọ fun ọ bi awọn olumulo ṣe pẹ to lori aaye rẹ tabi app lẹhin ti wọn kọkọ darapọ mọ, bakanna bi ipin ogorun awọn olumulo ti o tun ṣabẹwo ni ọjọ kọọkan lakoko awọn ọjọ 42 akọkọ wọn.

The Google Analytics 4 ecommerce parameters included in this report comprise the following: new users, returning users, user retention by cohort, user engagement by cohort, user retention, user engagement, and lifetime value.

Iroyin olumulo: Awọn abuda eniyan

awọn Awọn alaye agbegbe laarin awọn Awọn eroja Olumulo block report is a summary of the key information on individuals who visit your website or app. It provides insights into the user’s language, interests, location, age, and gender.

Ijabọ yii le wulo fun awọn idi ecommerce wọnyi:

Lati mu ilana iṣowo ecommerce rẹ pọ si, ronu iṣakojọpọ data GA4 pẹlu awọn irinṣẹ SEO ti o gbẹkẹle, paapaa awọn ti o funni ni awọn ẹya ilọsiwaju diẹ sii. Eleyi yoo jeki o lati ṣayẹwo ijabọ oju opo wẹẹbu, analyze competitor websites, ati ki o gba awọn oye si awọn aaye bii iwadii koko, itupalẹ backlink, traffic forecast, ati siwaju sii. Nipa apapọ awọn oye inu ati ita, o le kọ ilana ti o lagbara ni ayika iṣowo ecommerce rẹ.

awọn Ye Section

Awọn ijabọ GA4 boṣewa n pese awọn oye ti ko le bori sinu ijabọ oju opo wẹẹbu rẹ. Bibẹẹkọ, lati dahun awọn ibeere idiju ati wọle si awọn imọ-ẹrọ itupalẹ ijinle diẹ sii ti ko si ninu awọn ijabọ boṣewa, o le lo Awọn iṣawari.

Exploratory Analysis

Itupalẹ iṣawakiri jẹ ki o ṣe awọn iṣẹ ṣiṣe bii ṣiṣẹda awọn abala alabara ti a ṣe adani, ṣiṣe itupalẹ ad-hoc, ati idamo awọn anfani titaja ti ko tẹ. Lati ṣẹda ijabọ yii, tẹ lori Ye apakan ninu akojọ aṣayan lilọ kiri ọwọ osi. 

O to akoko lati yan ilana ti o dara julọ fun ijabọ rẹ. Eyi le jẹ:

Jẹ ki a lo awọn funnel iwakiri ilana bi apẹẹrẹ. Nigbati o ba ṣii ijabọ yii, iwọ yoo rii igbimọ kan ni apa osi pẹlu awọn iwọn oriṣiriṣi, awọn metiriki, ati awọn abala ti o le lo fun iwadii. O tun le yi akoko akoko ti iṣawari naa pada.

This is where you can see your website’s abandonment rate and where users drop off during the purchasing process. The tool also lets you divide these users by device type. 

Nipa idamo awọn ipele ti eniyan fi awọn iṣẹ-ṣiṣe silẹ laipẹ tabi ṣe awọn atunṣe rira, o le wa awọn ọna tuntun lati mu nọmba awọn eniyan ti o pari rira pọ si.

Apa lqkan

Ọna yii ngbanilaaye lati ṣe afiwe si awọn apakan olumulo mẹta ati ṣayẹwo agbekọja ati awọn asopọ laarin wọn. O le lẹhinna lo alaye yii lati ṣe akanṣe titaja rẹ si awọn ẹgbẹ kan pato ati ṣe iwadii ihuwasi wọn siwaju ni awọn ijabọ nigbamii.

Apẹẹrẹ ti o wa ni isalẹ ti 'iwakiri agbekọja apakan' n wo ikorita ti Alagbeka Traffic, US olumulo, Ati Users Aged 25-54:

To refine the data, you can add filters. For instance, you can filter out your results by gender. This is how our diagram would look if we added the filter where abo ni deede ibaamu obinrin:

Ṣiṣawari Ẹgbẹ

Fojuinu awọn olumulo rẹ ṣe akojọpọ nipasẹ awọn ẹya ti o wọpọ gẹgẹbi ọjọ iforukọsilẹ. Ṣiṣayẹwo ẹgbẹ lẹhinna ṣe itupalẹ bi ẹgbẹ kọọkan ṣe n ṣe (bii lilọ kiri ayelujara, rira, tabi lilọ) lori pẹpẹ rẹ ni akoko pupọ.

To create and configure a cohort exploration report, follow these steps:

1. Lọ si Ye apakan ki o yan Ṣiṣawari Ẹgbẹ from the available templates.

2. Ṣeto awọn eto iroyin, gẹgẹbi orukọ iroyin ati ibiti o fẹ.

3. Nínú Ifisi Ẹgbẹ apakan, yan ọkan ninu awọn aṣayan wọnyi: Fọwọkan Akọkọ, Eyikeyi Iṣẹlẹ, Any Transaction, tabi Eyikeyi Iyipada. Eyi n gba ọ laaye lati ṣakoso nigbati awọn olumulo ba wa ninu awọn ẹgbẹ.

4. Ṣe akanṣe ijabọ rẹ nipa tito leto window ipadabọ olumulo, ṣiṣe akojọpọ data (ọjọ, ọsẹ, oṣu), ati eto iṣiro ẹgbẹ.

In the screenshot above, we can see that a website acquired 16,431 users between December 17th and December 23rd.

Awọn olumulo tuntun 16,431 wọnyi ti pari awọn iṣowo 94 laarin ọsẹ kanna ti ohun-ini wọn (December 17th si Oṣu kejila ọjọ 23rd).

Awọn olumulo 16,431 kanna wọnyi pari awọn iṣowo 4 nikan ni ọsẹ ti o tẹle ohun-ini wọn (December 24th si Oṣu kejila ọjọ 30th).

Ipolowo, Awọn iṣẹlẹ & Awọn ipolowo Google

lilo awọn Ipolowo apakan ni GA4, o le wa awọn idahun si awọn ibeere wọnyi:

Bayi, jẹ ki ká ya a jo wo ni bi o lati lo awọn Ipolowo apakan lati ni imọ siwaju sii nipa iṣẹ iyipada rẹ ati awọn irin-ajo rira awọn alabara rẹ.

Awọn ọna iyipada

awọn Ona Iyipada Iroyin le jẹ asọye bi iwe iyanjẹ rẹ. O pese awọn oye sinu “bii” lẹhin awọn iyipada awọn alabara rẹ. O le lo lati ṣe idanimọ awọn igbesẹ ti awọn alabara rẹ gangan, lati ibi ifọwọkan akọkọ si rira ikẹhin.

Lati ni anfani pupọ julọ ninu ijabọ yii, ṣe awọn igbesẹ wọnyi:

1. Tẹ Ipolowo lori akojọ aṣayan apa osi, lẹhinna lọ si Ifarahan>Awọn ọna iyipada.

Nipa aiyipada, ijabọ yii pẹlu data fun gbogbo awọn olumulo rẹ. Lati dín awọn abajade rẹ si ipilẹ awọn olumulo kan pato, tẹ Ṣafikun Ajọ ni oke iboju naa.

Fun apẹẹrẹ, ti o ba fẹ lati rii data nikan lori awọn olumulo AMẸRIKA, ṣafikun àlẹmọ, yan awọn Orilẹ-ede iwọn, yan US, ati lẹhinna fi awọn ayipada wọnyi pamọ.

2. Yan iwọn lati jabo lori.

Awọn aworan atọka ati tabili laifọwọyi fihan data rẹ nipasẹ awọn Default Channel Group metric. Lilö kiri si jabọ-silẹ lati wo data nipasẹ orisun, alabọde, tabi Campaign dipo.

3. Yan awoṣe ikalara fun iworan data.

Bi ti bayi, o le yan boya Paid and Organic Data-Driven Attribution, awọn San ati Organic Last Tẹ, tabi Awọn ikanni Sanwo Google Titẹ Kẹhin awoṣe.

4. Itumọ data ti a gba.

Igbesẹ ti o kẹhin ni lati ṣe itumọ deede data ti o ṣajọ data ki o le ṣe itumọ, awọn ipinnu ikẹkọ. 

Aworan ti o han ni oke iboju fihan iye kirẹditi ti apakan kọọkan ti ọna iyipada n gba (ni kutukutu, aarin, ati awọn aaye ifọwọkan pẹ) ti o da lori awoṣe ikasi ti o yan.

Tabili ti o wa ni isalẹ aworan atọka n pese akopọ iyara ti iṣẹ iyipada ti o da lori awọn metiriki bọtini mẹrin wọnyi: awọn iyipada, Ra wiwọle, Awọn ọjọ si Iyipada, Ati Awọn aaye ifọwọkan si Iyipada. Lati ṣeto awọn abajade ti o da lori metiriki kan pato, kan tẹ akọsori iwe metiriki naa. Jọwọ ṣe akiyesi pe kirẹditi iyipada ti o han ni tabili yii duro fun aropin fun ohun kọọkan. 

Ṣẹda & Ṣatunṣe Awọn iṣẹlẹ

Awọn ọran le wa nibiti o nilo lati ṣẹda awọn iṣẹlẹ tuntun ti o da lori awọn ipo kan pato ti a rii laarin awọn iṣẹlẹ to wa tẹlẹ. Fun apẹẹrẹ, jẹ ki a sọ pe o fẹ tọpinpin nọmba awọn iforukọsilẹ aṣeyọri lori oju opo wẹẹbu rẹ. O le ṣeto iṣẹlẹ kan ti o ṣẹda iṣẹlẹ tuntun kan ti a npe ni laifọwọyi ìmúdájú_ìforúkọsílẹ̀ nigbakugba ti page_view iṣẹlẹ ṣẹlẹ ati awọn ibi_oju-iwe parameter matches the URL of your confirmation page. This new ìmúdájú_ìforúkọsílẹ̀ iṣẹlẹ le lẹhinna samisi bi iyipada. Eyi jẹ ki o rọrun lati wiwọn aṣeyọri rẹ pẹlu awọn iforukọsilẹ.

Lati ṣaṣeyọri iṣẹ yii, Google ṣe iṣeduro awọn igbesẹ wọnyi:

1. Lọ si admin>Ifihan Data>Iṣẹlẹ.

2. Bayi, tẹ Ṣẹda Iṣẹlẹ.

3. Tẹ orukọ iṣẹlẹ sii ki o pato ọkan tabi diẹ ẹ sii awọn ipo ti o baamu laarin bulọọki ti o baamu. Fun apẹẹrẹ, ti o ba pato event_name dogba view_item, GA4 yoo daakọ lori view_nkan si iṣẹlẹ tuntun rẹ.

4. Fi awọn ayipada wọnyi pamọ. 

Lati ṣatunṣe awọn iṣẹlẹ ti o wa tẹlẹ, iwọ yoo nilo lati ṣe atẹle:

1. Lọ si admin>Ifihan Data>Iṣẹlẹ.

2. Bayi, tẹ Ṣatunṣe Iṣẹlẹ.

3. Enter a name that describes the changes and specify the matching conditions. For instance, if you specify event_name dogba view_item, o le lẹhinna yipada view_nkan iṣẹlẹ.

4. Nínú Ṣatunṣe Awọn paramita Àkọsílẹ, tunto awọn paramita lati baramu iṣẹlẹ.

5. Fi awọn ayipada wọnyi pamọ.

Diẹ ninu awọn apadabọ GA4 lati ronu

Pelu fifun awọn toonu ti data ti o niyelori lori awọn atupale, GA4 tun ni diẹ ninu awọn idiwọn ti o yẹ lati gbero. Eyi jẹ otitọ fun awọn iṣowo ecommerce paapaa.

1. Lopin Itan Idunadura Gbe wọle

GA4 does not allow you to import historical transaction data. While existing transactions can be updated, it is not possible to add completely new historical data.

2. Aini GA4 Awọn ijabọ Ecommerce Imudara

GA4 ko funni ni awọn ijabọ Ecommerce Imudara ti a ṣe sinu. Paapaa botilẹjẹpe o ṣee ṣe lati ṣe itẹlọrọ ecommerce GA4 nipasẹ awọn iṣẹlẹ aṣa, iṣeto naa nilo imọ-ẹrọ imọ-ẹrọ diẹ sii ati iṣeto ni afọwọṣe.

3. Limited Ecommerce Reporting Options

Fun apẹẹrẹ, ko si ọna ti o rọrun lati wọle si awọn ijabọ lori iṣẹ ṣiṣe ọja, ihuwasi isanwo, tabi iyasọtọ owo-wiwọle laisi ṣiṣe awọn akitiyan lọpọlọpọ si iṣeto aṣa.

FAQ

• Awọn ikanni titaja wo ni iroyin fun ipin ti o ga julọ ti owo-wiwọle gbogbogbo?

Lati wo iru awọn ikanni titaja (fun apẹẹrẹ, wiwa Organic, wiwa isanwo, titaja imeeli, alafaramo tita, ati be be lo) ṣe ina owo pupọ julọ fun iṣowo rẹ, lilö kiri si iroyin>akomora>Gbigbe ijabọ:

• Awọn ipolongo titaja wo ni ROI ti o ga julọ ni awọn ofin ti owo ti n wọle?

Lilö kiri si iroyin>akomora>Gbigbe ijabọ and change the dimension in the drop-down menu from Iṣakojọpọ Ikanni Aiyipada Ikoni si Session Campaign:

• Awọn oju-iwe wẹẹbu wo ni o ṣe alabapin pupọ julọ si ipilẹṣẹ wiwọle?

lọ si igbeyawo>Pages and Screens ki o si yi awọn iwọn ninu awọn jabọ-silẹ lati Akọle Oju-iwe si Oju-iwe Ona:

• Bawo ni o ṣe rii orisun ti ijabọ ati awọn iṣowo?

Lọ si awọn Ye apakan, yan ekomasi template, and configure these settings as indicated in the screenshot below:

• Bawo ni o ṣe ṣe idanimọ oṣuwọn ikọsilẹ ni igbesẹ kọọkan ti funnel naa?

Lilö kiri si Ye apakan ki o yan awọn Funnel Exploration awoṣe. Nipa aiyipada, ijabọ naa yoo fihan ọ ni oṣuwọn ikọsilẹ ni igbesẹ kọọkan ti funnel:

• Bawo ni o ṣe rii awọn iṣowo ẹda-iwe ni GA4?

Lọ si awọn Ye apakan ki o yan Fọọmu ọfẹ awoṣe. Lẹhinna, tunto ID Idunadura as your dimension and rira bi metric. Lati wa awọn iṣowo ẹda-ẹda, ṣayẹwo boya awọn ID idunadura wa pẹlu awọn rira pupọ.

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• Orisun: https://seranking.com/blog/ga4-ecommerce-guide/