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Worldwide Laboratory Automation Industry to 2026 – Featuring Danaher, PerkinElmer and Thermo Fisher Among Others

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DUBLIN, May 6, 2021 /PRNewswire/ — The “Laboratory Automation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026” report has been added to ResearchAndMarkets.com’s offering.

The global laboratory automation market reached a value of US$ 5.21 Billion in 2020. Laboratory automation can be defined broadly as any device, software or process that requires minimal human intervention and improves the efficiency of the laboratory. Laboratory automation may include the use of robots, conveyors, software, machine vision, etc. Looking forward, the publisher expects the global laboratory automation market to exhibit moderate growth during the next five years.

Laboratory automation has played a major role in saving time, reducing costs, eliminating human error and improving the efficiency of experiments. As a result, automation has moved past the “nice to have” to the “must have” in the modern laboratory. Laboratory teams today are continually looking for ways to increase their efficiency and improve the long-term value of their operations. Organisations are now adopting laboratory automation solutions to enhance their work and maximize the efficiency of their testing processes.

Market Drivers:

Laboratory automation is playing a major role in maximizing the accuracy of laboratory results and minimizing human errors to ensure that work is completed efficiently. It also enables the laboratory to deliver the reports quickly ensuring that actionable data is available on a short notice for review.

Automation is also enabling laboratories to reduce manual work. Automation solutions can complete many testing processes that would otherwise require significant amount of manual work. Labor costs account for a significant share of the total laboratory costs. Moreover, automation systems improve the productivity of labs and reduce the increase in costs that may arise due to wastage.

The application of automation systems has also led to a significant increase in the productivity of the drug discovery process. These systems can operate for long hours with minimal monitoring and instruction. They also allow more time for researchers to focus on their core work and reduce their time on repetitive tasks

Automated testing solutions enable the ideal ways to protect data and ensure that it is easily available for lab teams. These systems also improve productivity of lab teams as they can track everything that happens to a sample, enabling them to view its entire history.

The competitive landscape of the market has also been examined with some of the key players being Danaher, PerkinElmer, Tecan Group, Thermo Fisher, Abbott Diagnostics, Agilent Technologies, Aurora Biomed, Becton Dickinson, BioMerieux, Biotek Instruments, Brooks Automation, Cerner, Eppendorf, Hamilton Storage Technologies, LabVantage Solutions, Labware, Olympus, Qiagen, Roche Holding, Siemens Healthcare, etc.

This report provides a deep insight into the global laboratory automation market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the laboratory automation industry in any manner.

Along with this, the publisher has also done a study on United States laboratory automation market which has enabled our clients to set up and expand their businesses successfully.

Key Questions Answered in This Report:
1. What was the global laboratory automation market size in 2020?
2. What will be the global laboratory automation market outlook during the forecast period (2021-2026)?
3. What are the global laboratory automation market drivers?
4. What are the major trends in the global laboratory automation market?
5. What is the impact of COVID-19 on the global laboratory automation market?
6. What is the global laboratory automation market breakup by type?
7. What is the global laboratory automation market breakup by equipment and software type?
8. What is the global laboratory automation market breakup by end user?
9. What are the major regions in the global laboratory automation market?

Key Topics Covered:

1 Preface

2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction
4.1 Overview
4.2 Key Industry Trends

5 Global Laboratory Automation Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Market Breakup by Equipment and Software Type
5.6 Market Breakup by End-User
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes

6 Market Breakup by Type
6.1 Modular Automation
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Whole Lab Automation
6.2.1 Market Trends
6.2.2 Market Forecast

7 Market Breakup by Equipment and Software Type
7.1 Automated Clinical Laboratory Systems
7.1.1 Workstations
7.1.1.1 Market Trends
7.1.1.2 Market Forecast
7.1.2 LIMS (Laboratory Information Management Systems)
7.1.2.1 Market Trends
7.1.2.2 Market Forecast
7.1.3 Sample Transport Systems
7.1.3.1 Market Trends
7.1.3.2 Market Forecast
7.1.4 Specimen Handling Systems
7.1.4.1 Market Trends
7.1.4.2 Market Forecast
7.1.5 Storage Retrieval Systems
7.1.5.1 Market Trends
7.1.5.2 Market Forecast
7.2 Automated Drug Discovery Laboratory Systems
7.2.1 Plate Readers
7.2.1.1 Market Trends
7.2.1.2 Market Forecast
7.2.2 Automated Liquid Handling Systems
7.2.2.1 Market Trends
7.2.2.2 Market Forecast
7.2.3 LIMS (Laboratory Information Management Systems)
7.2.3.1 Market Trends
7.2.3.2 Market Forecast
7.2.4 Robotic Systems
7.2.4.1 Market Trends
7.2.4.2 Market Forecast
7.2.5 Storage Retrieval Systems
7.2.5.1 Market Trends
7.2.5.2 Market Forecast
7.2.6 Dissolution Testing Systems
7.2.6.1 Market Trends
7.2.6.2 Market Forecast

8 Market Breakup by End-User
8.1 Biotechnology and Pharmaceutical Companies
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Hospitals and Diagnostic Laboratories
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Research and Academic Institutes
8.3.1 Market Trends
8.3.2 Market Forecast

9 Market Breakup by Region
9.1 North America
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Europe
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast

10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.1 Danaher
10.3.2 PerkinElmer
10.3.3 Tecan Group
10.3.4 Thermo Fisher
10.3.5 Abbott Diagnostics
10.3.6 Agilent Technologies
10.3.7 Aurora Biomed
10.3.8 Becton, Dickinson and Company
10.3.9 Biomatrix
10.3.10 Biotech Instruments
10.3.11 Brooks Automation
10.3.12 Cerner
10.3.13 Eppendorf
10.3.14 Hamilton Storage Technologies
10.3.15 LabVantage Solutions
10.3.16 Labware
10.3.17 Olympus
10.3.18 Qiagen
10.3.19 Roche Holding
10.3.20 Siemens Healthcare

For more information about this report visit https://www.researchandmarkets.com/r/4zzubp


Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected]   

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1904
Fax (outside U.S.): +353-1-481-1716

SOURCE Research and Markets

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PR Newswire

Topspin Consumer Partners Closes Oversubscribed Fund II at Hard Cap of $205 million

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MAMARONECK, N.Y., June 16, 2021 /PRNewswire/ — Topspin Consumer Partners (“Topspin”), an operationally-driven private equity firm focused on the consumer sector, is pleased to announce the final closing of Topspin Consumer Partners II (“TCP II”) at its hard cap of $205 million. The fund was oversubscribed with strong support from existing investors combined with significant new commitments from a diverse base of new institutional limited partners including funds of funds, global asset managers and family offices.

Consistent with its predecessor fund, TCP II will seek to partner with founder-owners and top management teams to make investments of $15 million to $35 million in lower middle market growth-oriented consumer products and services companies. Topspin is focused on branded consumer “essentials” that are capturing market share within established niches and can leverage digital marketing and e-commerce platforms to drive growth. Topspin invests with founders and teams who are looking to continue the transformation of their businesses into leading middle market companies and works collaboratively with them to implement operational best practices, upgrade product development processes and capabilities, and enhance sales, distribution and marketing strategies. To date, Topspin has already closed three platform investments and three add-on investments in the new fund.

The Topspin investment team has been investing together for more than a decade and brings deep operational experience to their underwriting and value creation processes. The team is supported by a seasoned industry board of advisors and a broad network of experienced executives in various consumer segments.

“Topspin appreciates the support from the investment community that enabled this successful fundraise,” said Leigh Randall, Managing Partner of Topspin. “The strong performance of our portfolio companies during the uncertain conditions of the coronavirus pandemic was critical in maintaining and furthering investor confidence in our ability to create value in the consumer sector. Our experience and prior successes in the digital marketplace have positioned us favorably to take advantage of an accelerating trend in our industry.”

MVision Private Equity Advisers acted as the global strategic adviser to Topspin and Goodwin Procter served as legal counsel in the formation of the fund.

About Topspin Consumer Partners
Topspin Consumer Partners is a Mamaroneck, NY-based private equity firm that makes investments in established, profitable and fast-growing middle-market consumer businesses. The firm invests across a number of sub-verticals within consumer, including health & wellness, personal care/beauty, food/beverage, household goods, pet, and children’s products. The Topspin team has considerable operational expertise and collaborates with founder-owners and management teams to build businesses of varying stages and sizes. Further information on Topspin can be found at www.topspincp.com.

Contacts

Leigh Randall
Managing Partner
Topspin Consumer Partners
[email protected]
914-834-7370

Hussein Khalifa
Founding Partner
MVision Private Equity Advisers 
[email protected]
212-616-6850

SOURCE Topspin Consumer Partners

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The $365 Million Worldwide Solar Panel Recycling Industry is Expected to Grow at a CAGR of 19.3% from 2020 to 2027

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DUBLIN, June 16, 2021 /PRNewswire/ — The “Global Solar Panel Recycling Market 2020-2027 by Process (Mechanical, Thermal, Laser, Chemical), Panel Type (Monocrystalline, Polycrystalline, Thin Film), Shelf Life (Early Loss, Normal Loss), and Region: Trend Outlook and Growth Opportunity” report has been added to ResearchAndMarkets.com’s offering.

Global solar panel recycling market will reach $365.6 million by 2027, growing by 19.3% annually over 2020-2027 driven by the growing demand for clean energy on account of environmental protection, increasing growing adoption of solar power as a renewable source of energy, and rising support of the government toward sustainable development.

This report is based on a comprehensive research of the entire global solar panel recycling market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report is based on studies on 2017-2019 and provides estimate/forecast from 2020 till 2027 with 2019 as the base year.

In-depth qualitative analyses include identification and investigation of the following aspects:

  • Market Structure
  • Growth Drivers
  • Restraints and Challenges
  • Emerging Product Trends & Market Opportunities
  • Porter’s Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global solar panel recycling market in every aspect of the classification from perspectives of Process, Panel Type, Shelf Life, and Region.

Based on Process, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.

  • Mechanical Recycling
  • Thermal Recycling
  • Laser Recycling
  • Chemical Recycling
  • Other Processes

Based on Panel Type, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.

  • Monocrystalline Solar Panels
  • Polycrystalline Solar Panels
  • Thin Film Solar Panels

Based on Shelf Life, the global market is segmented into the following sub-markets with annual revenue for 2017-2027 included in each section.

  • Early Loss
  • Normal Loss

Geographically, the following regions together with the listed national/local markets are fully investigated:

  • APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, Taiwan, and Philippines)
  • Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Netherlands, Switzerland, Poland, Sweden, Belgium, Austria, Ireland, Norway, Denmark, and Finland)
  • North America (U.S., Canada, and Mexico)
  • South America (Brazil, Chile, Argentina, Rest of South America)
  • MEA (UAE, Egypt, South Africa)

For each aforementioned region and country, detailed analysis and data for annual revenue are available for 2017-2027. The breakdown of all regional markets by country and split of key national markets by Process, Panel Type, and Shelf Life over the forecast years are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Key Topics Covered:

1 Introduction

2 Market Overview and Dynamics

3 Segmentation of Global Market by Process
3.1 Market Overview by Process
3.2 Mechanical Recycling
3.3 Thermal Recycling
3.4 Laser Recycling
3.5 Chemical Recycling
3.6 Other Processes

4 Segmentation of Global Market by Panel Type
4.1 Market Overview by Panel Type
4.2 Monocrystalline Solar Panels
4.3 Polycrystalline Solar Panels
4.4 Thin Film Solar Panels

5 Segmentation of Global Market by Shelf Life
5.1 Market Overview by Shelf Life
5.2 Early Loss
5.3 Normal Loss

6 Segmentation of Global Market by Region
6.1 Geographic Market Overview 2020-2027
6.2 North America Market 2020-2027 by Country
6.2.1 Overview of North America Market
6.2.2 U.S.
6.2.3 Canada
6.2.4 Mexico
6.3 European Market 2020-2027 by Country
6.3.1 Overview of European Market
6.3.2 UK
6.3.3 France
6.3.4 Germany
6.3.5 Spain
6.3.6 Italy
6.3.7 Russia
6.3.8 Rest of European Market
6.4 Asia-Pacific Market 2020-2027 by Country
6.4.1 Overview of Asia-Pacific Market
6.4.2 China
6.4.3 Japan
6.4.4 India
6.4.5 Australia
6.4.6 South Korea
6.4.7 Rest of APAC Region
6.5 South America Market 2020-2027 by Country
6.5.1 Argentina
6.5.2 Brazil
6.5.3 Chile
6.5.4 Rest of South America Market
6.6 MEA Market 2020-2027 by Country
6.6.1 UAE
6.6.2 Egypt
6.6.3 South Africa
6.6.4 Other National Markets

7 Competitive Landscape
7.1 Overview of Key Vendors
7.2 New Product Launch, Partnership, Investment, and M&A
7.3 Company Profiles

  • Canadian Solar Inc.
  • EIKI SHOJI Co. Ltd.
  • First Solar Inc.
  • Interco Trading Inc.
  • PV Cycle a.i.s.b.l.
  • Reclaim PV Recycling Pty Ltd.
  • Reiling GmbH & Co. KG
  • REMA PV System AS
  • Rinovasol GMBH
  • Sharp Corporation
  • Silcontel Ltd.
  • SunPower Corporation
  • Trina Solar Co., Ltd.
  • Yingli Energy Co. Ltd.

For more information about this report visit https://www.researchandmarkets.com/r/6pbxxk

Media Contact:

Research and Markets
Laura Wood, Senior Manager
[email protected]

For E.S.T Office Hours Call +1-917-300-0470
For U.S./CAN Toll Free Call +1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

SOURCE Research and Markets

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Parallel’s goodblend™ Texas Launches the First CBN Cannabis Product Line for Patients Through Texas Compassionate Use Program

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“We are excited to debut yet another first-to-market cannabis product in Texas and to extend our Surterra Wellness line into the Massachusetts market with the launch of Dream +CBN. Our proprietary formulas are crafted to help qualifying patients improve their quality of sleep, which is a big contributor to overall health and well-being,” said William “Beau” Wrigley, Jr., Chief Executive Officer and Chairman of Parallel. “Dream +CBN exemplifies Parallel’s emphasis on bringing patients a wide variety of innovative product formats and proprietary cannabinoid blends through our dedicated R&D team.” 

In Texas, the Dream +CBN product line comes in a 15mg dose of CBN and THC per milliliter (ml), contains a proprietary Dream terpene profile, and is infused with the cannabinoid ratio of 2 CBN : 1 THC.

“goodblend Texas is proud to be the first medical cannabis dispensary in Texas to offer a product with the rare cannabinoid CBN to qualifying patients across the Lone Star State through the Compassionate Use Program. Good quality sleep is essential to overall health and well-being, and we are excited to provide qualifying patients a high-quality alternative to sleep aids to help them feel rested and restored,” said Marcus Ruark, President of goodblend Texas.

Medical cannabis patients across Texas already registered in the program, and those interested in learning more about cannabis, can access board-certified prescribers, medical cannabis information, services, and products in the following ways:

  • The goodblend Virtual Clinic is a service in which prospective patients can schedule consultations with a board-certified prescriber through a seamless experience. To get started, visit tx.goodblend.com/clinic.
  • goodblend.com offers a wide variety of products, easy online ordering, and free contactless home delivery, often in as little as three days.
  • goodblend’s partner clinics in Plano, Houston, Fort Worth, and San Antonio provide registered patients a convenient way to pick up goodblend cannabis products at locations in major metropolitan areas.

The launch of the first CBN product in Texas follows the recent news that Parallel invested $25M in a new state-of-the-art cannabis cultivation, production, and retail facility in San Marcos, Texas. This financial commitment expands Parallel’s ability to meet the growing demand for medical cannabis products in Texas. The planned 63,000 square-foot facility is expected to create hundreds of new jobs in the San Marcos region over the coming years. The company also recently introduced its goodblend™ retail brand, which reflects Parallel’s intent to lead the way to the future of cannabis by providing patients a trusted, consistent and seamless way to connect and learn, and to access innovative, high-quality cannabis products in a variety of formulations. The brand is about welcoming every type of customer and being an approachable source for customers’ well-being. 

About CBN

Cannabinol (CBN) was the first cannabinoid to be identified and isolated from the cannabis plant in 1899 long before the discovery of THC or CBD.  One of more than 100 cannabinoids found in the cannabis plant, CBN has grown in popularity lately as more customers claim its benefits for sleep. CBN is often used for its potential relaxing qualities and sedative effects when combined with THC. Like all cannabinoids, its effect is generated from the interactions between our endocannabinoid system and its receptors. CBN binds to both endocannabinoid and GABA receptors in the body, neurotransmitters that are crucial to the body’s natural sleep cycle. When THC is combined with CBN and other cannabinoids, effects and benefits are amplified.

About Surterra Wellness Dream + CBN

Surterra Wellness is a line of products designed to help people start living their best lives. It began as a Florida-only cannabis brand and is now offered in a number of product formats in Texas and as the Dream +CBN product in Massachusetts. 

In Texas, pricing and additional details on Surterra Wellness Dream +CBN (2 CBN : 1 THC), (available to order starting June 22) can be found at tx.goodblend.com.

In Massachusetts, the Surterra Wellness Dream +CBN 15 ml tincture oil blends a ratio of 1 CBN : 2 THC, and is sold exclusively through NETA retail stores to both medical and adult customers. Pricing and additional details can be found at netacare.org.

About Parallel

Parallel is one of the largest privately-held, vertically integrated, multi-state cannabis companies in the United States with a mission to pioneer well-being and improve the quality of life through cannabinoids. Parallel recently announced that it intends to become a public company through a definitive business combination agreement with Ceres Acquisition Corp. (“Ceres”), a special purpose acquisition corporation (SPAC). Parallel has ongoing operations in four medical and adult-use markets under the retail brands of Surterra Wellness in Florida; goodblend in Texas; New England Treatment Access (NETA) in Massachusetts, and The Apothecary Shoppe in Nevada. Parallel also has a license under its goodblend Pennsylvania brand for vertically integrated operations and up to six retail locations, in addition to a medical cannabis research partnership with the University of Pittsburgh School of Medicine. Subject to regulatory approval, Parallel will add Illinois as a sixth market when its recently announced acquisition of six Windy City Cannabis licenses is complete. Parallel has a diverse portfolio of high quality, proprietary and licensed consumer brands and products including Surterra Wellness, Coral Reefer, Float and Heights. Parallel operates approximately 50 locations nationwide, including 42 retail stores, and cultivation and manufacturing sites. Through its wholly-owned Parallel Biosciences subsidiary, it conducts advanced cannabis science and R&D for new product development in its facilities in Massachusetts, Florida, Texas and a facility in Budapest, Hungary through an exclusive license and partnership. Parallel follows rigorous operations and business practices to ensure the quality, safety, consistency, and efficacy of its products and is building its business by following strong values and putting the well-being of its customers and employees first. Find more information at www.liveparallel.com, or on Instagram and LinkedIn

For more information on goodblend Texas and its products, access  tx.goodblend.com and www.facebook.com/goodblendtx

Texas CUP License #0006

Media Contact
Taylor Foxman
[email protected]

Investor Contact
[email protected] 

Forward Looking Statements 

Certain information in this communication contains “forward-looking statements” and “forward-looking information” within the meaning of applicable Canadian securities legislation and U.S. securities law (referred to herein as forward-looking statements). Except for statements of historical fact, certain information contained herein constitutes forward-looking statements, which include, but are not limited to, statements related to activities, events or developments that Parallel expects or anticipates will or may occur in the future, statements related to Parallel’s business strategy objectives and goals, and Parallel’s management’s assessment of future plans and operations which are based on current internal expectations, estimates, projections, assumptions and beliefs, which may prove to be incorrect. Forward-looking statements can often be identified by the use of words such as “may”, “will”, “could”, “would”, “anticipate”, ‘believe”, expect “, “intend”, “potential “, “estimate”, “budget”, “scheduled”, “plans”, “planned”, “forecasts”, “goals” and similar expressions or the negatives thereof. Such statements are made pursuant to the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995 and are based on Parallel’s management’s belief or interpretation of information currently available. Forward-looking statements are neither historical facts nor assurances of future performance. Forward-looking statements in this communication includes statements regarding the product launch, Parallel’s business plans in Texas, the effects of Parallel’s products on its customers and Parallel’s business strategy. Forward-looking statements are based on a number of factors and assumptions made by management and considered reasonable at the time such information is provided, and forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. 

SOURCE Parallel

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Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021

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STOCKHOLM, June 16, 2021 /PRNewswire/ — Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences.

First out is Magic Finger 3D from Lucky Kat Studios. With an amazing seamless integration of Adverty’s In-Play™ ads which include billboards as well as ads players can interact with, Magic Finger 3D also introduces Adverty’s Seamless In-Menu™ format.

“This combination of In-Play™ branding and In-Menu™ performance advertising is something the industry has been eagerly awaiting. The combination of performance advertising with strong branding leads to a powerful multiplier effect,” says Adverty CEO, Tobias Knutsson.

Herdjie Zhou, CEO of Lucky Kat Studios, adds: “We are delighted to launch In-Play™ and In-Menu™ in Magic Finger 3D – our most successful game to date, which recently surpassed 20 million downloads. With the additional and incremental revenue we have seen a solid increase in Average Revenue Per Daily Active User (ARPDAU) without any downside to player engagement.”

Magic Finger 3D gameplay video footage: https://youtu.be/WwTGW9OiA9A

Based in The Hague, The Netherlands Lucky Kat Studios produces and publishes casual games with a pop culture twist. In addition to its recent chart-topper Magic Finger 3D, Lucky Kat is also the creator of cult hits such as Road Crash, Nom Plant and Ice Cream Roll.

In addition, Gold Town Games (GTG)’s World Hockey Manager 2021 has now gone live with its first In-Play™ ads and has since decided to add more integrations. As of today, the leading ice hockey manager simulation game has added both a new In-Play™ integration as well as clickable In-Menu™ units that appear organically during breaks in the game.

Thomas Jonasson from Gold Town Games explains: “World Hockey Manager 2021 has a very well-defined audience with over 80% of players being male and aged 20-45; concentrated in countries where Ice Hockey is a popular sport. We believe that the addition of In-Menu™ adds to further support and enhance the value of the In-Play™ ads we are already leveraging will make our game very attractive to advertisers looking to reach our target audience.”

Thorbjörn Warin, Chief Supply Officer at Adverty, says: “We are thrilled to bring Adverty’s unique, seamless and unobtrusive ad offering to wider audiences. We are seeing a strong and increasing demand for advertising opportunities within the gaming vertical. In-game advertising is expected to see tremendous growth in the coming years, as more advertisers add gaming to their media mix and game publishers start using these new monetisation solutions.”

“We are thrilled to welcome Magic Finger 3D and World Hockey Manager 2021 to the world of seamless in-game advertising and we look forward to long and mutually beneficial relationships with Gold Town Games and Lucky Kat Studios. I am super excited to see the effects of this killer combination being delivered to such a large audience,” adds Tobias Knutsson.

This news follows Adverty’s recent partnerships with InMobi and Verizon Media, which enable a wide range of partners and advertisers to access Adverty’s in-game ad inventory, in order to reach wide audiences within gaming, maximise brand exposure and publisher monetisation.

Links to download iOS and Android versions for both games are available at:

Apple App Store:

https://apps.apple.com/app/magic-finger-3d/id1536745952
https://apps.apple.com/app/world-hockey-manager-2021/id1167490395

Google Play:

https://play.google.com/store/apps/details?id=com.ASmallGame.themagicfinger
https://play.google.com/store/apps/details?id=com.goldtowngames.worldhockeymanager

For further information, please contact:

Anders Rössel, CFO
Phone: +46 70 867 00 20
E-mail: [email protected]

This information is information that Adverty AB (publ) is obliged to disclose under the EU Market Abuse Regulation. The information was provided, through the contact of the above contact person, for publication on the 16th of June 2021.

Corpura Fondkommission AB, phone +46 (0)722 52 34 51, act as certified advisor/mentor for the company at NGM Nordic SME.

About Adverty 

Adverty, the leading in-game advertising platform, delivers seamless In-Play™ and In-Menu™ ads to connect brands and people through its revolutionary and patented technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London, New York, Madrid, Helsinki, St Petersburg and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at www.adverty.com.

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https://news.cision.com/adverty-ab/r/adverty-launches-in-play–and-in-menu–ads-in-magic-finger-3d-and-world-hockey-manager-2021,c3367485

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Source: https://www.prnewswire.com:443/news-releases/adverty-launches-in-play-and-in-menu-ads-in-magic-finger-3d-and-world-hockey-manager-2021-301313444.html

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