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Why We Love Crowdfunding For Films And You should Too!




Why We Love Crowdfunding For Films And You should Too!

Crowd funding is a compound word that consists of two words and the first word is not there because it is a prettier word; it is there because it is an important word. You cannot get funding, without a crowd to your support. Many filmmakers make the mistake of taking crowdfunding as from where you get the resources, but it’s just a phase. People who are crowdfunding are levering it with only funding in mind rather than distribution in mind. The end game of crowdfunding is not to raise money, but to get people to watch your movie.

You have to start interacting with the crowd, or more so your target audience. Stay focussed for your ultimate goal should be to get total strangers to click on the stuff that you are offering. Crowdfunding is just another story telling tool, which is why you should really plan about your distribution before crowdfunding your films. Sometimes there are scripts which have a smaller audience reach. But if there is added meaning to which your audience can relate you sure have done it right!

Now let’s look at these few steps which would help filmmakers make a successful crowd funding campaign:

Travel your online space:

  1. Travel your online space: We are not saying you need a million people, but you still need a larger sum depending upon how active they are. The next question which arises is how much money you can raise? Well, it doesn’t depend on the followers because there is a huge correlation between lookers who never participate and people who will actually take out money from their wallet to help. So, you should better be when you are looking at your stats. But thanks to the power of smart phones, you can reach everyone via email. What’s really important is to try to grow your email list primarily. Make sure to get the texts conceivable point. Emails should also include the Twitter and Facebook links so as to make the customers social media followers hence turning them into amplifiers.                              Let’s Get Social!
  2. Let’s Get Social! Even if you have 10,000 followers you can only expect a 100 to show up and do anything! It’s indeed a jarring idea. What you really want them to do is to take action. So, get really specific about who your audience is, what they are looking for because that is where you succeed. Your twitter feed needs to be in and around the idea of the film for which you want to raise money. If it is about social justice send a clear message, get your customers involved; show them that these are the topics we are going to focus on in our film. But always have a plan; keep it fresh and interesting because crowdfunding is all about identifying, engaging and moving a crowd!                                                                        We Are Back With Video Pitches
  3. We Are Back With Video Pitches: These days making videos does not involve a large amount of money. Simply take your smart phones in the dark alley in the middle of the night or anyplace exciting which makes attracts the viewers to the project you want to execute. It gives them a perfect reason to trust your work and they are satisfied that they are giving their money in right hands.Video pitch should send out the message loud and clear that “we are going to take the spaceship to the moon, do you want to be the fuel?” rather than bluntly putting out on their face “we want to make this film but we are broke”. By the way this is what 90 percent of what filmmakers do. The pitch video should always offer something that is so exciting that people want to get involved in the journey. Make sure that the delivery should be ancillary to the movie.                                                                                                Perks, Wanna Have Some
  4. Perks, Wanna Have Some: Epic perks include ingenious incentives like promising tickets to the premier. Inspire evangelism during the campaign, relate to people and to connect to them. It sure is a little bit of sweat activity, but you will be amazed seeing the results. People do not like special video chatting perks with the director, because who cares about the director? Aim for the cool and glamorous ones!                                                                                             Set the date
  5. Set the date: You need to prep; after ticking all the boxes in your checklist you still need to continue with your marketing. Don’t become irrelevant and invisible after the launch of the campaign, in between the time of your video pitch and the movie launch you still have to keep the people engaged.

After all the hard work it still doesn’t end here. We are yet required to set some realistic crowdfunding goals .Your crowdfunding goals should be directly related to what you are promising in the pitch. Always know your strength like where the funds are coming from? It is important because momentum shows the inevitability of success, and people like to pick winners, so the key is to cultivate the crowd in advance so it is easy for you to carry out the latter steps.

Now that we are done with the planning, what you should also know is the main reason why people would invest in a crowdfunding movie?

Usually because there is a well articulated why? Like why do you need to make this thing that speaks to the person’s heart? Because the pitch video made you laugh your ass off or the pitch makers are making a movie on some social justice issue that matters to you. It could be that you are following the filmmaker for a very long time and you finally get a chance to interact with him this way .So it is all about a ‘why’, which only the contributor understands and believe in.

We at Dreamwallets think you are well armed now to crowdfund a movie. It does take a lot of work but it is worth the effort. So if you didn’t know how to crowdfund before, we hope you know it now. Happy crowdfunding!



Cannabis and the 2020 Election




Next month, five states will be voting on seven ballot measures to legalize cannabis. A variety of proposals, including constitutional amendments, statutory initiatives, and alternative measures, could establish new medical cannabis markets in two states and expand legalization to include adult use legalization in four states. Three of these proposals would enshrine cannabis possession and consumption within state constitutions.

This article will explore the proposals themselves as well as the short-term implications of legalization on existing license holders and the industry.

2020 cannabis ballot measures policy focus

State-by-State Review


Arizona voters have another opportunity to legalize cannabis next month, after narrowly defeating adult use legislation four years ago. In recent years, the Copper State’s medical cannabis market has seen significant MSO expansion, and new mandatory testing requirements launch at the beginning of November.

There are roughly 150 medical cannabis licenses in the state currently — all of which would receive priority status in the application process for adult use licensing. Additionally, diversity applicants and applicants in areas currently lacking cannabis retail access would be fast-tracked applicants.

Prop. 207 does include local control and opt-out provisions, and a new 16% tax would direct revenue to a variety of funds, while retail operators would be able to launch delivery services as soon as 2023.


Mississippi could become the 34th state to legalize cannabis for medical use, but two competing measures are creating complications on the ballot. A citizen-driven campaign led to the placement of Initiative 65, while the legislature responded with Alternative Initiative 65A.

Initiative 65 establishes a medical cannabis program similar to the program structure of many other states; with clearly defined qualifying conditions, possession limits, taxes, registration fees, and a regulator — the state health department. The alternative includes no definitions and only allows smokable cannabis products for terminally ill patients, leaving a highly restrictive market requiring enabling legislation.

Previous bills have been proposed, but never brought to a vote — leaving some skeptical that anything at all may come of Initiative 65A.


Montana’s existing medical cannabis program relies on a system of caregivers who cultivate cannabis and make manufactured products, including edibles and concentrates. Additionally, there is a limited number of licensed dispensaries throughout the state. Legalization would be a major evolution for Montana, which has seen multiple ballot initiatives and legislative interventions in recent years.

Two measures have been placed: one constitutional amendment to set the age of 21 as the minimum buying age and a measure to establish a commercial adult use market. While no early sales provisions are included, Montana companies would be the only businesses able to start sales for the first year after legalization.

New Jersey

New Jersey voters may make history, legalizing the adult use of cannabis and triggering a race among Mid-Atlantic states to implement sales first. While all of New Jersey’s neighbors have existing medical cannabis programs, none have taken steps to expand further. In recent years, numerous regional state legislatures have attempted to legalize, and Public Question 1 may tip the scales for an entire region with over 50 million residents.

The text of the amendment is brief, but it establishes a definition for ‘cannabis’ while permitting possession, use, and industry operations for adults ages 21 and up. The existing Cannabis Regulatory Commission would be tasked with regulating the industry, but the state legislature must first come to an agreement and pass enabling legislation.

Currently, New Jersey’s medical market includes roughly fifteen licenses, including cultivation and manufacturing, as well as a limited number of dispensaries. The next phase for cannabis in NJ is uncharted territory for now: it is unclear if existing licenses will be given the first opportunity to serve the general public.

Given licensing delays and a slow rollout in Illinois, lawsuits and delays could be in New Jersey’s future — with some analysts suggesting a four-year timeline from amendment passage to full implementation. This may be good news for MSOs, including Columbia Care, Verano, and Acreage Holdings, among others.

South Dakota

South Dakota has long been unfriendly to cannabis in all forms and has some of the nation’s strictest marijuana possession penalties. While other non-medical states have at least given a nod to low-THC medical hemp programs, the Mount Rushmore state hadn’t established any kind of hemp or cannabis program at all until the legislature passed industrial hemp legalization this past spring.

Now, the state could make history as the first to legalize cannabis for medical and adult use purposes at the same time. Two proposals are on the ballot: an initiated measure to launch a medical cannabis program, and a constitutional amendment to fully legalize cannabis, with provisions including adult use, a medical program, and expanded hemp legalization.

Medical use is enshrined in both proposals, while the constitutional amendment would prevent the legislature from any type of statutory tampering to limit a retail market. The constitutional amendment would establish a commercial market for both adult use and medical purposes. Medical use would include home cultivation. As there is no cannabis market in the state at this time, no businesses would be able to take advantage of “early sales” provisions, as seen in other states.


Previously, medical cannabis programs and commercial licensing schemes predated adult use legalization, and the majority of these proposals came into existence by way of the ballot. In most of the earliest states to fully legalize, this was the case: Colorado, Washington, Alaska, Oregon, California, Massachusetts, and Nevada all had some form of voter-approved medical cannabis legislation first.

Implementation of adult-use legalization has, however, varied across the states. In these proposals, Arizona, Montana, and New Jersey have existing medical cannabis infrastructures, but the implementation of adult use will likely lead to program changes.

Some legalization measures have allowed for existing medical dispensaries to launch sales to adults during a period of late-stage rulemaking. These businesses have operated under modified compliance rules, with track-and-trace requirements and varying tax rates until legalization rules are completed.

After Oregon voters approved legalization in 2014, the state’s medical market rapidly expanded with early sales on the horizon. At one point, there were more medical dispensaries in the state than Starbucks or McDonald’s locations. That number later dropped as businesses converted their licenses over.

For some of the states with legalization on the ballot this year, the transition out of medical will pose challenges: product shortages, long customer lines, new tax rates, uncertainty over product offerings, and testing requirements on top of an already difficult pandemic business environment.

Overall, legalization measures promise to bring a significant impact to consumers and patients in Arizona, Mississippi, Montana, New Jersey, and South Dakota. It’s hard to quantify the short-term improvements to consumers and industry operators, as passage of these initiatives will set off a flurry of legislative and regulatory discussion over the holidays and into the spring. Existing licensees and hopeful applicants should keep an eye for new opportunities: public comment periods, application deadlines, and new sales opportunities on the horizon.


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Cuomo advisor predicts New York will legalize pot in April




New York Governor Andrew Cuomo’s advisor on marijuana policy said this week the Empire State could legalize weed in April of next year with a bill that would serve as a model for other states looking to allow recreational pot in the United States.

Axel Bernabe, assistant counselor to Governor Cuomo, was a guest on the Under The Canopy series, recently launched by Canopy Growth, where he discussed cannabis legalization efforts in New York. According to Bernabe, a bill to legalize marijuana will be introduced through the state budget in January again, while he expects legalization to take effect by April. 

As New Jersey appears ready to legalize marijuana this November, Bernabe said the Cuomo administration has been watching its neighbor “closely.”

“We’re watching New Jersey closely. We’ve always been confident that we’d get to this before New Jersey, so if they pass the referendum they still have to have an agreement between the governor and the Senate over there,” he said.

“If New Jersey can beat us to it, they’ll get a gold star but I still think we’re gonna set the model for this,” Bernabe added, referring to the bill’s social equity provisions, among other things. 

During the interview, Bernabe also said that New York has been monitoring how legalization has been unfolding in Vermont, Maine, and Massachusetts, but has also consulted with states on the West Coast, where the legal pot industry is larger and more developed. 

Regarding hemp, Cuomo’s advisor said the state will release its guidelines and regulations for CBD consumer products early next year as well.

“Those products are already out there, so there’s no sense in pretending they’re not,” Bernabe explained. 

For this reason, the governor and his team have been working on guidelines, which will include maximum dose per serving labeling and warnings about potential THC content in various hemp-derived products. New York has copied a lot of Florida’s hemp regulations while crafting its own policies, Bernabe stated, before telling Canopy Growth’s David Culver that the administration is currently putting the finishing touches to the guidelines. 

Although Governor Cuomo promised his state would legalize weed soon, marijuana legalization was left out of the New York state budget for 2020 due to the coronavirus pandemic, which hit the state particularly badly earlier this year.

Cuomo previously proposed working in conjunction with the neighboring states of New Jersey, Connecticut, and Pennsylvania on coordinating a recreational marijuana system for the region. 


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PURA Concludes Farmersville Meetings – Deal Imminent




Dallas, TX – October 20, 2020 – OTC PR WIRE — Puration, Inc. (OTC PINK: PURA) today announced that CEO Brian Shibley concluded a key meeting yesterday essential to finalizing the acquisition of 72-acre property in Farmersville, Texas central to the company’s recently announced Farmersville Brands strategy.  “The acquisition is imminent. Look for an announcement very soon,” said Mr. Shibley.

PURA has scheduled the release of a comprehensive update this Friday, October 23, 2020, to provide the latest information on progress with the Farmersville Brand strategy. The Friday update this Friday will include the latest on the company’s planned dividend of PAO Group, Inc. (OTC PINK: PAOG) stock in conjunction with PURA’s sale of its cannabis cultivation business to PAOG.

For more information on Puration, visit

Disclaimer/Safe Harbor:

This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies’ contracts, the companies’ liquidity position, the companies’ ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Puration, Inc.
Brian Shibley,
(800) 861-1350


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