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Why Entity-Based SEO is a New Way of Thinking About Optimization




Why Entity-Based SEO is a New Way of Thinking About Optimization

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. 

When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages (SERPs).

These days, Google has more systems to identify the true meaning of keyword searches and queries. By categorizing ideas into “entities,” Google revolutionized its search proficiency.

While keywords are still important, SEO experts now also use entity-based SEO to further their ranking efforts. Context and relevance are becoming increasingly important in search engine results, and entities can help improve these factors. 

In this article, we’ll explain what entities are, how to use them, and what the future of SEO might look like.

What Is Entity-Based SEO?

Entity-based SEO uses context, not just keywords, to help users find the information they seek.

While keywords are an essential part of your SEO strategy, they don’t fully reflect how humans search for information. For example, a person who searches for “Paris” may be looking for Paris Jackson, the city of Paris (in France or Texas), the movie Paris Is Burning, or innumerable other options.

Google offers suggestions for searchers regarding additional context, which serves the dual purpose of speeding up their searches by showing popular options and reminding them to add more context if none of those are what they need.

google search for paris showing entity based seo

Entity-based SEO is helpful for searchers but slightly has made things a bit more complicated for content creators. Three ways entity-based SEO has changed the landscape include:

  1. Better mobile capabilities: Entities allowed SEO to improve mobile results. Entities also improved mobile-first indexing, which is more prevalent than desktop searches. 
  2. Translation improvements: Entities can be found regardless of homonyms, synonyms, and foreign language use thanks to context clues. For instance, a search for “red” will include results for “rouge” or “rojo,” if the searcher’s settings allow for this. 
  3. Rich snippets: Rich snippets, which include things like photos and customer ratings as part of their results, generally outperform even number one search results.

Keywords Vs. Entities: What’s the Difference?

Entities might sound similar to keywords. In fact, they are quite different. Here’s how they differ and why those differences are so important.


Keywords are words or phrases used in searches. They’re often the focal points of terms users search for and can be questions, sentences, or single words.

For example, users looking for makeup tutorials may search for makeup, tutorial, smokey eye, how to do a smokey eye, and so on.

entity based seo smokey eye example

Keywords still matter because they connect your content to queries. Your goal is to drive organic traffic to your site by ranking for keywords that help customers find your brand on search engines.

Keywords have long been the backbone of SEO, mainly because search engine algorithms needed clear, concise direction to populate relevant search results.

In the early days of SEO, keyword stuffing, which involves adding your chosen keyword far too many times or including largely irrelevant, popular keywords, was used constantly. At the time, search algorithms needed to see specific keywords repeatedly to rank content properly.

These days, algorithms have evolved significantly, and many old SEO tactics are, at best, frowned upon.

Google has always maintained that good copy and content are preferred over keyword stuffing and other black-hat SEO tricks.


As defined by Google, an entity is “A thing or concept that is singular, unique, well-defined and distinguishable.” This doesn’t need to be a physical object and can include colors, dates, ideas, and so on. 

Entities can be people, places, products, companies, or abstract concepts. They should always be distinct and independent of other entities or keywords.  

Emphasizing entities over keywords has allowed search engines to be more accurate in their results. However, search engines aren’t psychic—they need more information to figure out which entity you’re searching for.

For example, a search for the word “apple” could result in pages about the fruit or pages about the company. As interesting as both topics are, if you’re searching for information about whether apple seeds are indeed poisonous, reading about iPhones probably won’t be too helpful. You need to add some keywords to tell the search engine which entity you mean. 

apple fruit vs Apple company logo entity based SEO

We can think of entities as large topics keywords live within. For entities to be legitimate, they need to link to a search engine knowledge graph representing linked information and data across the internet. Knowledge graphs allow search engines to scan your website effectively

Google’s Knowledge Graph used Wikipedia as its primary trusted seed set. An easy way to think about entities is that they are anything that could have a specific Wikipedia page assigned to it. 

It’s important to note that not every entity has a Wikipedia page. This could just be a helpful way to think of the concept.

How Do Entities and Keywords Work Together?

Keywords with context help entities become defined, but you need to know precisely what your entity is all about before you can create your keyword-rich and well-written content. An SEO strategy recognizing both factors is your best bet for success.

On-page, you can create entities for an internal knowledge graph that uses keywords to link to different pages on your site. You can also connect your content to high E-A-T knowledge graphs such as Wikipedia or LinkedIn. While this won’t directly affect your page rank, it can improve your page authority in search.

Benefits of Entity-Based SEO

Entity-based SEO is more relevant, refined, and granular than keyword SEO alone.

Over time, improvements in automated natural language processing and new search methods like chatbots and digital assistants have made search queries longer and more complicated.

Yet, most search queries still relate to an entity. For example, “Things to do in Brussels” or “What to do in Brussels today” relates to Brussels, Belgium. Even without the quantifier of Belgium, search engines can tailor their results based on previous entity knowledge and context.

For marketers, entity-based SEO offers more concrete discoverability. Ensuring your brand is a concrete entity could help you include a large number of keywords that may not have been previously available. Nike, for example, can be searched through running shoes, tennis shoes, workout clothes, Air Jordans, and more, without users getting lost along the way. 

In e-commerce, entity-based SEO can connect your products under a single entity. For example, if you sell windows in Paris, France, you may be able to contribute keywords to the Paris, France entity, opening up your business to potential new clients. Also, connecting your window selling business to Paris, France, helps ensure customers living in Paris, Texas, won’t see your content and mistakenly order from you.  

How to Shift Your Strategy to Entity-Based SEO

Adding an entity focus to your existing SEO strategies could help you prepare for future algorithm updates.

Understanding which entities your business connects to and establishing your business as an entity in itself will become increasingly important in coming years.

How do you move on from previous, often keyword-focused strategies to an entity-based strategy?

List Your Business on Relevant Directories

One way to leverage entity-based SEO is to list your business on directories across the internet. Google My Business, for example, is used as a data source for the Google Knowledge Graph. 

Other listing services, such as Yelp, can also help create strong, domain-rich backlinks for your brand and help you create a known entity. Yelp appears in the top five search results in 92 percent of Google web searches.

Listing sites may change from location to location, so do your research when deciding where to list. Additionally, be sure to choose sites with high domain authority to improve your search engine standing. 

Using this strategy, businesses listed here can form entities and begin connecting unique keywords.

Prioritize Brand Building

Brand building is another essential tactic in entity-based SEO. Any offline brand presence measures need to be brought online, and you should always be considering new ways to create a well-defined and unique identity for your brand.

Managing your reputation is also increasingly important, as your reputation may factor into entity creation. Be conscious of the keywords you currently rank for and note—and correct for—any possible PR problems that could arise.

Consider Your Use of Interface Management Tools

Interface management is becoming a factor in entity-based SEO, as a silo approach to collaboration may negatively impact search engine visibility. This may happen despite keyword rankings, which could significantly affect some businesses.

Ultimately, focusing on keywords is not going to be enough going forward. Businesses and marketers need to shift their focus to entity-based SEO and start implementing tactics to ensure their content connects to their entities.  


Entity-based SEO can be a great way to communicate the context and relevance of your brand online.

By targeting ideas and context rather than words or phrases alone, entities build a bigger picture of your content, potentially allowing it to out-perform traditional keyword research methods.

We can expect to see more opportunities for marketers to create more depth in their branding strategies by focusing on entity-based SEO. 

In what ways have you experimented with entity-based SEO?

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Software subscriptions are eating the world: Solving billing and cash flow woes simultaneously




Although recurring revenue businesses have been around for a long time, the trend toward a subscription economy has escalated rapidly in the last few years. IDC expects that by 2022, 53% of all software revenue will be purchased with a subscription model. Even the car subscription market is set to grow by 71% by 2022.

Many types of businesses are looking for ways to earn recurring revenue — and it has gone beyond business-to-consumer companies like Netflix and Dollar Shave Club. Business-to-business companies are also joining in, even those with products that last a long time. For instance, elevator-maker Otis offers Otis ONE, a subscription-connected elevator solution that offers predictive maintenance insights.

Subscription billing options should make it easy to manage all types of subscriptions, including integrating analytics to provide a more complete picture of the subscriptions landscape.

Promising, but there are pitfalls

Subscription business models are attractive, but there are two major pitfalls. At the top of the list is payment. Regardless of company size, there’s an ongoing need to convince customers to sign up long term.

Companies also need to accommodate new payment methods and ensure ongoing compliance with interstate and international tax laws. As a result, the payment process can quickly become painful.

As any company with recurring revenue scales, it becomes increasingly challenging to manage subscriptions, especially with homegrown systems, changing subscription offers and the complexities of converting customers from free trials to paid subscriptions. Subscription billing options should make it easy to manage all types of subscriptions, including integrating analytics to provide a more complete picture of the subscriptions landscape.

Businesses also have to keep in mind that every time they add more product categories or expand into new geographies, they need to tack on extra software code to change their operations and stay sales-tax-compliant. As they expand globally, this can become an obstacle to rapid growth and flexibility.

To keep the company focused and maintain growth without having to expend resources, subscription businesses need a specialized billing system so they can focus on customer acquisition and revenue growth rather than staying on top of billing complexity.

The CAC payback gap constrains growth

The second issue: How do businesses cover the funding gap between when customers sign up and when they pay? In the subscription economy, companies that would previously receive a customer’s payments all at once now earn revenue spread across a monthly or quarterly subscription fee.

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How to Use Google’s Disavow Tool For Better Rankings




How to Use Google’s Disavow Tool For Better Rankings

Recently, I had a friend ask me for help because her website rankings were tanking.

Always willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO.

Everything she was doing checked out OK. So, I fired up Ahrefs and took a look at her backlink profile. That’s when I saw it.

Tons of spammy links were pointing to her site. These links were killing her rankings.

Then I took a look at her Google Webmaster Tools account and saw that she had a manual actions report stating that her website had been penalized for low-quality links.

Here’s an example from that shows what that report looks like.

manual action unnatural links to your site message google disavow tool

I asked her if she tried using the disavow tool to remove these spammy links. She looked at me like a deer in headlights.

Here’s the deal:

It’s no secret that spammy links can penalize your site’s rankings.

Knowing how to build links is a cornerstone of SEO. But the flip side is knowing how to avoid having harmful links point to your site.

If you don’t know how to protect yourself from bad backlinks, you could be setting your site up for epic failure.

The good news is that you can audit your link profile and use Google’s disavow tool to prevent or reverse any penalties.

If you use it the wrong way, you can do more harm to your site than good. You’ll want to make sure you’re careful when using the tool.

This article will teach you how to use the tool well.

What is Google’s Disavow Tool and When Should You Use It?

Before we go into using the tool, let’s dive into the concept of disavowing links.

Good backlinks can raise your Domain Authority (DA) and Page Authority (PA) scores, increase your visibility in search engines, and help you rank better.

Bad backlinks do just the opposite. They harm your SEO and cause you to lose ranking.

With that said, you shouldn’t go disavowing links left and right.

When you disavow a link, you’re telling the search engines not to factor in a specific link when crawling your site.

There are a few categories of bad backlinks you might consider disavowing:

  • Sites set up just for links
  • Obviously spam sites
  • Links in spam comments
  • Backlinks from sites in your non-target country/countries (e.g., a backlink from a German site when your audience is in the U.S.)

If you don’t have control over the spammy links, use the disavow tool so Google disregards them.

Google disavow tool screenshot

Google’s Disavow Tool Warning

According to Google, using this tool the wrong way can have a negative effect on your rankings.

google disavow tool warning

That sounds pretty intense, but don’t worry; Google just wants to make sure you’re not disavowing the wrong links. You should request removals first, and I’ll talk about that later.

Just make sure you use the tool when you have a lot of low-quality backlinks pointing to your site and when you’re sure they’re causing problems.

The good news is that if you use it the right way, you can improve your rankings.

Disavow Tool Best Practices

There are a few important rules of thumb you should follow when using the disavow tool.:

Try Removing Links Via Email First

Google prefers that you try removing links on your own before using the disavow tool.

You can do this with a link removal request.

A link removal request occurs when one site owner emails another to request the removal of a link.

Moz shows an example of a link removal request here.

link removal request email disavow tool

Unfortunately, link-removal requests get a bad rap. Oftentimes they’re ignored, missed, malicious, and even spammy. There’s an art to sending successful link-removal requests.

Use It When You Need It

Matt Cutts (former head of Google’s Webspam team) gives the green light on using the disavow tool:

pasted image 0 964

You may be worried about negative SEO or a bunch of spammy links pointing toward your site. In this case, it would be a good move to disavow. It’s OK to disavow links even if you don’t see a message in your webmaster console.

If your removal-request emails aren’t effective, feel free to use the disavow tool whenever you need.

Use It Like a Shotgun, Not a Rifle

Instead of picking out bad links one by one, you should instead use the domain operator to disavow all bad backlinks from a whole domain instead. This is also a faster method for improving rankings. It may take longer to see results if you handpick bad links one by one.

How to Use the Disavow Tool: A Step-by-Step Guide

Now it’s time to dive deep into how you can use the disavow tool — step by step

Create a List of Backlinks

There are lots of different tools that you can use to get a list of your backlinks.

These services often try to automate the auditing process. While it does save time, you won’t get as clean of a result as would if you manually reviewed each link.

To create your own backlink list manually, here’s what you do.

Download Your Links From All Sources

First, go to Google Webmaster tools. Click search traffic, and links to your site. Download both the latest links and sample links.

google webmaster tools links to your site disavow guide

If your site has a large number of domains linking to it (over 1,000), you can find more links by downloading the sample link list every day for a few days.

You can also download links from other sources:

  • Open Site Explorer: A great tool from Moz, one of the largest brands within the advanced SEO community.
  • Ahrefs: One of the most accurate and largest databases of live backlinks
  • Majestic SEO: Breaks down a lot of information into digestible, granular pieces. This tool is great at preventing overwhelm.
  • Ubersuggest: View your backlink profile, see content suggestions, and more.

Put Your Links into One Spreadsheet

Once you have gathered the spreadsheets from your sources, find the URL column of the sites that link to you and copy this column into a new spreadsheet. Feel free to use Google Docs or Excel — whichever you prefer.

Now you’ll have a master list of every link that leads to your site. You will see some duplicates, but don’t worry because we’ll fix that later.

Break the URLs into Subdomains

Make a new column that is to the immediate left of your URLs. At the top of the spreadsheet (A1), type this formula:


Now, highlight the entire column and hit CTRL+D on your keyboard. This will fill in each cell in the row with the formula.

pasted image 0 946

Once that’s done, highlight the whole column again and convert the results of the formula into values. This will allow you to copy and paste data into the column.

Do this by hitting CTRL+C to copy, then press Edit, Paste Special, and Paste Values Only.

Next, let’s use the Find & Replace tool to break everything down to its subdomain.

With column A highlighted, click edit, then find and replace. Type “HTTP://“ (without quotes), don’t put anything in the replace field, and hit “Replace All.”

sort links for disavow tool

Repeat the same steps with these two phrases

  • https://
  • www. (Remember the period after www)

After you’re done, column A will now have the subdomains or domains of each URL that points back to your site.

sort links disavow guide

Get Rid of Duplicate Links

You’ll likely have some domains with several links. What we want is to only have one link from each domain. Sort column A into alphabetic order and then insert a new column to the left of the domains. Put in this formula:


Copy this down the entire spreadsheet again (you can also click the little plus sign in the lower right-hand corner of a highlighted cell — also known as the “fill” button).

Next, filter this column to only show the duplicates. Finally, delete each duplicate URL.

Now you’ll have one URL for each domain that’s giving you a backlink.

Audit Your Backlinks

Now, click on each URL on your spreadsheet and decide if you want to keep all the links from each domain or disavow them.

audit backlinks example disavow tool guide

If you’re unsure, you can always mark links as “maybe” and come back to them later after you’ve looked at all your links.

Sometimes, you can pick up patterns after looking at all of your links that you wouldn’t have seen otherwise.

If you’re not sure whether or not you should disavow a link, think through these questions:

“Does this link help me?” i.e., “Could I actually get business and/or traffic from this link?”

“Was this link made 100% for SEO only?”

“If a Google employee saw this link, would I be worried?”

Remember that Google only penalizes sites that are trying to game the system. Every site has its share of unnatural links.

You’re not going to get hit with a penalty if you’re playing by the rules. So if you see some unnatural links, don’t sweat it.

Make a Disavow File

Once you’re done reviewing each link, filter the column so you only see the links that you want to disavow.

Next, make a new spreadsheet and copy and paste your domains into the new sheet.

filter your disavow file

Next, you want to add “domain:” (no quotation marks) in front of every domain name.

When you disavow on the domain level, you’re doing a clean sweep of all the bad links on that domain. When you disavow by URL, you’re more likely to miss bad links.

You’ll want to always disavow at the domain level.

Type the following formula into B1 to add “domain:” to the front of every domain name.


Use the fill button to paste the formula down the entire column. Once again, highlight the column and then select paste special, paste as values.

Now, column B will be full of disavow directives.

create a disavow file screen shot

Make a Text File

Your disavow file must be in 7-bit ASCII or UTF-8 format. You can do this a couple different ways.

On a Mac, open TextEdit, copy and paste column B into TextEdit, and then hit Format and make plain text.

On Google Docs, open a Google Doc, copy column B into a document and then click File, Download As, and Plain text.

Add Comments

Feel free to add comments to your disavow file by starting your comment with a #. But remember, Google employees don’t look at your disavow file.

The disavow tool is 100% automated. Any comment you add is for your own records. You can insert them to jog your memory on certain things when revisiting the file in the future.

google disavow file example

File Your Disavow

Go to the disavow tool and pick your file from the dropdown list. Click disavow links twice and then select “choose file”. Then you’ll want to upload the .txt file you made.

Here’s what a successful disavow looks like:

pasted image 0 974

Top Disavow Tool Mistakes

You may run into errors when you attempt to disavow links.

Luckily, it’s very common for an error to pop up when disavowing links. In this video, Matt Cutts talks about common mistakes that people run into when using the disavow tool.

  • You should only upload a regular text file. No sorting, fonts, or syntax should be added to this file. People try to upload spreadsheets, Word docs, and other file formats. Only upload a text (TXT) file.
disavow text example
  • Start out by using the domain: command when disavowing links so that you disavow all links from the entire site. Many times, users will try to disavow specific URLs with a fine-tooth comb. Don’t do this.
  • Incorrect syntax is another issue that pops up a lot. Make sure you use a TXT file with the proper syntax.
  • If you want to provide commentary on why Google should disavow certain links, save that for the reconsideration request. Don’t write it in the text file.
request review disavow guide
  • When you comment using the disavow tool, make sure that you use tags. If you don’t, it will cause syntax errors. In fact, it’s best to limit your commenting.
  • The disavow tool is not a magic wand that will fix every URL. You should clean up your link profile manually in addition to using the tool.

Frequently-Asked Questions

Still got questions? Here’s a few of the most-asked questions

How Often Should I Use the Disavow Tool?

This all depends on your link profile. For example, if your site has a track record of unnatural links, you may need to do a monthly disavow.

In other cases, it’s best to do a link audit first and then a disavow.

By spacing out every disavow, you give yourself time to spot recurring problems and trends. This will help you make better decisions with your link-building strategies.

But if you have an average website that doesn’t have a history of low-quality links, and if you aren’t in a super competitive space where negative SEO isn’t much of a factor, you’re good with disavowing only once or twice per year.

When Should I Remove a Link Manually and When Should I Use the Disavow Tool?

Removing a link manually should always be your first option.

But, if you’re hit with an algorithm penalty, say from Penguin, there’s no need to go on a long, drawn-out process of emailing site owners to ask them to get rid of links.

In that case, you should disavow. But, if you’ve been hit with a manual penalty, you should definitely try to manually remove links first.

Can I Reavow a Link if I Make a Mistake?

pasted image 0 960

To reavow, modify your disavow file by removing the directive and re-upload it. Matt Cutts has stated that it takes “a lot longer” to reavow a link than to disavow it.

Google purposely builds in this lag time to discourage spammers from trying to game the system.

How Long Will It Take to See Better Traffic and Rankings?

Google applies your disavow directives to your links as soon as it crawls your site.

After you’ve uploaded your directives, Google applies an invisible nofollow tag to the disavowed links that point to your site.

This means that those links will be thrown out of the equation when the Google algorithm considers your website.

You’ll need to wait until Google needs to run the algorithm again, so you won’t see changes right away. Most links only take a month to be removed.

Quick Guide to Using the Disavow Tool

The Disavow tool is a powerful tool to clean up your link profile. Here’s how to use it.

  1. Download All Links From All Sources

    Head to Google Analytics, Ubersuggest, and Ahrefs to view all your links.

  2. Sort The Data

    Pull all the lists together, then remove duplicates and sort.

  3. Audit Your Backlinks

    Check to see which links are problematic, remove the ones that are okay.

  4. Attempt Manual Removal

    Send emails to sites asking them to remove the links.

  5. Create a Text File

    Your disavow file must be in 7-bit ASCII or UTF-8 format. You can do this a couple different ways.

  6. Add Comments

    Use # to add comments or notes as needed.

  7. Submit the File to Google

    Send your file over and wait for Google’s decision.


Whether it’s from hiring a shady SEO agency or being the victim of negative SEO, you’ll need to disavow bad links before you get penalized.

However, be careful and don’t abuse the tool. Disavowing the wrong links can hurt your rankings the same way bad backlinks can.

If you carelessly disavow links, your backlink profile may look unnatural and can cause you to get penalized.

You must review individual backlinks before you submit your disavow file. There’s no getting around it.

When you get things right, though, and your traffic and SEO will improve.

The disavow tool is not the end-all-be-all magic button that will send tons of traffic your way.

However, it is a great SEO tool to have in your arsenal and one that every site owner should be familiar with.

What results have you experienced from using the disavow tool?

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15 Useful Clubhouse Tools to Help Your Marketing




15 Useful Clubhouse Tools to Help Your Marketing

Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one. 

This audio-based platform is growing dramatically. In fact, the app has more than 228,000 reviews and a 4.9-star rating on the App Store. 

If you’re looking for a unique way to reach a highly targeted audience through the use of audio, this could be your avenue. In this article, I’m covering the most useful Clubhouse tools to make your marketing efforts simpler and more effective. 

Why Should You Use the Clubhouse App for Marketing? 

The Clubhouse app puts a unique spin on social networking by restricting communication to nothing more than audio. You also need to know how to get a Clubhouse invite, which essentially requires you to reach out on social media and get your name out there. 

It creates a bit of exclusivity that makes it all the more rewarding when you finally make it onto the platform. If you receive a Clubhouse app invite, you’ll be able to join chat rooms covering a wide variety of topics ranging from SEO to commercial plumbing. 

Once you join a room, you’ll be able to sit back and listen or raise your hand and try to get into the conversation. As you get more and more involved in the community, you’ll have the opportunity to become a moderator or even create your own room and invite your followers in to listen to what you have to say. 

As you can probably tell, there’s marketing potential here. Like Twitch and Snapchat, the conversations you have on the platform are gone once the chat ends. This presents a unique opportunity for you to bring people in and potentially operate the social network like a live webinar. 

One big plus is that a camera isn’t a feature of the platform, so you don’t have to worry about being seen on screen. The platform is similar to podcasting, which has grown by 29.5 percent in the last three years. Clubhouse is more engaging than podcasting, though, because it allows listeners to comment and get involved in real-time, whereas most people listen to recordings of podcasts. 

15 Marketing Clubhouse Tools 

In this section, we will discuss some of the specific Clubhouse tools you can use to create a memorable experience on the platform. As marketers, our goal is to draw attention to ourselves and as much of it as possible. These tools make listening more enjoyable for your followers and keeps them coming back. 

1. Humans on Clubhouse 

If you’re coming to the platform with a specific goal in mind, you might want to use Humans on Clubhouse. This tool offers 1:1 connections to anyone within a particular niche. Whether you’re trying to network, build a following, or find an influencer, this Clubhouse tool can help you. 

Once you’ve identified someone you’d like to connect with, you can reach out to them and hopefully determine how a networking relationship could be mutually beneficial. From there, you can host events together, piggyback on each other’s audience, and more. 

2. Clubhype 

A big downside to the Clubhouse platform, in general, is how challenging it can be to get the word out. Since the platform is kept relatively exclusive, there are extra steps you’ll want to take to ensure everyone knows you’re hosting an event. 

Clubhype makes this easy. This Clubhouse tool allows you to enter your Clubhouse link, and it generates a sleek and attractive preview image you can share to social media. The image contains the date and time of the event, the title, and all the important members included in the event. 

Let’s say you secured a great guest in your event. You’ll want to share it with your social media to get as many people into the event as possible to hear what the VIP has to say.

3. ClubLink

The goal of all Clubhouse tools is to make lives easier for you and anyone you want to join your event. ClubLink is another tool that helps create an attractive preview you can share on social media to get people to join. One unique feature is that it optimizes the time zone based on the host, so you won’t have to convert anything or worry about missing a session. 

Clublink also has multiple sharing options based on the platform you’re sharing it on. No matter if you’re using Twitter, Facebook, or Instagram, the tool makes it simple for you to create an attention-grabbing preview to get more viewers to join your event. 

Marketing Clubhouse Tools - Clubhype

4. Find Clubhouse 

This tool is similar to Humans on Clubhouse, but instead, it helps you find specific clubs based on topics you’re interested in. From a marketing standpoint, it would be good to use this in the beginning so you can find groups that relate to your business and could help you find listeners who may want to join your club as well. 

Marketing Clubhouse Tools - Find Clubhouse

There are tons of different ways to search, and they even promote clubs based on how much they’re trending. All you need to do is go over to the Find Clubhouse site and search based on your interests. From there, you can join clubs, see what the moderators are doing, and get ideas for how you’ll start to create your own audience. 

5. Ask Clubhouse 

Next on the list of Clubhouse tools is something that makes it easier for you to engage with your audience. If you’ve ever hosted a live event, you know how challenging it is to address all the questions as they’re pouring in. 

Ask Clubhouse helps you do this by creating a board where people can ask their questions, and you can address them later on in the event or even at a later date. Best of all, you’ll answer the questions so everyone else can hear, which reduces the need to answer the same question over and over again. 

6. Clubpad

Marketing Clubhouse Tools - Clubpad

A huge part of creating an inviting and fun environment in Clubhouse is being able to engage and entertain your audience. When there isn’t any video, people rely strictly on your audio to keep them engaged. Adding little sound effects to make things funnier and more interesting could help keep people aware and awake. 

While these types of Clubhouse tools might not seem like a big deal, it’s the little things that make a difference. If you’re using Clubpad and have a competitor in the same niche who isn’t, maybe that’ll be your advantage. 

7. Clubhouse Glow

clubhouse tools clubhouse glow

This is a simple tool that allows you to create a color ring or filter over your Clubhouse avatar. Why would you want to do that? Why not? Generating attention and being able to stand out in a room is an important aspect of marketing. 

Clubhouse Glow can help differentiate you from the rest of the crowd by adding a nice visual effect to your avatar.

8. Clubhouse Bio Builder 

Clubhouse Bio Builder is an iOS app that helps you format text, choose the font, and create the most enticing bio possible. People are going to read your bio before joining your club, so you’ll want to make sure you’ve written the best bio possible as well. (Another tool coming on this later!)

Using the bio builder, you can use bold, italic, and emojis in your bio to draw more eyeballs to the text and help your profile stand out. It’s simple, easy to use, and a great way to get more people to notice you. 

9. Clubhouse Avatar Maker 

The avatar maker is another tool that helps you put a ring around your profile photo. With this one, you can choose from a variety of different templates based on where you’re promoting yourself, your personality, your niche, and your personal preferences. It makes setting up your profile easier so you can spend more time focusing on your content. 

10. Crofile

Crofile is similar to a couple of the previous Clubhouse tools, but it has a unique spin. 

You select your photo, choose from preset customization options, and add a status to your photo as well. You can put on there that you’re working on something, you’re away, or that you’re busy. Once you’ve customized your photo to your liking, you can save it and upload it to Clubhouse. 

11. Comet Events 

Marketing Clubhouse Tools - Comet Events

This is a powerful event management tool that helps you measure the results of your rooms in Clubhouse. You can start with a free account by simply entering your email address. From there, you’ll be able to take the link of all your events in Clubhouse and create a new Comet link where you can track all the data. 

The only catch here is that you need to share the link specifically within Comet Events so it can keep track of everyone who RSVPs for the event. If you share the original Clubhouse link and people sign up, that data won’t be tracked, and you’ll have an inaccurate number. 

This tool is helpful especially if you’re planning based on the total audience or doing a giveaway, and you need to know exactly how many people are planning to join the event. 

12. Host Notes 

Host Notes is another event management system to make it easier for people to RSVP and join your events. One important key to remember in marketing is that you need to make it as easy as possible for people.

If you create too many hoops to jump through, most people will simply back out and never move onto the next step. Host Notes allows you to create sharable links and attach resources from the conversation during the event. 

13. Clubhouse DB 

This Clubhouse analytics tool lets you get a bird’s eye view of the most popular users and clubs based on how many followers they have and when they registered.

If you’re trying to find ways to grow your club, this tool may help you because you can join other clubs, identify what they’re doing differently, and then start implementing that yourself. 

14. CH Bio Generator

Marketing Clubhouse Tools - CH Bio Generator

Even if you’re a writer or content marketer, writing bios is not something anyone likes to do. Many of us don’t like to talk about ourselves or tell everyone what we do, what we’ve accomplished, or why they should listen to us. Why not have someone else write it for you or use a tool that generates a personalized bio?

CH Bio Generator takes a lot of the thinking out of the process by using templates to make it easier for you to write your bio. Keep in mind that the bio is one of the most important ways to get discovered on the platform, so you’ll want to make sure you have a good one. This Clubhouse tool can help you. 

15. Rooms of Clubhouse 

Rooms of Clubhouse is similar to Humans of Clubhouse. The tool helps you search based on topics and keywords to find rooms with events scheduled or currently happening. The database is somewhat limited, but it will probably progress over time.

While this tool is especially helpful for users trying to find information, it can also help you as a marketer find similar groups and people to reach out to for collaborations. 

15 Clubhouse Tools to Test

If you’re looking to reach a unique audience, these Clubhouse tools can help.

  1. Humans on Clubhouse

    Make 1:1 connections with people in your niche.

  2. Clubhype

    Enter your Clubhouse link, and it generates a sleek and attractive preview image you can share to social media.

  3. Clublink

    Create an attractive preview you can share on social media to get people to join.

  4. Find Clubhouse

    Search for clubs related to your interests, see what moderators are doing, and more.

  5. Ask Clubhouse

    Engage with your audience by creating a board where people can easily ask questions.

  6. Clubpad

    Add reaction sounds to your clubhouse rooms to increase engagement.

  7. Clubhouse Glow

    Create a color ring or filter over your Clubhouse avatar to grab attention.

  8. Clubhouse Bio Builder

    Add bold, italic, and emojis in your bio to draw more eyeballs to the text and help your profile stand out.

  9. Clubhouse Avatar Maker

    Choose from a variety of different templates to add personality to your avatar.

  10. Crofile

    Select your photo, choose from preset customization options, and add a status to your photo as well

  11. Comet Events

    Track Clubhouse event metrics and create beautiful event landing pages.

  12. Host Notes

    An event management tool that creates sharable links and attaches resources from the conversation during the event.

  13. Clubhouse DB

    Get a bird’s eye view of the most popular users and clubs based on how many followers they have and when they registered

  14. CH Bio Generator

    Easily create top-notch bios with this template-based bio generator.

  15. Rooms of Clubhouse

    Search by topics and keywords to find rooms with events scheduled or currently happening


Social media marketing still has plenty of potential. With new platforms like Clubhouse emerging every day, it doesn’t look like it’s slowing down. If you’re trying to reach a highly targeted audience, the platform makes it easy to narrow down and find exactly that. 

You can use some of these Clubhouse tools to make your life even easier. 

Are you on Clubhouse? What tools have you used to help your marketing on the platform?

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