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Why Did Your Web Site Take Longer that Your Competitor’s?

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To reach any Web site, every customer on earth sends his Go To request to a regional Domain Name System Server. Better known as a DNS Server. This is a basic component of the Internet that is provided free for all customers and Web sites, worldwide.

But when one depends solely on basic DNS service, the farther away a site’s company is from a customer, the longer it takes for the site to come up on that customer’s monitor. Why? Because the company’s Regional Server is likely to be as far away from that customer as the company is.

For instance, a man in Tokyo who wants to buy a tie from the Web site of a merchant in New York, could wait up to 14 seconds for the tie store’s site to appear on his monitor! And the renowned Internet research and testing firm Forrester has calculated that 2 out of every 5 online shoppers simply don’t wait. Instead, they just start shopping elsewhere.

And when does their patience run out? BY SECOND 4 !

This is, of course, an absolutely terrifying reality for every savvy e-commerce merchant. Because it means you could be missing out on as much as 40% of your interested customer base for no reason other than “resolution lag-time.” But there is a solution.

DNS.com, an exciting new division of Comodo International, is an Internet innovator that has assembled a vast network of closed-source servers in geo-strategic locations all around the world, specifically calibrated to diminish or eliminate resolution lag-time. DNS.com servers are not only more technologically advanced, they’re impenetrable by hackers, and instantly scalable to accommodate Web sites that experience traffic spikes.

But best of all, Premium DNS from DNS.com is a service just about any e-commerce site can subscribe to for as little as a dime a day! The result? Premium DNS instantly eliminates your resolution lag-time, or cuts it down to a fraction of what it used to be. And that’s likely to boost the number of customers who’ll rapidly see your site appear before them. Possibly by as much as 40%.

Comodo. Science Not Hype.

– Glenn Scheuer

To find out more, simply visit DNS.com.

TEST YOUR EMAIL SECURITY GET YOUR INSTANT SECURITY SCORECARD FOR FREE Source: https://blog.comodo.com/other/at-some-point-everyone-in-ecommerce-asks-why-their-web-site-can-take-longer-to-come-up-than-some-competitors-web-site-heres-why-and-what-to-do-about-it/

Cyber Security

Technological Innovations at the Tokyo Olympics

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Olympics

The Olympics are held in what could be considered a microcosm of the world. The village is a city within a city, and it offers a glimpse of what the world can expect in future years. The upcoming Tokyo Olympics stand to be the most technologically advanced to date, and there will undoubtedly be new technologies on full display. Take a look at some of the following technological innovations that are expected at the Tokyo Olympics.

Table of Contents

Autonomous Vehicles

One exciting technology is the use of autonomous vehicles. They expect as many as 100 autonomous vehicles or self driving cars from companies such as Nissan and Toyota to drive spectators from Haneda Airport, Olympic Village and other routes around the Olympics. In addition, in downtown Tokyo, Toyota will have an additional fleet that includes SAE Level-4 automated vehicles.

Robots

They plan to use Human Support Robots to help people find their seats and bring them items. Delivery Support Robots can deliver food items, and Field Support Robots can deliver and retrieve items from the fields while sports are being played. Toyota plans to have T-HR3 Humanoid robots that will help people who are in remote locations control a robot and interact with events. They will also be able to project images so that the remote spectators feel like they are a part of the game they are watching.

Artificial Meteor Shower

A company called Astro Live Experiences specializes in space entertainment, and they plan to create an artificial meteor shower during the opening ceremonies. On December 6, 2019, they launched ALE-2 into space, and this micro-satellite is expected to drop chemical pallets into space, which will create a meteor show while they are burning in space.

Virtual Reality

At the Olympics, Intel will have True VR at several events. It will be present in the opening ceremonies, the closing ceremonies, and even events such as beach volleyball, gymnastics, and boxing.

Facial Recognition

Neoface is a facial recognition software that will be launched by NEC Corp. They will be using it to identify as many as 300,000 people at the Olympics. This will benefit the athletes by allowing them to enter more quickly, and it will be available to media, volunteers, and staff members as well.

3DAT or 3D Athlete Tracking

This technology will help to connect fans and athletes with the use of normal cameras. In addition, cameras will be able to analyze the biometrics of athletes, which helps fans understand the sports and can help athletes with their training.

What Risks Come with This New Technology?

New technology always has pros and cons. New tech was used at the 2018 Winter Olympics, with the Olympic Destroyer attack that was launched during the opening ceremonies. In 2018, malware disrupted spectators, the broadcast of the opening ceremonies, the Wi-Fi in the stadium, and it created problems between feuding nations.

When a problem or a failure with new technology occurs, there can be major complications. The attack in 2018 in PyeongChang Olympic Stadium was 100 miles from a major city (Seoul). If it had occurred in a large or major city, it would have had a larger impact. Moving forward, new advancements and technology can lead to much larger problems in the future. It is important to safeguard this technology and prevent malware attacks and malfunctions.

Technological Advances

It is exciting to see the technological advances as they appear. Technology can enhance the Olympic experience for the spectators, the athletes, and the staff at the Olympics. These advancements can simplify many aspects of the logistics and help to improve the experience for everyone involved. Technology is exciting, but it is important to make sure that it is safe and that it doesn’t create more problems than it solves.

Final Words

The Tokyo and Euro 2021 Olympics will be the most watched events next year, both by sports lovers and bettors, who will be able to bet on favorites at Unibet – one of the most popular NJ Sports Betting operators. Not only will people tune in to enjoy the competitions, but they will surely enjoy the opening and closing ceremonies, including the artificial meteor shower. The virtual reality technology will allow fans to interact in ways that are new and unique, including advanced biometric analyses of athlete data. People all over the world will be watching and enjoying the Games when they occur in 2021.

Source: https://cybersguards.com/technological-innovations-at-the-tokyo-olympics/

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Cyber Security

Different ways tech plays a key role in securing igaming platforms

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Cache-Poisoned DoS

The tremendous growth witnessed by the gaming and online casino industry is well evident in the revenue figures reported by them in the world’s prominent economies. United States, United Kingdom and some other European countries are leading the pack today.

There’s no denying the fact that it’s the technological innovations which have led to this sudden explosion of the iGaming sector over the past few years. Today, gamers can indulge in the best of online casino games from anywhere they like, at any time of the day/night. There are top rated platforms like JackpotCity online casino and others which are making things possible and are successfully ushering in the next era of online gambling.

Other than further increasing the popularity of casino games like slots roulette etc., new-age technologies have also improved the quality and safety of the gaming experience, offering players highly secure environments wherein they can share their bank details and other crucial information in a worry-free manner. Let’s tell you about 3 such ways in which tech is playing a key role in securing online gambling platforms today.

SSL Encryption

SSL is the acronym for Secure Sockets Layer, a technology used by online casinos for protecting confidential user data against phishing attempts. Players share a lot of sensitive information, such as their credit card details, addresses, phone numbers, bank details etc., while registering at these online casinos. It’s the SSL encryption technology which keeps all this information safe.

These online casinos are also required to employ such high security protocols as per law, in order to legally continue their operations. However, some operators opt for TLS (Transport Layer Security) instead of SSL encryption, something that’s not as good as the latter, but is nevertheless better than an unencrypted network.

With SSL, the player data is locked in the form of different pieces of codes which can’t be broken into easily. Hence, the information stays 100% safe whenever it’s passed on to/from the servers over the Internet. Here’s more on why an SSL certificate is important for any business website today.

Financial security

All modern-day online casinos accept digital payments through debit cards, credit cards, wire transfers, e-wallets and even cryptocurrencies nowadays. Regardless of the payment method used, the servers make sure that the pertinent details stay secure from any type of unauthorised access.

Strictest security and verification protocols are employed by the financial institutions to prevent any fraud. Authentication emails and one-time passwords are good examples of few such measures. On the other hand, cryptocurrencies provide truly anonymous and safe transactions.

RNGs

Random Number Generators are basically computer programs that make sure that the outcome of a casino game is completely fair, transparent and random for every player. These have the seed number algorithm at their core, which is basically a predefined mathematical formula for calculation of results based on odds. Several online casinos get their RNGs authenticated by third-party services, proving the transparency and fairness of their games.

Regardless of the measures taken by the casino platform, the onus is on the gamer to sign up with only platforms that can be trusted in every aspect.

Source: https://cybersguards.com/different-ways-tech-plays-a-key-role-in-securing-igaming-platforms/

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Cyber Security

Denmark’s News Agency Rejected a Ransom Demand by Hackers to Release Locked Data

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Hackers

Following a hacking attack this week, Denmark’s biggest news agency will remain offline for at least another day and has refused a ransom demand by hackers to open locked records, the wire service said Wednesday.

Ritzau CEO Lars Vesterloekke could not tell how high the demand for ransom was because those behind the “professional assault” left “a file with a message” that was not opened by the department following his advisers’ orders.

Ritzau, which sends text and images to the Danish media, said it had moved its consumer emergency delivery to six “better overview” live blogs.

“If it goes as expected, then on Thursday we can gradually return to normal,” Vesterloekke said, adding that the attack forced the editorial systems to shut down as approximately a quarter of Ritzau’s 100 servers were destroyed.

Ritzau employed an external defence firm that specialises in washing up after hacker attacks, in addition to the agency’s own IT department, and the insurance company helped with specialists.

It was unclear who was behind the assault that began Tuesday.

Ritzau, based in Copenhagen, has distributed information and produced news for the Danish newspapers, organisations and businesses since 1866.

Source: https://cybersguards.com/denmarks-news-rejected-ransom-demand-hackers-release-locked-data/

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Cyber Security

What is Google Scraping Used For – 5 Use Cases

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Google update

Google and web scraping are two rather new technologies that are increasingly being used by large businesses. Put simply, a web scraping tool is a technology solution to extract data from web sites in a quick, efficient, and automated manner, offering data in a more structured and easy to use form. When Google is being scraped, the same process applies, except the data is being extracted from the search engine.

Businesses often use Google scrapers to automate data acquisition processes. Scraped data is used to enhance operations, inform executive decisions all the way down to individual customer service experiences.  Google provides its own Application Programming Interface (API), it chooses which information is more important to users based on its own analysis.  Yet, many businesses choose to build their Google scraper or use third-party services  in order to gather data in a more efficient manner.

Google isn’t too keen on letting other tools acquire data from their search engine. Often they will employ anti-bot measures to prevent automated applications from acquiring data. Quite ironically, they have themselves used exactly the same process to build their search engine. Whether people like it or not, web and Google scraping is here to stay as businesses have already started using it for several reasons.

Table of Contents

Piracy and Counterfeit Protection

Many large companies and well-known brands utilize Google scraping to monitor search engine results for any malicious entities attempting to illegally use their branding. For example, Adidas might use a search engine scraping tool to monitor for any illegitimate websites that attempt to profit off of their brand illegally.

Price Monitoring

Google scraping can be used to analyze the competitor pricing policy, evaluate prices and product policies of competitors which is a great deal of information for sales strategies. Data acquired in this manner can be used to create updated and advanced pricing strategies for brand and sales (for example, dynamic pricing utilizes scraping tools to implement their strategy). Implementing advanced pricing strategies requires having access to a reliable and consistent flow of premium data. Price monitoring using web scraped data gives companies the ability to have well-grounded information of the entire market, facilitating dynamic pricing, revenue optimization, and ensuring they’re always one step ahead of their competitor’s pricing strategies. Having detailed information related to competitor sales strategies helps businesses keep up with the competition and customer demand.

SEO Monitoring

Generating organic traffic on a website is mostly about ranking, location, and keyword combinations. Google scraping can show a company or a business the level at which its website page appears on the Google results page. It can also show the keywords the website uses on a given page and what exactly they rank for. SEO experts have to often use third party SEO tools like Ahrefs, Moz, or others to gain insight into rankings. Unfortunately, these tools update their databases once every few days which is often not enough for extremely volatile search engine result pages. Therefore, SEO experts might use Google scraping tools to acquire data that is otherwise unavailable to gain insight into ranking changes.

Keyword Monitoring and Research

SEO experts rely on several sources of data to create their optimization strategies. The first source is often Google blogs, the search engine liaison, and a few other official sources. Other sources are third party providers that scrape the search engine in order to reverse engineer the algorithms. SEO experts use third party providers and Google scrapers to monitor search engine result pages. By monitoring SERPs, insights can be gleaned from the data such as why certain pages rank higher than others. Finding out why certain pages rank better than others can help SEO experts develop strategies that can help companies beat out the competition.

SEM Surveillance

Nearly everyone nowadays is buying PPC (Pay-Per-Click) ads on search engines nowadays. Businesses even bet on the competitor keywords and brand names in order to attract visitors to their website. Keeping track of what the competition is doing is nearly impossible without utilizing Google scraping as all ads will not be shown to all users.

For SEM surveillance, businesses scrape Google or use a third party provider in order to acquire ads from any location and device without using their own business IP address. This way Google will display ads as if it was any regular user doing a search query.  As Google thinks the query has been sent by a regular internet user, it will often display many more ads without any restrictions. Business can then easily acquire significant amounts of data on their competitor ad campaigns.

Conclusion

Google scraping has proved purposeful, its advantages are so many, businesses have become successful with the use of Google scraping by gathering data and putting it to good use. A Google data extraction tool is an easy way for businesses to gain a competitive edge in nearly any market. With very little development effort, access to nearly infinite amounts of data appears within hands reach.

Source: https://cybersguards.com/what-is-google-scraping-used-for-5-use-cases/

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