Kofi Nartey, Founder GLOBL RED

We needed a brand that could grow with us and immediately communicate that ours is the go-to firm for worldwide real estate opportunities

BEVERLY HILLS, Calif. (PRWEB) June 08, 2021

SOCIETY Real Estate + Development today announced its rebrand to GLOBL RED, a name that reflects its recent international expansion.

The firm was founded in 2020 by Los Angeles luxury real estate leader Kofi Nartey in partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. In less than a year, Nartey’s firm has sold real estate in 20 Los Angeles neighborhoods and has listed and sold properties in six states and eight countries. Nartey and his team also purchased $20 million of Los Angeles real estate and are currently negotiating over $200 million of international real estate and development deals. GLOBL RED is designed to accommodate this growth.

“My agents and I have always had an international presence,” said Nartey. “But in this past year, we’ve facilitated numerous international deals and cultivated development partnerships that span the globe, including Mexico, Grenada, Antigua, Nigeria, and Ghana. We needed a brand that could grow with us and immediately communicate that ours is the go-to firm for worldwide real estate opportunities.”

During his 19-year career, Nartey has managed transactions for an extensive list of celebrities, including Michael Jordan, Kevin Durant, and James Van Der Beek, and he is the only broker contracted with the NFL to consult players on real estate. Nartey has earned many accolades throughout his career and was recently named to the Los Angeles Business Journal’s LA500 list. Before SOCIETY, now GLOBL RED, Nartey had founded and managed the national Sports & Entertainment Division under The Nartey Group for Compass. GLOBL RED offers clients senior-level advisory services, drawing on more than $6 billion in sales and 100 years of combined experience in the residential, commercial, new development, and luxury markets.

“Our partnership with Side has played a part in how quickly we’ve grown internationally,” said Nartey. “Not only do we have technology that iterates based on our needs, we have a team of professionals helping us to streamline the backend experience for our clients.”

About GLOBL RED

GLOBL RED is a private, global real estate firm that has combined the best of boutique brokerages, large brokerage technology, private client practices, family offices, and specialty law firms to create a unique model to service the full real estate portfolios of its clients. Its competencies include residential real estate, new development, commercial real estate, and investing, with specialized services for the unique needs of sports and entertainment clientele. GLOBL RED agents have worked with the world’s most discerning clients, brands, and luxury developments. To learn more, please visit http://www.GloblRED.com.

About Side

Side transforms high-performing agents, teams, and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.

In March, Side announced a $150 million Series D funding round led by Coatue Management, a top global technology-focused investment firm. Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. Based on its belief that homeownership is a fundamental human right, Side is on a mission to improve the public good by providing top-performing real estate agents, teams, and indie brokerages with the best system, support, service, experience, and results. It’s also the fastest real estate company to reach the $1 billion valuation milestone, doing so in just four years.

Share article on social media or email: