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When will California’s retail foot traffic return to normal?

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If current trends hold: September 19, 2020

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. In the last week of February, national in-store traffic was up 3.5% compared to the previous year. California’s walk-in numbers were just a hair below the 2019 figures during that same period, hovering in the 97%-99% range. The U.S. had experienced 23 consecutive quarters of GDP growth, one of the longest such periods in modern history. It felt to many like there was nothing that could cool down America’s red-hot economy.

And then, beginning in early March, the bottom fell out. As the novel coronavirus outbreak proliferated across the country and around the world (and as state and local governments wrestled with how to control it), foot traffic dropped precipitously across the board. By the end of the month, nationwide retail walk-ins were at a paltry 27.1% of the previous year’s figures. California didn’t fare much better, with foot traffic falling to 30.3% at month’s end. Furthermore, both California and the U.S. as a whole hit foot traffic low points in mid-April, with walk-ins at a mere 26.1% and 25.2%, respectively.

One particularly interesting insight we’ve gleaned from our data is that this steep decline in retail foot traffic began well before most states had issued shelter-in-place orders. For context, only eight states had implemented quarantine orders by March 23, and yet nationwide walk-ins had already dropped by 59.7% from the level they were just two weeks prior. California experienced a nearly identical drop of 58.8% in that same span.

This early decline was likely due (at least in part) to the fact that some of the earliest states to issue shelter-in-place orders were also among the most populous. In addition to California (#1 in terms of population), New York (#4), Illinois (#6) and Ohio (#7) were also among the first eight states to close down. However, that explanation does not tell the full story. Consumer concerns about sanitation and safety almost certainly played a role as well.

So what does all this information tell us? When can we expect consumer foot traffic to get back to a level we could consider normal in California?

September 19. Let’s dig into the data.

Elaine Brubacher, a 79-year-old retiree living in Southern California, has explicitly altered her shopping habits during the pandemic. Prior to the spread of COVID-19, she would generally go shopping twice a week. Now, she says simply, “I don’t go out.” Brubacher has limited her shopping trips to once every ten days, and even then, only for the necessities. “I’m not doing any shopping other than what is absolutely necessary — the grocery store or the pharmacy. I’m not comfortable with “general shopping.”

Source: https://techcrunch.com/2020/06/25/when-will-californias-retail-foot-traffic-return-to-normal/

Ecommerce

BayBridgeDigital & Minsait sign strategic alliance to transform…

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Our synergy with Minsait will help accelerate Omnichannel transformation for retailers of all sizes in Italy. Bayretail, our Clienteling and Assisted Selling solutions, is designed to create more tailored and highly interactive customer engagement.

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Minsait, an Indra company, and BayBridgeDigital have signed a strategic partnership in Italy to help the country’s retail sector transform the “phygital” experience of its customers. The agreement aims to drive the digital acceleration of Italian companies by offering unique shopping experiences that combine the advantages of personalized in-store service with the latest technologies.

Thanks to the agreement, Bayretail, the BayBridgeDigital Unified Commerce solution, will now be available in Italy. Bayretail is a Salesforce-Native solution, developed with a cloud & mobile first approach, which integrates all customer management and e-commerce functions.

The solution enables retailers to access real-time customer preference history, in-store appointment management services and mobile payment systems. In addition, it provides click-and-collect services, stock availability and multichannel order management, among other features.

Thus, incorporating AI capabilities into customer experience management enables store associates to gain the necessary real-time customer insight to improve services, while offering a frictionless and personalized shopping experience both online and in-store.

Minsait will market and integrate the solution in Italy, providing its technological and consulting capabilities in customer experience transformation projects, in particular through the integration and development of Salesforce technologies. In addition, the IT and Digital Transformation company will offer its extensive knowledge of the Italian retail market, where it has a consolidated position and leads digital transformation projects for some of the country’s leading companies.

“In the ‘next normal’ context, the retail sector is opening up to the coexistence of the physical and digital worlds, to facilitate new experiences for consumers and leverage data, in order to personalize the offer and respond to new purchasing habits. We are therefore delighted to join forces with BayBridgeDigital to offer the Italian retail sector a unique solution that will help them create a seamless ‘phygital’ experience for their customers,” said Sergio Scornavacca, Head of Industry and Consumer Market of Minsait in Italy.

“We are happy with this strategic partnership with Minsait in Italy. Our synergy with Minsait will help accelerate Omnichannel transformation for retailers of all sizes in Italy. Bayretail, our Clienteling and Assisted Selling solutions, is designed to create more tailored and highly interactive customer engagement,” said Pascal Laik, Chief Revenue Officer of BayBridgeDigital.

Towards the “phygital” experience

This ambitious agreement reinforces both companies’ commitment to innovation and the “phygitalization” of the retail industry, a revolution that responds to the paradigm shift in customer consumption habits.

Today’s hyperconnected customer is informed at all times, is aware, demands transparency and is constantly looking for new experiences. This profile demands a new, more personalized, agile and simple commercial relationship in which technology becomes the key.

The new shopping behaviors are associated with the creation of new spaces, both physical and virtual to enjoy the purchase moment. Through solutions such as Bayretail, which incorporates Cloud Technologies and Big Data & Artificial Intelligence capabilities to customer management tools, phygital stores can create special and emotional moments, improving the experience and loyalty of its customers.

About Bayretail:

Bayretail is the only unified commerce and clienteling solution built natively on the Salesforce platform for the retail industry. Successful unified commerce and clienteling projects on average return up to 42% increase in sales due to drive-to-store driven augmented store traffic, higher in-store transaction rates and higher purchase frequency

For more information, visit: https://bayretail.io/

About BayBridgeDigital:

BayBridgeDigital is a global software company. Headquartered in New York with offices in Paris, Casablanca, Tel Aviv and Sofia, BayBridgeDigital is a leading provider of retail-specific cloud and mobile software, driving digital transformation for the world’s largest companies. BayBridgeDigital is an «industry cloud» pure-player specialized on Salesforce, the world’s #1 CRM provider. BayBridgeDigital helps companies in diverse industries on what they do best through an ever-evolving suite of digital transformation services on the Salesforce platform.

For more information, visit: https://baybridgedigital.com/

BayBridgeDigital Contact:

Email: success@baybridgedigital.com

Phone: +33 1 76 42 05 72

About Minsait :

Minsait, an Indra company (http://www.minsait.com), is a leading company in digital transformation consulting and Information Technology in Spain and Latin America. Minsait possesses a high degree of specialization and knowledge of the sector, which it backs up with its high capability to integrate the core world with the digital world, its leadership in innovation and digital transformation, and its flexibility. Thus, it focuses its product range on high-impact value propositions based on end-to-end solutions, with a remarkable degree of segmentation, which enables it to achieve tangible impacts for its customers in each industry with a transformational focus. Its capabilities and leadership are demonstrated in its product range, under the brand Onesait, and its across-the-board range of services.

In Italy Minsait has more than 2,000 professionals. The company has developed advanced competencies in innovative areas such as Content & Process Technologies, Customer Experience Technologies, Solutions Architects and Data & Analytics, which allow it to offer high value-added solutions and services in the markets in which it operates. Minsait has localized in Italy its global center of excellence for Customer Experience technologies, completing its wide geographical presence with a consolidated local production and delivery capability thanks to the centers of Naples, Matera and Bari.

Contact:

Minsait Press Office

Phone : +39 06 412 11 01

Phone : +34 91 480 97 01

stampaitalia@minsait.com

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Source: https://www.prweb.com/releases/baybridgedigital_minsait_sign_strategic_alliance_to_transform_the_phygital_experience_of_the_italian_retail_sector/prweb18196811.htm

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Breitling Right on Time with Rollout of Fluent Commerce Order…

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“The strength of the platform and the quick time to market has demonstrated exactly what we can do to support businesses with their ecommerce strategies during this global pandemic, giving them the flexibility to adapt and add additional revenue streams,” said Graham Jackson, CEO, Fluent Commerce.

Luxury watchmaker Breitling announces that they have implemented a new distributed Order Management System (OMS) from Fluent Commerce.

As part of Breitling’s growth strategy, the decision was made to replace its order management platform with a modern “headless architecture”, so they were future ready to support peak season and growth, all while improving customer experience.

Immediate benefits for Breitling, and their customers, include the ability to open and manage orders from every sales channel and coordinate the fulfilment process across all customer touchpoints.

The rollout of the Fluent Commerce Distributed Order Management System has provided Breitling with real-time inventory, so the company knows exactly which products are selling and where. Additionally, customers can see what products are in stock before they visit a store or buy online.

Today, Breitling customers now have more delivery options, including home delivery (from warehouse or the boutiques) and click and collect. They can also choose when they receive their order.

Breitling Chief Digital and Technology Officer Antonio Carriero said: “Digital has changed the way the business needs to respond to customers. The Fluent deployment to our key markets in less than four months is a tribute to the fact that Breitling has the ability, and the agility, to move fast — from the vision to delivering superior solutions and experiences to all our customers, making our watches always available where they are. Any channel, anytime.”

“Agile principles and a full DevOps approach of our combined teams made it possible to go live with Fluent Commerce in record time, including the integration with the newly activated ERP SAP S/4HANA. With Fluent Commerce, we will further accelerate our e-commerce and retail solutions. Our products and customers are at the center of our technology transformation,” said Rajesh Shanmugasundaram, Head of Omnichannel & System Integration, Breitling.

“I’m delighted to see such an iconic brand as Breitling roll out Fluent Commerce to its customers in Switzerland and North America. The strength of the platform and the quick time to market has demonstrated exactly what we can do to support businesses with their ecommerce strategies during this global pandemic, giving them the flexibility to adapt and add additional revenue streams, whilst also providing more delivery options to customers,” said Graham Jackson, CEO, Fluent Commerce.

Shine Mathew, CEO & Founder of AyataCommerce, said: “Breitling is transforming their systems to meet the high expectations of the growing customer base. We’re proud to be part of the project team empowering the organisation as fast as we did. It is a testament to the leadership, IT and business users to make decisions in a swift and responsive manner that has made this possible”.

About Breitling SA

Breitling SA is a Swiss luxury watchmaker based in Grenchen, Switzerland. The company was founded in 1884 by Léon Breitling in Saint-Imier. Breitling is known for precision-made chronometers designed for aviators. The company fits all of its watches with mechanical or quartz movements that are chronometer certified by the COSC. http://www.breitling.com

About Fluent Commerce

Fluent Commerce is a cloud software company focused on distributed order management for omnichannel retail. Fluent Order Management is a cloud native, fully managed and highly flexible cloud platform. It includes the essential components for unified, headless commerce: Distributed order management, in-store pick and pack, inventory & location management, customer service, fulfillment optimisation and reporting. This enables retailers and brands to enhance all their customer touchpoints whilst increasing their profit on every order.

Fluent Commerce works with global and regional brands such as JD Sports, GrandVision, Aldo, eBay, Ted Baker and Marks & Spencer. For more information visit https://fluentcommerce.com

About Ayata Commerce

Ayata Commerce is a digital commerce agency focused on helping brands to solve the challenges of engagement, transactions and complexity. Empowering the business with a single view of client, orders & product. It was formed based on his experience working with well-known retail brands across the globe with a simple concept in mind, making people’s lives easier. This applies to our customers, employees and partners; our ecommerce implementations always have convenience in mind, and our ‘remote first’ culture greatly eases the impact of work on our employees’ lives. http://www.ayatacommerce.com

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Source: https://www.prweb.com/releases/breitling_right_on_time_with_rollout_of_fluent_commerce_order_management/prweb18198082.htm

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Sponsored Search Career Opportunities at a Boutique Agency Exults

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Exults Digital Marketing Agency is searching for a Sponsored Search Professional

Exults Digital Marketing Agency

Digital marketing is an everchanging industry that is in high demand due to today’s internet-centric culture. Full-service marketing agencies provide a range of services, that when accurately collaborated, result in effective internet marking campaigns.

Businesses across numerous sectors rely on services provided by marketing agencies to develop advanced campaigns with the potential to generate leads, increase web traffic, increase the revenue of their products and services.

Career opportunities have recently become available at a highly rated digital marketing agency located in the Fort Lauderdale area.

A boutique agency, Exults, is now searching for a Sponsored Search Professional to join a team of creative-minded and driven marketing employees.

Exults has provided internet marketing services to hundreds of satisfied clients. Their team is responsible for the research, development, and strategic implementation required to produce effective marketing campaigns. Their commitment to successful campaigns is the key to their impressive client satisfaction rates.

As a boutique agency, every member of the Exults team is essential. Exults provides their employees with top-notch team culture and benefits that are the guiding factor in their impressive employee retention rate. Agency employees work for the company for an average of 5 years, a rate that is higher than any other marketing agency in the area. Exults provides full healthcare benefits, including dental and vision. Employees receive paid time off and generous holiday schedules.

Exults strives to help new employees succeed in their positions. They do this by providing on-the-job training, opportunities for advancement, and ensuring that employees are satisfied with their work environment.

Exults is also looking for driven and qualified candidates to fill other positions, including an Internet Marketing Professional and a Search Engine Optimization Expert. There are also internship opportunities for those who are interested in learning more about the world of digital marketing from the best in the industry.

There are remote opportunities available for qualified candidates. Reach out to Exults for more information or submit an application.

More Information About Exults

Exults is a digital marketing agency that provides a full range of digital services for businesses throughout the country. The team of industry professionals strives to provide their clients with effective, high-quality digital content and services. Exults premier service list includes:

  • Platform Development for Ecommerce
  • Website Design and Development
  • Digital Branding
  • Search Engine Optimization
  • Social Media Marketing
  • Digital PR
  • Pay-Per-Click Management

Contact Exults today if you are interested in rebranding your current company by improving your marketing campaign strategy with one that produces results.

Visit Exults online at https://www.exults.com for more information about their full range of internet marketing services. Professionals are available to answer questions at any time through a live chat application.

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Source: https://www.prweb.com/releases/sponsored_search_career_opportunities_at_a_boutique_agency_exults/prweb18198180.htm

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Tickr Welcomes Former Google and P&G Executive Albert Chan As…

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Albert Chan, Tickr Chief Revenue Officer

His background makes him uniquely suited to understand the evolving needs in the CPG and retail industries. Coming from Google, Albert also understands how to partner with clients to leverage data, technology and cutting-edge ideas to accelerate the speed of insight generation.

Tickr, the leading AI-powered central data solution for maximizing retail sales, marketing and brand performance, today announced the addition of former Google and Procter & Gamble executive Albert Chan to its management team as Chief Revenue Officer. The move comes as Tickr sees increasing demand for its predictive, unified data solution to major consumer brands, distributors and retailers.

Since the introduction of Tickr OmniView and its partnership with leading wholesale distributors RNDC and LibDib, the company has seen strong interest and customer growth with consumer brands. Albert will help to grow awareness with CPG and other companies looking to consolidate their siloed data into faster actionable insights through Tickr’s predictive analytics solution.

“We are thrilled to welcome Albert as our new Chief Revenue Officer,” said Tyler Peppel, Tickr Founder and CEO. “His background makes him uniquely suited to understand the evolving needs in the CPG and retail industries. Coming from Google, Albert also understands how to partner with clients to leverage data, technology and cutting-edge ideas to accelerate the speed of insight generation.”

Albert brings nearly two decades of experience in CPG and retail as well as knowledge from Google, P&G, and the Harvard Business School to serve customers that need better analytical and data solutions. He has formed Joint Business Plans and worked with enterprise clients including Amazon, Walmart, eBay, Instacart, and hundreds of SMB clients such as Clif Bar & Company, Guess, Toms, and more.

“It’s an honor to be appointed Tickr CRO and lead its immensely talented sales and marketing teams,” commented Albert. “Having managed and supported some of the world’s largest consumer brands in both the CPG and technology industries, I have a deep appreciation for Tickr’s advanced capabilities and its critical role as a leader in predictive analytics within the dynamic and evolving consumer and retail landscape. I look forward to building on the company’s success, market position, and competitive advantages to deepen its connection with customers.”

Tickr OmniView offers complete real-time cross-channel data integration, deep AI-powered insights, and predictive analytics, enabling CPG’s and retailers to optimize the mix of marketing and sales across traditional, digital, and in-store.

Tickr customers include Adidas, Apple, Frito-Lay, Gatorade, Merck, RNDC and Starbucks, among others.

Learn more at tickr.com.

About Tickr

Tickr delivers the leading AI-powered solution for maximizing CPG sales, marketing and brand performance. Tickr OmniView is a machine learning-driven platform that powers faster insights, predictive scenario exploration, and better decisions for some of the world’s leading CPG brands, distributors, and marketing & sales partners. The platform gives companies the ability to unify multi-source marketing, promotion and sales performance data into a single source of truth for more fully informed decision-making. Tickr customers include Adidas, Apple, Frito-Lay, Gatorade, Merck, RNDC and Starbucks, among many others.

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Source: https://www.prweb.com/releases/tickr_welcomes_former_google_and_p_g_executive_albert_chan_as_chief_revenue_officer/prweb18196351.htm

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