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What is Email Deliverability Why Should You Care?

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AI-based platform to fix email deliverability issues.

For beginners, email marketing is a tricky thing. On the one hand, people talk about annoying ads that keep coming to their inboxes. On the other hand, business owners complain about their email campaigns just disappearing into the void — they’re never opened, never seen, never interacted with, and nobody knows what went wrong. 

So, is email marketing an efficient sales channel or a waste of time and resources? It can be both, depending on your approach to deliverability. However, what is deliverability? How is it measured? What can affect it? 

These are the questions you’re quite likely to ask yourself as you start exploring email marketing. The essence of email deliverability isn’t complicated — it’s the probability of your emails landing directly to your recipients’ inboxes. The higher that probability is, the better your email deliverability gets. 

However, ensuring high email deliverability is a whole different story, but we’re here to give you a clue and help you separate apples from oranges. So, without further ado, let’s dive into the most important element of your email outreach. 

What is good email deliverability? 

In general, good email deliverability means that around 95% of your emails land in your recipients’ inboxes. However, that’s not all. 

Some senders make the same mistake: They see that around 99% of their emails get delivered to their intended recipients, they relax and call it a day. Meanwhile, their emails haven’t made much progress on their journey. 

Good email deliverability doesn’t stop at sending a message to your prospects’ inboxes. That coveted 95% must include the following: 

A low number of soft and hard bounces

Sometimes, soon after you send your emails, you receive some of them back, either due to temporary issues, such as server problems, breaking your sending consistency or full recipient inbox (soft bounces), or a problem with your mailing list, i.e., sending to a non-existing email address (hard bounces).

Soft bounces require you to slow down and tread carefully just to stay in your ISP’s good graces, while hard bounces can hurt your reputation as a sender. To maintain good email deliverability, you must make sure that your emails aren’t bounced. 

A number of emails went directly to Inbox

It means, they don’t end up in a Trash folder or get caught by a spam trap (an email address used by email service providers to fish out senders who compile messy sending lists and never validate their addresses). Such things happen all the time, yet senders remain oblivious to them, unknowingly sabotaging their deliverability. 

A number of opened emails/email interactions

What’s the point of your email getting delivered if it’s never opened? Your messages pursue a certain goal and when this goal is not achieved, they don’t make any difference for your deliverability. Your task is to make sure that your prospects can see your emails and that they are actually interested in opening them and reading their contents. 

So, if you want really good email deliverability, you must do your part, from building a sending list to crafting an email template that would look friendly to email service providers and tempting to your recipients. 

Tips for improving email deliverability

In general, email deliverability is influenced by three key factors: 

Your email service provider

Nowadays, there are many services that allow creating an account for sending emails, but the majority prefer to work with the biggest players such as Gmail, Outlook, and Zoho for a good reason.

Not only do these platforms provide a great set of tools for customizing email campaigns and managing your outreach, but they also offer a high level of security which is necessary for protecting users from spam, phishing attempts, and spoofed emails. So, if you send via email service that many antispam systems are familiar with, you will encounter fewer issues with your deliverability. 

Your sender behavior

As soon as you create a domain or a mailbox, you’ll find yourself closely studied by spam filters and internet service providers. Everything you do, from the number of messages you send to your activity, is monitored and documented.

Sounds scary, but it’s merely a precaution to keep users safe from spammers. It’s up to you to prove that you’re not a threat by sticking to a steady schedule for sending emails and warming up your domain properly. 

Your content

The way you write your body text and subject lines affect both spam filters and user behavior. A clean text without spammy words and phrases is greenlit by the system, while appealing subject lines and compelling offers appeal to your target audience and increase your clicks and opens. 

Following these factors, there are several strategies you can implement in order to improve your email deliverability: 

Get a dedicated IP address

All senders receive an IP address when they register their first mailbox. However, by default, they operate from a shared IP address, i.e., an address that belongs to multiple users at once. It means that they also share a reputation.

Therefore, if you try to improve your deliverability while sharing an IP address with a spammy sender, it will become a task in futility. A dedicated IP address belongs to you and only you, letting you build your reputation and increase deliverability without worrying about any third parties. 

Solidify your sender identity

If spam filters and internet service providers want to know more about you, provide them with that knowledge. Make your sender ID as detailed as possible, from adding your photo ID, phone number, and physical location of your company, to turning your email signature into a virtual business card visible to all your recipients. Additionally, you must make sure that your DNS records are set up properly.

Check your sending lists

It’s hard to overestimate the importance of using hand-curated data when building a list of recipients. If you obtained contact data from any other lists or used a premade database,  you must go through each email address on your list and verify it.

It will allow you to remove non-existent or irrelevant addresses before they can harm your reputation as a sender. The best way is to save yourself some time and build your sending list manually from scratch so that you feel confident about every name in it.

Choose a credible service provider

If you’re new to B2B outreach, we suggest using a platform that is designed for helping beginners fine-tune their email campaigns, craft templates, and protect their data. Additionally, platforms like Gmail are well-known among internet service providers and have an advanced system for recognizing and preventing spam emails and phishing attacks.

Keep improving your templates

It’s important to choose the right tone and style for your templates. Your goal is to appeal to your prospects without coming off as pushy or obnoxious. In many cases, you can achieve that goal by sticking to three DON’Ts.

  • DON’T be in a hurry. Some senders make a beginner mistake of thinking that email outreach is something like a marathon. You must close a deal in less than 3 emails, otherwise, you’re finished. As a result, recipients are bombarded with annoying emails that contain sales words like “FREE!”, “99% off!”, “The best…”, etc. and keep pestering them about deals they’re not sure about. It all ends up with Sender Scores going down and issues piling up.  
  • DON’T waste your prospects’ time. In your emails, you must stay respectful to your prospects. Admit that it’s you who is disturbing them in the middle of their working day and be as clear about your intentions as possible. Tell them what you want them to do, explain why they might like your offer, and ask them for a certain action (reply to this email, refer to the right decision-maker, etc.)
  • DON’T make everything about you. Your sales email must revolve around your prospects’ concerns. After all, they will be using your service or product, so you must show that their comfort has been your priority all along. Your emails should focus on the issues your company solves, adding just a dash of your latest achievements. Your prospects evaluate the quality of your services by your approach to issues, not your ability to compliment yourself. 

Monitor your performance

The best way to keep your deliverability growing is to keep a close eye on your progress. While you can’t sneak a peek into your recipients’ mailboxes, there are many programs and tools that keep you posted on your outreach and allow you to view all your metrics in one place.

If you want to make sure that your campaigns always hit the spot and nothing is lost to technical issues or the wrath of spam filters, we suggest picking a tool that fits all your needs before you get started. 

Give your deliverability a boost with Folderly 

So, you’ve learned some fresh tips, now you know the way. In order to make sure you started right, you can execute your first steps together with Folderly. This service requires neither installation nor multiple registration and subscription steps. Just grab a 7-day trial version, get comprehensive reports on your deliverability, and enjoy the synergy of new-level email analysis technology and human approach to improving cold outreach. 

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CNBC

Jaguar Land Rover is developing a hydrogen-powered vehicle and plans to test it out this year

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A Land Rover Defender sits on display on the opening day of the IAA Frankfurt Motor Show in Frankfurt, Germany, on September 10, 2019.

Krisztian Bocsi | Bloomberg | Getty Images

Jaguar Land Rover said Tuesday it was working on the prototype of a hydrogen fuel cell electric vehicle, with testing of the concept slated to start later this year.

The vehicle will be based on the new version of the company’s Land Rover Defender, and is part of JLR’s broader attempt to meet a target of zero tailpipe emissions by the year 2036. Testing of the vehicle will focus on areas such as fuel consumption and off-road capabilities.

In an announcement, the company — which is owned by Tata Motors — described fuel cell electric vehicles as being “complimentary to battery electric vehicles … on the journey to net zero vehicle emissions.”

“Hydrogen-powered FCEVs provide high energy density and rapid refuelling, and minimal loss of range in low temperatures, making the technology ideal for larger, longer-range vehicles, or those operated in hot or cold environments,” the company added.

Read more about electric vehicles from CNBC Pro

As governments attempt to reduce emissions and boost urban air quality, the vehicles people use do look set to change. 

The U.K., for instance, plans to stop the sale of new diesel and gasoline vehicles from 2030. From the year 2035, all new cars and vans will need to have zero tailpipe emissions.

Companies such as JLR are, slowly but surely, attempting to adapt to this new reality. Earlier this year, the firm announced its Jaguar brand would go all-electric from the year 2025. The business also said its Land Rover segment would roll out six “pure electric variants” over the next five years.

Hydrogen’s ‘role to play’

Described by the International Energy Agency as a “versatile energy carrier,” hydrogen has a diverse range of applications and can be deployed in sectors such as industry and transport.

Examples of its use in the transportation sector include hydrogen buses in cities such as London and Aberdeen, while hydrogen fuel cell airplanes have also taken flight in recent years.

Just last week, plans to build a sea-going ferry powered using hydrogen fuel cells advanced after it was announced that a commercial contract for the development of a concept design had been awarded.

“We know hydrogen has a role to play in the future powertrain mix across the whole transport industry, and alongside battery electric vehicles,” Ralph Clague, head of hydrogen and fuel cells for Jaguar Land Rover, said in a statement.

Clague went on to add that it offered “another zero tailpipe emission solution for the specific capabilities and requirements” of JLR’s vehicle line-up.

Jaguar Land Rover is not the only automotive company to look at hydrogen-powered vehicles. Other manufacturers that have dipped into the hydrogen fuel cell market include Toyota and Honda, while smaller firms such as Riversimple are also working on hydrogen powered cars.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://www.cnbc.com/2021/06/15/jaguar-land-rover-is-developing-a-hydrogen-powered-vehicle.html

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CNBC

Jaguar Land Rover is developing a hydrogen-powered vehicle and plans to test it out this year

Published

on

A Land Rover Defender sits on display on the opening day of the IAA Frankfurt Motor Show in Frankfurt, Germany, on September 10, 2019.

Krisztian Bocsi | Bloomberg | Getty Images

Jaguar Land Rover said Tuesday it was working on the prototype of a hydrogen fuel cell electric vehicle, with testing of the concept slated to start later this year.

The vehicle will be based on the new version of the company’s Land Rover Defender, and is part of JLR’s broader attempt to meet a target of zero tailpipe emissions by the year 2036. Testing of the vehicle will focus on areas such as fuel consumption and off-road capabilities.

In an announcement, the company — which is owned by Tata Motors — described fuel cell electric vehicles as being “complimentary to battery electric vehicles … on the journey to net zero vehicle emissions.”

“Hydrogen-powered FCEVs provide high energy density and rapid refuelling, and minimal loss of range in low temperatures, making the technology ideal for larger, longer-range vehicles, or those operated in hot or cold environments,” the company added.

Read more about electric vehicles from CNBC Pro

As governments attempt to reduce emissions and boost urban air quality, the vehicles people use do look set to change. 

The U.K., for instance, plans to stop the sale of new diesel and gasoline vehicles from 2030. From the year 2035, all new cars and vans will need to have zero tailpipe emissions.

Companies such as JLR are, slowly but surely, attempting to adapt to this new reality. Earlier this year, the firm announced its Jaguar brand would go all-electric from the year 2025. The business also said its Land Rover segment would roll out six “pure electric variants” over the next five years.

Hydrogen’s ‘role to play’

Described by the International Energy Agency as a “versatile energy carrier,” hydrogen has a diverse range of applications and can be deployed in sectors such as industry and transport.

Examples of its use in the transportation sector include hydrogen buses in cities such as London and Aberdeen, while hydrogen fuel cell airplanes have also taken flight in recent years.

Just last week, plans to build a sea-going ferry powered using hydrogen fuel cells advanced after it was announced that a commercial contract for the development of a concept design had been awarded.

“We know hydrogen has a role to play in the future powertrain mix across the whole transport industry, and alongside battery electric vehicles,” Ralph Clague, head of hydrogen and fuel cells for Jaguar Land Rover, said in a statement.

Clague went on to add that it offered “another zero tailpipe emission solution for the specific capabilities and requirements” of JLR’s vehicle line-up.

Jaguar Land Rover is not the only automotive company to look at hydrogen-powered vehicles. Other manufacturers that have dipped into the hydrogen fuel cell market include Toyota and Honda, while smaller firms such as Riversimple are also working on hydrogen powered cars.

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Source: https://www.cnbc.com/2021/06/15/jaguar-land-rover-is-developing-a-hydrogen-powered-vehicle.html

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NEWATLAS

World’s first wooden satellite to launch later this year

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A first-of-a-kind spacecraft is set to make history later this year, but will do so using materials you could find at your local hardware store. The world’s first wooden satellite will enter orbit as a box made largely of birch plywood, which will be packed with sensors from the European Space Agency (ESA) to study the potential of the material in space.

The Woodsat is a CubeSat measuring around 10 cm (4 in) along each side, but what’s unique about this box-shaped miniature satellite is that the surface panels will be made from plywood. In fact, the only non-wooden parts featured on the outside are the corner aluminum railings that will help with its deployment once in space, along with a metal selfie stick.

The Woodsat is the brainchild of Finnish science journalist Jari Makinen, who also heads up a company called Arctic Astronauts that sells replica CubeSats for educational use and space hobbyists.

“I’ve always enjoyed making model planes, involving a lot of wooden parts,” says Makinen. “Having worked in the space education field, this got me wondering; why don’t we fly any wooden materials in space? So I had the idea first of all to fly a wooden satellite up to the stratosphere, aboard a weather balloon. That happened in 2017, with a wooden version of KitSat. That having gone well, we decided to upgrade it and actually go into orbit.”

Makinen has since secured commercial backing for a mission to space, and lined up a launch partner in Rocket Lab, which will supply its Electron booster for lift-off. ESA, meanwhile is working on a sensor suite that, along with the onboard cameras, will track the satellite’s performance in space.

The Woodsat features surface panels of birch plywood
The Woodsat features surface panels of birch plywood

ESA

One camera will be mounted to the selfie stick to capture images of the wooden surfaces, while also onboard will be an LED light, a sensor to monitor the pressure levels in the Woodsat’s cavities and a contamination sensor called a quartz crystal microbalance. This will track tiny deposits that take shape on the satellite coming from either the onboard electronics or the surface of the wood, which itself had to be treated in preparation for the mission.

“The main difference is that ordinary plywood is too humid for space uses, so we place our wood in a thermal vacuum chamber to dry it out,” explains Woodsat’s chief engineer Samuli Nyman. “Then we also perform atomic layer deposition, adding a very thin aluminum oxide layer – typically used to encapsulate electronics. This should minimize any unwanted vapors from the wood, known as ‘outgassing’ in the space field, while also protecting against the erosive effects of atomic oxygen. We’ll also be testing other varnishes and lacquers on some sections of the wood.”

The mission planners expect the Woodsat to survive this atomic oxygen, which forms near the fringes of the atmosphere when oxygen molecules are broken down by the Sun’s ultraviolet radiation. They do, however, expect the wood to be darkened by this ultraviolet radiation as it orbits the planet at an altitude of around 500 to 600 km (310 to 372 miles). All going to plan, Woodsat will launch before the end of the year.

“In the end, Woodsat is simply a beautiful object in terms of traditional Nordic design and simplicity, it should be very interesting to see it in orbit,” says Makinen. “Our hope is it helps inspire people to take increased interest in satellites and the space sector as something that already touches all our lives, and is only going to get bigger in future.”

Source: ESA

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Source: https://newatlas.com/space/world-first-wooden-satellite-woodsat/

Continue Reading

NEWATLAS

World’s first wooden satellite to launch later this year

Published

on

A first-of-a-kind spacecraft is set to make history later this year, but will do so using materials you could find at your local hardware store. The world’s first wooden satellite will enter orbit as a box made largely of birch plywood, which will be packed with sensors from the European Space Agency (ESA) to study the potential of the material in space.

The Woodsat is a CubeSat measuring around 10 cm (4 in) along each side, but what’s unique about this box-shaped miniature satellite is that the surface panels will be made from plywood. In fact, the only non-wooden parts featured on the outside are the corner aluminum railings that will help with its deployment once in space, along with a metal selfie stick.

The Woodsat is the brainchild of Finnish science journalist Jari Makinen, who also heads up a company called Arctic Astronauts that sells replica CubeSats for educational use and space hobbyists.

“I’ve always enjoyed making model planes, involving a lot of wooden parts,” says Makinen. “Having worked in the space education field, this got me wondering; why don’t we fly any wooden materials in space? So I had the idea first of all to fly a wooden satellite up to the stratosphere, aboard a weather balloon. That happened in 2017, with a wooden version of KitSat. That having gone well, we decided to upgrade it and actually go into orbit.”

Makinen has since secured commercial backing for a mission to space, and lined up a launch partner in Rocket Lab, which will supply its Electron booster for lift-off. ESA, meanwhile is working on a sensor suite that, along with the onboard cameras, will track the satellite’s performance in space.

The Woodsat features surface panels of birch plywood
The Woodsat features surface panels of birch plywood

ESA

One camera will be mounted to the selfie stick to capture images of the wooden surfaces, while also onboard will be an LED light, a sensor to monitor the pressure levels in the Woodsat’s cavities and a contamination sensor called a quartz crystal microbalance. This will track tiny deposits that take shape on the satellite coming from either the onboard electronics or the surface of the wood, which itself had to be treated in preparation for the mission.

“The main difference is that ordinary plywood is too humid for space uses, so we place our wood in a thermal vacuum chamber to dry it out,” explains Woodsat’s chief engineer Samuli Nyman. “Then we also perform atomic layer deposition, adding a very thin aluminum oxide layer – typically used to encapsulate electronics. This should minimize any unwanted vapors from the wood, known as ‘outgassing’ in the space field, while also protecting against the erosive effects of atomic oxygen. We’ll also be testing other varnishes and lacquers on some sections of the wood.”

The mission planners expect the Woodsat to survive this atomic oxygen, which forms near the fringes of the atmosphere when oxygen molecules are broken down by the Sun’s ultraviolet radiation. They do, however, expect the wood to be darkened by this ultraviolet radiation as it orbits the planet at an altitude of around 500 to 600 km (310 to 372 miles). All going to plan, Woodsat will launch before the end of the year.

“In the end, Woodsat is simply a beautiful object in terms of traditional Nordic design and simplicity, it should be very interesting to see it in orbit,” says Makinen. “Our hope is it helps inspire people to take increased interest in satellites and the space sector as something that already touches all our lives, and is only going to get bigger in future.”

Source: ESA

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://newatlas.com/space/world-first-wooden-satellite-woodsat/

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