You’ve probably seen tons of advertising offering a “sign up bonus” as you browser the Internet. While the concept is easy enough to understand, not many people know the psychology behind it and where such marketing strategies are typically used. In truth, few know how effective it can be as a marketing tool.
What Products Typically Come with a Sign Up Bonus?
A sign up bonus can be offered for numerous types of products as an incentive to attract new customers. These bonuses may or may not be tied to specific actions or tasks that the new user or customer will need to fulfill. For example, stock brokerage houses often give out a sign up bonus that’s tied to the initial deposit for trading stocks, bonds, and other securities. Similarly, here are a few other areas where sign up bonuses are applicable:
Credit Cards – The credit market has always been a highly competitive one, so credit card issuers often incentivize new customers with a sign up bonus. The bonus can either be in the form of cash or a voucher. For example, many card issuers offer cash or reward points in exchange for minimum spends on new credit cards, while airline companies may offer cash or free travel if you spend above a particular level in a specific period of time.
Online Casinos and Sports Betting Sites – This is another segment where a sign up bonus is quite common. Typically, a new user will need to make an initial deposit to unlock the sign up bonus, which will then be added to their account. Being a highly competitive market, operators are constantly trying to one-up each other with bigger bonuses and more attractive sign up benefits.
Banks – Yes, even these staid, conservative financial institutions have started offering sign up bonuses for customers opening new charging and other types of accounts. Banks have now realized that they need to be more aggressive with their marketing strategies and have now included this type of incentive for potential customers, sometimes offering hundreds of dollars against initial deposits.
Reward Sites – These sites generally partner with online retailers and eCommerce portals to curate and display value deals on a vast range of products and services. As an incentive for new users to join, they often give out a sign up bonus. As in other cases, the bonus is usually tied in to your first purchase or a minimum spend amount.
The Psychology of Sign Up Bonuses and Offers
While cash or points are the usual ways in which sign up bonuses are given out, it could also be offered in other ways. In reality, a bonus is nothing more than a freebie to tempt people to buy a product or start using a service. We all love a good deal, but what we love more than anything is FREE STUFF! And free cash, of course. That’s why there are so many creative ways to spend on a marketing campaign. You already know most of them:
“Buy one, get the second one at half-off”
“15% Instant Cash Back”
…and, of course, Amazon’s hugely famous “Free 2-day Shipping for Prime Customers”
These marketing strategies are all designed to do one thing – increase customer inflow to the business. And it works because no matter how much money we have, we all love a good deal. And if we perceive that we’re getting something for nothing, we’ll be more likely to take advantage of the offer rather than pass it up.
What really works in the advertiser’s favor is not always the bonus itself, mind you. The real power lies in the fact that consumers don’t want to ‘miss out’. This fear of losing something is a tremendous motivator in the buyer decision process, which is why many offers come with conditions like “limited time only”, “offer expires today”, etc. These tag lines add a sense of urgency to the mix and are highly effective marketing tools.
Another aspect of sign up bonuses and similar offers is the exclusivity factor. You’ll often see this in the form of “offer valid for first 100 sign-ups only”, “exclusive offer for members”, and the like. Consumers like to feel that they’re getting special treatment, even if it’s a little thing like a small cash bonus. This is another powerful motivator for consumers.
Finally, the way the sign up bonus is crafted is also important. If it’s tied in to a massive purchase, it diminishes the value of the bonus. For that reason, the commitment needs to be in proportion to the bonus. That’s why you’ll often see what is called a ‘matching bonus’, which means if a consumer spends an X amount, their bonus will be a matching amount, subject to a cap or limit, of course.
We hope this article has given you some insight into the world of the humble sign up bonus and the powerful psychology behind it. See you soon!
How to Get the Best Start at Sports Betting
If you are looking into getting into sports betting, then you might be hesitant about how to start, and the whole idea of it can be quite daunting. There are many techniques to get the best possible start at sports betting and, in this article, we will have a look at some of the best tips for that.
This sounds a bit pretentious, but it is very important to understand some things about betting before starting so you can not only avoid nasty surprises but also avoid losing too much money. Firstly, you need to know that, in the beginning, you will not be good at betting. It is through experience and learning from your mistakes that you will get better. It is imperative that you do not convince yourself that you are good at betting, especially if you win some early bets, because I can guarantee it will have been luck – and false confidence is not your friend.
It is likely that you will lose some money at first, but this is to be expected. Almost any hobby that you are interested in will cost you some money so, instead, look at it as an investment. However, do not invest ridiculous amounts; rather, wait until you are confident in your betting ability to start placing larger stakes.
Set up different accounts
This is the best way to start with sports betting, as the welcome offers will offset a lot of the risk. These offers are designed to be profitable to entice you into betting with the bookie, but it is completely legal to just profit from the welcome offer and not bet with the bookie again.
If you do this with the most bookies, as you can, you are minimising the risk involved with your betting and maximising possible returns, so it really is a no-brainer.
As well as this clear advantage, different betting companies offer different promotions. Ladbrokes offer a boost every day, for example, where you can choose your bet and boost it a little bit, and the Parimatch betting website chooses a bet for big events and doubles the odds.
If you are making sure you stay aware of the best offers across these platforms, then you will be able to use the most lucrative ones and, as such, you will be giving yourself the best chance of making money. The house always wins, as they say, but if you use this tip, you are skewing the odds back in your favour.
Remember, the house wins because of gamblers that do not put in the effort and do not bet smart. Avoid those mistakes and you will massively increase your chances of making money.
On Twitter, especially, but also other social media platforms, there are tipsters who offer their bets for free. It is not so much the bets themselves that you are interested in, but rather why they are betting on this. It is important that you find tipsters who know what they are doing, though, because there are a lot of tipsters who are essentially scamming their customers. It is quite easy to find legitimate tipsters because they are not afraid to show their mistakes.
Once you have found good tipsters, then you need to understand the reasoning behind their bets. When you have done that, you can start placing these bets yourself, and they will likely be of better value since some tipsters influence the betting markets considerably. You can also follow their bets as they are likely to be sensible bets, although this does not necessarily translate to success.
How AI Revolutionize the Way Video Games Developed and Played
Artificial intelligence is simplifying our lives and changing the way we perform everyday tasks. An AI revolution has already taken place in many industries, like healthcare and marketing. But is it going to affect the future of video games as well? The simple answer is yes.
“Although AI has been an important part of video games since their birth in the ’50s, it’s only lately developed to a point where it can be used to control complex characters.”
The technology can now process information from players and make the environment more suitable for their needs. And what can we expect for video games in the future? Can we soon see self-thinking characters with complex countertactics in first-person shooter games? Or all the human staff replaced by robots in online websites with games like Eye of Horus? Let’s take a closer look at how exactly artificial intelligence will revolutionize the gaming industry. Ready?
Will Video Games Get Smarter?
To be honest, there hasn’t been a radical change in how AI governs the behaviour of various virtual entities or powers the procedural generation. AI’s most important components are still pathfinding and finite state machines.
Pathfinding is basically getting from one point to another in the simplest way, and it’s used in all games. And a finite state machine is built for non-playable characters (NPCs), and it allows them to change between different states.
However, some new video games are now also using behaviour and decision trees that have become more sophisticated recently. And although most developers are operating with the same basic concepts (pathfinding and finite-state), they can utilize them on bigger scales thanks to higher processing powers in 2020.
Games Will Become More Adaptable to Smartphones
A gaming console is not the only equipment to play games on. A smartphone offers the unique possibility to play on the go, so it has become an increasingly popular option for gaming. And since the processing power of mobile phones grows every year, the games for these devices keep getting better and more immersive.
However, video game fans still need a PC or a console to play the latest games since the weaker filling is not enough to enable mobile platforms to run them. But here’s where AI comes to play.
Every mobile game developer who creates new video games for smartphones is constantly coming up with new AI algorithms and the games keep getting smarter. Looking at mobile games only 3 years ago, we can see immense improvements. Let’s take a look at some key improvements in games made possible by advanced AI.
Environments Are Getting More Authentic
Everyone’s probably noticed that video games are getting more realistic every year. The environments get more responsive and richer in detail. And that’s all thanks to AI. Using machine learning, AI can respond to any actions a player takes in the game more accurately. AI itself can generate environments that predict your expectations.
For example, the scripted plots that follow only one possible sequence of events are hardly present in any modern game. Instead, it’s up to the player’s decision on which direction the game takes. The plot has many possible directions. This means that you can play the game many times, and the scenario will always be fresh.
However, surprisingly enough, a powerful AI might not provide the most fun gaming experience. Because here’s the thing: if AI gets too unpredictable, the non-player characters it leads can start to direct the players to unnecessary routes. To places that lead to nowhere. It may be a fun experiment, but ultimately players are loving gaming because of the thrill of advancing to the next level. So most probably
AI in games will keep getting more intelligent to interact with players more convincingly. But it will still be completely controlled to keep everything on track.
The video graphics in modern games are so good that sometimes you can even mix your sense of what’s virtual and what’s reality. This has obviously not been achieved overnight. It’s made possible by hundreds of developers constantly working on new solutions. But we can hope AI to considerably accelerate the process by automating it.
Maybe in the future, we can have software that generates a game environment by scanning real cities. Just imagine having battles with zombies on the streets of your own hometown.
In the future, we can expect more advanced AI in games making the non-player characters react to your actions with more variety. In first-person shooter games, NPCs can soon make more decisions and coordinate tactical attacks against the player. We can also expect more automized gaming sites.
And AI is not only powering the characters and scenarios in games. It’s also put to work to develop games faster and cheaper than ever before. And that’s all revolutionary in the gaming business. Are you ready for it?
How do you think video games will look like in the future? Completely powered by AI? Leave comments below, we’d love to hear your thoughts.
— Thomas Glare endeavoured to explore the world of tech and is currently in his master’s program of Cyber Security who loves to create slot machine games for android.
Internet of Things Impact in 2021
The internet of things — smart devices that connect to the internet to share and receive data — is probably one of the biggest tech success stories of the past 10 years.
While most consumers know about IoT from consumer-oriented smart devices — like home assistants and security systems — the tech is also vital to many industries. From remote patient monitors to technology that collects factory data and controls massive industrial machinery, sending information over the internet has major benefits for all types of companies.
“The IoT revolution isn’t done yet. 2021 is likely to be another big year for it. We may soon see some of the biggest changes to date as developers find new ways to apply the tech to other industries.”
Based on the IoT industry’s current momentum and direction, these eight changes are some of the most likely to happen next year.
1. New, More Interoperable Smart Home Devices
As the range of smart home devices grows, interoperability — having tools from different developers that can “talk” with each other — will become much more important.
Manufacturers of IoT devices are making communication between them a key design consideration. It may soon be more normal to coordinate devices from a handful of developers rather than depend on all-in-one solutions that manage your home environment or provide extra security. Instead, smart homeowners may be able to string together complex IoT tech systems, customizing based on their needs and preferences.
2. Adoption of IoT Will Be Almost Universal
According to a new report from Microsoft, 91% of global businesses have adopted IoT technology, up from 85% the year before. The same report showed that more than half of all companies plan to invest even more in IoT technology going forward.
The growing range of IoT solutions — from office management tech to new maintenance tools — means that any business can benefit from IoT tech regardless of industry.
In 2021, it could be unusual to work with a company that doesn’t use the internet of things in one way or another. By the end of that year, we may see something close to 100% adoption of IoT.
3. 5G and Edge Computing Will Make Near-Real-Time Analysis Possible
After a slow rollout in 2019, major carriers are beginning to deliver 5G coverage on a national scale.
The speed of 5G, plus edge computing tech — which establishes nodes on the edge of the network that can be used for simple calculations — may make close-to-real time analytics in IoT devices possible. This ultra-fast communication will make the technology like driverless cars and real-time industrial sensors more practical going forward.
4. Hospitals Will Adopt a Range of IoT Tech
Over the past few years, developers have started to create various IoT devices for health care professionals. These devices — like internet-connected patient monitors or health-tracking wearables — make it easy for doctors and hospital staff to track a patient’s health, no matter where they are in the building. This could help staff check up on people across floors from one workstation or respond faster to a health crisis.
Shortly, real-time location systems for health care, which allow hospitals to track patients, manage assets and ensure compliance, may become central to the industry. At the least, it could become another valuable tool for health care professionals.
5. Cybersecurity Will Become a Serious Concern
As IoT devices proliferate, they’ll also become a bigger target for hackers. IoT security has improved significantly in the past few years, but they remain uniquely vulnerable to attacks. These safety risks make IoT devices a major opportunity for hackers wanting to break into a secure home or business network.
For developers and companies using IoT devices, keeping IoT tech secure will become critical. Investment in cybersecurity technology will likely grow to levels higher than anything we’ve seen so far.
6. Big-Name Retailers Will Implement Smart Store Technology
Following the semi-successful launch of Amazon’s line of cashier-less stores, Amazon Go, retailers have started to invest more in smart technology for their brick-and-mortar locations.
There are smart shelves, for example, outfitted with weight sensors and cameras to detect when products have run out. Similar tech can automatically check if there are carts that need to be pulled in or customers waiting to check out.
The data from these devices, coupled with AI-powered analytics, may make retail management more efficient. Right now, the tech is still experimental — but a few brands, like Walmart, are already testing smart store management at a few locations.
7. Predictive Maintenance Will Remain Key for Heavy Industry
Predictive maintenance is one of the more practical applications of the internet of things, and a decent number of industrial businesses already use it. The owner of heavy machinery or industrial infrastructure — like a robot arm, transformer or earth-mover — installs special sensors on certain pieces of high-value equipment.
These sensors gather data on operational characteristics, like vibration, sound or temperature. Over time, this data analysis can give owners a heads-up when equipment is behaving unusually — a sign that it may need emergency maintenance or repairs.
The predictive maintenance market has grown fast over the past few years, and industry analysts estimate it will be worth more than $12 billion by 2025 — up from just $4 billion in 2020. 2021 will probably be a key year for the industry — one where we’ll see continued adoption of predictive maintenance tools and platforms.
8. Self-Driving Car Tests Will Ramp Up
More companies are getting involved in self-driving vehicles in one way or another. Ride-sharing companies, Big Tech businesses and logistics experts are all invested in making vehicles that can drive themselves.
Demand for self-driving cars, as well as other issues — like the ongoing shortage of truck drivers — will likely push companies to expand their tests in 2021. These vehicles still need some serious testing, and its likely tests won’t be done for a while. However, some of those experimental autonomous cars could be on the road by the end of 2021.
How the IoT Could Reshape Businesses in 2021
The internet of things is likely to continue having a major influence on the economy through next year. New IoT devices, plus supporting techs like 5G and edge computing, mean that just about any business, regardless of industry, will be able to take advantage of what these tools can offer.
Consumers are also likely to see big benefits as well. While self-driving cars aren’t expected to hit the market until later in the decade, other consumer IoT devices will probably become much more user-friendly. For smart home fanatics who want to outfit their living space with gadgets that can adjust the temperature, dim lights and keep an eye on the front porch, big changes to interoperability will make life better than ever.
Also, Read Future of IoT Devices
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