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What Is A Content Creator & How To Become A Successful One



When you open a website, the first thing that you see is the content. Naturally, this content then offers the customers a reason whether they will remain there or go away. Therefore it becomes imperative for a business to pay attention to the content it posts. The job of a content creator is thus related to the impression a brand website leaves on the readers.

What Is A Content Creator & How To Become A Successful One

Whether it is just an advertisement or a full-fledged blog, the content must be to the point. Along with that, there should be a CTA that forces the customers to move to the next step. The curiosity created by great content makes the brand go places. Here we will share with you all about a content creator and what you can do to become one.

Table of Contents

What is a Content Creator?

First and most importantly, we must understand what a content creator is.

“ A content creator is a person who creates valuable and educational content for the readers.”

The content created could be educational or just a fun read. But, after reading the content, the customer should be convinced to purchase your product. That means the content creator must create content in a manner that manifests interest.

Therefore having a good content person in your team is a valuable asset. They are the brains behind projecting your brand that makes it an exciting property to the customers. If you are a person aiming at creating a career in this field, you will have loads of opportunities to do so. 

You need the requisite educational qualifications to succeed. Apart from that, a knowledgeable person tends to do really well in this field. You must keep updating your skills and associate with valuable brands. The field of content creation offers a stable career to many. However, it is the fact that you can work on it freelance that makes it more attractive.

Different types of content you can create

As a content creator, you can play around with words. These days content on the internet can be in any form. You could create videos or just make blogs that grab interest. Articles, news, Instagram posts, infographics, eBooks, podcasts, etc., all qualify under the category of content.

Content for social media

Social media is used by many. What better way to reach out to them than approaching them through social media. There is a good chance that customers already follow a brand on social media. However, it is the content creator’s job to ensure that the content helps them convert into buyers.

For a platform like Facebook, you must interact on different forums. Prepare questionnaires and organize contests to get the necessary attention. Basically, you have to create content that they can share further.

If you are thinking of Instagram, your content has to be visually appealing. Add enough pictures along with the content. The content you use should relate to the images posted. For Twitter, you must have short-form content that fits into the word limit. 

Content for your website

The website is the first place any customer goes to check on the brand. To turn the prospective customers into buyers, the content has to be informative, to the point, and valuable. Alongside you should appropriately insert SEO keywords. It is these keywords that would lead the customers towards your website through Google search.

The content posted on the website informs the customer about your brand. You have to ensure that the content is easy to navigate. Plus, there should be a CTA that forces them to go ahead with the purchase.

Blog content

A content creator should understand the value of great blog content for a brand. The blog gets the brand qualified leads that may convert. The purpose of the blogs is to provide information related to your products and services. 

Blogs cater to a broader audience base and are hence written likewise. They help customers comprehend how to do things, the pros and cons of the product, and other related topics. Naturally, the content created has to be helpful yet friendly at the same time. A personal touch in the blog makes them feel connected to you.

How to become a successful content creator?

At the outset, it is not easy to become a content creator. Even after being good at writing, success will take time. It is better that you are prepared for any delays. Here are some tips to follow when trying to become a content creator.

Stay updated with industry trends 

When you have to churn content every day, you cannot make mistakes. If you are unaware of the latest news, your folly will be caught sooner or later. The best content creators read the internet and keep themselves updated. This habit tells them how the industry has progressed to the present situation. They are informed about what to expect in the near future.

Maintain a habit of reading feed content every day in the morning. You could focus your attention on just information regarding your niche. Ask your colleagues where they derive their knowledge from. Discover where the intended customer spends time online. Read what is mentioned on these blogs to get an idea of his understanding.

There are chrome extensions that you can use for keyword suggestions. This will help you find new and exciting content created. Plus, you may also get an idea of what the readers are liking.

You can also maintain a reading journal to track how much you are reading. It could be a simple Google doc. Just add the link to the content and summarize the content. At any point, you can go back to the content and make any changes in the same. If in the future there are any modifications, you can add them to the content.

Write regularly

If you are posting content just once a week or so, it is pointless. You will not be able to progress much in your career as a content creator. Successful writers understand they have to keep writing on a daily basis. This, in combination with reading industry news, will work wonders for your credibility.

Sometimes content creators also face writer’s block. Despite this, they have to figure out something inspiring that makes them write regularly. Even if you are not able to write an extensive article, start with a small word count. You could start writing your own thoughts for a start. What is the topic you would love to contribute to? Once you can devote regular time every day, the path to becoming a content creator is smooth.

  • Set a writing time- You must decide a particular time that you are most creative. In fact, when your energy levels are high, you can write more than at other times. Always remember that writing is a brain taxing activity. For most writers, the early morning is the time when they create the best content.
  • Look for various mediums- There are multiple mediums where you can show your skill. You could start with regular blogs and articles. As you gain expertise, you could move on to writing case studies and Ebooks. There are different forms of content that you can dabble on the basis of your interest.
  • Create a content calendar- Now that you know what you want to write, create a content calendar. For example, if you are preparing content for September, decide the days in which you can write a blog or article. Prepare your ideas in August itself. Now when the day comes, you are already sorted and in the frame of mind required.

Understand what your audience is 

You cannot focus on writing any content until you know who you are talking to. Usually, when you are offered the content topic then itself, you must enquire about the customer base. By studying about them, you can modify your content to suit their taste.

Another quality of a content creator is that he must know the need gap of his customer. When you know what the customer is missing, you will make an effort to offer them the same. Study the following demographics of your audience to explore their tastes.

  • Age
  • Gender
  • Location
  • Job title
  • Salary
  • Family size

Have your own voice 

Many writers make the mistake of imitating the other competitors. Instead, try and input your own ideas in the content piece. There are many content creators who are operating in the same market as yours. Until you have anything exclusive to offer, the customer is not going to read your piece.

Another thing you could do is to experiment with various mediums. This grants a sort of more online presence to you as a content creator. Alongside add a personal touch to your writeups. Customers love to read content from a user’s point of view. If you write keeping their point of view in mind, they are going to believe in you.

For example, if you are writing on online hacking, don’t just offer existing data figures. Instead, write about any such experience you have had. This should be followed by how you coped up with the situation. The customer is likely to read your thoughts and relate them to his own position. 

Understand the performance indicators

The internet is vast, and that is why it holds immense potential for a content creator. However, it is also difficult for your audience to discover your content. Just by publishing content, there is no guarantee it will get traction. To do that, you must analyze the key performance indicator or KPI of your post. A KPI is a specific metric that you choose to figure how well the content is performing. 

Here are some common KPIs:

  • Social media traffic- This is the number of readers who come to your website through a social media post.
  • Direct traffic- These are visitors who came directly on your content. They entered your website link in the browser and landed on the page.
  • Organic traffic- Number of visitors who reach the content through a search result
  • Submissions- They are the people who came to the website, offered their details, and left. These are your potential customers. 

Once you decide which KPI to focus on, you can modify the content accordingly. For example, for organic traffic, you must check Google’s algorithm to find which content is ranking high. Now adjust your content, making it SEO optimized. The greater knowledge you garner about the KPIs, the higher your content is succeeding at convincing customers.

Networking at every chance

A digital content creator must understand that their passion for writing holds importance. This passion will make them think of unique ideas to proceed ahead with content creation. However, they do not restrict themselves just to their own ideas. As a content creator, you always need inspiration.

This inspiration can come from the most unlikely of sources. Use every chance of networking with your industry peers. Read their content to know the style they are pursuing. Social media is the first place you head to do so. There are countless groups on Facebook, Twitter, and LinkedIn where you can connect with like-minded individuals.

But if you are not an extrovert person, you might have problems with individual networking. In that case, stick to taking part in forum discussions. Or else start conversations on a smaller level with your immediate colleagues. Always derive maximum benefit from such talks as they can exemplify your knowledge.

There are conferences for content creators to brainstorm. Find out the ones near you and try to participate. Apart from that, you can find webinars where people like you participate. By joining them, you fulfill a dual purpose. One, you get to meet content creators like you. Secondly, you get insightful knowledge from the organizer of the webinar.

You will primarily garner the contact information of the people you meet here. Maintain a document or spreadsheet with all this information. In the future, you can get all the valuable guidance needed from these people.

Modify other people’s content

You will find a lot of content available on the internet. Some of it is shareable, and anyone can use the same on their personal page. But you are a content creator and not a content copier. So you cannot just pick up someone’s work and claim it as your own. 

Your followers want you to present them with unique information. Plus, you must engage with them whenever you are posting anything new. You already have a broader base of knowledge as you stay updated. Use your instincts to add more to that existing content.

Even if you are using someone else’s content, make sure you have your opinion to offer. By doing that, you not only win the appreciation of your followers but the author’s as well. Since social media is always buzzing with action, your content will be shared further. A viral piece of content gets you the kind of attraction that is hard to beat.

Provide solutions 

Obviously, you would not want your readers to forget your content as soon as they have read it. You may have the expertise, but if you are unable to offer anything creative, the reader will move on pretty quickly. Tell your readers what is different in your content. Understand that the reader just does not want to listen to your rant.

They have come to you to find answers. If you are unable to provide them solutions, they will look for an alternative. They have landed on your website. Now it is your job to find how to make them stay there. Use listicles, infographics, and figures to convince them to make a purchase.

Keep questioning

A content creator has lots of curiosity to fend. Only a curious person can hope to succeed as a writer. You will be forced to figure out answers and offer them to the readers. It is this attitude of questioning that will not let you settle down for less than the best.

If you start taking the contrary point of view, you will find it challenging to maintain. But if you continue inquiring why the writer has penned his thoughts, you will get the correct answers. As a content writer, you will have to fulfill many expectations. Unless you can satisfy all of them, you cannot prove your worth in the industry.

Use surveys and questionnaires to find what problems customers face. When you have a fair idea of their woes, it is easy for you to curate content for them. Amazon product reviews are another source of information. This is one place where customers share their problems with the product. Read them to figure out any need gaps. Next, you just have to find ways to solve queries and see what they want. 

Payments for a content creator

As a content creator, you will not want to work for free. There are various ways in which you can move ahead with the career progression. You could start with freelancing in the beginning. It provides you the flexibility of working at any time you want. However, the freelancing does not have a steady income. If you have regular clients, then the payment comes regularly. Often times the clients come and go, and the pay-out changes accordingly.

You could also be a content creator permanently. Join a content creation firm or the content department of any company. 

The content creator’s salary range is around $35,000 to $73,000 per year. It depends on your skills and years of experience. Do not undersell yourself even if you are just entering the industry. 

Once your skills expand, your salary would show a hike too. At a certain point, you will get a feeling of stability in your job. However, do not restrict yourself to thinking that your learning is over. Keep updating your knowledge and let the accolades come. 


Your journey as a content creator will be turbulent in the beginning. Initially, you might not get the suitable projects you deserve. There is no point in feeling disappointed. Wait for the tides to turn in your favor. Until then, keep writing for yourself so that you can improve on your writing. Apart from that, these blogs can be used as a portfolio.

When you contact future employers, they will ask for proof of your writing. A Google drive link is easily shareable and gives a professional look to your application. Plus, keep your CV updated and mention any kind of experience you had.

A content creator has to be knowledgeable. Sometimes your present expertise is enough to get you the required paycheck. Word of mouth is pretty crucial at this point. If your clients praise your work, you will get new and better options coming up.

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Pivot Bio rakes in $430M round D as modified microbes prove their worth in agriculture



Pivot Bio makes fertilizer — but not directly. Its modified microorganisms are added to soil and they product nitrogen that would otherwise have had to be trucked in and dumped there. This biotech-powered approach can save farmers money and time and ultimately may be easier on the environment — a huge opportunity that investors have plowed $430 million into in the company’s latest funding round.

Nitrogen is among the nutrients crops need to survive and thrive, and it’s only by dumping fertilizer on the soil and mixing it in that farmers can keep growing at today’s rates. But in some ways we’re still doing what our forebears did generations ago.

“Fertilizer changed agriculture — it’s what made so much of the last century possible. But it’s not a perfect way to get nutrients to crops,” said Karsten Temme, CEO and co-founder of Pivot Bio. He pointed out the simple fact that distributing fertilizer over a thousand — let alone ten thousand or more — acres of farmland is an immense mechanical and logistical challenge, involving many people, heavy machinery, and valuable time.

Not to mention the risk that a heavy rain might carry off a lot of the fertilizer before it’s absorbed and used, and the huge contributions of greenhouse gases the fertilizing process produces. (The microbe approach seems to be considerably better for the environment.)

Yet the reason we do this in the first place is essentially to imitate the work of microbes that live in the soil and produce nitrogen naturally. Plants and these microbes have a relationship going back millions of years, but the tiny organisms simply don’t produce enough. Pivot Bio’s insight when it started more than a decade ago was that a few tweaks could supercharge this natural nitrogen cycle.

“We’ve all known microbes were the way to go,” he said. “They’re naturally part of the root system — they were already there. They have this feedback loop, where if they detect fertilizer they don’t make nitrogen, to save energy. The only thing that we’ve done is, the portion of their genome responsible for producing nitrogen is offline, and we’re waking it up.”

Other agriculture-focused biotech companies like Indigo and AgBiome are also looking at modifying and managing the plant’s “microbiome,” which is to say the life that lives in the immediate vicinity of a given plant. A modified microbiome may be resistant to pests, reduce disease, or offer other benefits.

Illustration showing stages of modifying and deploying nitrogen-producing microbes.

Image Credits: Pivot Bio

It’s not so different from yeast, which as many know from experience works as a living rising agent. That microbe has been cultivated to consume sugar and produce a gas, which leads to the air pockets in baked goods. This microbe has been modified a bit more directly to continually consume the sugars put out by plants and put out nitrogen. And they can do it at rates that massively reduce the need for adding solid fertilizer to the soil.

“We’ve taken what is traditionally tons and tons of physical materials, and shrunk that into a powder, like baker’s yeast, that you can fit in your hand,” Temme said (though, to be precise, the product is applied as a liquid). “All of a sudden managing that farm gets a little easier. You free up the time you would have spent sitting in the tractor applying fertilizer to the field; you’ll add our product at the same time you’d be planting your seeds. And you have the confidence that if a rainstorm comes through in the spring, it’s not washing it all away. Globally about half of all fertilizer is washed away… but microbes don’t mind.”

Instead, the microbes just quietly sit in the soil pumping out nitrogen at a rate of up to 40 pounds per acre — a remarkably old-fashioned way to measure it (why not grams per square centimeter?) but perhaps in keeping with agriculture’s occasional anachronistic tendencies. Depending on the crop and environment that may be enough to do without added fertilizers at all, or it might be about half or less.

Whatever the proportion provided by the microbes, it must be tempting to employ them, because Pivot Bio tripled its revenue in 2021. You might wonder why they can be so sure only halfway through the year, but as they are currently only selling to farmers in the northern hemisphere and the product is applied at planting time early in the year, they’re done with sales for the year and can be sure it’s three times what they sold in 2020.

The microbes die off once the crop is harvested, so it’s not a permanent change to the ecosystem. And next year, when farmers come back for more, the organisms may well have been modified further. It’s not quite as simple as turning the nitrogen production on or off in the genome; the enzymatic pathway from sugar to nitrogen can be improved, and the threshold for when the microbes decide to undertake the process rather than rest can be changed as well. The latest iteration, Proven 40, has the yield mentioned above, but further improvements are planned, attracting potential customers on the fence about whether it’s worth the trouble to change tactics.

The potential for recurring revenue and growth (by their current estimate they are currently able to address about a quarter of a $200 billion total market) led to the current monster D round, which was led by DCVC and Temasek. There are about a dozen other investors, for which I refer readers to the press release, which lists them in no doubt a very carefully negotiated order.

Temme says the money will go towards deepening and broadening the platform and growing the relationship with farmers, who seem to be hooked after giving it a shot. Right now the microbes are specific to corn, wheat, and rice, which of course covers a great deal of agriculture, but there are many other corners of the industry that would benefit from a streamlined, enhanced nitrogen cycle. And it’s certainly a powerful validation of the vision Temme and his co-founder Alvin Tamsir had 15 years ago in grad school, he said. Here’s hoping that’s food for thought for those in that position now, wondering if it’s all worth it.

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Qualtrics acquires Seattle marketing software startup Usermind



Michel Feaster, Usermind CEO. (GeekWire Photo / Kevin Lisota)

Experience management software giant Qualtrics has acquired Usermind, a Seattle marketing startup that helps companies acquire, retain, and service customers.

Founded in 2013, Usermind is a leader in the “Journey Orchestration” market, which includes companies that help clients analyze customer relationships and facilitate relevant personalized communication.

Qualtrics is somewhat similar. Businesses use its platform to collect data on how customers, employees and others experience their products and services, taking action based on the results.

Qualtrics went public in January and raised $1.55 billion, more than two years following its $8 billion acquisition to SAP. It will use Usermind to boost its “Qualtrics XM Directory” that helps track customer interactions.

Usermind has about 40 employees, according to LinkedIn.

“We started Usermind because we believe companies should know exactly where customers are in their journey, know when things go wrong, and be able to proactively guide customers to the best experience possible,” Usermind CEO Michel Feaster said in a blog post.

Qualtrics is co-headquartered in Seattle, where it has about 800 of its 3,300 employees, and had revenue of $763 million in 2020.

Feaster noted that “like us, they believe that building legendary software companies outside of Silicon Valley is essential to spread economic opportunity more broadly across the U.S.”

The deal, announced Tuesday, marks the latest chapter in what’s been a bit of a roller coaster for Usermind over the past several years. The company laid off 15 employees (25% of its staff) in March at the outset of the pandemic last year. But then it saw increased demand as companies accelerated their digital adoption. Usermind raised a $14 million round in January to support its growth.

“Monitoring customer satisfaction in every moment, in every channel went from a best practice to a mission-critical capability as businesses innovated digitally to survive,” said Feaster.

The deal is also part of a red-hot market for IPOs, venture capital, and acquisitions across the tech industry, and in Seattle.

Usermind had raised $60 million in total from investors including WestRiver Group, Andreessen Horowitz, Menlo Ventures, Charles River Ventures, and others.

Feaster co-founded the startup eight years ago with Przemek Pardyak, who left the company in 2016 and is now at Google. Feaster previously worked at Apptio and HP Software.

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Brokrete wants to be the ‘Shopify of construction’, raises $3M seed led by Xploration Capital



With the pandemic affecting every aspect of life and industry, it’s no surprise that digitization is coming to construction fast. Construction suppliers are increasingly under the same pressure as other sectors to perform at a higher level. We’ve seen the rise of companies like Dozer, Reno Run and Toolbox try to address this, but often the model is closer to a vertical integration rather than something more open. Even with that, it’s still the case that to order concrete or bricks, construction companies have to negotiate each time, with simultaneous record keeping.

This is the argument of Brokrete, which bills itself as the “Shopify of construction.”

The startup has now raised a $3 million seed financing round led by Xploration Capital, which was joined by unnamed new strategic investors and existing investors. The startup graduated from Y Combinator’s winter cohort last year. Other strategic investors include Ronald Richardson, Avlok Kohli (CEO of AngeLlist Ventures) and the MaRS Investment Accelerator Fund (IAF). The funding will be used to expand in North American and European markets. Brokrete also launched Storefront, an e-commerce platform for suppliers in the construction industry.

Jordan Latourelle, the company’s founder and CEO said: “Construction today is a largely offline, $1.2 trillion market where legacy commerce is the norm. Brokrete’s Storefront product equips suppliers with the tools required to enhance their operations by orders of magnitude. I founded Brokrete after seeing an industry left behind by e-commerce giants. Now we are becoming the operating system for e-commerce in the construction industry, while staying easy and affordable at the same time.”

Brokrete says its platform is code-free, white-labeled, multi-channel and industry-specific to sell and manage orders online. Suppliers get an iOS and Android app for e-commerce to receive offline orders from more “traditional” customers. It then provides order management, payouts, dispatching, logistics and real-time delivery. There are also financial and operational ERP integrations. Brokrete claims to work with 1,000+ contractors and to have a 250+ supplier network.

Latourelle told me: “We’re giving the construction industry an opportunity to use it on a Shopify way, and create their own store. It’s like a branded storefront for suppliers.”

Eugene Timko, managing partner at Xploration Capital said: “Construction is one of the few remaining large industries with mostly undigitized supply chains. Historically the key problem was the lack of real-time access to actual stocks which prevented producers and distributors from going online. Now with Brokrete’s end-to-end solution, these businesses can not only sell through Brokrete’s marketplace but can also enable their own direct online channels. Similar to Shopify, this has allowed many thousands of previously offline businesses to start accepting orders online.”

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Biosafety startup R-Zero acquires CoWorkr to create an ‘OS for the workplace’



On Tuesday, R-Zero, a pandemic-era biosafety company, announced the acquisition of CoWorkr — a company that develops room occupancy sensors. The acquisition marks a shift in focus for R-Zero as people return to work, vaccines are rolled out and companies that sprung up in response to the COVID-19 adapt to another phase of the pandemic. 

When R-Zero was founded in April 2020, the company primarily focused on developing hospital-grade UVC disinfection systems, or lights that can neutralize certain types of viruses (more on this later). As companies scrambled for ways to sanitize buildings, the company racked up a total of $58.8 million in funding at a $256.5 million valuation. R-Zero now has about 1,000 private and public sector clients that range from correctional facilities to the Brooklyn Nets and Boston Celtics, to the South San Francisco Unified School District. 

CoWorkr was founded in 2014 and had totaled about $200,000 in seed funding, per Crunchbase

With the acquisition of CoWorkr, R-Zero plans to develop an internet of things-style sensor network to manage both personnel and cleaning in the workplace, says R-Zero founder Grant Morgan. The company is moving beyond simply disinfecting air and surfaces, and will focus on managing the flow of people (and the viruses and bacteria) in public spaces. 

“It’s like an OS for the workplace. That’s what we’re building: Tools that help both create and maintain indoor environments with health and productivity at their core,” Morgan tells TechCrunch. 

Elizabeth Redmond and Keenan May, both co-founders of CoWorkr, will remain on in full-time roles, where they will run a corporate real estate initiative, and develop an IoT capacity.  

“We’ve spent a lot of time with our customers and understanding our customers’ initiatives, especially in commercial real estate,” Redmond tells TechCrunch. 

“The majority are moving to a hybrid working scenario and that means you know they really need occupancy information,” she continues. “Our initiative in joining with R-Zero is very much highlighted by what the future of hybrid work looks like and what the future of commercial real estate looks like.”

Pre-CoWorkr, R-Zero’s flagship product was a UVC light called Arc — a rectangular light that can be wheeled into an office space once janitorial staff leave the office. It also offered a product called Arc Air, an air filter that also uses UVC light to kill germs, and that could be used in occupied spaces. 

UVC lights had a brief moment of fame in mid-2020 for several reasons: they seemed like powerful ways to disinfect communal spaces, and there were certain incentives for companies to apply tech-based solutions to COVID-19. 

UVC lights have been used in hospitals for decades to sanitize surfaces like scanners, or to sanitize air when inserted into UV air ducts. Studies have shown it can inactivate flu viruses in the air. Limited evidence also noted that UVC can also inactivate SARS-CoV-2 and other coronaviruses by destroying the virus’ outer protein coating. 

These lights were also used in real-life during the pandemic. The New York Metropolitan Transport Authority, for example, purchased $1 million worth of UVC lights to disinfect subway cars each evening. The CARES act passed in March 2020 was to allow companies and public sector institutions to use government loans to purchase cleaning services, including UV lights. 

Still, some consumer-facing lamps drew their fair share of criticism. For one, they can cause eye injuries or burns if people are exposed to them for a long period of time. One review of UVC disinfection (notably, written by two scientists with ties to a UVC disinfection company) offered a blunt assessment noting that “nonscientific performance claims” were “widespread” in the nascent industry. 

For its part, R-Zero’s Arc does have third-party testing to its name — it was shown to reduce 99.99% of two viruses: a common cold coronavirus, and a surrogate for norovirus on surfaces. It was also 99.99% effective in killing off E. Coli and Methicillin-resistant Staphylococcus aureus (MRSA). 

Despite back-and-forth over the utility of some UVC lights as disinfection technology, some analysts suggest this industry isn’t going anywhere (for one, LG has entered the UV-based cleaning space). Tim Mulrooney, a commercial services equities analyst for William Blair, told The Washington Post that we’re living through a “paradigm shift” in how people think about hygiene. 

Polling from 2020 suggests that cleaning procedures were top of mind for employees and customers alike. Of 3,000 people surveyed by Deloitte, 64% of employees said that regular cleaning of shared spaces was important to them and 62% of customers wanted surfaces cleaned after every interaction. (This is despite evidence that surfaces aren’t thought to be a way that COVID-19 spreads.) 

At this point, it’s unclear how the rise of vaccines might impact perceptions of office cleanliness. But Morgan is betting that companies (and employees) are now more aware of the germs in our midst than they might have been pre-pandemic, and will be eager for ways to control their spread — that includes managing the flow of people within an office. 

For R-Zero that means moving beyond UVC disinfection to focus on occupancy management, with the acquisition of CoWorkr. 

Morgan calls CoWorkr’s sensors R-Zero’s “eyes and ears.” R-Zero plans to announce two UVC-based products that address air cleanliness in occupied spaces, and will use CoWorkr’s sensors to ensure “full automation.” 

For instance, CoWorker’s battery-powered thermal sensors allow employers to know which rooms in an office are being occupied. That information, he says, could help trigger the use of a UV-based air filter or other cleaning products. 

That information could also tell janitorial staff to clean the room more thoroughly that evening — or conversely, to forgo cleaning a room that hasn’t been touched all day. 

“What our customers are seeing is that they’re getting an immediate ROI. Our customers are reducing labor costs by 30-40%,” says Morgan. 

Overall, says Morgan, the company is bullish on the idea that people will still crave clean workspaces; perhaps due to some lingering “scar tissue” from the pandemic, he notes. 

“​​In almost 100% of cases, our customers are looking at this as a long term investment,” Morgan adds. 

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