Virtual reality (VR) is a technological trend in various areas of communication, including events. It is a tool that has been improving in recent years and the best for providing specifically designed immersive experiences.
Because it allows the viewer to take a more active role in the narrative. The change of point of view, together with the immersive capacities, offer enormous possibilities in the development of narratives and new experiences.
Virtual reality and 360-degree video provide us with immersive experiences that are especially appropriate for communication, marketing and events.
They say that 2016 was the year of the consolidation of virtual reality and 360. Among the novelties, there is a change in the point of view, as the viewer can choose where he wants to direct his gaze: up, down, left or right. This is a significant innovation, which significantly increases interaction and the feeling of being in the place of action. The viewer takes an active role in the story and becomes a user.
The possibilities of VR and 360 are immense and there is still much to explore. The market continues to move forward, new glasses, cameras and devices are sold and designed to capture and play back 360 and VR.
For example, the Samsung Gear VR or the basic Google Cardboard. In the case of events, it has great potential. Here are some examples:
– For product or service demonstrations at trade shows and conferences.
You can offer attendees an interactive demonstration of your product or service on your stand.
– To generate greater engagement through gamification.
If you invite attendees to have fun with simple games you can be more successful in getting them to remember or get involved with the brand.
– For a post-event.
You can show people who couldn’t attend how the event was experienced.
– In a street marketing action.
Virtual technologies key to the future of events and training
More online education, new virtual meeting points, digitizing small businesses or creating remote experiences for customers, some of the challenges that have driven digitization in the post-pandemic society
Times of change, uncertainty and volatility, such as the current global one, divide the economic landscape into three groups: those who benefit, those who adapt to seek new opportunities and those who play less well.
Sectors such as telemedicine, biotechnology services or home delivery now present great opportunities. Likewise, startups that offer digital and innovative solutions related to education, teleworking or access to credit are also experiencing a boom, as explained in the report “The post-pandemic society: Technology as a vector of change”, developed by The Valley. For their part, in other sectors such as the hotel industry or events, companies have adapted or transformed their business models in search of new opportunities, as can be seen, for example, in the case of event spaces adapted to streaming studios or hotels that have converted their rooms into offices.
In the current environment, those companies that know how to take advantage of the opportunities of digitalization, focusing on the importance of health and safety, hygiene, reduction of physical contacts and other needs and habits that the lifestyle adapted to the pandemic has brought, will continue to have advantages. The experts of The Valley digital ecosystem have analyzed the new digital trends that have been implemented in response to changes in the way of socializing, buying, exercising or consuming entertainment, among others:
Group video calls, webinars and even online afterworks were some of the virtual meeting points that gained strength during the confinement.
This exceptional situation encouraged the use of new technologies to offer, for example, the possibility of interacting in virtual spaces through avatars as if it were a video game, and even to be able to have virtual social interactions in different spaces through virtual reality glasses that offer a more attractive and complete experience.
These virtual spaces are already being used as meeting points for business meetings, concerts, games, and even, in some cases, as platforms for social movements.
In the same way, to maintain contact and connection at a distance, tools have also appeared that allow, for example, a digital party in which users meet via videoconference to dance to music, or even to cheer on players at their sports matches remotely from a smartphone that plays the sounds on the speaker of the physical venue.
Today’s children are digital natives par excellence, and that is why, in the field of education, the platforms and applications available for distance learning through educational videos are increasingly used.
In the field of Edtech, which is expanding its niches of opportunity, new solutions for imparting knowledge have also appeared, such as the platform that connects students with tutors in a private or group way. However, the rise of homeschooling poses some challenges around the digital divide and the need for Internet access from anywhere, especially in countries with difficult access to connection.
Thus, other alternatives have emerged such as education through radio or television, or a solution that allows education through devices off-line without the need for an Internet connection.
The reinvention of physical and face-to-face experiences and events into the virtual world is now common practice. It is now possible to connect art galleries directly to collectors digitally or to exercise at home with an intelligent mat that allows for on-demand guided exercise classes with real-time feedback and performance data.
The hospitality industry has also joined the phenomenon of offering online experiences through video conferencing tools such as free interactive cooking classes, wine tastings or mixology workshops taught by renowned chefs and sommeliers. The phenomenon of the “personal shopper” has also appeared in the field of mass consumption of food, through a technological solution that allows customers to connect with a personalized buyer to choose “live” the products they are most interested in, buy them online and receive them wherever they want. To offer innovative customer experiences from home, new powerful space design and decoration platforms have also emerged, or virtual furniture showrooms, among others.
Create stores within the social networks and platforms that facilitate small local establishments to offer their products in the online environment or even help them with the logistics of delivery services.
These are just a few of the advances that are being contemplated in the area of online shopping and that offer facilities to small businesses to maintain their operations.
Allowing to reduce the direct contact with objects, and to guarantee hygiene and security, the touchless technology is taking a lot of strength.
On mobile devices, for example, the ability to act on voice commands, without touching the screens, is being promoted. Another highly innovative solution in this regard is electronic luggage tags, which, in addition to avoiding physical contact, make the check-in process easier for airlines and reduce costs.
Similarly, to increase security, you can already see how, for instance, some hotels have integrated automatic check-in kiosks, direct booking applications or contactless payments.
Someone Remade ‘Among Us’ in VR and It’s Strangely More Fun Than the Original
Thought playing the unofficial Fall Guys remake in VR was fun? Now you can sample some of the traitorous mayhem in the hit social game Among Us (2018) in VR too—and it’s strangely more fun than the original in a few ways.
If you’ve never played Among Us, here’s the jist: it’s an online social party game that puts you and up to 10 players on a space station. Among you is a single imposter who kills crewmates and causes all sorts of havoc as the regular crew goes about completing tasks aboard the ship. Crew members can call emergency meetings, and vote for a suspected imposter, who is then summarily executed by airlock ejection.
Just like in the unofficial Fall Guys remake, someone used Rec Room’s room-creation tools to basically recreate Among Us, and it’s really surprising how well the social game works in VR.
YouTuber ‘HairyManLegs’ captured a few rounds, showing off just how cool the game is in VR, replete with face-to-face emergency meetings, interactive tasks designed for VR, and physically stabbing other crew members as the imposter. The full video is definitely worth a watch as a primer for the fun:
Granted, the VR remake is missing out on a few of the things that make the official 2D game truly great—the silly cartoon deaths, fun outfits, and gameplay elements like a reduced field of view when the lights are off, which adds a serious element of surprise when there’s someone lurking in the dark, just waiting to trap you in a room to kill you.
The VR version certainly isn’t perfect, as you’ll have to assemble a crew of players with basically whoever’s around at the moment, which even on the bustling Rec Room platform can be difficult, making it less of a casual drop-in game and more of an activity you have to plan. When the stars align though and you can get a good number of players, be it friends or friendly randos, it really shows that Among Us would make a pretty awesome VR game if the creators, Innersloth, were so inclined to bring it to VR.
Virtual Tours: The Key to a Successful School Marketing Plan
While the coronavirus moving education world almost entirely online, schools and colleges alike are finding themselves having to continuously adjust to the ever-changing landscape. As technologies develop, virtual tours are likely to become more interactive, and educational institutions must be sure to take full advantage of this. Virtual tours have become a promising alternative to traditional recruitment activities that can entice new students to enrol, wherever they may be.
In a virtual tour, prospective students experience your school’s culture and campus through videos and other media on your website. For example, an interactive map can link to different areas on campus, with additional information and visuals about each location. You can also create video tours with narration and other audio effects.
While many can’t travel to campuses and schools at the moment, educational institutions are opting for virtual tours to improve their marketing campaigns. Prospective students are more likely to feel connected to your school when they view a video of the buildings and campus rather than photos. An engaging virtual tour allows students to interact with your website and increase your organic traffic.
A key selling to many local and international students when considering which school to attend are the facilities that the institution has to offer. What are the sports facilities like? How about performing arts? Do they have large communal areas? How are the science and engineering lecture theatres laid out? 3D virtual tours give potential students the opportunity to experience your space in a truly immersive fashion.
When students are making an enrolment decision, small details matter. Sharing unique, memorable aspects of your campus through a virtual tour can help increase your registration number. 77% of education seekers will first visit a school’s website at least two weeks — and often two months — before taking action, according to the Google and Compete study. If you want your prospects to remember your school, consider incorporating a virtual tour on your website. In fact, you can try a range of gamification options that will leave students with a lasting impression.
Creating a virtual tour is not only beneficial for now, but it’s also a new system that will serve you in years to come, even after life returns to normal. Students who live far from the campus will appreciate the ease of being able to familiarise themselves with the facilities and grounds, without the inconvenience of travel and saving both time and money.
360° virtual tours are as varied as the schools they promote. And Silversea Media can help you create customised tours that highlight the best aspects of your school, staff, community and location. From the initial consultation, through image capture and filming to completion and hosting, our team will make the production of your school tour easy.
Find out more about producing a 360° virtual tour for your school at no cost here.
Benefits & Use Cases of Augmented and Virtual Reality in Education
The educational process has changed significantly over the past decade, offering students of all age groups enhanced and interactive experiences. This is done by using AR and VR technology in the classroom to immerse the students in the material they are studying and bring the content to life. Today we would like to explore the use of virtual and augmented reality in education and how all students, from preschool all the way to post-secondary levels, can benefit from it.
When children are in preschool, their education is shaped by experiences. Immersing these young students into 360 environments allows them to develop better speaking skills, enhance real-life experiences, and open up new opportunities. For example, suppose we are teaching students the names of the various animals out there. In that case, it is one thing to show them a picture of a tiger or a lion, but imagine how much the experience would be enhanced if they could actually see the animal walk around before their eyes. Such enhanced experiences allow students to solidify what they learned in the classroom and absorb the material better.
One of the most significant advantages of AR in education is that students no longer have to read a textbook and picture whatever is being discussed in their heads. For example, let’s say a history textbook is discussing George Washington’s estate in Mount Vernon. If a student has never been there, it will be very difficult for them to imagine what Mount Vernon looks like. With the help of AR, the student can now take out their smartphone, point the camera at the image and it will appear to them in augmented reality. By using AR in education, such experiences can be applied to any subject, and it could significantly help students perform better in school.
Also, it is possible to bring the textbook to life via game format. AR/VR games development allows students and teachers to make learning fun, and the students can compete with each other to solve math problems or anything else, which only adds to the excitement.
VR for education can help schools overcome some of the most formidable obstacles in assisting students in learning better. Nowadays, one of the biggest problems is getting to school since the lockdown measures in place are preventing students from coming back to the classroom. Using virtual reality in education allows students, parents, and teachers to bridge the distance gap and maintain a high standard for remote learning. While technologies like Zoom enable everyone to stay connected, it does not provide the students with a quality educational experience.
Even when everybody is allowed to return to the classroom, there will still be some challenges that VR can help us overcome. For example, high school students often need to dissect a frog or another animal as part of their biology class. Still, a lot of students are reluctant to do so because of their convictions. Virtual reality learning eliminates this problem since they can now perform the dissection on a virtual animal.
As students learn trades that will help them get jobs in the real world, they need to be placed in situations that they will encounter when they are on the job. For example, medical students need to study many materials about treating patients, various diseases, and best practices. Virtual reality teaching allows instructors to place students in life-like scenarios and provide them with the guidance they need in a stress-free environment. It could also show them all of the specific details about the human body’s workings that would be almost impossible to imagine without actually seeing it for yourself.
Such realistic experiences can be offered in any subject, and any scenario can be created. It can be especially useful for freshman and sophomore students who have yet to get real-world experience, and it can help them prepare for internships or any other work they would like to do. The way they perform in the VR simulations will give both students and instructors invaluable input about what they need to work and honing their skills before they apply what they learned in the real world.
We mentioned all of the benefits of VR and AR in education, but you still need a service provider who will take your ideas and bring them to life. Skywell Software Provides Comprehensive Solutions for AR/VR Education. Our augmented reality development company has extensive experience developing educational products, and we will work with you to create something that fits your exact needs. We can also develop virtual reality solutions that provide your students with life-like experiences and will motivate them to learn in a way traditional methods simply fall short. As we saw from some of the examples mentioned above, both AR and VR have a lot to offer students, and such solutions are needed today more than ever.
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