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Vipshop Reports Unaudited Fourth Quarter and Full Year 2020 Financial Results

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GUANGZHOU, China, Feb. 25, 2021 /PRNewswire/ — Vipshop Holdings Limited (NYSE: VIPS), a leading online discount retailer for brands in China (“Vipshop” or the “Company”), today announced its unaudited financial results for the fourth quarter and full year ended December 31, 2020.

Fourth Quarter and Full Year 2020 Highlights

  • Total net revenue for the fourth quarter of 2020 increased by 22.0% year over year to RMB35.8 billion (US$5.5 billion) from RMB29.3 billion in the prior year period. Total net revenue for the full year of 2020 increased by 9.5% year over year to RMB101.9 billion (US$15.6 billion) from RMB93.0 billion in the prior year.
  • GMV[1] for the fourth quarter of 2020 increased by 25% year over year to RMB59.3 billion from RMB47.6 billion in the prior year period. GMV for the full year of 2020 increased by 11% year over year to RMB165.0 billion from RMB148.2 billion in the prior year.
  • Gross profit for the fourth quarter of 2020 increased by 12.1% year over year to RMB7.8 billion (US$1.2 billion) from RMB7.0 billion in the prior year period. Gross profit for the full year of 2020 increased by 2.9% year over year to RMB21.3 billion (US$3.3 billion) from RMB20.7 billion in the prior year.
  • Net income attributable to Vipshop’s shareholders for the fourth quarter of 2020 increased by 67.7% year over year to RMB2.4 billion (US$374.1 million) from RMB1.5 billion in the prior year period. Net income attributable to Vipshop’s shareholders for the full year of 2020 increased by 47.1% year over year to RMB5.9 billion (US$905.3 million) from RMB4.0 billion in the prior year.
  • Non-GAAP net income attributable to Vipshop’s shareholders[2] for the fourth quarter of 2020 increased by 33.4% year over year to RMB2.6 billion (US$394.8 million) from RMB1.9 billion in the prior year period. Non-GAAP net income attributable to Vipshop’s shareholders for the full year of 2020 increased by 25.0% year over year to RMB6.3 billion (US$960.7 million) from RMB5.0 billion in the prior year.
  • The number of active customers[3] for the fourth quarter of 2020 increased by 37% year over year to 53.0 million from 38.6 million in the prior year period. The number of active customers for the full year of 2020 increased by 22% year over year to 83.9 million from 69.0 million in the prior year.
  • Total orders[4] for the fourth quarter of 2020 increased by 30% year over year to 227.3 million from 174.6 million in the prior year period. Total orders for the full year of 2020 increased by 22% year over year to 692.4 million from 566.3 million in the prior year.

Mr. Eric Shen, Chairman and Chief Executive Officer of Vipshop, stated, “We are delighted to have finished the year of 2020 with strong financial and operational results in the fourth quarter. The growth in our number of active customers in the fourth quarter of 2020 continued to accelerate, reaching 37% year over year. Our GMV in the quarter has also shown strong growth momentum, with total GMV increasing by 25% year over year to 59.3 billion from 47.6 billion in the prior year period, driven by a strong 28% year-over-year increase in apparel-related GMV. We are glad that our customers, old and new, are recognizing the value of our differentiated offerings, as exemplified by a 10% year-over-year increase in our conversion rate in the fourth quarter of 2020. Looking ahead, we will continue to be keenly focused on our merchandising strategy, while at the same time, enhancing our big data and technological capabilities to cater to the diversified needs of a broader customer base, particularly in our core categories, aiming to further expand our market share in China’s discount retail market.”

Mr. David Cui, Chief Financial Officer of Vipshop, further commented, “We continued to deliver accelerated topline growth in the fourth quarter of 2020, driven by the strong growth in our number of active customers, of which new customers grew even faster on a year-over-year basis. In addition, our net income grew faster than our revenues, demonstrating enhanced profitability, and we generated robust free cash inflow for the trailing twelve months ended December 31, 2020. We believe these successes result from our focus on offering our customers desirable merchandises at deep discounts, while providing them with superior shopping experience. We are committed to continuing to offer value to our customers while helping our brand partners grow their business and monetize their excess inventory quickly and effectively, ultimately generating sustainable return for our shareholders.”

Fourth Quarter 2020 Financial Results

REVENUE

Total net revenue for the fourth quarter of 2020 increased by 22.0% year over year to RMB35.8 billion (US$5.5 billion) from RMB29.3 billion in the prior year period, primarily driven by the growth in the number of total active customers.

GROSS PROFIT

Gross profit for the fourth quarter of 2020 increased by 12.1% year over year to RMB7.8 billion (US$1.2 billion) from RMB7.0 billion in the prior year period. Gross margin for the fourth quarter of 2020 was 21.9%, as compared with 23.9% in the prior year period.

OPERATING EXPENSES

Total operating expenses for the fourth quarter of 2020 were RMB5.4 billion (US$830.9 million), as compared with RMB5.4 billion in the prior year period. As a percentage of total net revenue, total operating expenses for the fourth quarter of 2020 decreased to 15.2% from 18.3% in the prior year period.

  • Fulfillment expenses for the fourth quarter of 2020 were RMB2.2 billion (US$335.6 million), as compared with RMB2.1 billion in the prior year period. As a percentage of total net revenue, fulfillment expenses for the fourth quarter of 2020 decreased to 6.1% from 7.0% in the prior year period, primarily attributable to the change in fulfillment logistic arrangement.
  • Marketing expenses for the fourth quarter of 2020 were RMB1.7 billion (US$261.1 million), as compared with RMB944.1 million in the prior year period. As a percentage of total net revenue, marketing expenses for the fourth quarter of 2020 were 4.8%, as compared with 3.2% in the prior year period, primarily attributable to increased investment in customer acquisition.
  • Technology and content expenses for the fourth quarter of 2020 decreased to RMB272.4 million (US$41.7 million) from RMB362.2 million in the prior year period. As a percentage of total net revenue, technology and content expenses for the fourth quarter of 2020 decreased to 0.8% from 1.2% in the prior year period.
  • General and administrative expenses for the fourth quarter of 2020 were RMB1.3 billion (US$192.5 million), as compared with RMB1.7 billion in the prior year period. As a percentage of total net revenue, general and administrative expenses for the fourth quarter of 2020 decreased to 3.5% from 5.9% in the prior year period.

INCOME FROM OPERATIONS

Income from operations for the fourth quarter of 2020 increased by 45.9% year over year to RMB2.6 billion (US$396.9 million) from RMB1.8 billion in the prior year period. Operating margin for the fourth quarter of 2020 increased to 7.2% from 6.1% in the prior year period.

Non-GAAP income from operations[5]for the fourth quarter of 2020, which excluded share-based compensation expenses and amortization of intangible assets resulting from business acquisitions, increased by 30.2% year over year to RMB2.8 billion (US$432.1 million) from RMB2.2 billion in the prior year period. Non-GAAP operating income margin[6] for the fourth quarter of 2020 increased to 7.9% from 7.4% in the prior year period.

NET INCOME

Net income attributable to Vipshop’s shareholders for the fourth quarter of 2020 increased by 67.7% year over year to RMB2.4 billion (US$374.1 million) from RMB1.5 billion in the prior year period. Net margin attributable to Vipshop’s shareholders for the fourth quarter of 2020 increased to 6.8% from 5.0% in the prior year period. Net income attributable to Vipshop’s shareholders per diluted ADS[7] for the fourth quarter of 2020 increased to RMB3.51 (US$0.54) from RMB2.14 in the prior year period.

Non-GAAP net income attributable to Vipshop’s shareholders for the fourth quarter of 2020, which excluded (i) share-based compensation expenses, (ii) tax effect of share-based compensation expenses, (iii) impairment loss of investments, (iv) amortization of intangible assets resulting from business acquisitions, (v) tax effect of amortization of intangible assets resulting from business acquisitions, (vi) investment gain and revaluation of investments excluding dividends, (vii) tax effect of investment gain and revaluation of investments excluding dividends, and (viii) share of loss in investment of limited partnerships that are accounted for as equity method investees, increased by 33.4% year over year to RMB2.6 billion (US$394.8 million) from RMB1.9 billion in the prior year period. Non-GAAP net margin attributable to Vipshop’s shareholders[8] for the fourth quarter of 2020 increased to 7.2% from 6.6% in the prior year period. Non-GAAP net income attributable to Vipshop’s shareholders per diluted ADS[9] for the fourth quarter of 2020 increased to RMB3.70 (US$0.57) from RMB2.84 in the prior year period.

For the quarter ended December 31, 2020, the Company’s weighted average number of ADSs used in computing diluted income per ADS was 696,098,755.

BALANCE SHEET AND CASH FLOW

As of December 31, 2020, the Company had cash and cash equivalents and restricted cash of RMB12.8 billion (US$2.0 billion) and short term investments of RMB7.3 billion (US$1.1 billion).

For the quarter ended December 31, 2020, net cash from operating activities was RMB7.2 billion (US$1.1 billion), and free cash flow[10], a non-GAAP measurement of liquidity, was as follows:

For the three months ended


Dec 31, 2019

 

RMB’000

Dec 31, 2020

 

RMB’000

Dec 31, 2020

 

US$’000

Net cash from operating activities

6,091,889

7,227,682

1,107,691


Add: Net impact from Internet financing
activities[11]

(1,231,955)

(90,565)

(13,880)


Less: Capital expenditures

(1,135,856)

(499,787)

(76,596)


Free cash inflow

3,724,078

6,637,330

1,017,215


Full Year 2020 Financial Results

Total net revenue for the full year of 2020 increased by 9.5% year over year to RMB101.9 billion (US$15.6 billion) from RMB93.0 billion in the prior year, primarily driven by the growth in the number of total active customers.

Gross profit for the full year of 2020 increased by 2.9% year over year to RMB21.3 billion (US$3.3 billion) from RMB20.7 billion in the prior year. Gross margin for the full year of 2020 was 20.9%, as compared with 22.2% in the prior year.

Income from operations for the full year of 2020 increased by 22.8% year over year to RMB5.9 billion (US$898.1 million) from RMB4.8 billion in the prior year. Operating margin for the full year of 2020 increased to 5.8% from 5.1% in the prior year.

Non-GAAP income from operations for the full year of 2020, which excluded share-based compensation expenses and amortization of intangible assets resulting from business acquisitions, increased by 19.0% year over year to RMB6.8 billion (US$1.0 billion) from RMB5.8 billion in the prior year. Non-GAAP operating income margin for the full year of 2020 increased to 6.7% from 6.2% in the prior year.

Net income attributable to Vipshop’s shareholders for the full year of 2020 increased by 47.1% year over year to RMB5.9 billion (US$905.3 million) from RMB4.0 billion in the prior year. Net margin attributable to Vipshop’s shareholders for the full year of 2020 increased to 5.8% from 4.3% in the prior year. Net income attributable to Vipshop’s shareholders per diluted ADS for the full year of 2020 increased to RMB8.56 (US$1.31) from RMB5.92 in the prior year.

Non-GAAP net income attributable to Vipshop’s shareholders for the full year of 2020, which excluded (i) share-based compensation expenses, (ii) tax effect of share-based compensation expenses, (iii) impairment loss of investments, (iv) amortization of intangible assets resulting from business acquisitions, (v) tax effect of amortization of intangible assets resulting from business acquisitions, (vi) investment gain and revaluation of investments excluding dividends, (vii) tax effect of investment gain and revaluation of investments excluding dividends, and (viii) share of loss in investment of limited partnership that is accounted for as an equity method investee, increased by 25.0% year over year to RMB6.3 billion (US$960.7 million) from RMB5.0 billion in the prior year. Non-GAAP net margin attributable to Vipshop’s shareholders for the full year of 2020 increased to 6.2% from 5.4% in the prior year. Non-GAAP net income attributable to Vipshop’s shareholders per diluted ADS for the full year of 2020 increased to RMB9.08 (US$1.39) from RMB7.38 in the prior year.

For the full year of 2020, the Company’s weighted average number of ADSs used in computing diluted earnings per ADS was 690,180,050.

For the full year of 2020, net cash from operating activities was RMB11.8 billion (US$1.8 billion), and free cash flow, a non-GAAP measurement of liquidity, was as follows:

For the trailing twelve months ended


Dec 31, 2019

 

RMB’000

Dec 31, 2020

 

RMB’000

Dec 31, 2020

 

US$’000

Net cash from operating activities

12,290,183

11,820,444

1,811,562


Add: Net impact from Internet financing
activities[11]

(5,542,083)

(1,226,467)

(187,964)


Less: Capital expenditures

(4,277,673)

(2,271,896)

(348,183)


Free cash inflow

2,470,427

8,322,081

1,275,415


Business Outlook

For the first quarter of 2021, the Company expects its total net revenue to be between RMB27.2 billion and RMB28.2 billion, representing a year-over-year growth rate of approximately 45% to 50%. These forecasts reflect the Company’s current and preliminary view on the market and operational conditions, which is subject to change.

Exchange Rate

The Company’s business is primarily conducted in China and the significant majority of revenues generated are denominated in Renminbi. This announcement contains currency conversions of Renminbi amounts into U.S. dollars solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars are made at a rate of RMB6.5250 to US$1.00, the effective noon buying rate on December 31, 2020 as set forth in the H.10 statistical release of the Federal Reserve Board. No representation is made that the Renminbi amounts could have been, or could be, converted, realized or settled into U.S. dollars at that rate on December 31, 2020, or at any other rate.

Conference Call Information

The Company will hold a conference call on Thursday, February 25, 2021 at 7:30 am Eastern Time or 8:30 pm Beijing Time to discuss its financial results and operating performance for the fourth quarter and full year of 2020.

All participants wishing to join the conference call must pre-register online using the link provided below. Once pre-registration has been complete, participants will receive dial-in numbers, a passcode, and a unique registrant ID. To join the conference, simply dial the number in the calendar invite you receive after pre-registration, enter the passcode followed by your PIN, and you will join the conference instantly.

The replay will be accessible through March 5, 2021 by dialing the following numbers:

United States Toll Free: 

+1-855-452-5696

International:

+61-2-8199-0299

Conference ID:  

#2154516

A live and archived webcast of the conference call will also be available at the Company’s investor relations website at http://ir.vip.com.

About Vipshop Holdings Limited

Vipshop Holdings Limited is a leading online discount retailer for brands in China. Vipshop offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. Since it was founded in August 2008, the Company has rapidly built a sizeable and growing base of customers and brand partners. For more information, please visit www.vip.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Vipshop’s strategic and operational plans, contain forward-looking statements. Vipshop may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Vipshop’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Vipshop’s goals and strategies; Vipshop’s future business development, results of operations and financial condition; the expected growth of the online discount retail market in China; Vipshop’s ability to attract customers and brand partners and further enhance its brand recognition; Vipshop’s expectations regarding demand for and market acceptance of flash sales products and services; competition in the discount retail industry; the potential impact of the COVID-19 to Vipshop’s business operations and the economy in China and elsewhere generally; fluctuations in general economic and business conditions in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in Vipshop’s filings with the SEC. All information provided in this press release is as of the date of this press release, and Vipshop does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Use of Non-GAAP Financial Measures

The condensed consolidated financial information is derived from the Company’s unaudited interim condensed consolidated financial statements prepared in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”), except that comparative consolidated statements of income and cash flows for the period presented and detailed footnote disclosures required by Accounting Standards Codification 270, Interim Reporting (“ASC270”), have been omitted. Vipshop uses non-GAAP net income attributable to Vipshop’s shareholders, non-GAAP net income attributable to Vipshop’s shareholders per diluted ADS, non-GAAP income from operations, non-GAAP operating income margin, non-GAAP net margin attributable to Vipshop’s shareholders, and free cash flow, each of which is a non-GAAP financial measure. Non-GAAP net income attributable to Vipshop’s shareholders is net income attributable to Vipshop’s shareholders excluding (i) share-based compensation expenses, (ii) tax effect of share-based compensation expenses, (iii) impairment loss of investments, (iv) amortization of intangible assets resulting from business acquisitions, (v) tax effect of amortization of intangible assets resulting from business acquisitions, (vi) investment gain and revaluation of investments excluding dividends, (vii) tax effect of investment gain and revaluation of investments excluding dividends, and (viii) share of loss in investment of limited partnerships that are accounted for as equity method investees. Non-GAAP net income attributable to Vipshop’s shareholders per diluted ADS is computed using non-GAAP net income attributable to Vipshop’s shareholders divided by weighted average number of diluted ADS outstanding for computing diluted earnings per ADS. Non-GAAP income from operations is income from operations excluding share-based compensation expenses and amortization of intangible assets resulting from business acquisitions. Non-GAAP operating income margin is non-GAAP income from operations as a percentage of total net revenue. Non-GAAP net margin attributable to Vipshop’s shareholders is non-GAAP net income attributable to Vipshop’s shareholders as a percentage of total net revenue. Free cash flow is net cash from operating activities adding back the impact from Internet financing activities and less capital expenditures, which include purchase and deposits of property and equipment and land use rights, and purchase of other assets. Impact from Internet financing activities added back or deducted from free cash flow contains changes in the balances of financial products, which are primarily consumer financing and supplier financing that the Company provides to customers and suppliers. The Company believes that separate analysis and exclusion of the non-cash impact of (a) share-based compensation, (b) impairment loss of investments, (c) amortization of intangible assets resulting from business acquisitions, (d) investment gain and revaluation of investments excluding dividends, and (e) share of loss in investment of limited partnerships that are accounted for as equity method investees add clarity to the constituent parts of its performance. The Company reviews these non-GAAP financial measures together with GAAP financial measures to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of (1) non-cash share-based compensation expenses, (2) impairment loss of investments, (3) amortization of intangible assets resulting from business acquisitions, (4) investment gain and revaluation of investments excluding dividends, and (5) share of loss in investment of limited partnerships that are accounted for as equity method investees. Free cash flow enables the Company to assess liquidity and cash flow, taking into account the impact from Internet financing activities and the financial resources needed for the expansion of fulfillment infrastructure and technology platform. Share-based compensation expenses and amortization of intangible assets have been and will continue to be significant recurring expenses in its business. However, the use of non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using non-GAAP financial measures is that they do not include all items that impact the Company’s net income for the period. In addition, because non-GAAP financial measures are not measured in the same manner by all companies, they may not be comparable to other similar titled measures used by other companies. One of the key limitations of free cash flow is that it does not represent the residual cash flow available for discretionary expenditures.

The presentation of these non-GAAP financial measures is not intended to be considered in isolation from, or as a substitute for, the financial information prepared and presented in accordance with U.S. GAAP. For more information on these non-GAAP financial measures, please see the table captioned “Vipshop Holdings Limited Reconciliations of GAAP and Non-GAAP Results” at the end of this release.

[1] “Gross merchandise value (GMV)” is defined as the total Renminbi value of all products and services sold through the Company’s online sales business, online marketplace platform, offline stores, and Shan Shan Outlets during the relevant period, including through the Company’s websites and mobile apps, third-party websites and mobile apps, Vipshop offline stores and Vipmaxx offline stores, as well as Shan Shan Outlets that were fulfilled by either the Company or its third-party merchants, regardless of whether or not the goods were delivered or returned. GMV includes shipping charges paid by buyers to sellers. For prudent considerations, the Company does not consider products or services to be sold if the relevant orders were placed and canceled pre-shipment and only included orders that left the Company’s or other third-party vendors’ warehouses.

[2] Non-GAAP net income attributable to Vipshop’s shareholders is a non-GAAP financial measure, which is defined as net income attributable to Vipshop’s shareholders excluding (i) share-based compensation expenses, (ii) tax effect of share-based compensation expenses, (iii) impairment loss of investments, (iv) amortization of intangible assets resulting from business acquisitions, (v) tax effect of amortization of intangible assets resulting from business acquisitions, (vi) investment gain and revaluation of investments excluding dividends, (vii) tax effect of investment gain and revaluation of investments excluding dividends, and (viii) share of loss in investment of limited partnerships that are accounted for as equity method investees.

[3] “Active customers” is defined as registered members who have purchased from the Company’s online sales business or the Company’s online marketplace platforms at least once during the relevant period.

[4] “Total orders” is defined as the total number of orders placed during the relevant period, including the orders for products and services sold through the Company’s online sales business and the Company’s online marketplace platforms (excluding, for the avoidance of doubt, orders from the Company’s offline stores and outlets), net of orders returned.

[5] Non-GAAP income from operations is a non-GAAP financial measure, which is defined as income from operations excluding share-based compensation expenses and amortization of intangible assets resulting from business acquisitions.

[6] Non-GAAP operating income margin is a non-GAAP financial measure, which is defined as non-GAAP income from operations as a percentage of total net revenues.

[7] “ADS” means American depositary share, each of which represents 0.2 Class A ordinary share.

[8] Non-GAAP net margin attributable to Vipshop’s shareholders is a non-GAAP financial measure, which is defined as non-GAAP net income attributable to Vipshop’s shareholders, as a percentage of total net revenues.

[9] Non-GAAP net income attributable to Vipshop’s shareholders per diluted ADS is a non-GAAP financial measure, which is defined as non-GAAP net income attributable to Vipshop’s shareholders, divided by the weighted average number of diluted ADS outstanding for computing diluted earnings per ADS.

[10] Free cash flow is a non-GAAP financial measure, which is defined as net cash from (used in) operating activities adding back the impact from Internet financing activities and less capital expenditures, which include purchase and deposits of property and equipment and land use rights, and purchase of other assets.

[11] Net impact from Internet financing activities represents net cash flow relating to the Company’s financial products, which are primarily consumer financing and supplier financing that the Company provides to its customers and suppliers.

Vipshop Holdings Limited





Unaudited Condensed Consolidated Statements of Income and Comprehensive Income 





(In thousands, except for share and per share data)






Three Months Ended


Twelve Months Ended


December 31,2019

December 31,2020

December 31,2020


December 31,2019

December 31,2020

December 31,2020


RMB’000

RMB’000

USD’000


RMB’000

RMB’000

USD’000









Product revenues 

28,062,306

34,111,067

5,227,750


88,721,311

97,449,712

14,934,822

Other revenues (1)

1,256,798

1,663,874

255,000


4,273,107

4,408,777

675,675

Total net revenues

29,319,104

35,774,941

5,482,750


92,994,418

101,858,489

15,610,497

Cost of revenues

(22,318,374)

(27,927,515)

(4,280,079)


(72,314,190)

(80,573,181)

(12,348,380)

Gross profit

7,000,730

7,847,426

1,202,671


20,680,228

21,285,308

3,262,117

Operating expenses:








Fulfillment expenses (2)

(2,052,916)

(2,189,585)

(335,569)


(7,317,706)

(6,878,991)

(1,054,251)

Marketing expenses

(944,100)

(1,703,582)

(261,085)


(3,323,927)

(4,284,274)

(656,594)

Technology and content expenses

(362,160)

(272,379)

(41,744)


(1,568,107)

(1,221,264)

(187,167)

General and administrative expenses

(1,732,020)

(1,256,115)

(192,508)


(4,064,264)

(3,748,548)

(574,490)

Goodwill impairment loss

(278,263)

0

0


(278,263)

0

0

Total operating expenses

(5,369,459)

(5,421,661)

(830,906)


(16,552,267)

(16,133,077)

(2,472,502)

Other operating income

144,162

164,011

25,136


645,413

707,855

108,483

Income from operations

1,775,433

2,589,776

396,901


4,773,374

5,860,086

898,098

Investment gain and revaluation of investments

(30,529)

200,276

30,694


166,932

980,868

150,325

Impairment loss of investments

(43,973)

(38,114)

(5,841)


(127,589)

(43,160)

(6,614)

Interest expense

(14,740)

(6,269)

(961)


(86,004)

(67,357)

(10,323)

Interest income

70,287

155,255

23,794


217,027

449,017

68,815

Foreign exchange loss

(35,162)

(98,021)

(15,022)


(935)

(160,097)

(24,536)

Income before income tax expense and share of gain of equity method investees

1,721,316

2,802,903

429,565


4,942,805

7,019,357

1,075,765

Income tax expenses 

(313,802)

(384,660)

(58,952)


(983,554)

(1,130,016)

(173,183)

Share of gain of equity method investees

2,488

29,468

4,516


27,182

30,015

4,600

Net income

1,410,002

2,447,711

375,129


3,986,433

5,919,356

907,182

Net loss(income) attributable to non-controlling interests

45,556

(6,898)

(1,057)


30,399

(12,399)

(1,900)

Net income attributable to Vipshop’s shareholders

1,455,558

2,440,813

374,072


4,016,832

5,906,957

905,282









Shares used in calculating earnings per share (3):








Weighted average number of Class A and Class B ordinary shares:








—Basic

133,954,320

135,646,247

135,646,247


133,524,129

135,077,790

135,077,790

—Diluted

135,976,408

139,219,751

139,219,751


136,081,415

138,036,010

138,036,010









Net earnings per Class A and Class B ordinary share








Net income attributable to Vipshop’s shareholders——Basic

10.87

17.99

2.76


30.08

43.73

6.70

Net income attributable to Vipshop’s shareholders——Diluted

10.70

17.53

2.69


29.58

42.79

6.56









Net earnings per ADS (1 ordinary share equals to 5 ADSs)








Net income attributable to Vipshop’s shareholders——Basic

2.17

3.60

0.55


6.02

8.75

1.34

Net income attributable to Vipshop’s shareholders——Diluted

2.14

3.51

0.54


5.92

8.56

1.31

(1) Other revenues primarily consist of revenues from third-party logistics services, product promotion and online advertising, fees charged to third-party
merchants which the Company provides platform access for sales of their products, interest income from microcredit and consumer financing services,
inventory and warehouse management services to certain suppliers,  loan facilitation service income, and lease income earned from the Shan Shan
Outlets.



(1) Other revenues primarily consist of revenues from third-party logistics
services, product promotion and online advertising, fees charged to third-
party merchants which the Company provides platform access for sales of
their products, interest income from microcredit and consumer financing
services, inventory and warehouse management services to certain
suppliers, loan facilitation service income, and lease income earned from
the Shan Shan Outlets.

(2) Fulfillment expenses include shipping and handling expenses, which amounted RMB  1.36 billion and RMB 1.5 billion  in the three month periods
ended December 31,2019 and December 31,2020, respectively.



(2)  Fulfillment expenses include shipping and handling expenses, which
amounted RMB 4.63 billion and RMB 4.5 billion  in the twelve month
periods ended December 31,2019 and 2020, respectively.

(3) Authorized share capital is re-classified and re-designated into Class A ordinary shares and Class B ordinary shares, with each Class A ordinary share
being entitled to one vote and each Class B ordinary share being entitled to ten votes on all matters that are subject to shareholder vote.



(3) Authorized share capital is re-classified and re-designated into Class A
ordinary shares and Class B ordinary shares, with each Class A ordinary
share being entitled to one vote and each Class B ordinary share being e
ntitled to ten votes on all matters that are subject to shareholder vote.
















Three Months Ended


Twelve Months Ended


December 31,2019

December 31,2020

December 31,2020


December 31,2019

December 31,2020

December 31,2020


RMB’000

RMB’000

USD’000


RMB’000

RMB’000

USD’000

Share-based compensation expenses are included in the operating expenses as follows:








Fulfillment expenses

24,044

23,025

3,529


112,683

100,486

15,400

Marketing expenses

1,725

3,529

541


35,038

16,534

2,534

Technology and content expenses

8,098

20,598

3,157


180,493

152,234

23,331

General and administrative expenses

65,315

176,701

27,081


359,869

681,794

104,490

Total

99,182

223,853

34,308


688,083

951,048

145,755

Vipshop Holdings Limited

Unaudited Condensed Consolidated Balance Sheets

(In thousands, except for share and per share data)


















December 31,2019

December 31,2020

December 31,2020


RMB’000

RMB’000

USD’000

ASSETS




CURRENT ASSETS




Cash and cash equivalents

6,573,808

11,995,415

1,838,378

Restricted cash 

1,145,477

815,906

125,043

Short term investments

3,052,726

7,328,719

1,123,175

Accounts receivable, net

1,295,766

334,529

51,269

Amounts due from related parties

47,964

333,539

51,117

Other receivables and prepayments,net

2,897,893

2,286,359

350,400

Loan receivables,net

306,115

27,258

4,177

Inventories

7,708,292

7,642,509

1,171,266

Assets held for sale

0

408,748

62,643

Total current assets

23,028,041

31,172,982

4,777,468

NON-CURRENT ASSETS




Property and equipment, net

11,256,810

13,584,459

2,081,909

Deposits for property and equipment

101,800

73,718

11,298

Land use rights, net

5,541,108

6,062,792

929,164

Intangible assets, net

337,310

333,022

51,038

Investment in equity method investees

3,112,952

1,949,787

298,818

Other investments

2,002,756

2,861,034

438,472

Other long-term assets

608,073

100,328

15,376

Amounts due from related party-non current

102,000

0

0

Goodwill

236,711

593,662

90,983

Deferred tax assets, net

539,561

628,267

96,286

Operating lease right-of-use assets

1,715,556

1,580,763

242,263

Total non-current assets

25,554,637

27,767,832

4,255,607

TOTAL ASSETS

48,582,678

58,940,814

9,033,075





LIABILTIES AND  EQUITY 




CURRENT LIABILITIES




Short term loans

1,093,645

1,043,426

159,912

Accounts payable

13,792,200

15,191,313

2,328,171

Advance from customers 

1,233,165

1,558,891

238,911

Accrued expenses and other current liabilities 

6,534,575

7,696,996

1,179,616

Amounts due to related parties 

532,788

444,100

68,061

Deferred income 

405,994

334,431

51,254

Operating lease liabilities

333,268

299,791

45,945

Total current liabilities

23,925,635

26,568,948

4,071,870

NON-CURRENT LIABILITIES




Long term loans

64,515

0

0

Deferred tax liability 

165,098

432,995

66,359

Deferred income-non current 

782,068

1,070,891

164,121

Operating lease liabilities

1,395,665

1,360,946

208,574

Other long term liabilities 

0

121,245

18,582

Total non-current liabilities

2,407,346

2,986,077

457,636

TOTAL LIABILITIES

26,332,981

29,555,025

4,529,506





EQUITY:




Class A ordinary shares (US$0.0001 par value, 483,489,642 shares authorized, and 117,584,362
and 119,223,484 shares issued and outstanding as of December 31, 2019 and December
31,2020, respectively) 

76

77

12

Class B ordinary shares (US$0.0001 par value, 16,510,358 shares authorized, and 16,510,358
and 16,510,358 shares issued and outstanding as of December 31, 2019 and December
31,2020, respectively) 

11

11

2

Additional paid-in capital

9,959,497

10,816,185

1,657,653

Retained earnings

11,924,228

17,740,415

2,718,838

Accumulated other comprehensive loss

(56,656)

(58,954)

(9,036)

Non-controlling interests

422,541

888,055

136,100

Total shareholders’ equity

22,249,697

29,385,789

4,503,569

TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY 

48,582,678

58,940,814

9,033,075





Vipshop Holdings Limited





 Reconciliations of GAAP and Non-GAAP Results














Three Months Ended


Twelve Months Ended


December 31,2019

December 31,2020

December 31,2020


December 31,2019

December 31,2020

December 31,2020


RMB’000

RMB’000

USD’000


RMB’000

RMB’000

USD’000

Income from operations

1,775,433

2,589,776

396,901


4,773,374

5,860,086

898,098

Share-based compensation expenses

99,182

223,853

34,308


688,083

951,048

145,755

Goodwill impairment loss

278,263


278,263

Amortization of intangible assets resulting from business acquisitions 

13,032

5,896

904


14,468

35,377

5,422

Non-GAAP income from operations

2,165,910

2,819,525

432,113


5,754,188

6,846,511

1,049,275

















Net income

1,410,002

2,447,711

375,129


3,986,433

5,919,356

907,182

Share-based compensation expenses

99,182

223,853

34,308


688,083

951,048

145,755

Goodwill impairment loss

278,263


278,263

Impairment loss of investments

43,973

38,114

5,841


127,589

43,160

6,614

Investment gain and revaluation of investments excluding dividends

39,998

(22,269)

(3,413)


(155,390)

(668,568)

(102,462)

Share of loss in investment of limited partnerships that are accounted for as an equity method
investee

28,459

4,085

626


41,707

83,404

12,782

Tax effect of investment gain and revaluation of investments excluding dividends

(6,483)

(9,253)

(1,418)


22,588

29,513

4,523

Tax effect of share-based compensation expenses

0

(103,438)

(15,853)


0

(103,438)

(15,853)

Amortization of intangible assets resulting from business acquisitions

13,032

5,896

904


14,468

35,377

5,422

Tax effect of amortization of intangible assets resulting from business acquisitions

(3,258)

(1,474)

(226)


(3,617)

(8,844)

(1,355)

Non-GAAP net income

1,903,168

2,583,225

395,898


5,000,124

6,281,008

962,608

















Net income attributable to Vipshop’s shareholders

1,455,558

2,440,813

374,072


4,016,832

5,906,957

905,282

Share-based compensation expenses

99,182

223,853

34,308


688,083

951,048

145,755

Goodwill impairment loss 

261,259


261,259

Impairment loss of investments

43,973

38,114

5,841


127,589

43,160

6,614

Investment gain and revaluation of investments excluding dividends

39,998

(22,269)

(3,413)


(155,390)

(668,568)

(102,462)

Share of loss in investment of limited partnerships that are accounted for as an equity method
investee

28,459

4,085

626


41,707

83,404

12,782

Tax effect of investment gain and revaluation of investments excluding dividends

(6,483)

(9,253)

(1,418)


22,588

29,513

4,523

Tax effect of share-based compensation expenses

0

(103,438)

(15,853)


0

(103,438)

(15,853)

Amortization of intangible assets resulting from business acquisitions 

12,639

5,896

904


14,045

35,377

5,422

Tax effect of amortization of intangible assets resulting from business acquisitions 

(3,160)

(1,474)

(226)


(3,511)

(8,844)

(1,355)

Non-GAAP net income attributable to Vipshop’s shareholders

1,931,425

2,576,327

394,841


5,013,202

6,268,609

960,708

















Shares used in calculating earnings per share:








Weighted average number of Class A and Class B ordinary shares:








—Basic

133,954,320

135,646,247

135,646,247


133,524,129

135,077,790

135,077,790

—Diluted

135,976,408

139,219,751

139,219,751


136,081,415

138,036,010

138,036,010









Non-GAAP net income per Class A and Class B ordinary share








Non-GAAP net income attributable to Vipshop’s shareholders——Basic

14.42

18.99

2.91


37.55

46.41

7.11

Non-GAAP net income attributable to Vipshop’s shareholders——Diluted

14.20

18.51

2.84


36.91

45.41

6.96

















Non-GAAP net income per ADS (1 ordinary share equal to 5 ADSs)








Non-GAAP net income attributable to Vipshop’s shareholders——Basic

2.88

3.80

0.58


7.51

9.28

1.42

Non-GAAP net income attributable to Vipshop’s shareholders——Diluted

2.84

3.70

0.57


7.38

9.08

1.39

SOURCE Vipshop Holdings Limited

Related Links

www.vip.com

Source: https://www.prnewswire.com:443/news-releases/vipshop-reports-unaudited-fourth-quarter-and-full-year-2020-financial-results-301235325.html

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Go-to Guy for Des cristaux de hBN ultra-purs de la plus haute qualité : entretien avec un chercheur du WPI-MANA

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TSUKUBA, Japon, 2 avril 2021 /PRNewswire/ — Le Dr Takashi Taniguchi est réputé pour son expertise dans le domaine de la synthèse à haute pression des cristaux de nitrure de bore hexagonal (h-BN), un matériau clé de la recherche nanotechnologique. Atteignant le plus haut niveau de qualité possible, ses cristaux de hBN ultra-purs attirent l’attention des chercheurs du monde entier et contribuent à diverses recherches sur les matériaux bidimensionnels dans les domaines de la physique quantique et des dispositifs quantiques, y compris la recherche sur le graphène.

(Image : https://kyodonewsprwire.jp/prwfile/release/M105739/202103152283/_prw_PI1fl_a5JRYS0v.jpeg)

Q. : Vous êtes connu dans le monde entier pour vos cristaux hBN. Pourquoi êtes-vous considéré comme une go-to guy dans ce domaine ?

« C’est principalement le fruit de la chance et de circonstances favorables, et grâce à notre magnifique presse hydraulique de 30 000 tonnes. Plus important encore, j’ai pu me concentrer librement sur ce travail pendant plus de dix ans, sans devoir ralentir ou changer de direction, et en utilisant des installations de premier rang. C’est un avantage énorme de pouvoir utiliser cet équipement seul. Peu de gens ont la chance de travailler dans de telles conditions.

Cela fait plus de 20 ans que j’étudie la croissance des monocristaux sous haute pression. Les installations telles que les nôtres et les appareils comme notre presse sont essentiels pour obtenir des cristaux de haute pureté, et j’ai la chance de pouvoir m’en servir seul. Par ailleurs, le fait d’être chercheur au NIMS (Institut national de la science des matériaux) me confère un avantage énorme : contrairement aux chercheurs universitaires, je n’ai pas de cours à assurer, ce qui libère beaucoup de temps que je peux consacrer à la recherche. Bien entendu, je dois prendre part à quelques grands projets étant donné que nos installations se trouvent dans un laboratoire national, mais cela ne m’empêche pas de travailler sur d’autres projets fascinants. »

Q. : À quoi servent les cristaux ?

« Ils sont surtout utilisés par les chercheurs qui étudient le graphène. Comme vous le savez probablement, le graphène est une monocouche de graphite, c’est-à-dire une couche unique d’atomes de carbone qui forment un treillis bidimensionnel d’hexagones. Il conduit l’électricité et la chaleur avec une efficacité impressionnante et est donc utilisé dans la recherche sur le transport quantique. Nous nous attendons à découvrir un large éventail d’applications dans toutes sortes de domaines, par exemple les revêtements anticorrosion, les capteurs, les produits électroniques, les écrans souples, les panneaux solaires, le séquençage de l’ADN ou encore la distribution de médicaments. »

Cliquez sur le lien suivant pour lire l’article complet.

MANA E-BULLETIN / ARTICLE
https://www.nims.go.jp/mana/ebulletin/feature.html

MANA E-BULLETIN
Https://www.nims.go.jp/mana/ebulletin/

SOURCE International Center for Materials Nanoarchitectonics (WPI-MANA), National Institute for Materials Science (NIMS)

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Empoderar a las mujeres en una industria emergente

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SHENZHEN, China, 2 de abril de 2021 /PRNewswire/ — La reconocida marca de vapeo electrónico Vaporesso celebró recientemente debates comunitarios sobre el creciente número de mujeres en todo su ecosistema empresarial con motivo de la celebración del Día Internacional de la Mujer. Los hallazgos ponen de relieve el importante papel que desempeñan las mujeres en el crecimiento de las empresas locales, el impulso para dejar de fumar y la creación de comunidades en torno al vapeo. Vaporesso fue consciente de las cosas positivas que suceden al empoderar a las mujeres en esta industria emergente y dominada por hombres con una mirada específica a la representación de las mujeres en el espacio francés de vapeo.

Durante las discusiones online, Vaporesso fue consciente del papel de la mujer en la industria del vapeo como parte integral de la creciente accesibilidad y legitimidad del espacio. Fumar puede considerarse como una opción de estilo de vida que influye en los amigos y la familia; por lo tanto, a pesar de una base de consumidores predominantemente masculina, la opción de los individuos de recurrir al vapeo para dejar de fumar cigarrillos afecta a familias enteras. Las mujeres francesas cuyas historias fueron compartidas destacan cómo el vapeo les ha permitido a ellas y a sus seres queridos dejar de fumar, al tiempo que ofrecen la oportunidad de construir un negocio saludable y fomentar una comunidad local en torno al vapeo. 

En cuanto al tema del empoderamiento de las mujeres a través del vapeo Thalia Cheng, Directora de Marketing de Vaporesso, dijo: “El vapeo no es sólo un estilo de vida, es una cultura que afecta a tanta gente. Como hija, madre, mujer en la industria del vapeo, estoy orgullosa de ver que Vaporesso ofrece alternativas al tabaquismo. Se trata de la búsqueda de la calidad de vida y el equilibrio entre el placer y las responsabilidades”.

Entre las numerosas historias compartidas, la dueña de un pequeño negocio en crecimiento, Vapotime, Stephanie, compartió la suya con la comunidad. Al pasar de operar tiendas de telefonía móvil, inicialmente consideró abrir una tienda de vapeo ya que el vapeo es una industria que parecía similar, ya que también se basa en la tecnología en rápida expansión. Abriendo su primera tienda con su pareja en 2013, Stephanie también comenzó a vapear para dejar de fumar y aprender más sobre los productos que estaba vendiendo. Hasta 2021, Stephanie ha estado sin cigarrillos por completo durante seis años, tiene cuatro tiendas con siete empleados, y está más motivada que nunca para ayudar a los fumadores a dejar los cigarrillos para siempre.

Historias similares sobre cómo recurrir al vapeo para dejar de fumar se hicieron eco dentro de la comunidad, incluyendo Fanny de Vapecity, quien recordó que trató de dejar de fumar muchas veces durante sus 15 años de adicción antes de descubrir el vapeo hace cinco años. Desde entonces, ser capaz de controlar su ingesta de nicotina le ha permitido reducirlo lentamente. Sin embargo, todavía disfruta del vapeo y está muy agradecida por la comunidad que se ha establecido alrededor de su tienda. El personal de Econo Close, Emilie también compartió su experiencia de transición de 1 paquete de cigarrillos al día a 3mg de nicotina dentro de un mes de vapeo. Para ella, ayudar a otros a dejar de fumar ha sido un componente gratificante del trabajo, y le gusta comunicarse y compartir consejos con el creciente número de clientes de la tienda.

La representación femenina en el ecosistema de Vaporesso es el núcleo de dos iniciativas líderes en toda la empresa que buscan contribuir positivamente a la sociedad. Ambas se lanzaron en 2020 en respuesta a la pandemia de COVID-19; Vaporesso Care es una campaña paraguas para apoyar a las comunidades locales de todo el mundo. Power Shop es un impulso para apoyar a las empresas en crecimiento mediante la mejora de la cooperación entre fabricantes y tiendas, y los consumidores, al tiempo que apoya a las tiendas de vapeo con marketing y ventas. En ambas iniciativas, el papel de la mujer tiene y seguirá siendo un foco para el equipo, con más que hacer en 2021 para fomentar la participación femenina en el crecimiento de esta industria emocionante y emergente.   

Para saber más sobre Vaporesso Care o cómo asociarse con nosotros, visite https://www.vaporesso.com/vaporessocare-events

Related Links

https://www.vaporesso.com

SOURCE VAPORESSO

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Stärkung von Frauen in einer aufstrebenden Branche

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SHENZHEN, China, 2. April 2021 /PRNewswire/ — Die international bekannte elektronische Vaping-Marke Vaporesso veranstaltete kürzlich anlässlich des Internationalen Frauentags eine Community-Diskussion über die wachsende Anzahl von Frauen in ihrem Geschäftsumfeld. Die Ergebnisse unterstreichen die wichtige Rolle, die Frauen beim Wachstum lokaler Unternehmen, bei der Förderung der Raucherentwöhnung und bei der Schaffung von Gemeinschaften rund um E-Zigaretten spielen. Vaporesso wurde auf die positiven Auswirkungen der Stärkung von Frauen in dieser aufstrebenden und männerdominierten Branche aufmerksam und nahm dabei insbesondere den Anteil von Frauen im französischen Vaping-Bereich unter die Lupe.

Während der Online-Diskussionen erkannte Vaporesso, dass Frauen in der Vaping-Branche wesentlich zur Zugänglichkeit und Legitimität des Raums beitragen. Rauchen kann als eine Lifestyle-Entscheidung betrachtet werden, die Freunde und Familie beeinflusst; daher betrifft die Entscheidung von Einzelpersonen, mit dem Zigarettenrauchen aufzuhören und sich stattdessen E-Zigaretten zuzuwenden, trotz einer überwiegend männlichen Konsumentenbasis ganze Familien. Die französischen Frauen, deren Geschichten erzählt wurden, heben hervor, wie E-Zigaretten ihnen und ihren Angehörigen ermöglicht haben, mit dem Rauchen aufzuhören, ein gesundes Geschäft aufzubauen und eine lokale Gemeinschaft rund um E-Zigaretten zu fördern.

Zum Thema Frauenförderung durch Vaping sagte Vaporesso, Director of Marketing, Thalia Cheng: „Vaping, also der Genuss von E-Zigaretten, ist nicht nur ein Lebensstil, sondern vielmehr eine Kultur, die viele Menschen beeinflusst. Als Tochter, Mutter und Frau in der Vaping-Branche bin ich stolz darauf, dass Vaporesso Alternativen zum Rauchen bietet. Es geht um das Streben nach Lebensqualität und das Gleichgewicht von Vergnügen und Verantwortung.”

Unter den zahlreichen Geschichten, die geteilt wurden, teilte auch Stephanie, die Besitzerin des wachsenden Kleinunternehmens Vapotime, ihre Geschichte mit der Gemeinschaft. Nachdem sie zuvor Mobiltelefonläden betrieben hatte, zog sie zunächst in Erwägung, einen Vape-Store zu eröffnen, da ihr die Vaping-Branche ähnlich erschien, weil sie ebenfalls auf einer schnell wachsenden Technologie basiert. Als sie 2013 mit ihrem Partner ihren ersten Laden eröffnete, begann Stephanie auch mit dem Vaping, um mit dem Rauchen aufzuhören und mehr über die Produkte zu erfahren, die sie verkaufte. Heute, im Jahr 2021, ist Stephanie seit sechs Jahren komplett von normalen Zigaretten weg und hat vier Läden mit sieben Mitarbeitern. Sie ist mehr denn je davon beseelt, Rauchern dabei zu helfen, endgültig mit dem Rauchen von Zigaretten aufzuhören.

Ähnliche Geschichten über den Umstieg auf das Vaping, um mit dem Rauchen aufzuhören, wurden in der Community erzählt, darunter auch von Fanny von Vapecity, die sich daran erinnerte, dass sie während ihrer 15-jährigen Sucht viele Male versucht hatte, mit dem Rauchen aufzuhören, bevor sie vor fünf Jahren das Vaping entdeckte. Seitdem ist sie in der Lage, ihre Nikotinzufuhr zu kontrollieren und langsam herunterzufahren. E-Zigaretten genießt sie jedoch nach wie vor und ist sehr dankbar für die Gemeinschaft, die sich um ihren Laden herum gebildet hat. Die Mitarbeiterin des Econo Close Shops, Emilie, erzählte auch von ihrer Erfahrung, wie sie ihren Nikotinkonsum durch das Vaping innerhalb eines Monats von einer Schachtel Zigaretten pro Tag auf 3 mg Nikotin verringern konnte. Für sie ist die Unterstützung anderer bei der Raucherentwöhnung ein erfreulicher Bestandteil ihrer Arbeit. Sie unterhält sich gerne mit der wachsenden Zahl von Kunden in dem Laden und gibt ihnen hilfreiche Tipps.

Der Anteil der Frauen im Vaporesso-Ökosystem steht im Mittelpunkt von zwei führenden unternehmensweiten Initiativen, die einen positiven Beitrag zur Gesellschaft leisten wollen. Beide wurden 2020 als Reaktion auf die COVID-19-Pandemie ins Leben gerufen; Vaporesso Care ist eine Dachkampagne zur Unterstützung lokaler Gemeinschaften weltweit. Power Shop ist ein Vorstoß, um wachsende Unternehmen zu unterstützen, indem die Zusammenarbeit zwischen Herstellern und Shops sowie Verbrauchern verbessert wird und gleichzeitig Vape-Shops mit Marketing und Verkauf unterstützt werden. Bei beiden Initiativen war und ist die Rolle der Frauen ein Schwerpunkt für das Team. 2021 soll noch mehr getan werden, um die Beteiligung von Frauen am Wachstum dieser spannenden und aufstrebenden Branche zu fördern.

Um mehr über Vaporesso Cares zu erfahren oder wie Sie mit uns zusammenarbeiten können, besuchen Sie bitte https://www.vaporesso.com/vaporessocare-events

Related Links

https://www.vaporesso.com

SOURCE VAPORESSO

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Donner du pouvoir aux femmes dans un secteur émergent

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SHENZHEN , Chine, le 2er avril 2021 /PRNewswire/ — La marque de vapotage électronique de renommée internationale Vaporesso a récemment organisé des discussions communautaires sur le nombre croissant de femmes dans son écosystème d’affaires, à l’occasion de la Journée internationale de la femme. Les résultats mettent en évidence le rôle important que jouent les femmes dans le développement des entreprises locales, dans la promotion de l’arrêt du tabac et dans la création de communautés autour du vapotage. Vaporesso a été sensibilisé aux choses positives qui se passent pour donner du pouvoir aux femmes dans cette industrie émergente et dominée par les hommes, avec un regard spécifique sur la représentation des femmes dans l’espace de vapotage français.

Au cours des discussions en ligne, Vaporesso a pris conscience du fait que le rôle des femmes dans le secteur du vapotage faisait partie intégrante de l’accessibilité et de la légitimité croissantes de cet espace. Le tabagisme peut être considéré comme un choix de style de vie qui influence les amis et la famille ; par conséquent, malgré une base de consommateurs majoritairement masculine, le choix des individus de se tourner vers le vapotage pour arrêter de fumer des cigarettes affecte des familles entières. Les Françaises dont les histoires ont été partagées soulignent comment le vapotage leur a permis, à elles et à leurs proches, d’arrêter de fumer tout en leur offrant la possibilité de créer une entreprise saine et de favoriser une communauté locale autour du vapotage.

En ce qui concerne le thème de l’autonomisation des femmes par le biais du vapotage, Thalia Cheng, directrice du marketing de Vaporesso, a déclaré : “Le vapotage n’est pas seulement un mode de vie, c’est une culture qui a un impact sur tant de personnes. En tant que fille, mère et femme dans l’industrie du vapotage, je suis fière de voir que Vaporesso offre des alternatives au tabagisme. Il s’agit de la recherche de la qualité de vie et de l’équilibre entre le plaisir et les responsabilités.”

Parmi les nombreuses histoires partagées, Stéphanie la propriétaire d’une petite entreprise en pleine expansion baptisée Vapotime, a partagé la sienne avec la communauté. Après avoir exploité des boutiques de téléphonie mobile, elle a d’abord envisagé d’ouvrir un magasin de vape car le secteur de la vape lui semblait similaire, étant également basé sur une technologie en pleine expansion. Ouvrant son premier magasin avec son partenaire en 2013, Stéphanie s’est également mise au vapotage pour arrêter de fumer et en apprendre davantage sur les produits qu’elle vendait. Aujourd’hui, en 2021, Stéphanie n’a pas touché à la cigarette depuis six ans, possède quatre magasins et occupe sept employés, et est plus déterminée que jamais à aider les fumeurs à arrêter définitivement de fumer.

Des témoignages similaires sur le recours au vapotage pour arrêter de fumer ont été entendus au sein de la communauté, notamment par Fanny de Vapecity, qui a rappelé qu’elle avait essayé d’arrêter de fumer à plusieurs reprises pendant ses 15 années de dépendance avant de découvrir le vapotage il y a cinq ans. Depuis lors, le fait de pouvoir contrôler sa consommation de nicotine lui a permis de réduire lentement sa consommation. Cependant, elle continue à apprécier le vapotage et est très reconnaissante de la communauté qui s’est créée autour de son magasin. Émilie, employée de la boutique Econo Close, a également partagé son expérience, elle qui est passée d’un paquet de cigarettes par jour à 3 mg de nicotine en un mois de vapotage. Pour elle, aider les autres à arrêter de fumer a été un élément gratifiant de son travail, et elle aime communiquer et partager des conseils avec les clients du magasin, qui sont de plus en plus nombreux.

La représentation des femmes dans l’écosystème de Vaporesso est au cœur de deux initiatives majeures de l’entreprise visant à apporter une contribution positive à la société. Deux initiatives ont été lancées en 2020 en réponse à la pandémie de COVID-19. D’une part, Vaporesso Care est une campagne de soutien aux communautés locales du monde entier. D’autre part, Power Shop est une initiative visant à soutenir les entreprises en pleine croissance en améliorant la coopération entre les fabricants et les boutiques, et les consommateurs en soutenant les boutiques de vape avec le marketing et les ventes. Dans les deux initiatives, le rôle des femmes a été et continuera d’être au centre des préoccupations de l’équipe, et il reste encore beaucoup à faire en 2021 pour encourager la participation des femmes à la croissance de ce secteur passionnant et émergent.

Pour en apprendre plus sur Vaporesso Cares ou pour un partenariat avec nous, rendez-vous sur https://www.vaporesso.com/vaporessocare-events

Related Links

https://www.vaporesso.com

SOURCE VAPORESSO

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Source: https://www.prnewswire.com:443/news-releases/donner-du-pouvoir-aux-femmes-dans-un-secteur-emergent-845161856.html

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