Demand for personalized banking experiences has exploded, and most banks have not capitalized. Last year, Capco surveyed about 1,000 US consumers, and 72% of respondents rated personalization as “highly important.” A December 2020 survey by Salesforce yielded similar results, with 66% of customers indicating they expect their financial institution to understand their unique needs and […]
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- Source: https://bankautomationnews.com/allposts/retail/delivering-the-personalization-bank-customers-want/
