But I have to, in order to minimize the risk of this piece disappearing into a black hole. And the fact that this thirsty, pathetic pandering is practically a job requirement for my profession, even if I can at least relegate it to the back end of the content management system (CMS), is symptomatic of a bigger problem with today’s internet – one that Urbit, commendably, aims to solve: the outsized power of the giant platforms.