Yellowpop, the home brand specializing in LED neon signs announced today a closure of an approx. €3.2 million round of fundraising. The round was funded by Eutopia, a Paris- and New York-based early-stage venture capital fund, who invest in consumer startups that are rethinking the way people eat, dress, exercise, and feel.
Founded in 2018, Yellowpop plans to use the capital to continue its global expansion through 2021 and further develop as a lifestyle and home brand, providing consumers with a unique means of decorating their homes with thoughtful and trendy LED neon designs.
This new funding builds upon a successful two years since Yellowpop’s launch, which has partnered with creators, designers, and artists on limited-edition collections like Jonathan Adler, Sarah Bahbah, André Saraiva, Susan Alexandra, Clara Bergel, David Elia, Emily Eldridge, Girl Knew York, and Jean Andre.
“We’re both super passionate about art, fashion, and lifestyle. That’s why we created a brand that combines them all! Yellowpop is about helping people create spaces that bring joy and are uniquely theirs. We can’t wait to keep working with incredible creative minds and create even more exciting products and collaborations in the years to come.” said Jeremy Cortial and Ruben Grigri, founders of Yellowpop, “We are thrilled that Eutopia shares our vision and we can’t wait to see what we will create together.”
Beyond the brand’s signature LED neon signs, Yellowpop plans to use the funding to expand and develop its product line into a holistic home decor brand, beginning with new partnerships featuring blue-chip artists and brick-and-mortar retail locations in cities like New York, Paris, and London. Yellowpop will also be adding over a dozen new roles to their team – many of which will focus on improving product quality and fostering more sustainable practices.
“With innovative products and an engaging brand story, Yellowpop is redefining the home decor space by offering consumers something that expresses their individuality and unique sense of self,” said Antoine Régis of Eutopia. “We’re excited to see Yellowpop’s continued momentum in the market with offerings that speak to such a broad range of people.”
In addition to working with a broad range of creatives and brands across the world, Yellowpop also specializes in customized B2B applications whether it be for interior designers, event planners, and retail brands to bring an attention-grabbing pop to their projects. From Google to Snapchat and Saint Laurent to Kiehl’s, some well-recognized brands have entrusted Yellowpop to create custom pieces that elevate their activations and exceed their expectations.
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Source: https://www.eu-startups.com/2021/06/uk-based-yellowpop-lands-e3-2-million-to-expand-its-led-neon-sign-tech-and-home-brand/
