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TV ad impressions drop nearly 27% for gaming brands

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Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period. Nintendo continues to lead, but PlayStation is gaining steam; together, the two brands account for over 75% of the industry’s TV ad impressions.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game marketers have been putting major muscle behind.

Below are the top five most-seen gaming industry TV advertisers from April 16 through May 15.

In total, 19 brands spent an estimated $13.9 million on 43 spots that aired over 6,500 times, resulting in 952.2 million TV ad impressions.

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Nintendo takes first place with 413.9 million TV ad impressions generated by 14 spots that ran over 2,700 times. The most-seen ad with 150.9 million impressions was “How We Play: Mario Kart 8,” promoting the Nintendo Switch. Per usual, family-friendly networks Disney Channel, Cartoon Network, and Nick generated the highest impressions-counts, while top programs included SpongeBob SquarePants, Big City Greens, and Bunk’d.

Despite only airing spots in the first half of the time period measured, PlayStation takes second place. Its two commercials aired over 1,500 times, resulting in 305.4 million TV ad impressions. The majority of impressions (293 million) came from “Most Hyped Remake,” advertising the Final Fantasy VII Remake. Top programs by impression-count included South Park, Ridiculousness, and The Big Bang Theory; and top networks driving impressions included TBS, Comedy Central, and MTV.

At No. 3: Focus Home Interactive, which ran one spot, “Conquer the Wilderness,” 523 times, generating 100.1 million TV ad impressions. Discovery Channel, Comedy Central, and Food Network were the top three networks by impressions, while top shows included Deadliest Catch, South Park, and Diners, Drive-Ins and Dives.

Fourth place goes to GameFly with 55.5 million TV ad impressions generated by six commercials that aired 920 times. “The Noon Train” was its most-seen spot with 23.9 million impressions. Top programs driving impressions included South Park, According to Jim, and Home Improvement, while top networks included Comedy Central, Laff TV, and Nick Toons.

Activision rounds out the ranking with 19.3 million TV ad impressions generated by a single ad, “Call of Duty: Warzone: Comeback,” that ran 25 times. The spot aired on only three networks: ESPN, ABC, and ESPN2, and top shows driving impressions included the 2020 NFL Draft, SportsCenter With Scott Van Pelt, and SportsCenter.

Source: https://venturebeat.com/2020/05/24/tv-ad-impressions-drop-nearly-27-for-gaming-brands/

Esports

Dota 2: Virtus.pro Triumphant Under Lockdown

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Virtus.pro and VP.Prodigy are taking the Europe and CIS leaderboards by storm.


Quarantine might have slowed some teams down, but not Virtus.pro’s Dota 2 rosters.

Despite the pandemic severely limiting participation in global LAN events, and the DPC taking a season off, the Dota scene has still seen plenty of tournament action in the form of online events. As a result Europe and CIS have temporarily joined up to form a single region for online events.

Since March 1, Virtus.pro have played in nine series, including charity events like the WeSave! Charity Play and the Gamers Without Borders Tournament. VP.Prodigy, the orgs second Dota 2 roster, have also played in five events since April 1. And they’ve been taking the wins home.

Top-3 on the leaderboards

So far, since March the main Virtus.Pro roster has taken home $280,000 USD in winnings. The second spot out of all CIS and European teams. This number includes their victory at ESL One Los Angeles 2020, which netted them a cool $60,000 USD.

A bar graph showing the prize money earned and win rates for VP since March.

As for VP.Prodigy, they’ve also been making bank. Their cumulative winnings from April have now reached $149,000 USD. Including their big payout for their first-place victory in the Epic Prime League. That win scored them $65,000 USD.

It’s not just the earnings where they’re dominating either. Their win rates are pretty impressive too. VP’s main roster played 145 games with a 62% win rate, while VP.Prodigy have a 69% win rate across 93 maps. The only team at the moment with a higher win rate across the European and CIS regions is Team Secret.

Fast and deadly

Another interesting thing to note about Virtus.Pro’s recent slew of victories is how quickly they’re stomping their opposition.  While VP’s main roster has always been known for their aggressive play style, this year it’s really been something else.

Final results of some of VP's under 20-minute stomps. Alongside the timestamps for each game, the heroes chosen is also shown

From March 1, Virtus.Pro played seven games that lasted 20-minutes or less. With some matches ending in as little as 15-minutes.

Virtus.pro’s General Manager, Sergey Glamazda, is certainly proud of everything the squads have achieved during what is an uncertain time in esports.

“The lockdown proved to be an interesting timeframe for the organization,” Glamazda explains. “We experienced changes inside one roster and simultaneously acquired another line-up where the players barely even met each other live”.

Despite the difficulties, Virtus.Pro’s rosters have performed more than admirably. Although Glamazda note, “knowing the inside chemistry of the team, I can safely say that guys expected more and practiced for other results”. While second and third places are nothing to scoff at, both of VP’s rosters are hungry to take the top spot.

Glamazda also made sure to mention the impact that support from fans at home has on their rosters. “I’m thankful to all the fans for supporting our teams. Your support brings us energy and certainty, and your constructive criticism gives another point of view on the things we do.”

You can catch Virtus.Pro’s main roster playing in the EU and CIS division of the OG Dota Pit: Season 2. The tournament kicks off July 27.

Source: https://estnn.com/dota-2-virtus-pro-triumphant-under-lockdown/

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Asia’s Top Esports Games Explored

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The Asian esports market is one of the world’s most dynamic and exciting, although it is not necessarily aligned with other regions in terms of the titles that are most popular amongst the general playerbase or the top pros.


To bring you up to speed, here is a look at the games which are defining esports in Asia at the moment and what it is that makes them so successful.

League of Legends

Part of the reason that League of Legends is such a dominant esport in Asia is that it is especially favored by Chinese audiences, with 39 percent of players from this highly populous nation pegging this MOBA as their top competitive title to play and stream alike.

LoL is also a huge hit in South Korea, which is a particularly lucrative market for the esports industry given the prevalence of spectator events involving flagship games like this, supplementing the already booming streaming sector.

Interestingly enough Japan is less enamored by LoL, with other experiences taking precedent there; from beat ‘em ups to ライブカジノ (live casino) sites, the Japanese audience has its own preferences and trends that make MOBAs more of a minority interest.

Overwatch

While MOBAs might be the most popular individual titles in Asia, the actual player numbers bear out the evidence that shooters remain top of the heap overall, even if no one title is close to reigning supreme over the entire esports market.

Overwatch is a great example of this; it may have seen dips from the height of its popularity immediately following its launch, but it has settled down to become a staple of this segment, with a solid player base in South Korea and China helping it to maintain momentum and remain viable as a competitive title in the face of competition.

There are a lot of reasons that Blizzard’s team shooter has succeeded where other similar titles have failed. From its personality-packed heroes and colorful visuals to its tight controls and surprisingly deep gameplay, it possesses all of the attributes that are enough to keep audiences hooked.

Fortnite

This is the upstart competitor which gave Overwatch a run for its money and eventually eclipsed it, finding favor with players not only across Asia but also globally.

Fortnite has enjoyed an explosive entry onto the esports scene due in part to its appeal to younger players, as well as its well optimized engine that allows it to run well on fairly basic PC hardware and even smartphones.

While PlayerUnknown’s Battlegrounds may be more popular in China, it is in Japan where Fortnite has become particularly impactful since it made its debut. Whether it will be able to maintain this meteoric rise indefinitely remains to be seen, but it certainly packs a lot of the elements which are needed to draw in Asian esports fans.

Dota 2

Because it is a MOBA, Dota 2 is often pitched as a rival to League of Legends, although in reality, this is something of a false dichotomy, since there is plenty of overlap between the fan bases for each game.

One thing that Dota 2 is certainly not lacking is sponsorship cash and prize money, with major tournaments still giving pros the opportunity to make themselves and their teams considerably richer, which in turn helps pull in more viewers when the stakes are this high.

Again it is the growth of the Dota 2 scene in China which has allowed it to gain traction in Asia, even if LoL is still the preferred format in South Korea.

Image Source: Pixabay

Source: https://estnn.com/asias-top-esports-games-explored/

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Call of Duty League Pros Reverse Recent GA Decision

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Change your language by using these codes: EN, ES, ZH-CN, ZH-TW, DE, RU, KO, BN, DA, NL, TL, FI, FR, HI, ID, IT, JA, JW, NO, PL, PT, RO, SV, TA, TH, TR, VI

Please consider nominating ESTNN for the Esports Coverage Website of the Year at the Esports Awards: esportsawards.com/nominate

Source: https://estnn.com/call-of-duty-league-pros-reverse-recent-ga-decision/

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