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Truss CBD USA, a Molson Coors and HEXO Corp Joint Venture, Launches Veryvell™ Sparkling CBD Water in Colorado




Truss CBD USA, a joint venture majority owned by Molson Coors Beverage Company (“Molson Coors”) and operated in partnership with HEXO Corp (“HEXO”), today announces the U.S. launch of Veryvell, a new line of non-alcoholic, sparkling CBD beverages, exclusively available in Colorado.

This press release features multimedia. View the full release here:

Veryvell is a hemp-derived, adaptogenic, sparkling CBD water infused with a crisp taste, zero calories and zero sugar. Veryvell is now available to Colorado-based consumers both online and at select retailers in Colorado in three flavors: Focus (Grapefruit Tarragon), Mind & Body (Strawberry Hibiscus) and Unwind (Blueberry Lavender).

“Last year, we redefined ourselves as Molson Coors Beverage Company and in doing so, laid out a clear vision of leveraging the competitive strengths of our storied foundation in beer to grow in new spaces beyond the beer aisle,” said Pete Marino, president of the emerging growth division for Molson Coors. “Truss’ entry into the CBD market in Colorado and the launch of Veryvell, a brand we believe will resonate well with Colorado consumers, is another example of Molson Coors’ expansion into new beverage categories.”

Veryvell marks Truss CBD USA’s first entry in the American CBD market and is another example of Molson Coors’ moves to cultivate the company’s beverage offerings. The diversification of the Molson Coors portfolio includes an exclusive agreement with The Coca Cola Company to manufacture, market, and distribute Topo Chico Hard Seltzer in the U.S. as well as an expanding roster of non-alcoholic innovations. This includes an investment in ZENWTR, created by noted beverage entrepreneur Lance Collins, a distribution agreement with La Colombe for their RTD line of canned coffees, and a recently announced North American distribution partnership with ZOA, a new energy drink being launched by a multi-faceted team of fitness, health and beverage industry changemakers including Dwayne “The Rock” Johnson.

“Whether you’ve dabbled in CBD before or are curious to try something new, Veryvell invites a moment of self-care to your day through a refreshing and balanced mix of hemp extracts and natural flavors,” said Jane Armstrong Hockman, Truss CBD USA general manager. “Each beverage in the product line offers a unique blend of CBD and adaptogens, giving consumers the freedom to pick the combination that best meets them in the moment. We are thrilled to bring our beverage expertise and commitment to quality to this emerging wellness category.”

Crafted and exclusively available in Colorado, Veryvell comes in three distinct varieties, each infused with 20mg of hemp-derived, non-psychoactive CBD and adaptogens:

  • Focus, a combination of grapefruit and tarragon with ginseng and guarana
  • Mind & Body, a blend of strawberry and hibiscus with ashwagandha and elderberry
  • Unwind, a mix of blueberry and lavender with ashwagandha and L-Theanine

Veryvell is now available for purchase by Colorado-based consumers at and on shelves at select Colorado retail stores in a variety of SKUs including individual 12 oz cans, four-packs as well as online-exclusive eight-packs and 12-pack variety packs. Suggested retail price for a 12 oz can of Veryvell is $3.99 and $14.99 for a four-pack.

Veryvell is produced and distributed within Colorado state lines following the state’s established regulatory framework for hemp-derived CBD in food and beverages and is exclusively distributed by Coors Distributing Company. Truss CBD USA is distinct from Truss Beverages, Molson Coors and HEXO’s joint venture in Canada that focuses on non-alcoholic, cannabis-infused beverages.

For those Colorado-based consumers interested in learning more about Veryvell, please visit or @liveveryvell on Facebook and Instagram.


Truss CBD USA is a joint venture between Molson Coors Beverage Company and HEXO Corp designed to explore opportunities for non-alcoholic, hemp-derived CBD exclusively in the United States. With all production and distribution concentrated within states that permit such products, the Truss CBD USA portfolio focuses on hemp-driven, CBD beverages that span a range of flavor profiles and drinking occasions, starting with the launch of Veryvell sparkling CBD water. For those Colorado-based consumers interested in learning more, visit or @LiveVeryvell on Facebook and Instagram.


For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well.

The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Imprint and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit, or on Twitter through @MolsonCoors.


HEXO Corp is an award-winning consumer packaged goods cannabis company that creates and distributes innovative products to serve the global cannabis market. Incorporated in 2013 under the name The Hydropothecary Corporation, the company was created to meet the needs of the Canadian medical cannabis market. With the advent of Canada’s legalized market in 2018, the company became HEXO Corp, serving both the adult-use (recreational) and Canadian medical markets through its house of brands. Today, HEXO legally operates out of three cutting edge facilities for genetics, cultivation and manufacturing. Under the company’s Powered by HEXO TM business strategy, Hexo Corp partners with established CPG companies to provide cannabinoid isolation technology, licensed infrastructure and regulatory expertise. HEXO is dual listed on the Toronto Stock Exchange and New York Stock Exchange under ticker symbol “HEXO.”


Business Insider

Taboola is going public via a SPAC, aiming to raise $545 million to expand its content recommendations to TV, cars, gaming and ecommerce




  • Content recommendation company Taboola plans to go public by merging with a SPAC.
  • The deal, which Taboola says will value the company at $2.6 billion, is expected to bring in $545 million in cash.
  • Taboola says it intends to use the proceeds to grow into areas including ecommerce, gaming, connected TV, and in-car entertainment.

Content recommendation company Taboola planned to announce Monday it intends to go public by merging with a ION Acquisition Corp, a special purpose acquisition company (SPAC).

The deal, which the pair say will value Taboola at $2.6 billion, is expected to bring in $545 million in cash for the New York-based adtech firm.

Taboola joins a ballooning list of companies using SPACs as a vehicle to go public in recent months. There were more than 221 SPAC initial public offerings (IPOs) in 2020, up from just 59 in 2019, according to the SPAC data and research platform SPAC Analytics. SPACs, also known as “blank-check” firms, can offer companies a quicker route to the public markets and less of the scrutiny and costs involved in a traditional IPO.

Taboola is the company best known for placing its “content you may like” advertising widget at the bottom of articles and homepages on the sites of publishers including Bloomberg, NBC, and Insider.

Taboola CEO Adam Singolda told Insider that the company plans to use the proceeds from the transaction to expand to new areas, such as ecommerce and gaming, and beyond websites and apps to platforms such as connected TVs and in-car entertainment systems.

The company intends to spend $100 million on  research and development projects in 2021 and acquisitions in those areas are likely on the cards, Singolda said.

“When you’re public, you have the currency to have great conversations with good companies about a value exchange,” Singolda said.

Taboola generated more than $1.2 billion in gross revenue — or $375 million, minus traffic acquisition costs — and around $34 million in operating profit in 2020, according to a company press release. The merger will bring the total cash and cash equivalents on its balance sheet to more than $600 million. The company employs about 1,400 people.

News of the deal comes just four months after a proposed merger between Taboola and fellow content recommendation company Outbrain fell apart. The transaction had dragged through the regulatory process and imploded after the pair disagreed on deal terms.

Some publishers had also expressed reservations that a combined Taboola-Outbrain could lead to downward pricing pressure as the two fierce competitors would no longer duke it out to secure the most valuable publisher contracts. (Outbrain is also reportedly seeking to go public, according to Israeli news site Haaretz.)

Singolda said his publisher and advertiser clients should look favorably on Taboola as public company, which will trade under the stock ticker symbol “TBLA”.

“I hope that for [publisher] clients, it means we want to be here forever and they can look at us in a more transparent way than before,” Singolda said. For advertisers, he said, Taboola’s investments will help it “expand into other types of budget — ecommerce, video, games, app downloads — hopefully to more touchpoints [in the advertiser] organization.”

About $259 million of Taboola’s raise will be derived from the proceeds of ION’s IPO on the New York Stock Exchange in October last year. The remainder will come from additional investors as part of the PIPE (private investment in public equity) transaction. Investors in the PIPE include Fidelity Management & Research Company, Baron Capital Group and Exor’s venture arm Exor Seeds.

Gilad Shany, CEO of ION Acquisition Corp and managing partner of investment company ION Crossover Partners, said the SPAC selected Taboola as its target investment because of its profitability, management team, global scale and growth potential.

“We are playing into a dozens and dozens of billions of dollars market on the open web,” Shany told Insider, referring to the amount of money advertisers are projected to spend on digital advertising each year on platforms and sites other than Google and Facebook.

Content recommendation companies’ advertising widgets have often been ridiculed in the ad industry and beyond, due to their prevalence of low-quality ads hawking sketchy belly fat cures or peculiar articles that claim to show what a childhood movie star looks like now — but only after the user has clicked through several pages of slideshow packed with ads.

Asked if this reputation could impact investors’ perceptions of the company, Shany said that Taboola has shown a “consistent trend” of improving the quality of its content and advertisers.

Singolda added that Taboola reviews around 500,000 articles each week and that it will continue to grow the size of its content moderation team.

“There’s an opportunity to use this [investment] resource to build a champion of the open web, with the right safeguards,” Singolda said.

Source: Business Insider – Taboola is going public via a SPAC, aiming to raise $545 million to expand its content recommendations to TV, cars, gaming and ecommerce


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Business Insider

New Launched CBD Oil: MF Doom CBD Oil, Rejuv Boost CBD Oil, Humboldt CBD Oil User List




NEW YORK, Jan. 15, 2021 /PRNewswire/ — Pure CBD Oil is a supplement that is made for improving mental health. Many people today are facing a problem in continuous sleep. People are full of anxiety, stress, and depression. These problems have made them ill. This illness does not go that easily. That’s why here we have the MF Doom CBD Oil for improving body and mental health. This Rejuv Boost CBD Oil makes sure there is no incomplete sleep. It helps to provide many new benefits. It is a natural and helpful Humboldt CBD Oil.  The world is running faster and if we take leave for one day only it is equal to 5 days back. So to keep a pace between life and work. It is required to keep a healthy and fit body. Mental health is much more important than body health. Because we are sick from the mood. We won’t be able to do anything. MF Doom CBD Oil helps to get better mental health by reducing factors like stress, depression, and anxiety. So this is an effective and healthy supplement. Moreover, it has many benefits so let’s see the working and other factors of it.


Rejuv Boost CBD Oil helps to provide many benefits but before that how does it works is more important. This supplement has simple and effective working. Mental health is very important to be taken care of. But stress and depression are two factors that can make people weak and ill. This supplement helps to improve mental clarity. It helps to provide relief to the pain and inflammation.  This supplement is better and effective for every type of mental stress. There is no strict working of this supplement. It requires the correct use of the supplement so that there is no chance of getting any side effects. Therefore, use it and see the best working of Humboldt CBD Oil.  MUST SEE: “Shocking New Best CBD Oil Report – This May Change Your Mind”

The benefits of the Humboldt CBD Oil are quite ample. Without benefits no MF Doom CBD Oil is popular. These days it is important for any supplement to give more than one benefit. Thus, Rejuv Boost CBD Oil has many good benefits. It helps to keep the body fit by stimulating appetite. It is made to treat all types of body pain. It helps to reduce inflammation from the body. It helps to reduce anxiety, depression, and stress. It does not gives any side effects. There is no way in which the ingredients could harm the body’s functioning. It provides healthy metabolism. It improves the immune system of the body. It removes all the toxins from the body. It gives clear and clean skin. It helps to provide a healthy body and better mental health.

Ingredients of the MF Doom CBD Oil have the best formula. It is formed with effective and natural ingredients. All the ingredients of this supplement are extracted from plants or natural resources. These ingredients help the Rejuv Boost CBD Oil to be effective and healthy. It has great control over mental health. Thus, the ingredients of the Humboldt CBD Oil are. Terpenes, Hemp proteins, Vitamins, Phytocannabinoids (such as CBC, CBG, CBDA, and CBDV). These ingredients help to form the best formula for better mental health.

Better health gives better performance in the tasks. Every day there is a new task faced by life and job. So it is required to keep ourselves motivated and healthy. But these days after trying so many better supplements also there is no change in health. So to overcome all these problems there is a rescue from all these problems.  That is MF Doom CBD Oil. This is a Humboldt CBD Oil that helps to get a peaceful mind. It removes stress, depression, and anxiety. It does not cause any problem to the body after use it. So it is a perfect supplement for better body health and mental health.

Humboldt CBD Oil is a natural supplement that contains a spectrum of natural and effective ingredients. It does not cause any side effects. Since it is important that for better health we should use the best and effective MF Doom CBD Oil supplements which do not give any side effects. So this is how this supplement is effective and natural. Supplements always give better results. But what’s there behind them? What is that one thing which helps the Rejuv Boost CBD Oil to get better results? It is the ingredients. Yes, ingredients help to form the best formula for better results. Therefore, this supplement contains natural ingredients that are extracted organically. Most people search for natural and organic things so that there is no problem faced by the body.

It is quite easy to use all the different supplements. But with MF Doom CBD Oil there are many ways to use the supplement. Here are some ways are given in which one can use the MF Doom CBD Oil supplement. Direct use: You can directly drop it on your tongue and consume the supplement. Mix it with beverages: You can mix it with any beverages and you will still get the same results. Consume it with meals: Use this supplement along with the meal. Bake with food: you can use this Humboldt CBD Oil by adding to the cake, pastries, and other baking items. In these many ways, you can consume the supplement and get amazing results without getting any side effects. Rejuv Boost CBD Oil gives another reason to stay a healthy and happy life. Since our body requires better mental health. So this supplement is effective on the body and mental health. It cures many problems by the effect of its ingredients. So to cure depression, stress, and anxiety, this Rejuv Boost CBD Oil works best for you. Use it and then see the amazing results of this wonderful supplement.

Pure CBD Oil Official Website:

Pure CBD Oil
TOLL FREE (866) 680-3917


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5W Public Relations Welcomes St. Moriz, UK’s Leading Self-Tanning Brand, to Roster of Beauty Clients




NEW YORK, Jan. 15, 2021 /PRNewswire/ — 5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today that it has been named PR Agency of Record for St. Moriz, an innovative line of skincare-driven, salon-quality self-tanning products made with the best non-toxic, cruelty-free ingredients.

5W Public Relations Logo (PRNewsfoto/5W Public Relations)

With the sunless tanning category booming, the 5W team is focused on increasing brand awareness in the U.S. market through a robust, digital-first media and influencer strategy, driving the brand’s expansion efforts this year with key retailers such as ULTA and Target.

St. Moriz joins the Natural & Clean Beauty client roster at 5W, an award-winning and ever-expanding area of expertise for the agency. “We are thrilled to welcome St. Moriz as the newest partner of our Beauty practice,” shared 5WPR President of Consumer Practice, Dara A. Busch. “There is great opportunity for growth in this sector right now as consumers are looking for affordable, effective self-care products that deliver professional results at home.”

Driven by a dedicated expert team with extensive category experience, 5W’s Beauty silo leverages unrivaled industry knowledge and integrated, strategic campaigns to secure real, meaningful results for clients. “St. Moriz is excited to partner with the talented Beauty team at 5W. With their keen passion for authentic storytelling and building brands, we are looking forward to growing our devoted global following in the U.S.,” said Melanie Brownlow, Co-Founder of St. Moriz.

About St. Moriz

St. Moriz, launched in 2008, is one of the earliest self-tanning brands to emerge in the UK market – delivering an amazing quality product at a fantastic affordable price. The brand has grown tremendously over the last 10 years from the original loved and trusted products to a premium collection of Advanced Pro self-tanning items, now distributed all across the UK as well as 30+ international markets worldwide. All of the products within the St. Moriz range are designed, developed and manufactured in the UK and are all certified cruelty-free.

About 5W Public Relations

5W Public Relations is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues and ideas. With more than 175 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy. 5W brings leading businesses a resourceful, bold and results-driven approach to communication. 5W was awarded 2020 PR Agency of The Year and CEO Ronn Torossian, was named 2020 Entrepreneur of the Year by the American Business Awards.

Media Contact
Ronn Torossian / 212-999-5585

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SOURCE 5W Public Relations


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S&P Global Ratings Drives Digital-First Access to Debt Markets with Ratings360®




NEW YORK, Jan. 15, 2021 /PRNewswire/ — S&P Global Ratings, the world’s leading provider of independent credit risk research, has made it easier for all key stakeholders that drive issuance such as intermediaries, investors and issuers to participate in the diverse universe of fixed income with its online portal, Ratings360®.

Ratings360® provides a holistic picture of the credit stories behind organizations, sovereigns, financial institutions, municipalities, and other debt securities to help its users make decisions with conviction.

“Many of the traditional functions of the capital markets have had to quickly pivot to serving digital-first solutions and client experiences that address the changes and challenges of virtual work and deal-making,” said Christopher Heusler, Global Chief Commercial Officer, S&P Global Ratings. “The evolution and scale of Ratings360® has modernized engagement with S&P Global Ratings to assist bond issuance, while simplifying the ability to complete the complex work conducted by all of the various disciplines within the fixed income space.”

Requesting Ratings and Ratings Services

Many institutions can request a credit rating for future debt issuances through Ratings360®, which also holds access to an issuer’s current rating, ratings history and articles, as well as the same data and analyses for their peers, suppliers and counterparties. The platform additionally allows for the submission of the initial documentation required for credit ratings.

Ratings360® users can request a Ratings Evaluation Service (RES), which could be the first step towards obtaining a credit rating, as well as our suite of sustainable finance services, including the S&P Global Ratings’ ESG Evaluation and Framework Alignment Opinions and Transaction Evaluations.

Credit Markets Insights

The Ratings360® “Credit Scenario” tools create different market scenarios and indicative credit ratings to help users better understand how a rating is determined using our ratings methodologies and criteria. An alert function makes Ratings360® users aware of changes to existing criteria and provides access to the ratings criteria and methodologies through the platform, empowering users with another channel of transparency into how credit rating decisions are made.

A team of more than 1,400 S&P Global Ratings analysts and economists upload their market research and commentaries to Ratings360®, producing insights on more than 90 economies, market sentiment and commentary across 20 different sectors and ratings distributions across geographies and industries.

Ratings360® is available in English and Mandarin, and market participants can contact for personalized demos of the platform.

This report does not constitute a rating action.

S&P Global Ratings, part of S&P Global Inc. (NYSE: SPGI), is the world’s leading provider of independent credit risk research. We publish more than a million credit ratings on debt issued by sovereign, municipal, corporate and financial sector entities. With over 1,400 credit analysts in 26 countries, and more than 150 years’ experience of assessing credit risk, we offer a unique combination of global coverage and local insight. Our research and opinions about relative credit risk provide market participants with information that helps to support the growth of transparent, liquid debt markets worldwide.

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SOURCE S&P Global Ratings


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