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Top-5 Working Marketing Strategies on 2021 for Moving Company

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A moving company is one of the prospectus local businesses you can have in 2021. But how does its marketing work? 

Here, we share some best tips to market the moving company with you so you will get more leads and sales.

The following tips for local marketing will give you a feel for the possibilities this particular type of marketing includes and can provide the incentives for optimizing your strategy. 

# 1 You Should Exist on the Internet

Your digital business card is your homepage. This has to be structured and designed professionally and thoughtfully so that you don’t scare off visitors. 

The website should not only look good on the outside but also convincing in terms of content. Informative texts about your products, services, production processes, your values ​​, and maybe also about your team make your company appear competent and qualified. 

Professionally photographed and expressive photos reinforce the authentic impression. The website should inspire not only potential customers but also business partners. 

#2 Think About Trendy Design Concepts

Your moving company should look so appealing that people don’t just walk by but look at it with interest. With a trendy, innovative, and creative design concept, your shop can stand out even without many marketing measures. 

The following applies: The appearance must match the content. The values ​​of your brand and your company philosophy should be reflected in the facility. 

Otherwise, there are no limits to creativity. Stage your company with unusual seating options, innovative lighting effects, or eye-catching wall decorations!

#3 Become Regionally Visible

To make your company regionally visible online, it is worth using Google + Local or Google Ads with regional advertising. This will make your company visible on Google to those looking for the right keyword for your company and who are also near your business. 

With the help of regional advertisements on the Internet, you reduce wastage and are displayed precisely to your desired target group. Besides, Google offers visibility through an ad and the location of your shop in Google Maps.

#4 Use Social Media

Social networks are suitable channels for interaction between you and your customers. On social media platforms, you can share news and information and enter into a direct dialogue with your customers. 

The construction of a network is therefore of central importance. Here, too, you can place local ads and, for example, join local groups, as is possible on the Facebook platform. 

Therefore, social media is one of the essential instruments in local marketing. The exchange and proximity to users can be precious for your company and the planning of new strategies.

#5 Plan Events

Events or pop-up events are ideal for getting in touch with customers or partners locally. Exactly what these look like depends on your company, products, or services. Do you run a dance school, organize dance parties to which everyone is invited, and dance spontaneously.

Do you run a restaurant with exceptional food offers, rent a food truck, and participate in street food festivals. If you are moving company, held a year end sale for your service. There are no limits to your ingenuity here.

#6 Listed in Business Directories (Yelp, Yellow Pages, etc.)

For successful local marketing, you should get listed with your company. This relates to so-called business directories but also the common review portals. 

Both portals make your company more visible and can become even more attractive for new ones through good reviews from previous customers. Because nowadays, many customers get information in advance and are more easily convinced of your business by good and many reviews. 

Nothing is as valuable as the opinion of acquaintances or other people who honestly share their opinion. Therefore, you should attach great importance to your reputation management. Even if there are negative reviews, you can respond to them directly and enter into a dialogue with the users.

#7 Network With Others

Another local marketing tool that is often underestimated is networking or cooperation with other local companies. Especially if you are starting, collaborations can be significant for you and your business.

This is because strategic cooperation with partners can give you access to a larger target group and attract more attention from potential customers. 

Together with your cooperation partner, you can generate more advertising impact and save costs simultaneously. Suitable partners for cooperation are all local companies that address the same clientele and attract attractive collaborations in the future.

Source:- Plato Data

Blockchain

For the love of the loot: Blockchain, the metaverse and gaming’s blind spot

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The speed at which gaming has proliferated is matched only by the pace of new buzzwords inundating the ecosystem. Marketers and decision makers, already suffering from FOMO about opportunities within gaming, have latched onto buzzy trends like the applications of blockchain in gaming and the “metaverse” in an effort to get ahead of the trend rather than constantly play catch-up.

The allure is obvious, as the relationship between the blockchain, metaverse, and gaming makes sense. Gaming has always been on the forefront of digital ownership (one can credit gaming platform Steam for normalizing the concept for games, and arguably other media such as movies), and most agreed upon visions of the metaverse rely upon virtual environments common in games with decentralized digital ownership.

Whatever your opinion of either, I believe they both have an interrelated future in gaming. However, the success or relevance of either of these buzzy topics is dependent upon a crucial step that is being skipped at this point.

Let’s start with the example of blockchain and, more specifically, NFTs. Collecting items of varying rarities and often random distribution form some of the core “loops” in many games (i.e. kill monster, get better weapon, kill tougher monster, get even better weapon, etc.), and collecting “skins” (e.g. different outfits/permutation of game character) is one of the most embraced paradigms of micro-transactions in games.

The way NFTs are currently being discussed in relation to gaming are very much in danger of falling into this very trap: Killing the core gameplay loop via a financial fast track.

Now, NFTs are positioned to be a natural fit with various rare items having permanent, trackable, and open value. Recent releases such as “Loot (for Adventurers)” have introduced a novel approach wherein the NFTs are simply descriptions of fantasy-inspired gear and offered in a way that other creators can use them as tools to build worlds around. It’s not hard to imagine a game built around NFT items, à la Loot.

But that’s been done before… kind of. Developers of games with a “loot loop” like the one described above have long had a problem with “farmers”, who acquire game currencies and items to sell to players for real money, against the terms of service of the game. The solution was to implement in-game “auction houses” where players could instead use real money to purchase items from one another.

Unfortunately, this had an unwanted side-effect. As noted by renowned game psychologist Jamie Madigan, our brains are evolved to pay special attention to rewards that are both unexpected and beneficial. When much of the joy in some games comes from an unexpected or randomized reward, being able to easily acquire a known reward with real money robbed the game of what made it fun.

The way NFTs are currently being discussed in relation to gaming are very much in danger of falling into this very trap: Killing the core gameplay loop via a financial fast track. The most extreme examples of this phenomena commit the biggest cardinal sin in gaming — a game that is “pay to win,” where a player with a big bankroll can acquire a material advantage in a competitive game.

Blockchain games such as Axie Infinity have rapidly increased enthusiasm around the concept of “play to earn,” where players can potentially earn money by selling tokenized resources or characters earned within a blockchain game environment. If this sounds like a scenario that can come dangerously close to “pay to win,” that’s because it is.

What is less clear is whether it matters in this context. Does anyone care enough about the core game itself rather than the potential market value of NFTs or earning potential through playing? More fundamentally, if real-world earnings are the point, is it truly a game or just a gamified micro-economy, where “farming” as described above is not an illicit activity, but rather the core game mechanic?

The technology culture around blockchain has elevated solving for very hard problems that very few people care about. The solution (like many problems in tech) involves reevaluation from a more humanist approach. In the case of gaming, there are some fundamental gameplay and game psychology issues to be tackled before these technologies can gain mainstream traction.

We can turn to the metaverse for a related example. Even if you aren’t particularly interested in gaming, you’ve almost certainly heard of the concept after Mark Zuckerberg staked the future of Facebook upon it. For all the excitement, the fundamental issue is that it simply doesn’t exist, and the closest analogs are massive digital game spaces (such as Fortnite) or sandboxes (such as Roblox). Yet, many brands and marketers who haven’t really done the work to understand gaming are trying to fast-track to an opportunity that isn’t likely to materialize for a long time.

Gaming can be seen as the training wheels for the metaverse — the ways we communicate within, navigate, and think about virtual spaces are all based upon mechanics and systems with foundations in gaming. I’d go so far as to predict the first adopters of any “metaverse” will indeed be gamers who have honed these skills and find themselves comfortable within virtual environments.

By now, you might be seeing a pattern: We’re far more interested in the “future” applications of gaming without having much of a perspective on the “now” of gaming. Game scholarship has proliferated since the early aughts due to a recognition of how games were influencing thought in fields ranging from sociology to medicine, and yet the business world hasn’t paid it much attention until recently.

The result is that marketers and decision makers are doing what they do best (chasing the next big thing) without the usual history of why said thing should be big, or what to do with it when they get there. The growth of gaming has yielded an immense opportunity, but the sophistication of the conversations around these possibilities remains stunted, due in part to our misdirected attention.

There is no “pay to win” fast track out of this blind spot. We have to put in the work to win.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
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Source: https://techcrunch.com/2021/09/16/for-the-love-of-the-loot-blockchain-the-metaverse-and-gamings-blind-spot/

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Startups

Fiberplane nabs € 7.5M seed to bring Google Docs-like collaboration to incident response

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Fiberplane, an Amsterdam-based early stage startup that is building collaborative notebooks for SREs (site reliability engineers)  to collaborate around an incident in a similar manner to group editing in a Google Doc, announced a ​​€ 7.5M (approximately $8.8 million USD) seed round today.

The round was co-led by Crane Venture Partners and Notion Capital with participation from Northzone, System.One and Basecase Capital.

Micha Hernandez van Leuffen (known as Mies) is founder and CEO at Fiberplane. When his previous startup, Werker was sold to Oracle in 2017, Hernandez van Leuffen became part of a much larger company where he saw people struggling to deal with outages (which happen at every company).

“We were always going back and forth between metrics, logs and traces, what I always call this sort of treasure hunt, and figuring out what was the underlying root cause of an outage or downtime,” Hernandez van Leuffen told me.

He said that this experience led to a couple of key insights about incident response: First, you needed a centralized place to pull all the incident data together, and secondly that as a distributed team managing a distributed system you needed to collaborate in real time, often across different time zones.

When he left Oracle in August 2020, he began thinking about the idea of giving DevOps teams and SREs the same kind of group editing capabilities that other teams inside an organization have with tools like Google Docs or Notion and an idea for his new company began to take shape.

What he created with Fiberplane is a collaborative notebook for SRE’s to pull in the various data types and begin to work together to resolve the incident, while having a natural audit trail of what happened and how they resolved the issue. Different people can participate in this notebook, just as multiple people can edit a Google Doc, fulfilling that original vision.

Fiberplane incident response notebook with various types of data about the incident.

Fiberplane collaborative notebook example with multiple people involved. Image Credit: Fiberplane

He doesn’t plan to stop there though. The longer term vision is an operational platform for SREs and DevOps teams to deal with every aspect of an outage. “This is our starting point, but we are planning to expand from there as more I would say an SRE workbench, where you’re also able to command and control your infrastructure,” he said.

Today the company has 13 employees and is growing, and as they do, they are exploring ways to make sure they are building a diverse company, looking at concrete strategies to find more diverse candidates.

“To hire diversely, we’re re-examining our top of the funnel processes. Our efforts include posting our jobs in communities of underrepresented people, running our job descriptions through a gender decoder and facilitating a larger time frame for jobs to remain open,” Elena Boroda, marketing manager at Fiberplane said.

While Hernandez van Leuffen is based in Amsterdam, the company has been hiring people in the UK, Berlin, Copenhagen and the US, he said. The plan is to have Amsterdam as a central hub when offices reopen as the majority of employees are located there.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
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Source: https://techcrunch.com/2021/09/16/fiberplane-nabs-e-7-5m-seed-to-bring-google-docs-like-collaboration-to-incident-response/

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Startups

Don’t miss the Startup Alley Crawls at Disrupt next week

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It’s coming down to the wire folks. TechCrunch Disrupt 2021 — our flagship global event — takes over the internet on September 21-23. More than 10,000 people will attend to learn about the latest tech and investment trends from iconic leaders, founders and VCs. They’ll network and connect to build game-changing startups.

Time to get on board: It costs less than $100 to attend TechCrunch Disrupt until this Monday. Purchase your pass now to save yourself some money. You can check out the Disrupt agenda here and then go grab your ticket.

The heart of every Disrupt — even our virtual incarnations — is Startup Alley. It’s where hundreds of innovative startups exhibit their products, platforms and services. It’s where investors look for portfolio potential, founders find new customers, tech journalists hunt for stories and everyone finds inspiration.

We’ve created a special series of events to focus on the wide range of talent in Startup Alley. It’s the Startup Alley Crawl — think pub crawl without the remorse. We group exhibitors in Startup Alley by business category, and each business category will have its own dedicated, hour-long crawl.

You might even see some of these exhibitors interviewed live during a Disrupt Desk segment. Sit back in the comfort of your secure, undisclosed location and tune in to learn more about what these companies have to offer.

All Startup Alley exhibitors have their own virtual booth where you can check out their pitch deck, strike up a conversation, schedule a product demo or connect with them via CrunchMatch to set up 1:1 video meetings.

Here’s what Jessica McLean, the director of marketing and communications for Infinite-Compute, a Startup Alley exhibitor at Disrupt 2020, had to say about networking during a virtual conference:

The virtual platform made networking easy. We sent quick introductions, scheduled meetings with investors and other smart people who could add value to our company. A person we connected with at Disrupt is currently helping us with marketing, which is fantastic.

TechCrunch Disrupt 2021 takes place on September 21-30. If you haven’t done so yet, buy your pass now. Pop some corn, pop a pint and join the Startup Alley Crawl — and check out all the other exhibitors, too. You never know what opportunities are waiting there just for you.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
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Source: https://techcrunch.com/2021/09/16/dont-miss-the-startup-alley-crawls-at-techcrunch-disrupt-2021/

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Startups

Liveblocks is an API that lets you add real-time collaboration to your product

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Meet Liveblocks, a startup that has been working on a set of APIs so that it’s easier to build a collaborative product. Essentially, it lets you create multiplayer experiences on the web or in your app.

The company started with a live presence state API. If you integrate this API in your product, it means that you can show when somebody joins a page, a project or a document by displaying an avatar in a corner. You can also share the position of everyone’s cursor, text selection or content selection in real time.

Liveblocks is currently testing in private beta a live storage API. This is going to be a key feature as it is going to let multiple people view and edit the same data in real-time. For example, you can use it to develop a Google Docs competitor or if you want to add a whiteboard tool to your service.

The service works across multiple browsers and devices. Behind the scenes, the company uses a WebSocket connection for real-time communication. Pricing depends on the number of simultaneous connections that you expect around the same room, document, experience.

“Guillaume Salles and I decided to work together on a browser-based collaborative presentation/video tool. After months of iteration, we realized that we were spending a majority of our time figuring out how to handle the real‑time collaboration aspect of things, instead of focusing on the core mechanics of the tool,” co-founder and CEO Steven Fabre told me.

“We tried existing solutions, but none really stacked up for what we were trying to do so we decided to build our own. That’s when it clicked and we decided to drop the presentation/video tool to ‘productify’ the APIs we had built for ourselves so any team could use them to build performant real-time collaborative products,” he added.

The company raised a $1.4 million pre-seed round during the summer. Investors include Boldstart, Seedcamp, Meta fund, Logic & Rhythm, Ian Storm Taylor, Max Stoiber, Moritz Plassnig, Badrul Farooqi and Anthony DiMare.

Right now, the Liveblocks team is just the two founders. With this funding round, the company plans to hire some engineers and launch its live storage API.

Liveblocks’ main advantage is that it’s a high-level API. Ably, a startup I’ve covered recently, focuses more on the low-level aspect of the problem. A React front-end developer can read the documentation and integrate Liveblocks in its product. You don’t have to understand how the infrastructure layer actually works to get started.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
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Source: https://techcrunch.com/2021/09/16/liveblocks-is-an-api-that-lets-you-add-real-time-collaboration-to-your-product/

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