Chrome is one of the most widely used browsers, according to a study by Statcounter. As a digital marketer, various tools, plugins, and extensions are available to help make your work easier. What exactly are extensions? A software program that is installed on the Google Chrome toolbar to help us customize our browsing experience is known as an extension. Most of these extensions appear on the right side of the toolbar and allow users to improve their working experience. They are easy to use and can help minimize our work.
Introduction
This blog will discuss the top 25 google chrome extensions for digital marketing and SEO to help make their work easier, save time, and increase efficiency. Before we get started, let’s talk about how to add a chrome extension to your browser.
Step 1: Go to the Chrome Web Store
Step 2: Select the Extension that you want to add
Step 3: Click on Add to Chrome
Done! You’re all set to use the chrome extension.
Top 25 Chrome Extensions for Digital Marketing
Google SERP Counter
As the name suggests, Google SERP Counter helps us count the position of a particular website/blog on the Search Engine Results Page. It adds a number next to the result indicating the position on the SERP. This is helpful as it reduces the time spent manually calculating the position on the SERP. It helps in the quick identification of the position on the SERP. This extension has over 20,000+ users and clearly indicates the SERP.
Lightshot (Screenshot Tool)
There are several occasions when we may want to highlight a particular part of a screenshot or take a quick screenshot. The light shot tool is perfect for this situation. It helps us select the area where we’d want to take a screenshot. The following are the features of the light shot tool:
- Select any part of the page
- Search for a similar screenshot
- Copy and paste the screenshot onto the clipboard
- Save the screenshot or upload it to the cloud
- Edit the screenshot according to the required size
Ahrefs SEO Toolbar
As a digital marketer, if you’ve ever used Ahrefs for your keyword research, site explorer, and other processes, you’ll know that Ahrefs is very beneficial. With the help of this Ahrefs SEO Toolbar chrome extension, you’ll get a quick on-page SEO report for any page you are browsing. It also helps you check for broken links and highlights the outgoing or no-follow links on a page. The Ahrefs SEO toolbar also helps you check search results in any country.
Mozbar
An all-in-one website checker that can give instant metrics when viewing any page. Mozbar is a chrome extension that helps you create custom searches, access and compare various link metrics across pages, check the page and domain authority of pages, export these results, and so much more. As a digital marketer or SEO expert, it is essential to have such extensions readily available to help in quick analysis and decision-making.
Page Analytics (by Google)
An SEO analysis chrome extension, page analytics allows us to see how customers interact with our webpage. When we view a page where we have google analytics access, we can see the following metrics:
- Average time spent on the blog
- Pageviews
- Bounce rate
- Exit percentage
- Active users
BuzzSumo
With the help of this chrome extension, digital marketers can see the social share count for the page they are viewing. BuzzSumo provides us with information from various social media platforms such as LinkedIn, Pinterest, Twitter, and Facebook. We can also see who has shared a particular page on Twitter with just one click. This is a quick way to figure out the engagement on a particular page and analyze the top-performing content. See the most shared pages with the help of BuzzSumo.
Serpstat
A new chrome extension helps us make competitor analysis easier than ever. Serpstat provides us with crucial domain page data without having to leave the page. It provides the following details that are helpful to any digital marketing professional or SEO professional:
- Traffic,
- Keywords based on countries,
- Top Competitors,
- Top Keywords that the domain ranks for,
- Visibility,
- Domain Analysis,
- On-page SEO parameters, and more.
Google PageSpeed Insights API Extension
The Google PageSpeed Insights Chrome Extension helps us look at real-time Google PageSpeed Score for mobile and desktop. Looking at the page speed is extremely important as a poor speed can make users bounce off from the website or application. This plugin lets us see the website performance for various channels and the navigation link to the requested site. It shows us data such as first meaningful paint, time to interact, total blocking time, and more.
Similar Web
The chrome extension Similar Web allows us to look at various information such as the country rank, global website rank, visitors, bounce rate, engagement, and more. It saves a lot of time by allowing us to look at this information with the help of tools rather than checking it manually. With a single click, we have access to in-depth information.
Bitly
A great chrome extension that allows us to shorten and optimize links. It is one of the best link checker tools available, allowing us to shorten links within seconds. It can be optimized with your Bitly account and provides us with a range of tools. Shortening links allows us to ensure they are more powerful and valuable. Recognizable links will help in driving more traffic to your content, and there is no tool better than Bitly to help us do so.
The links can easily be copied to the clipboard, ready to be posted in comments, posts, or messages.
Grammarly
One of the most popular Chrome extensions, Grammarly is a quick and easy way to fix over 250 potential errors. It helps us check various aspects of our writing, such as spelling, active/passive voice, readability, and grammar. It acts as a second set of eyes and helps ensure that no grammatical errors are made in the content piece, be it a blog post or an email. Sending a crucial client email or writing a creative copy? Use Grammarly to ensure that you don’t make any errors. It is a must-have tool for content marketers and content creators.
Grammarly can be helpful whether you’re writing on Gmail, Twitter, Google Docs, LinkedIn, or nearly anywhere. It offers suggestions to help us improve the tone of the content and goes way beyond grammar.
Office Editing for Docs, Sheets, and Slides
With the help of this chrome extension, we can view and edit PowerPoint, Excel, and Microsoft Word files without having to install Microsoft Office on our computers. All we need to do is drag the office files onto chrome -> open Gmail -> google drive, and done! The files can easily be opened in docs, sheets, or slides for easy editing and viewing.
Buffer
The Buffer tool helps in managing and scheduling social media accounts. We can schedule posts on Twitter, Facebook, and LinkedIn with just a single click. There are several features that help us check analytics, collaborate with our teammates, and better utilize social media accounts. It can be easily integrated into various social media platforms such as Facebook and Twitter and helps us post the blog in front of us directly to our social media channels or add it to the queue at a future schedule.
You can also collaborate with your teammates to plan social media campaigns and track various metrics with the help of Buffer.
Hashtest
As we all know, hashtags are extremely helpful when it comes to social media engagement and ranking. With the help of hashtest, you can find the best hashtags with real-time color-based quality scores that help us discover the most popular hashtags. This can help us increase our overall reach on social media and reach the correct audience, whether it is on Facebook, Twitter, or Instagram. It tests the quality of your hashtags and ensures that we use the correct hashtags to bring in the right audience.
SEOQuake
Wish to find out SEO metrics and other helpful information such as SEO Audit? Use SEOQuake. This tool allows us to review major metrics, estimate the keyword difficulty, set various parameters for a search query, run an SEO audit, check various social media statistics for Facebook, get reports on internal and external links, compare URLs, and much more.
Headline Studio by CoSchedule
This chrome extension is specially designed for digital marketing experts to help them optimize their headlines. The headline is the first piece of content that the audience sees. This plays an important role in increasing traffic. It helps us analyze headlines and suggests words that can improve SEO. The Headline Studio analyzes how the headlines are performing compared to our competitors and help in improving header writing skills. It can help produce high-quality and intriguing headlines that set us apart from others.
Keywords Everywhere
As we know, keywords are one of the most important aspects of SEO. Without keywords, we would not be able to rank our content. With the help of this chrome extension, you can speed up your on-page SEO process. It offers search volume analysis, CPC information, trend analysis, and competition information.
Boomerang
One of the best tools for productivity, boomerang helps write better emails by using Artificial Intelligence. It helps us schedule messages that need to be sent later and track messages to ensure that you hear back. The chrome extension helps us keep a clean inbox and sets reminders in case we forget to reply to a message. It is great for scheduling emails, communicating with individuals in different time zone, tracking email engagement, and so much more.
Linkclump
With the help of linkclump, you can copy or bookmark several links at the same time. This allows you to drag a selection box over the links you wish to open in a new window or tab, save them as bookmarks, or copy them to the clipboard.
ColorZilla
This chrome extension allows us to figure out the color reading from any part of the browser and allows us to adjust and paste this into another program. It was initially developed for Firefox but quickly gained popularity with over five million downloads. It helps us with features such as eyedropper, webpage color analyzer, CSS gradient generator, and more.
Ubersuggest
Ubersuggest is an SEO and keyword tool by Neil Patel. It is a free chrome extension that shows us the monthly search volume of keywords, their CPC, and competition data. It works well with not only Google but also Amazon and YouTube too.
Meta SEO Inspector
The Meta SEO Inspector tool helps inspect data found within web pages that may not be visible while browsing the web. It helps address core web vital issues and provides data about no-follow links, HTML meta tags, structured data, and more. It is aimed at web developers but can also be helpful for SEO and content marketers.
Hunter – Email Finder Extension
With the help of Hunter, you can find email addresses from anywhere on the web. You can immediately find out who to contact when you visit a website. All the information is open-source and is marked as verified or a confidence score.
Similarsites
With the help of this chrome extension, you can instantly find any website that is similar to the one you are currently browsing. You can get a list of recommended websites within seconds. This is helpful for us to shop smarter, consume similar content, plan upcoming vacations, do business and research purposes, and much more.
SEO Pro Extension
This is another great free tool that helps us in analyzing various metrics and simplify our SEO tasks. We can use this tool to check title and length, URL and metadata, meta description and its length, structured data, HTTP status, internal and external links, images with or without ALT tag, and more.
Conclusion
Digital Marketing is becoming one of the most sought-after jobs in today’s digital world. If you are new to the field, you can learn digital marketing by taking up various online courses and upskilling in digital marketing. Several chrome extensions are available online that are free of cost and can help make our work as digital marketers and SEO professionals easier. Know of any such extensions that aren’t mentioned in the blog? Leave them in the comments section below and help others learn more!
If you wish to upskill, you can also take up Great Learning’s PGP Strategic Digital Marketing Course and learn with the help of mentorship sessions and online classes. You will have access to career assistance and networking opportunities as well.
