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The State of Esports in Argentina

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Esports is gaining traction in Argentina, with sponsorships and partnerships on the books in the country with global brands such as Logitech, which sponsors the 9z Team, and Cooler Master, which sponsors San Lorenzo Esports (CASLA Esports). 

Due to language, culture, population, and even the current level of investments in South America, the continent’s market is often divided between “Brazil” and “Latin America” to differentiate between the two very different communities. Argentina, then, is part of the Spanish-speaking block with countries such as Chile, Peru, and Colombia. This does not stop LATAM tournaments including Brazilian teams or Brazilian championships including Argentinian teams, but even Riot Games has specific leagues for each block: the Brazilian League of Legends Championship (CBLOL) and the Latin America League (Liga Latinoamérica, LLA). Argentinian teams also play tournaments organized by the Spanish esports promotion company LVP, which has invested in the local market.

Lucas Benaim is a local esports journalist who works at Infobae, one of the main news websites in the country. He tells The Esports Observer that Argentina is now “seeing a lot of production companies willing to work on esports, making content, building programs, building a lot of stuff. That is a good sign, showing that people are paying attention to esports, and we are also seeing all those big sponsors that are coming in.”

Benaim also pointed out that demographics is what has grabbed the attention of these producers and brands: “They are young adults and teenagers that do not watch much TV. They don’t watch the news, they don’t listen to the radio, maybe they don’t even watch sports, they only watch esports. Non-endemic brands are now jumping into esports because they want to connect with this whole new demographic.”

The main game responsible for kicking off the esports in the country was Valve’s previous versions of Counter-Strike. To date, Counter-Strike: Global Offensive (CS:GO) is still tier-1 in Argentinian esports. “Counter-Strike has been a part of the lives of almost every Argentinian adult male nowadays. It is kinda like soccer: maybe you are not good at it, but surely you got to play it at least once,” notes Benaim, who says it is mostly due to the cyber cafe culture that existed in Argentina that granted access to PC gaming for a cheap price.

Indeed, the preference of Argentinian gamers is still focused on first-person shooters like CS:GO. According to Newzoo, 49.8% of the PC market share mainly plays shooters, followed by battle royale games at 36.9%. Benaim sees potential for Garena’s battle royale game Free Fire to significantly gain terrain in the upcoming months and years as mobile games are becoming more popular.

Juan Cyterszpiler, the CEO of the esports organization Isurus, which was born in Argentina but has since expanded to the whole of Latin America and has recently announced its entrance in the North American market, mentions the size of the Argentinian scene but also the current challenge it faces: “Argentina is currently the second biggest community online in South America [in LATAM it is the third, after Brazil and Mexico, respectively], so it is a huge market, profitable, but the problem is that Argentina still has a lack of investments.”

Credit: Twitch

Cyterszpiler points out that, although the market is rapidly expanding, investors are still insecure due to cultural issues. “Sometimes Argentinians think, ‘Regulations first, investments later.’” For Benaim, it is just a matter of time before the scene becomes fully professionalized. The entrance of some of the main traditional sports clubs of the country such as River Plate and Boca Juniors into esports shows that esports has reached a new level in the country.

Barbara Bertani, marketing director and founder of NCN Esports Management (the company currently managing Club Atlético San Lorenzo de Almagro’s initiative in esports), says that Argentina “has the requirement of being a more professional scene every day, developing corporate processes within organizations, having teams with higher performance that work in parallel in the mindset area, creating quality tournaments and leagues and working for international recognition.” 

Both Benaim and Cyterszpiler agree that, although esports had steady growth over the past few years, it was during 2020 in midst of the COVID-19 pandemic that esports saw a boost in Brazil. Cyterszpiler mentions that he had “more business meetings in the last three months of 2020 than in the whole year of 2019.” Before the pandemic in 2019, Newzoo estimated the esports audience at 3.76M. 

Bertani also mentions this period as instrumental for the growth of the market: “The global situation boosted the consumption of esports and video games, which allowed the sector to leave the niche and move into the mainstream of entertainment, global actions carried out during the quarantine among famous athletes, and streamers of global reach impacted our country by placing esports in front of everyone.” It was during the COVID-19 isolation that the soccer star Sergio Agüero, for example, founded his own organization, KRÜ Esports. 

Another fact mentioned by all the sources that brought esports to light in mainstream media happened in 2019 when then 13-year-old Argentinian Fortnite player Thiago “k1ng” Lapp raised nearly $1M USD in prize money. That story caught the attention of major media outlets and  was even featured on Argentinian TV. Lapp is currently signed as a player for FaZe Clan.

Being one of the brands investing in the Argentinian scene, Cooler Master spoke to TEO through its regional manager Ariel Ignacio Mai regarding the development of esports in the country, also referencing the COVID-19 crisis as a pushing factor: “As in all sports, Argentina has a very good development of professional players thanks to the fact that there is a very interesting amateur scene within each esport. In addition, the global situation that we have had to live through in 2020 helped Argentina accelerate the professionalization processes by placing it today among the three most developed countries in esports in the region.”

Mai also offered some advice to brands that would like to enter the Argentinian esports market: “Get to know the actors of the ecosystem to determine the value proposition that it is going to contribute. Understand which communication vehicles are protagonists and lead the market to analyze sponsoring or working as partners. Get to know the type of audience you will have to work with to develop an excellent inbound marketing and omnichannel marketing strategy for long-term planning, since Argentina is a country that is currently migrating from the niche to the mainstream.”

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Source: https://esportsobserver.com/the-state-of-esports-in-argentina/?utm_source=rss&utm_medium=rss&utm_campaign=the-state-of-esports-in-argentina

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How to recruit a friend in World of Warcraft

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Blizzard Entertainment’s “Recruit A Friend” program is a way for current players to get benefits from recruiting their friends to join them in playing World of Warcraft by offering a range of rewards.

Recruiting friends to play WoW can earn you a plethora of “explorer”-themed goodies as well as free Game Time tokens. So essentially, you pay for parts of your subscription by convincing friends to play too.

Your recruited friends get a couple of benefits as well. Not only do they get an “Extra Spacious Knapsack” to help them start their journey, they also get the ability to summon the person who recruited them every 30 minutes if they’re in a group with them. So you don’t necessarily need to play a Warlock to summon your friends that you just recruited to play with you.

To start your friend recruitment process, all you need to do is go to the social tab in your retail WoW client. The default keybind for opening your friend list in WoW is “o”.

On your social panel in-game, there will be a tab next to “Friends” and “Ignore” labeled “Recruit A Friend.”

At the bottom left of that panel, there will be a red button labeled “Recruitment.” Click that and a new panel will pop out asking you if you’d like to generate a link for your friends to use when setting up their WoW account.

Once you’ve generated and copied that link. Just send it to your friends, and once they’ve set up their WoW subscription, you’ll start to get all the perks from recruiting those friends.

Here is a list of the rewards you can get from recruiting a friend in retail WoW:

  • 1 month: Pet monkey named Rikki
  • 2 months: 30 days of Game Time
  • 3 months: Explorer’s Dunetrekkar mount
  • 4 months: Renowned Explorer title
  • 5 months: 30 days of Game Time
  • 6 months: Stinging Sands weapon enchantment appearance
  • 7 months: Renowned Explorer’s Tabard
  • 8 months: 30 days of Game Time
  • 9 months: Explorer’s Jungle Hopper mount
  • 10 months: Renowned Explorer’s Rucksack
  • 11 months: 30 days of Game Time
  • 12 months: Renowned Explorer’s attire
  • Every three months after 12 months: 30 days of Game Time

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Source: https://dotesports.com/wow/news/how-to-recruit-a-friend-in-world-of-warcraft

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Call of Duty Twitter account teases Rambo potentially coming to Warzone

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The official Call of Duty Twitter account posted a cryptic message last night that appears to hint at Rambo, one of the most iconic movie characters of all time, coming to Warzone

John Rambo is the main character from the popular Rambo film series introduced in the early ’80s. Sylvester Stallone has played the character in five feature films and the latest movie was released in 2019. 

Rambo is known for his large size, dangerous demeanor, and ability to take on entire armies single-handedly. He’s appeared in other video games, like Mortal Kombat, as a playable character and the latest teaser indicates that he might be coming to Warzone

The Call of Duty Twitter account posted a message asking if anyone knows SURVIVORJOHN#1009062 and their Warzone Report is a “sight to be seen.” 

The report contains several nods to Rambo, including the obvious nod to his first name. The “player” has five wins, which is the same as the number of Rambo movies, and seven hours played, which is close to the total running time of the movies combined. The “player” also has 552 kills, which is Rambo’s reported total number of kills in the movies. 

The recent switch to Verdansk ’84 introduced the possibility of ’80s action heroes appearing in Warzone to match the setting. This teaser hints that Rambo could be the first character joining the mayhem. Other iconic characters might make an appearance in Warzone in the future, too.

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Source: https://dotesports.com/call-of-duty/news/call-of-duty-twitter-account-teases-rambo-potentially-coming-to-warzone

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Call of Duty Twitter account teases Rambo potentially coming to Warzone

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Published

on

The official Call of Duty Twitter account posted a cryptic message last night that appears to hint at Rambo, one of the most iconic movie characters of all time, coming to Warzone

John Rambo is the main character from the popular Rambo film series introduced in the early ’80s. Sylvester Stallone has played the character in five feature films and the latest movie was released in 2019. 

Rambo is known for his large size, dangerous demeanor, and ability to take on entire armies single-handedly. He’s appeared in other video games, like Mortal Kombat, as a playable character and the latest teaser indicates that he might be coming to Warzone

The Call of Duty Twitter account posted a message asking if anyone knows SURVIVORJOHN#1009062 and their Warzone Report is a “sight to be seen.” 

The report contains several nods to Rambo, including the obvious nod to his first name. The “player” has five wins, which is the same as the number of Rambo movies, and seven hours played, which is close to the total running time of the movies combined. The “player” also has 552 kills, which is Rambo’s reported total number of kills in the movies. 

The recent switch to Verdansk ’84 introduced the possibility of ’80s action heroes appearing in Warzone to match the setting. This teaser hints that Rambo could be the first character joining the mayhem. Other iconic characters might make an appearance in Warzone in the future, too.

Coinsmart. Beste Bitcoin-Börse in Europa
Source: https://dotesports.com/call-of-duty/news/call-of-duty-twitter-account-teases-rambo-potentially-coming-to-warzone

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Call of Duty League returns to LAN for Stage 4 Major in Dallas on June 17

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The Call of Duty League is going back to LAN next month after more than a year of online-only events.

The Stage Four Major, which begins on June 17, will mark the return of offline events and will be hosted at the Esports Stadium in Arlington, Texas. The Major will run from June 17 to 20 and will feature all 12 of the league’s teams fighting for their share of the $500,000 prize pool and crucial CDL Points.

Nearly 14 months ago, the CDL moved to online-only competition in the wake of the COVID-19 pandemic. The last time the CDL ran an offline event was in March 2020 when the Dallas Empire won the Los Angeles Home Series. The Empire went on to win the first CDL Championship in August and will now play host to the return of offline events.

There will be no live crowd in attendance, in accordance with “strict COVID-19 protocols,” according to the league. Only teams and limited CDL staff will be in attendance, with rapid response COVID-19 testing taking place throughout the event. Call of Duty League commentators and hosts will remain remote, while Jess Brohard will be on-site for interviews following matches.

This is part of an “initial return to live tournaments,” with all future events following strict protocols as well. Daniel Tsay, the general manager of Call of Duty esports, confirmed with Dot Esports that the Stage Four regular season matches will still be played online. So far, no decisions or announcements have been made regarding the Stage Five Major or the CDL Championship.

Before the Stage Four Major kicks off, however, the final week of Stage Three group play and the Stage Three Major have to be played. The Stage Three Major starts on May 12.

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Source: https://dotesports.com/call-of-duty/news/call-of-duty-league-returns-to-lan-stage-4-major

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