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The Social Impact of Cannabis Legalization in the United States | Cannabiz Media

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In recent years, there has been a greater focus on social equity issues in terms of cannabis business license distribution and laws that affect individuals and communities, including decriminalization, records expungement, and more. As a result, researchers have already been analyzing the effects of cannabis legalization on society in multiple studies that have already legalized medical and/or recreational marijuana.

To date, researchers have discovered that cannabis legalization results in a variety of social benefits related to crime, social justice, safety, law enforcement, public health, education, and youth.

Let’s take a closer look at some of the benefits of cannabis legalization based on research and data to get a better understanding of its social impact in the United States.

RELATED READING: The Economic Impact of Cannabis

Public Perception

As more states legalize medical and adult-use cannabis, public perception of marijuana has changed across demographics. A 2018 study by BDS Analytics, “Public Attitudes and Actions Toward Cannabis in California,” found that drastic changes happen in the cannabis industry – faster than most other industries, such as health and wellness or sustainability.

Specifically, cannabis is no longer a topic discussed in private. Linda Gilbert, Managing Director BDS Analytics explained, “It’s clear that open conversation about cannabis is happening more now than ever before, and it’s affecting everything from attitudes to opinions on consumption.

”As an example of how the public perception of cannabis has impacted opinions on consumption, Gilbert points to the growing acceptance of microdosing throughout the day, something that is the opposite for other activities like drinking alcohol.

Gilbert explains, “We haven’t been able to come up with an example of any other product that consumers can look to as being everything from fully recreational to fully medical. No other product really lives in that space where it’s appropriate for multiple occasions throughout the day. You can use it at night, you can use topicals in the morning or edibles in the afternoon or topicals after exercising. Cannabis is unique in that way.

”Bottom-line, public perception continues to shift as more people become educated and comfortable with cannabis through more open communications.

Crime and Social Justice

Numerous studies as well as law enforcement data have shown that cannabis legalization reduces some types of crime. In fact, arrests and court filings related to marijuana possession, cultivation, and distribution drop significantly after legalization.

As Liberty Vittert, Visiting Assistant Professor in Statistics at Washington University in St. Louis explains, “There is really no doubt that states which allow medical marijuana show absolutely no increase in their violent and non-violent crime statistics. In fact, crime might actually decrease.

”In terms of arrest rates, an October 2018 report from the Colorado Division of Criminal Justice revealed that the number of cannabis arrests dropped by half during the five-year period after legalization from 2012 (12,709 arrests) to 2017 (6,153 arrests). Cannabis possession arrests decreased by more than half during the same time period from 2012 (11,361 arrests) to 2017 (5,154 arrests)

A separate report from the Drug Policy Alliance, From Prohibition to Progress: A Status Report on Marijuana Legalization, found that crime dropped in each state after legalization in a variety of ways:

  • Washington State: The number of low-level marijuana court filings dropped by 98% between 2011 and 2015 (marijuana was legalized in 2012).
  • Colorado: The number of marijuana-related court filings declined by 81% between 2012 and 2015 (marijuana was legalized in 2012).
  • Washington, D.C.: The number of marijuana arrests decreased by 76% from 2013 to 2016, and possession arrests fell by nearly 99% (marijuana was legalized in 2014).
  • Oregon: The number of marijuana arrests dropped by 96% from 2013 to 2016 (marijuana was legalized in 2014).
  • Alaska: The number of marijuana arrests for possession and sales/manufacturing decreased by 93% from 2013 to 2015 (marijuana was legalized in 2014).

Public Safety

Public safety issues are also affected when marijuana is legalized. This is particularly interesting since 79% of Americans who oppose cannabis legalization say a very important reason is that it would increase the number of car accidents involving drivers who use marijuana according to a spring 2019 Gallup survey.What’s so interesting about that? Researchers have found that cannabis legalization does not increase car accidents.

For example, the Drug Policy Alliance study mentioned earlier in this article concluded that marijuana legalization did not negatively affect road safety in any states. In fact, the researchers found that driving under the influence (DUI) arrests went down in both Colorado and Washington State after legalization.

Furthermore, the Drug Policy Alliance researchers found no correlation between marijuana legalization and crash rates in their study. This corroborates findings published in the Journal of American Public Health Association, which discovered there was not an increase in crash fatalities during the first three years after legalization in Colorado and Washington.

The Colorado Division of Criminal Justice report found similar results. The number of drivers in fatal crashes who were above the legal limit of THC decreased by nearly 33% from 52 in 2016 to 35 in 2017. The number of citations for cannabis-only impairment in Colorado stayed steady between 2014 and 2017 at just 7% of all DUI arrests. According to the report, that’s approximately 350 citations out of nearly 5,000 DUI arrests per year.

Law Enforcement

The Drug Policy Alliance study reported that the reduced number of arrests that law enforcement agents need to make after marijuana is legalized results in significant savings. In fact, those savings are estimated to be hundreds of millions of dollars, which law enforcement can then reallocate to other things, including social investments.

Considering that the spring 2019 Gallup poll found 70% of Americans who support cannabis legalization do so because they believe it will free up law enforcement to focus no other types of crime, the research results show they’re right to feel that way.

More specifically, Vittert shares, “FBI data from Colorado and Washington show that crime clearance rates – the number of times that the police solved a crime – increased for both violent and property crimes after legalization.

”In addition, a study published in The American Journal of Drug and Alcohol Abuse, “How Will Cannabis Legalization Affect Health, Safety, and Social Equity Outcomes,” author Bill Kilmer concludes, “Given the well-documented racial and ethnic disparities in cannabis-related offenses, a reduction in arrests could have important implications for social equity outcomes.”

Public Health

Marijuana legalization is linked to lower rates of opioid-related overdoses, death, and harm, which could significantly improve public health during the current “opioid epidemic” environment. The Drug Policy Alliance report explains that it’s not just medical cannabis availability that affects this aspect of public health, but recreational cannabis legalization has an impact as well.

Opioid overdose death rates are almost 25% lower in states with medical marijuana. Furthermore, states with medical marijuana have seen a 23% reduction in opioid dependence or abuse-related hospitalizations and a 15% decrease in opioid treatment admissions.

The Drug Policy Alliance references a separate analysis in Colorado that found after adult-use marijuana became available for retail sale in 2014, opioid overdose deaths declined by 0.7 deaths per month in the same year. For decades, the number of opioid overdose deaths in Colorado each year had been rising, but in 2014 (when adult-use marijuana became available), the upward trend quickly started to decline.

While 69% of Americans who oppose cannabis legalization say a very important reason is that it would lead to more people using stronger and more addictive drugs according to the spring 2019 Gallup survey, the research simply doesn’t support that belief. Instead, more research supports the 86% of Americans who favor legalization due to the medical benefits of cannabis according to the spring 2019 Gallup survey.

Education and Youth

In many states that have legalized marijuana, the Drug Policy Alliance reports that youth marijuana use has remained stable and in line with rates in states that have not legalized marijuana. However, there are some studies that report a decrease in marijuana use by youth under the age of 21 after legalization.

A study published in the Journal of the American Medical Association – Pediatrics, in July 2019 found that the number of high schoolers who used cannabis in the last 30 days fell by 8% in states where adult-use marijuana has been legalized. Furthermore, the number of high schoolers who used cannabis at 10 times or more in the last 30 days dropped by 9%. While the researchers found no effect on teen use after medical cannabis legalization, they did find evidence of a reduction in teen use after recreational cannabis legalization.

Similarly, a 2017 study by the National U.S. Substance Abuse Mental Health Services Administration reported that cannabis use in teens declined in most jurisdictions where adult use marijuana had been legalized and was being regulated. This included Oregon, Washington State, Washington, DC, and Colorado – where the teen use rate of marijuana had dropped to its lowest level in nearly 10 years.

The Colorado Division of Criminal Justice found that the state did not experience an increase in cannabis use among young people after legalization nor did legalization affect graduation rates or dropout rates. In fact, graduation rates increased since 2012 while dropout rates decreased.

What’s Next?

The data that researchers have been able to study so far shows cannabis legalization can have a number of positive social effects, and more will certainly come in the future as additional states consider legalization and begin regulating cannabis.

At this time, more research is needed and more social impact metrics need to be tracked and analyzed. However, the data available so far has successfully debunked many of the myths that were once touted about how cannabis legalization would increase crime, reduce safety, harm children, and cause more deaths and other harmful health conditions.

It’s important to note that much of the revenue collected by states from their cannabis programs is allocated for social investments, including things like youth treatment and education, state and local government, environmental restoration, health care, substance abuse prevention, state police, schools, public safety, and more. Some researchers believe the decline in cannabis use among teens, cannabis arrests, and so on could be directly related to these revenue allocations.

As more research is conducted, data will continue to provide more evidence related to the social impact of cannabis legalization, and with more reliable data, the path toward positive public perception and full legalization should be smoother.

Originally published 10/1/18. Updated 1/29/21.

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Source: https://www.cannabiz.media/blog/the-social-impact-of-marijuana-legalization-in-the-united-states

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Irish start-up raises funds to get farmers to grow hemp using drones

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An Irish start-up has just raised $5.3 million (€4.5 million) in financing to provide loans to farmers in Ireland and across the world to encourage them to grow hemp for use in cannabidiol (CBD) products.

Co Meath-based Greenheart CBD, which was founded by Paul Walsh and Mark Canavan two years ago, uses drones and artificial intelligence to help maximise crop cultivation by continually monitoring plant health.

The company, which previously secured a government licence to grow hemp with farmers in Co Wicklow, has developed a number of organic CBD products for consumers that have full traceability “from seed to shelf”.

CBD is the lesser-known compound found in the cannabis sativa plant; its more famous sibling, tetrahydrocannabinol, or THC, is the active ingredient in marijuana.

Having recently signed a major distribution contract with Uniphar to distribute its products, the company is now looking to expand its supply chain. It has managed to grow, in retail terms, $12 million worth of crop so far from 10 acres in Ireland but now wants to secure more hemp, particularly from the developing world.

Cannabis association

Despite the growing popularity of CBD products, many farmers find it difficult to obtain financing from banks for hemp production due to its connection with cannabis. Greenheart is therefore stepping in to lend directly to them via smart contracts, which are built on blockchain technology.

Farmers essentially sign up for a package that allows them to start growing hemp immediately. As well as seeds, they get a drone and other smart technology that allows them to produce the purest crop at a decent yield. Greenheart then buys the crop from them.

The drones are used to continually monitor the health of the crop, and they have retractable arms that can remove weeds, pick buds and so on.

“There hasn’t really been an upgrade in terms of technology in agriculture since the introduction of the tractor but I believe that drone technology could change everything,” said Mr Walsh.

A typical loan to a farmer using the company’s lending model could be anywhere between $500 to $50,000 over five years, with interest at 5 per cent. Greenheart estimates that a farmer in the developing world might typically realise $1,500 per annum from existing cash crops but that they could get $2,500 per crop cycle from an acre of CBD cultivation.

Full traceability

According to Mr Walsh, its model could transform the livelihoods of farmers while also giving the company access to the highest-quality hemp, while consumers get full traceability of products that aren’t harmful to the environment.

“Greenheart CBD has committed itself to making a difference in today’s world with a unique and original approach to helping smallholders climb from the poverty trap,” said Liam Robertson, chief executive of Alphabit Fund, which has led the $5.3 million fundraiser.

The company is shortly to publicly launch the Greenheart Punt, a digital token that can be bought and sold. The €5.3 million raised has come from investors buying some of these tokens with others to be made available more widely shortly. One punt is equivalent to $0.10 with 150 million tokens minted in total.

Those who have tokens will be able to use them to access Greenheart products at a significant discount. Money raised via the punt will also help the company finance the purchasing of new land for CBD production, and go towards building a decortication plant to enable an expansion into other product lines, including insulation materials and bio-plastics.

Greenheart is already in profit and has secured over 2,500 customers since it launched in January 2020.

Source : https://www.irishtimes.com/business/agribusiness-and-food/irish-start-up-raises-funds-to-get-farmers-to-grow-hemp-using-drones-1.4534453

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4 Tips to Market Your Marijuana Dispensary

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Even Marijuana Needs Marketing

Marijuana has become a household name. It has already turned that page of history when speaking about weed or smoking it was considered illegal and was punishable. Nowadays, people have a more accepting attitude to the preferences of others and many of them advocate for diversity of opinions and choices. Marijuana, cannabis, and weed, in general, have always been the subject of hot debates, but one thing is clear. People need them for various reasons. Some use marijuana to get that feeling of satisfaction, to feel happy, while others opt for it for recreational purposes. This means that the owners of marijuana dispensaries and shops already have a long-developed customer base. The only thing remaining is to target them carefully and market your product correctly to win their loyalty and trust.

Tip #1. Personal Values

Surprisingly, personal values play a significant role in choosing marijuana over other types of relaxing and recreational activities. Studies have shown that young adults, especially, highly value their health and well-being. However, as this period is probably the most stressful among the others in the human lifespan, young adults very often need something to unwind and have some rest. For these purposes, they can choose weed. Research has shown that young adults consider marijuana healthier than alcohol, and it has become an essential part of their emotional wellness.

Tip #2. Teach New Ways

This can be very applicable to adults and baby boomers. Thinking that marijuana can be interested only to youngsters is the very right step to cutting down a large part of your potential buyers. It turns out that baby boomers have been also interested in marijuana for years; however, they refrained from using it due to societal constraints. As a result, the boomers might not be very well aware of the new and healthier ways to consume marijuana. The best approach here is to advertise and educate boomers on the health benefits of it. On the other hand, it would be great to train your staff to be welcoming to boomers. The latter usually seek information and are very keen on learning and trying something new.

Tip #3. Use Personas in Your Marketing

Personas are a very powerful tool when it comes to marketing. When you do market research, you will see that certain population groups are especially interested in your product. Those groups can be broken down into subgroups based on their gender, occupation, location, etc. For each of them, you can create a persona – a representative figure which accumulates the interests and the motives of these groups in one person. You can name her or him the way you want; the important thing here is that you can consider that persona’s internal frame of reference every time you present a new product. You can use him or her to find out whether that new offer will work for that particular group or not. Based on various reasons, like the frequency of their purchases or benefits they want to get, you can come up with something even better.

Tip #4. Use customized items.

Using custom-printed items would do a great favor to any marijuana dispensary. It is something that helps stand out and promote your business without putting much time and effort into creating something new. Ganjaprint, an all-inclusive store of custom-branded promotions for dispensaries and smoke shops provides a big variety of lighters, bags, matches, grinders, jars and rolling papers, and much more. The best thing about Ganjaprint is that the dispensary-owner can order its logo to be printed on any product, which will make it more recognizable and would differentiate it among the others. For example, Ganjaprint has already come up with designs for refillable custom clipper lighters with a 72-hour rush print offered. Using their website, you can order these lighters or any item that you want choosing the colors and the location.

Marijuana’s Four

By carefully using the tips above any shop owner can make sure that he/she targets the right audience and communicates the products in the right way. On one hand, knowing your customers and speaking in their language would serve the need to win their hearts. On the other hand, applying for the services of Ganjaprint and ordering your unique items will help your product be in use longer than any alternative to it.

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Cannabis

4 Tips to Market Your Marijuana Dispensary

Avatar

Published

on

Even Marijuana Needs Marketing

Marijuana has become a household name. It has already turned that page of history when speaking about weed or smoking it was considered illegal and was punishable. Nowadays, people have a more accepting attitude to the preferences of others and many of them advocate for diversity of opinions and choices. Marijuana, cannabis, and weed, in general, have always been the subject of hot debates, but one thing is clear. People need them for various reasons. Some use marijuana to get that feeling of satisfaction, to feel happy, while others opt for it for recreational purposes. This means that the owners of marijuana dispensaries and shops already have a long-developed customer base. The only thing remaining is to target them carefully and market your product correctly to win their loyalty and trust.

Tip #1. Personal Values

Surprisingly, personal values play a significant role in choosing marijuana over other types of relaxing and recreational activities. Studies have shown that young adults, especially, highly value their health and well-being. However, as this period is probably the most stressful among the others in the human lifespan, young adults very often need something to unwind and have some rest. For these purposes, they can choose weed. Research has shown that young adults consider marijuana healthier than alcohol, and it has become an essential part of their emotional wellness.

Tip #2. Teach New Ways

This can be very applicable to adults and baby boomers. Thinking that marijuana can be interested only to youngsters is the very right step to cutting down a large part of your potential buyers. It turns out that baby boomers have been also interested in marijuana for years; however, they refrained from using it due to societal constraints. As a result, the boomers might not be very well aware of the new and healthier ways to consume marijuana. The best approach here is to advertise and educate boomers on the health benefits of it. On the other hand, it would be great to train your staff to be welcoming to boomers. The latter usually seek information and are very keen on learning and trying something new.

Tip #3. Use Personas in Your Marketing

Personas are a very powerful tool when it comes to marketing. When you do market research, you will see that certain population groups are especially interested in your product. Those groups can be broken down into subgroups based on their gender, occupation, location, etc. For each of them, you can create a persona – a representative figure which accumulates the interests and the motives of these groups in one person. You can name her or him the way you want; the important thing here is that you can consider that persona’s internal frame of reference every time you present a new product. You can use him or her to find out whether that new offer will work for that particular group or not. Based on various reasons, like the frequency of their purchases or benefits they want to get, you can come up with something even better.

Tip #4. Use customized items.

Using custom-printed items would do a great favor to any marijuana dispensary. It is something that helps stand out and promote your business without putting much time and effort into creating something new. Ganjaprint, an all-inclusive store of custom-branded promotions for dispensaries and smoke shops provides a big variety of lighters, bags, matches, grinders, jars and rolling papers, and much more. The best thing about Ganjaprint is that the dispensary-owner can order its logo to be printed on any product, which will make it more recognizable and would differentiate it among the others. For example, Ganjaprint has already come up with designs for refillable custom clipper lighters with a 72-hour rush print offered. Using their website, you can order these lighters or any item that you want choosing the colors and the location.

Marijuana’s Four

By carefully using the tips above any shop owner can make sure that he/she targets the right audience and communicates the products in the right way. On one hand, knowing your customers and speaking in their language would serve the need to win their hearts. On the other hand, applying for the services of Ganjaprint and ordering your unique items will help your product be in use longer than any alternative to it.

source link:platodata

 

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Cannabiz Media Client Spotlight – Shield Compliance | Cannabiz Media

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Shield Compliance is a comprehensive compliance management platform for banking cannabis-related businesses. The company’s focus is on transforming the way cannabis banks and legal marijuana financial institutions manage risk, comply with regulations, and satisfy operational demands across the United States.

Cannabiz Media recently spoke with Tony Repanich, President and Chief Operating Officer at Shield Compliance, to learn more about how he and his team use the Cannabiz Media License Database to support their business development, data intelligence, and license verification processes.

Why Does Shield Compliance Subscribe to the Cannabiz Media License Database?

Shield Compliance subscribes to the Cannabiz Media License Database for access to reliable industry intelligence and licensing data for the cannabis industry. “We rely on the Cannabiz Media License Database to bring information into our platform,” shares Tony Repanich. “It’s an important part of our license verification process and our licensed data set.”

Thanks to the reliable data in the Cannabiz Media platform, Tony and his team save a significant amount of the time and frustration previously required to find the data they need to do their jobs. 

Tony explains, “There are a lot of states that make it very difficult to get information about the licenses they’ve issued and the enforcement actions they’ve undertaken. Where we can get direct state integration to get data, we do that. However, where we need an additional uplift in terms of boots on the street or boots on the phone and keyboard to get the information from states that are more difficult to deal with, we rely on the Cannabiz Media License Database to bring that information into our platform.”

Bottom-line, Tony says, “The Cannabiz Media team has done a great job bringing together that information and having diligence around filling those gaps.”

What’s Next for Shield Compliance?

A big focus for Shield Compliance in the near future is its new onboarding solution. Tony explains, “We brought our new onboarding solution to market at the end of 2020, and it’s really helping our bankers streamline the onboarding process and creating a much better client experience. We’re really excited to get that in front of more bankers this year.”

With more states legalizing cannabis and launching new cannabis programs, Shield Compliance is focusing on future trends and the evolving industry. “We’re having a lot more conversations with bankers that we’ve never talked to in the past, like New York and New Jersey,” Tony shares. “We’re also having a lot more conversations with bankers about their willingness and ability to lend, which is great for the industry.”

For more information about Shield Compliance and to hear additional insights from Tony Repanich, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Tony as the special guest.

To learn more about how subscribing to the Cannabiz Media License Database can help your business like it helps the team at Shield Compliance, follow the link and schedule a free demo.

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Source: https://www.cannabiz.media/blog/cannabiz-media-client-spotlight-shield-compliance

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