Working in the cryptocurrency niche, you understand that your business needs a solid digital presence. And it is what digital marketing is all about. This definition covers almost any action performed to promote a business online. It can be advertising on social networks or a full-fledged SEO promotion with an increase in external link mass. The end goal of online marketing is to get a person to buy your product or service.
The market of cryptocurrency is thriving these days, and the competition there is really high. If you want to stand out from your rivals, your crypto website needs to be duly promoted. And the best solution is to entrust the task to cryptoseo.io experienced pros. Let us dwell on the importance of SEO in the promotion of a cryptocurrency website.
What is SEO?
Search Engine Optimization is needed to improve the position of your site in search engines. It may include a different list of work, starting with changing page titles, increasing the uniqueness of content, compiling meta tags, and ending with technical troubleshooting on the site.
In the modern online space, especially in such niches as crypto, there is a very high level of competition. And if a few years ago, your site was at the TOP of Google search results for several key queries, today, when the number of new crypto sites is growing exponentially, it is impossible to get or maintain a high position without making any effort.
The websites on the first page of search results receive more than 50% of traffic, which means they have more customers and, accordingly, higher profits. But doing SEO once and just waiting for results is not an option. This method requires constant optimization of the site pages and the content on them.
Besides, search engines do not stand still, they are constantly evolving and improving algorithms, so what works today may already be useless tomorrow.
What link building is and how it influences digital marketing
Link building is building a link mass by placing mentions of your resource on other sites. One of the points for evaluating an online resource by a search engine is the number of links that lead to it.
If the links are placed on authoritative resources from the “white list” and there are many of them, the search engine considers that the site is trustworthy and highly appreciates it. If there are few links, or they are placed on low-quality sites, then this can even lower the site’s rating.
Links can be placed both in special articles and reviews about your company. Therefore, if your brand has ambassadors who promote it and leave reviews and recommendations on other sites, then this is great.
But if there are none, or if your business is still young, then you will need to do it yourself. Competent construction of the site’s link profile usually involves a combination of several strategies at once.
For example, you can mention the address of your crypto site on social networks or ask friends and acquaintances to do this, as well as contact partners so that they post links on their resources. But this method is very time-consuming and not very effective since there are a lot of competitors in your niche, and you want to get good positions in high-frequency requests.
Building a link profile in the SEO process is a crucial part of internet marketing that requires a lot of time and money to invest. Therefore, when building a strategy, you need to be prepared for the fact that you will have to pay a lot of attention to these two types of activities.
The first strong argument is that without an SEO strategy, it is very difficult to rank the semantic core and divide the collected semantics into the right groups. Even if you have a well-built site structure, and a link profile is built, the search engine will not index it until you fill the pages with optimized content.
To understand the importance of website promotion, remember how you yourself are looking for something on the Internet. What phrases do you enter in the search bar? After the search engine offers you search results, you click on one of the links and land on a relevant page. At the same time, it is unlikely that you will open all the links in a row not only on the first but also on the second and third pages. This directly proves the benefits of SEO promotion.
Sites that rank #1 in the SERPs are actively building their SEO strategy and investing a lot of time and money into it. If they do not do this, they will, at best, be on the second page of the search.
Will Google rate a site without SEO, and how?
We know for sure that it is impossible to get good positions in the SERP without working on the site. Five or ten years ago, the process of searching and indexing a page by a search algorithm took from several days to several weeks. But today, the process is much faster, which means that if you entrust the construction of a strategy to professionals, then even a young blog or a new page can be quickly found in the search. To compete with other websites and entrepreneurs who have been in a crypto business longer than you, it will be necessary to take advantage of SEO, build a strategy and save the results of optimization. And although SEO alone is not a panacea for getting into first place at the top, it gives good results.
Why do you need an internet marketing strategy?
A well-constructed website promotion strategy is the main success factor on the Internet. It is not enough just to create a page, buy a domain and hosting and wait for the online resource to start making money. It is necessary to implement an online marketing strategy, attract traffic to the site and increase conversion. And it will pay off quickly.
For a crypto site promotion, it will be useful to spend funds on marketing tools such as PPC advertising, building a link profile, and SMM. All these traffic channels will be actively used to attract visitors.
Also, some marketing agencies, providing the service of developing an Internet marketing strategy, miss or ignore one very important element — the quality of the conversion. Yes, you can drive a lot of traffic to your site, but it’s pointless if visitors don’t convert into buyers. Good graphics, website design, attractive content, and other elements should encourage the user to do the desired action.
If you want your crypto brand to become successful, a well-built digital marketing strategy is a must. And without SEO, it is impossible to create a successful marketing campaign. Therefore,
people will not be able to find your site on the Internet, even if your services are of high quality and better than those of competitors.
Source: Plato Data Intelligence: PlatoData.io