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The First Steps in Adding Ecommerce to a Brick-and-mortar Store




Brick-and-mortar retail businesses are turning toward ecommerce to generate revenue — online and click-and-collect. As they make this digital transformation, those merchants will likely have questions about ecommerce platforms, themes, and design. While all of these are important, a company’s initial focus should be on products and marketing, in my experience.

The act of merchandising and selling an item in a physical store is fundamentally different than promoting and selling the same product online.


Consider the advantages of physical retailing. In a physical store, a shopper can handle a product before buying it. He can, for example, pick up a new kitchen knife, feel its weight, and gauge how it fits in his hand. In some stores, he could even chop a few carrots before making the buying decision.

Similarly, a mother shopping for kids’ clothing can touch the fabric and have her child try on an outfit or two. For questions, a clerk is not far off.

A retail clerk can answer product questions in real-time and on a personal level. <em>Photo: BBH Singapore.</em>” width=”570″ height=”382″ srcset=” 570w, 300w, 768w, 150w, 500w, 999w” sizes=”(max-width: 570px) 100vw, 570px”></p>
<p id=A retail clerk can answer product questions in real-time and on a personal level. Photo: BBH Singapore.

What’s more, a physical location can be its own form of marketing.

An art supply store in a popular shopping center may have thousands of potential customers drive past it every day. Some of those passersby will see the store’s sign for years. When those folks need a sketchbook and art pencils for their children’s drawing class, the brick-and-mortar store could come to mind.


Conversely, selling a kitchen knife, children’s clothing, sketchbooks, or anything on the Internet is different. Product images, product descriptions, and inventory management are critical for ecommerce but may be challenging for brick-and-mortar businesses selling online for the first time.

Images. To sell a product hanging on a hook at a physical store, a retailer simply needs the product and the hook. Online, however, a merchant requires at least one photograph to represent the item.

A merchant can either photograph every product or, alternatively, acquire photos from the manufacturer or distributor. Both of these tasks more time-consuming than what one might imagine.

At one of Sur La Table's physical stores, a shopper could handle this knife before spending $399 to buy it. But online, the knife is represented with an image.

At one of Sur La Table’s physical stores, a shopper could handle this knife before spending $399 to buy it. But online, the knife is represented with an image.

It is not uncommon for a store to have thousands of SKUs and dozens of vendors. If it decided to download product photos from those vendors, a retail business would need someone to contact each vendor, gain access to the images, download and organize them, perhaps edit them, and upload them to the ecommerce site — repeated hundreds of times.

But a methodical approach can help.

  • Identify your business’s top-selling items and prioritize them.
  • Devote the labor needed to download and upload photos.
  • Automate the process when possible.
  • If necessary, use snapshots from mobile phones as placeholders.

Good product photos are more important than a perfectly designed website when you’re getting started.

Descriptions. Product descriptions are similar to product images: You don’t need them in a physical store and generating them for an ecommerce site is a larger task than one might imagine.

Whether your company decides to write these or copy them from a manufacturer — never copy a product description without express permission, however — the steps will be similar to those for images.

  • Focus on the best-selling items first.
  • Devote the labor to the task, or outsource.
  • Automate the process if possible.
  • Publish products without descriptions if necessary.

Inventory management. Imagine a chain with 15 physical stores. Each store has one particular espresso machine — 15 company-wide.

When it comes to managing inventory on an ecommerce platform, what are the available quantities for this espresso machine?

If it plans to fulfill from every location, the company might assume 15 machines are available to sell online. But that could be a problem.

What if three stores had an incorrect inventory count? Instead of having one machine in stock, they had none. And what if two other stores tossed the boxes because the espresso machines are on display? Those stores would have no way to ship them. And what if customers are buying the espresso machines at four other stores right now?

To make matters worse, inventory counts could be off by a lot if the chain’s physical point-of-sale system doesn’t automatically update the ecommerce site.

The solution depends on a merchant’s systems and capabilities. But knowing that inventory quantities can be a problem goes a long way toward a fix.


The aforementioned art supply store resides in a popular shopping center, has a physical sign, and is known to thousands of potential customers.

No one will notice the business, however, when it opens online. A shopper could search for the store by name on Google or Bing, but there is no guarantee that those search engines have even indexed the new site yet.

Thus it’s not enough to open an ecommerce shop. Merchants must promote and market it. Marketing for a new ecommerce site should use a retailer’s traditional channels as well as new ones, such as pay-per-click and video ads.

For example, a retailer should continue with radio ads but now include the new digital offering. Similarly, a chain should continue inserting circulars in the local newspaper, but, again, now emphasize online or click-and-collect services.

Marketing a new ecommerce store is often more important than the platform, the theme, and other design elements.



Liberty International Holding Corporation Looks to File Disclosure as Business Operations Start & Announces its Intention to Change its Name and Symbol




Denver, Colorado, March 5th, 2021 – Liberty International Holding Corporation (OTC Pink: LIHC) announces its intention to change its name to Performance Drink Group, Inc., as it pursues success in the highly lucrative sports beverage market.

The Company is in the process of launching its website at and its Twitter feed at

Currently, The Company is going through the required steps with OTC Markets to be able to upload Financials and Disclosure Information at, after which time the corporate actions will take place.

Further updates will be made once the Company becomes Current Information with OTC Markets. Only after this has occurred can a Corporate Name change with the State be requested and a Name and Symbol change with FINRA.

The Company is active and already working towards business operations starting.

About Liberty International Holding Corporation

The Company is currently actively restructuring and will be engaged in the Performance Drink Market as it seeks to setup manufacturing and distribution of Sports Beverages.

Forward-Looking Statements
This press release may contain forward-looking statements, including information about management’s view of Liberty International Holdings Corporation’s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words “believes,” “expects,” “intends,” “plans,” “anticipates,” or “may,” and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors, which may cause the results of Liberty’s, its subsidiaries and concepts to be materially different than those expressed or implied in such statements. Unknown or unpredictable factors also could have material adverse effects on Liberty’s future results. The forward-looking statements included in this press release are made only as of the date hereof. Liberty cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Liberty undertakes no obligation to update these statements after the date of this release, except as required by law, and also takes no obligation to update or correct information prepared by third parties that are not paid for by Liberty.


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Greene Concepts Answers Frequently Asked Shareholder Questions Following the Live Emerging Growth Conference From March 3, 2021 Part One




Marion, North Carolina, March 5, 2021 – OTC PR WIRE – Greene Concepts Inc. (OTC Pink: INKW), America’s enhanced beverage company, is pleased to present key frequently asked questions (FAQ’s) from both the recent Emerging Growth Conference on March 3, 2021 and from general questions sent to our investor relations e-mail  These investor questions will be covered in two different company press releases.

During the conference the company’s CEO, Lenny Greene, and the VP of Marketing and Regulatory, Amy McNally, discussed current company happenings at a live interactive online event for shareholders and the investment community in real time.

FAQ’s Part One:

Q: What is the latest status on uplisting to the OTCQB?  We have narrowed our auditing search down to a few auditing firms and interviewing them to determine which offer the best services for what we need at the best price.  Once we have completed the hiring, we will have our books audited and then will finalize the application to OTCQB.  Our plan is to complete this application, move from the Pink Sheets to OTCQB and then uplist to OTCQX with a final goal of reaching the NASDAQ.  We are taking this step-by-step.

Q: When would be a reasonable timeframe to expect easy access to buying “BE WATER” online?  As we seek to make our water available through the Water Club, we must be aware that because a case of water weighs 29 pounds the shipping costs are exorbitant.  To send the water via UPS or FedEx could cost $70 to ship the case, almost double the price of the BE WATER itself resulting in an extra high cost for the consumer which we do not want to see and consumers would not want to pay.  We have been searching to find an economical route to employ shipping. Choices on the table include having Amazon do all our shipping or perhaps utilize a local Veteran distributor.   This is all being created currently since the design phase occurred during the start of the pandemic.  Once we work this out, BE WATER will be available to everyone.  We are also at the mercy of Amazon’s algorithm which decides how much inventory we can send to the fulfillment centers and the number of fulfillment centers we can service.  As shipments occur through Amazon, Amazon maintains the customer records.  Through the Water Club, we will maintain those customer listings ourselves to sell them the multiple products we have going-forward as well.  This is a top goal of ours.

Q: Do you have an update on Amazon and when BE WATER will be fully available for purchase there?  After going live on Amazon in late-January and selling out twice since then (including within two hours on the first day of posting), we are awaiting further throughput allowance by Amazon and we will soon achieve that as our sales continue to increase.  Currently Amazon is allowing us to send product to six distribution centers and expect that to increase exponentially as our product continues to sell out.  Our goal is to have BE WATER in all 110 active Amazon fulfillment centers in the U.S. (See: FBA Locations) and to keep replenishing them as it continues to sell out.  This will be followed by placing our Happy Mellow brand in Amazon followed by segments from our 24 X 7 line.  As noted in our February 22, 2021 press release, Amazon limits inventories on new products that do not have at least three months of history and also imposes limits on items that are heavy and take up warehouse shelf space.  On our Amazon BE WATER product page, at this time we have almost 50 verified customer reviews with a 4.9/5 rating.  We are continuing negotiations to get in larger grocery and retail stores.

Q:  What are the company’s insider holdings, tradeable shares and the float?  This information is captured publicly on the INKW OTC Page’s ‘Security Details’ section and also linked from our company’s webpage at:  The SEC attorney also maintains this information and can share this data.  Additionally, our Investor Relations e-mail is

Q: What are your goals for future international sales and business and how long might it take for these goals to be achieved?  We have plans to extend sales into China, India and Mexico.  We are working with some wonderful contractors internationally to set the stage for market penetration while helping us to navigate the local regulatory aspects to ensure legal, fair and effective business practices in those countries.  More on those later as more developments occur.

Q:  We have noticed an increase in outstanding shares throughout the past month even with the 2.875 million in funding to expand the company. What was the reasoning for this and should we brace for more dilution in the upcoming future? Along with this are there any plans for a buyback of shares and if so, can a timeframe be given for that?  A little over a year ago we issued a Reg A to offer up to 3 billion shares at .0015 in exchange for shares to help raise funding for Greene Concepts.  Since that time, we have been blessed with numerous responses along with additional investment funding as well.  We used the funds to upgrade and increase our operation capabilities and securing our bottling supplies in preparation for larger scale orders such as Amazon and additional partnerships we plan to announce soon.  We also used a portion of our inventory to donate water bottles to families in Texas affected by the winter weather impact.

Q: What Corporate Social Responsibility (CSR) efforts have you undertaken recently as a company?  We want to always show and be known as a company that helps others in need.  We have delivered three full truckloads of BE WATER to Texas (1,540 cases of water in each truck), two of which went to Mattress Mack’s Gallery Furniture in Houston to help local residents taking shelter in his furniture stores as noted in our February 22, 2021 press release to assist those impacted the recent winter storm there.  We are looking to support and encourage others to partner with us in supporting Texas and other areas hit by crises.  We are also aware of water scarcity within the U.S. and abroad and is a large reason why we are looking to help deliver our water to these areas.

Q: What is the Water Club?  The Water Club is a new subsidiary under Greene Concepts, Inc. that operates as a Subscribe and Save service that allows customers to subscribe to purchasing our water on a regular basis which is then delivered to their home or office location.  As of now there are 25 different products that will be included in the Water Club for purchase to include the BE WATER itself.

Mr. Greene states, “Our goal is to be ultra-transparent in all that we do and hopefully the answers to the above questions provide this transparency.  As we grow, we want to always do the little things well and to our shareholders, know that I hear and value you.  We desire to maintain trust from our shareholders and answering the above questions is the perfect way to do that.  Please state tuned for part two of our FAQs.”

About the Emerging Growth Conference 

Through its found a niche in identifying companies that can be overlooked by the markets. The Emerging Growth Conference was launched to showcase niche companies in specific sectors.   It identifies companies with strong management teams, innovative products & services, focused strategy, execution, and the overall potential for long-term growth.

The Emerging Growth conference is an effective way for public companies to present and communicate their new products, services and other major announcements to the investment community from the convenience of their office, in a time efficient manner.  The audience includes potentially tens of thousands of Individual and Institutional investors, as well as Investment advisors and analysts.

All sessions will be conducted through video webcasts and will take place in the Eastern time zone.  Provided above is the current Emerging Growth Conference schedule for featured presentations. Each company’s presentations will be delivered by their executive management team.  The Emerging Growth Conference focus and coverage includes a wide range of growth sectors and timely market themes, including, augmented reality, artificial intelligence, scientific, medical instruments and therapeutics, biotechnologies, cannabis, food & beverage, energy and more.  See previous Emerging Growth presentations here.

About Greene Concepts, Inc., Mammoth Ventures, Inc. and Water Club, Inc.

Greene Concepts, Inc. ( is a publicly traded company. Through its recently acquired wholly owned subsidiary, Mammoth Ventures Inc., the Company has entered the specialty beverage and bottling business and is an emerging leader in the global scientifically formulated beverage industry. Through its subsidiary Water Club, Inc. we intend to pursue subscription-based delivery of water and scientifically formulated beverages directly to the consumers home and market the convenience of this service thru social media affiliate marketing partners.

Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company’s current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company’s business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


Greene Concepts, Inc.

Investor Relations

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ALYI Tweaks North American Electric Motorcycle Design To Extend Range




Dallas, TX, March 5, 2021 – OTC PR WIRE Alternet Systems, Inc. (OTC Pink: ALYI) today announced a design update that will be included in the first 200 Retro Electric Revolt Electric Motorcycles coming to market in North America this year.  ALYI has already received pre-orders and has a waitlist for the first 200 Retro Electric Revolt Electric Motorcycle based on the classic BMW R71 frame.  Next week, ALYI’s design group intends tol release details on the design update that will increase the electric motorcycle’s cruising range.

Yesterday, ALYI’s finance partner RevoltTOKEN initiated the sale of Revolt Tokens (RVLT) through the Revolt Token website (

The funds raised through the sale of Revolt Tokens will be dedicated to the funding of the overall Alternet Systems Electric Vehicle ecosystem.

Learn more about Alternet Systems’ Electric Vehicle Ecosystem

Learn more about Alternet’ Revolt Electric Motorcycle that kick started the EV Ecosystem

The purchase price is U.S. $1.00 per RVLT, which will be delivered to an ERC20 Compatible Wallet of your choice (e.g. Trust Wallet)

Currently Revolt Tokens (RVLT) can be purchased in exchange for other tokens or cryptocurrency, or in exchange for funds delivered into an escrow account via wire transfer.

The purchase process requires 3 simple steps. The first one is to create a User ID and password – follow the link below to get started:

Next, a link to register and collect Know-Your-Customer will be sent.

Once verified, an email confirmation will be sent, and you can then proceed to complete your purchase of the Revolt Token. You can buy multiple times with the same ID.

Registration and purchase requests will be processed on a first come, first served basis.

Any questions or issues during any step of the process can be addressed by emailing customer support at

Soon, Revolt Token will also be available to trade via a cryptocurrency exchange listing.

Anyone interested in Revolt Token (RVLT) should review the information available on the Revolt Token (RVLT) website and continue to monitor the Revolt Token (RVLT) website for updates regarding the availability of new Revolt Token (RVLT) purchasing functionality, and the listing of Revolt Token (RVLT) on the cryptocurrency exchanges.

The Revolt Token ( website will also include the evolving information regarding the exchangeability of Revolt Token (RVLT) for other Alternet System Electric Vehicle Ecosystem components intended to include Alternet’s Revolt Electric Motorcycles, and/or entry into participation in Alternet’s annual Electric Vehicle Race (EV Grand Prix) and Electric Vehicle Technology Symposium.

Visit Revolt Token (RVLT)’s website at

Please do not hesitate to email any questions to

For more information and to stay up to date on ALYI’s overall latest developments, please visit

Disclaimer/Safe Harbor: This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies’ contracts, the companies’ liquidity position, the companies’ ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.

Alternet Systems, Inc. Contact:
Randell Torno

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Indonesian logistics startup SiCepat raises $170 million Series B




SiCepat, an end-to-end logistics startup in Indonesia, announced today it has raised a $170 million Series B funding round. Founded in 2014 to provide last-mile deliveries for small merchants, the company has since expanded to serve large e-commerce platforms, too. Its services now also cover warehousing and fulfillment, middle-mile logistics and online distribution.

Investors in SiCepat’s Series B include Falcon House Partners, Kejora Capital, DEG (the German Development Finance Institution), Telkom Indonesia’s investment arm MDI Ventures, Indies Capital, Temasek Holdings subsidiary Pavilion Capital, Trihill Capital, and Daiwa Securities. The company’s last funding announcement was a $50 million Series A in April 2019.

In a press statement, The Kim Hai, founder and chief executive officer of SiCepat’s parent company Onstar Express, said the funding will be used to “further fortify SiCepat’s position as the leading end-to-end logistics service provider in the Indonesian market and potentially to explore expansion to other markets in Southeast Asia.” SiCepat claims to be profitable already and says that it was able to fulfill more than 1.4 million packages per day in 2020.

The logistics industry in Indonesia is highly fragmented, which means higher costs for businesses. At the same time, demand for deliveries is increasing thanks to the growth of e-commerce, especially during the COVID-19 pandemic.

SiCepat is one of several Indonesian startups that have raised funding recently to make the supply chain and logistics infrastructure more efficient. For example, earlier this week, supply chain SaaS provider Advotics announced a $2.75 million round. Other notable startups in the space include Kargo, founded by a former Uber Asia executive, and Waresix.

SiCepat focuses in particular on e-commerce and social commerce, or people who sell goods through their social media networks. In a statement, Kejora Capital managing partner Sebastian Togelang said the Indonesian e-commerce market is expected to grow at five-year compounded annual growth rate of 21%, reaching $82 billion by 2025.

“We believe SiCepat is ideally positioned to serve customers from e-commerce giants to uprising social commerce players which contribute an estimated 25% to the total digital commerce economy,” he added.

Early Stage is the premier “how-to” event for startup entrepreneurs and investors. You’ll hear firsthand how some of the most successful founders and VCs build their businesses, raise money and manage their portfolios. We’ll cover every aspect of company building: Fundraising, recruiting, sales, product-market fit, PR, marketing and brand building. Each session also has audience participation built-in — there’s ample time included for audience questions and discussion.

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