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The Essential Guide to DeFi Marketing: Part I – Pre-Launch stage

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A DeFi project needs to be seen, heard, and spoken of if you’re planning on sending it to the moon. So when preparing the pre-launch of your DeFi project marketing campaign, you need to know how and who you are going to advertise to. Once you gain an understanding of with whom you want to interact, where they gather, and what their issues are, you’ll be able to steer your DeFi marketing campaign in the right direction. Simply use the tools we have gathered and you will soon be set for just the right product unveil.

What is DeFi?

When DeFi stepped into the finance field, many people had doubts about its success. Nevertheless, in its short lifespan DeFi has amassed a whopping $120 billion worth of assets (and growing!), held in decentralized finance projects. 

Decentralized finance (DeFi), or crypto finance, aims to replicate financial institutions with cryptocurrency (DeFi coins) and financial products, essentially negating the need for banks. It’s done through a system of applications (dApps) that are built on smart contracts (pretty similar to the apps on our smartphones). Essentially, we now have the opportunity to borrow, take loans, and earn interest on cryptocurrencies we own, as we would with our normal cash. All without requiring proof of identity, Social Security number, or other personal information!

But oh does it go way beyond this. DeFi and crypto delve into something much deeper and more complex, arising from underlying concerns within the current finance ecosystem… 

DeFi aims to solve some of these, and at the core of it all is to provide access to financial services that are permissionless and open to everyone, regardless of ethnicity, geographical location, cultural identity, and so on. 

Marketing For Early Stage DeFi Projects

There are several DeFi and crypto marketing instruments out there for you to try your hand at, and we’ll go through the most effective ones below. 

– Landing Page and Website

Your DeFi project might already have a website filled with many pages, but the Landing Page needs to stand out in its own light. This is where the Display ads will direct potential subscribers to, so it’s a principal element to nail. Your DeFi or crypto marketing strategy will all lead here, so this standalone page needs to define everything you do from this point on. Think of it as being the ‘center of attention’, which needs to pull focus from potential clients. 

Communicate the WHY and HOW!

Its sole aim is to grab interest through a specific Call-To-Action (CTA) button (Learn More, Sign-Up, Subscribe). The purpose is to make your clients click, whether it’s to subscribe to a mailing list or to receive notifications. Think about including a brief video about your DeFi project or crypto coins, which works great for boosting organic visibility and engagement. 

– Influencer Marketing

People trust people, so if you want to strengthen the position of your DeFi project, then you’re going to want to work with key opinion leaders (KOL), and DeFi influencers. Influencer commerce is all the rage at the moment, because everyone loves recommendations from people they consider trustworthy. Many DeFi and crypto bloggers and influencers have worked hard to achieve a loyal following within this industry, so it makes sense to try and leverage their credibility, whilst building your own reputation and brand awareness. 

The type of content that stays online forever!

YouTube, Instagram and Telegram have dominated the crypto coins and DeFi fields and are popular channels for both decentralized finance and crypto topics. Although KOL and influencers offer multiple formats, the most profitable one is likely to be a review, because most will dive headfirst into your DeFi project’s platform, shedding light on its benefits to all their subscribers. As a tip, try and take note of the DeFi groups they join, crypto coins communities they’re part of and DeFi forums they interact with – and join them, too! See what they see, read what they write, and understand what makes them tick.

Instagram steps into the game as the latest addition to the social channels used for DeFi marketing. Perhaps it is not the most obvious choice when you run your pre-marketing campaign. However, it plays into the omnichannel marketing strategy, where you reach your prospective leads everywhere they go. Viral posts, of course, can do magic for the growth of your DeFi startup, and although it is often outrageous, but serves as a good example of how to go viral from the get-go.

– Display Ads

At the pre-launch stage, your advertising budget might be tight, so you’re going to want to get the most out of your money and this is where a well-established crypto display ads network shines. Keep in mind that it’s important to tailor your DeFi ads to target the right crowd, so do consult with the platform’s reps for the most effective crypto marketing campaign setup.

The more you’re seen by relevant people, the more aware of your brand they become

Brand awareness is crucial to the success of your DeFi project, as it fosters recognition and trust in a company. Trust lies at the heart of decentralized finance, as it deals with money – something that most people find hard to part with. Therefore, your pre-launch is where you make yourself known. It’s where your DeFi project lays its foundation, and if your foundations are weak, it won’t stand for long. You’ll want to get this right, so spend with sense! 

“DeFi is all about finance and hence, the audience must get a feeling of assurance that the project in question is here to stay and that it is structured to perform as intended. Whilst the latter is achieved with clearly outlined purpose and logic, the former is often down to exposure, achieved with Display ads”– Matvey Diadkov, CEO of Bitmedia

– Email Marketing

Growing your mailing list will undoubtedly benefit your DeFi marketing strategy, and in this case, the more the merrier! It’s a gradual process but commences with the leads generated through the Display ads and Landing Page. 

Keep your audience updated and build up the engagement!

Emails may be configured to be sent out according to a specific day, time, and so on. Most importantly, email marketing can become a great tool for nurturing your DeFi startup community. In other words, it lets you stay in touch with every new user that shows interest in your brand and acts as a continuous reminder of your developments. Check out Sendinblue and Mailgun as tools for your DeFi marketing email initiative.

– Crypto Partnerships

Taking on the world of already popular DeFi projects is a move that requires a multi-tool strategy. This is where joining forces with other projects can give you early access to your own early bird users. Since all partnerships are created with a mutually beneficial outcome in mind, find ones that can be used to both your advantage. In return, you will get access to an already existing pool of users who are ready to migrate to your services and at the same time appreciate the DeFi product you offer.

– Groups on Social Media

Not many people would be surprised to know that a lot of product and service research is conducted on social media, because all of us have done it. These marketing platforms seem basic enough, but often not given the focus they deserve. The audience is fundamental, but you have to find out what they want, need, and how your DeFi project can address these. 

Be everywhere where the crypto crowd is!

Use social media groups and pages dedicated to your project to add links to your website and share articles about your venture, videos, whitepapers, and litepapers. Communities that share a common interest in decentralized finance are already active, so take advantage of what’s already out there. Release content regularly on the DeFi project’s social media accounts (Twitter, LinkedIn, Reddit, Telegram, Facebook, and others) so that you can increase indexation, community interest, and visibility. 

– Reddit & Telegram in DeFi marketing

Both of these are well-known for attracting crypto early birds. Promote your DeFi project in DeFi subreddits and on community forums within Telegram (which can support up to 200,000 in one community alone!) by sharing links to DeFi project related articles and topics. There are two ways to approach the DeFi marketing on Reddit. First, is to go fully organic, which is when you engage in conversations and get discussions going on decentralized finance and the part your projects plays in the DeFi game. Second option is to speak to DeFi related subreddit moderators and discuss how you can promote your startup with their help and reach the audience the subreddit has access to. 

Another way to market on Reddit is to get in touch with the Reddit Ads division. The platform offers such marketing as a stand alone service and instead of targeting just one crypto community, can help you reach a much larger slice of audience. It may be costly, but the outreach might be the one that delivers unmatched performance in terms of conversion. 

Telegram channels such as the BTC Champ and IEO Pools attract users of a different demographic, as well as cryptocurrency traders, that may just be what your DeFi project needs. Similar to DeFi marketing on Reddit, you will be faced with either paid or organic marketing, where the latter implies talking to users, firing up a conversation and becoming the information source for the community in question.

DeFi marketing tools summary

The above touches upon the marketing that any DeFi crypto project should take into account. One size doesn’t fit all, and along the way, you might find others that will work for you. When planning a pre-launch of your DeFi or crypto coins project, the more knowledge you acquire, the more you’ll know where you need to be. A CTA by itself isn’t enough. Neither are randomly posted articles on obscure platforms. Instead, think of marketing your DeFi project as a chain, interlinking indefinitely with each other as your reputation and following grow.

Also published on: https://bitmedia.io/blog/defi-marketing-pre-launch

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Louis Vuitton is making a mobile game with embedded NFTs

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The worlds of fashion and gaming are cozying up to one another. From Gucci selling digital items in Roblox to Vogue‘s virtual fashion spread starring Gigi Hadid, the two industries are increasingly overlapping to capture a young, tech-savvy audience. Now, Louis Vuitton is jumping on the bandwagon by releasing a mobile video game to celebrate its founder’s 200th birthday. Louis: The Game stars the fashion house’s mascot Vivienne, a wooden doll embellished with the company’s flower insignia, on a journey through the brand’s history, reports Austrian newspaper Kurier.

The iOS and Android game reportedly tasks players with exploring a colorful world by completing various quests — all pretty generic so far. Whether it turns out to be more than just an unashamed bit of promotional fluff remains to be seen. The game drops on August 4th. If LV goes all-out psychedelic like it did with its recent UFO-style speaker, then it could be worth a look.

According to WWD, the game will also feature “embedded NFTs.” Though, that hardly sounds promising. The one-of-a-kind digital collectibles have gone from multi-million dollar auctions to freebies designed to promote throwaway pop culture, like Warner Bros. recent Space Jam reboot.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

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Source: https://www.engadget.com/louis-vuitton-mobile-game-nft-105507072.html?src=rss

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Rocket Lab launches US Space Force satellite after its failed mission in May

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Rocket Lab has successfully launched a US military satellite in its first mission since its 20th Electron launch ended up in failure back in May. The company’s Electron rocket made its way to space from its New Zealand launch site, carrying a small demonstration satellite from the US Space Force called the Monolith. Peter Beck, Rocket Lab founder and CEO, tweeted shortly after the event that the payload was deployed and praised the team for a “flawless” launch.

Monolith’s target location is in low-Earth orbit around 370 miles above our planet. The satellite will demonstrate the use of a deployable sensor, “where the sensor’s mass is a substantial fraction of the total mass of the spacecraft, changing the spacecraft’s dynamic properties and testing ability to maintain spacecraft attitude control,” Rocket Lab explained in the official mission webpage. The results from the demonstration will help companies build more affordable satellites within shorter timeframes.

Rocket Lab’s 20th mission failed in May when it suffered an “anomaly” after the second stage ignition. The company lost both its Electron rocket and BlackSky’s Earth observation satellite payloads as a result of its second launch failure within the span of a year. After investigating the issue, Rocket Lab determined that the root cause was a problem with the second stage engine igniter system that “induced a corruption of signals within the engine computer.” The company says it has since implemented fixes “to prevent any future reoccurrence.”

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

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Source: https://www.engadget.com/rocket-lab-launches-us-space-force-satellite-103541725.html?src=rss

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What The Original Wolf of Wall Street Thinks Of Bitcoin, Tether, Defi and the Crypto Space

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Although he made his fortune trading penny stocks and manipulating the markets, Jordan Belfort, the trader who inspired the iconic movie “The Wolf of Wall Street,” is currently not very happy with a lot of what’s going on with the crypto industry.

In a recent interview he explained in detail what excites him and what bothers him about the crypto space.

The Good: Bitcoin and DeFi

Belfort confesses to being an optimistic Bitcoiner. He explained that since discovering Bitcoin, he has found it to be an exciting idea.

He hopes that soon there will be more and better regulations for Bitcoin and the crypto industry. From his point of view, the more regulations there are, the better the consequences for cryptocurrency users and traders in the future.

“The sooner that massive regulation comes into the market, the better it is for Bitcoin, stablecoin and everything else. I think people are scared of regulations, they shouldn’t be. If you look back in history … let’s say the junk bond market, everybody said, ‘Oh no, the regulators are coming in! [But ultimately] the market got much bigger, so I think it’s a good thing,”

Belford commented that Bitcoin has a “bright future” and that the industry has evolved favorably over time, now being much more mature. He believes BTC could become a serious substitue for gold, and he expects the crypto to end the year somewhere between $45,000 and $70,000.


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Belfort is also very enthusiastic about DeFi, an industry he believes to be very innovative. He even advises a DeFi company today.

The Bad: Shitcoin ≠ Crypto

Belfort was concerned about the growing number of worthless cryptocurrencies being created to attract many unwary people who end up losing their money.

From his point of view, these scams are a harm to the crypto industry in general

There are so many scams, it is really sad … You have all these shitcoins out there. Literally, every single day, there are new ones being printed. They are simply designed to separate people from their money.

However, he assured that all crime leaves a trail and eventually the organizers of these scams will pay, even though they are currently walking free due to the legal loopholes.

He called for cleaning up the crypto markets, although he declined to specify which cryptocurrencies he considered to be scams.

The Ugly: Tether

For Belfort, the top stablecoin in the ecosystem at the moment is a stain on the crypto industry’s credibility. When asked if he considered Tether a scam, the seasoned trader stressed that he had several years warning about his suspicions regarding USDT.

I have been saying that since 2017 that I thought there was a big problem with Tether … It seemed like a pretty convenient thing that Tether supply expanded when it needed to expand. And then when they settled something civilly, I was like Wow, How did they get away with that?

He declined to call Tether a scam or a shitcoin. Still, He said that while Tether may currently operate cleanly, past mistakes could cost it dearly, even to the point of not being able to recover.

However, although this scenario could bring negative consequences for the crypto ecosystem, from his point of view, it would simply be a matter of time until the markets balance migrating to another stablecoin of proven legitimacy.

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Source: https://coingenius.news/what-the-original-wolf-of-wall-street-thinks-of-bitcoin-tether-defi-and-the-crypto-space-12/?utm_source=rss&utm_medium=rss&utm_campaign=what-the-original-wolf-of-wall-street-thinks-of-bitcoin-tether-defi-and-the-crypto-space-12

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What The Original Wolf of Wall Street Thinks Of Bitcoin, Tether, Defi and the Crypto Space

Published

on

Although he made his fortune trading penny stocks and manipulating the markets, Jordan Belfort, the trader who inspired the iconic movie “The Wolf of Wall Street,” is currently not very happy with a lot of what’s going on with the crypto industry.

In a recent interview he explained in detail what excites him and what bothers him about the crypto space.

The Good: Bitcoin and DeFi

Belfort confesses to being an optimistic Bitcoiner. He explained that since discovering Bitcoin, he has found it to be an exciting idea.

He hopes that soon there will be more and better regulations for Bitcoin and the crypto industry. From his point of view, the more regulations there are, the better the consequences for cryptocurrency users and traders in the future.

“The sooner that massive regulation comes into the market, the better it is for Bitcoin, stablecoin and everything else. I think people are scared of regulations, they shouldn’t be. If you look back in history … let’s say the junk bond market, everybody said, ‘Oh no, the regulators are coming in! [But ultimately] the market got much bigger, so I think it’s a good thing,”

Belford commented that Bitcoin has a “bright future” and that the industry has evolved favorably over time, now being much more mature. He believes BTC could become a serious substitue for gold, and he expects the crypto to end the year somewhere between $45,000 and $70,000.


ADVERTISEMENT

Belfort is also very enthusiastic about DeFi, an industry he believes to be very innovative. He even advises a DeFi company today.

The Bad: Shitcoin ≠ Crypto

Belfort was concerned about the growing number of worthless cryptocurrencies being created to attract many unwary people who end up losing their money.

From his point of view, these scams are a harm to the crypto industry in general

There are so many scams, it is really sad … You have all these shitcoins out there. Literally, every single day, there are new ones being printed. They are simply designed to separate people from their money.

However, he assured that all crime leaves a trail and eventually the organizers of these scams will pay, even though they are currently walking free due to the legal loopholes.

He called for cleaning up the crypto markets, although he declined to specify which cryptocurrencies he considered to be scams.

The Ugly: Tether

For Belfort, the top stablecoin in the ecosystem at the moment is a stain on the crypto industry’s credibility. When asked if he considered Tether a scam, the seasoned trader stressed that he had several years warning about his suspicions regarding USDT.

I have been saying that since 2017 that I thought there was a big problem with Tether … It seemed like a pretty convenient thing that Tether supply expanded when it needed to expand. And then when they settled something civilly, I was like Wow, How did they get away with that?

He declined to call Tether a scam or a shitcoin. Still, He said that while Tether may currently operate cleanly, past mistakes could cost it dearly, even to the point of not being able to recover.

However, although this scenario could bring negative consequences for the crypto ecosystem, from his point of view, it would simply be a matter of time until the markets balance migrating to another stablecoin of proven legitimacy.

SPECIAL OFFER (Sponsored)

Binance Futures 50 USDT FREE Voucher: Use this link to register & get 10% off fees and 50 USDT when trading 500 USDT (limited offer).

PrimeXBT Special Offer: Use this link to register & enter POTATO50 code to get 50% free bonus on any deposit up to 1 BTC.

You Might Also Like:

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.

PlatoAi. Web3 Reimagined. Data Intelligence Amplified.
Click here to access.

Source: https://coingenius.news/what-the-original-wolf-of-wall-street-thinks-of-bitcoin-tether-defi-and-the-crypto-space-13/?utm_source=rss&utm_medium=rss&utm_campaign=what-the-original-wolf-of-wall-street-thinks-of-bitcoin-tether-defi-and-the-crypto-space-13

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