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The COVID-19 Pandemic Causes Eating Patterns in America to Take a…

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“To sum it up, I couldn’t have imagined when we released last year’s Eating Patterns in America that this year’s report would be telling the story it is, America’s eating patterns abruptly interrupted,” says David Portalatin, NPD food industry advisor and author of Eating Patterns in America.

Annually, The NPD Group collects a year’s worth of data from its daily tracking of how U.S. consumers eat away from and in home and compiles the topline trend into a report that’s been called Eating Patterns in America for the last 35 years. This year’s recently released Eating Patterns in America captures how in mid-March, the daily rhythms of consumers’ lives, including their eating patterns, were suddenly disrupted by the COVID-19 outbreak.

“With mandated shelter-at-home and restaurant dine-in restrictions across most of the country during the pandemic, we have had few options other than to prepare most of our meals at home,” says David Portalatin, NPD food industry advisor and author of Eating Patterns in America. “Working from home, schooling at home, and preparing more meals means more of our meal times are a departure from the norm, with most consumers describing their meals as atypical.”

Below are examples of how America’s eating patterns changed as a result of the COVID-19 pandemic:

  • For several years, 80% of meals have been sourced from home and 20% sourced from restaurants and other foodservice outlets. During the pandemic, the gap has widened to as much as 87% of meals sourced from home.
  • The use of online and digital orders for groceries and restaurant foods leapt years ahead in their growth trend trajectory. By May 2020, 40% of shoppers ordered edible groceries online versus 28% in May 2019. Consumers more than tripled their share of restaurant meals ordered digitally during the April-May-June 2020 quarter. Digital restaurant carryout made up the larger share of restaurant digital orders.
  • Health and wellness needs were re-prioritized. Managing stress levels and maintaining a healthy home environment grew in terms of consumers’ health and wellness focus areas, whereas work/life balance and quality sleep, which were the top health needs, declined during the pandemic. As a means of coping with stress, consumers turned to more comfort foods.
  • Restaurant dining, aside from drive-thru, carryout, and delivery, was turned on end by governmental mandates and restrictions during the pandemic. Visits to full service restaurants, which are primarily on-premises operations, declined nearly -80% during the height of the mandated dine-in closures. Quick service restaurants, already set up for drive-thru, carryout, and delivery, realized double-digit declines as well but not as steep as full service restaurants.    

“To sum it up, I couldn’t have imagined when we released last year’s Eating Patterns in America that this year’s report would be telling the story it is, America’s eating patterns abruptly interrupted,” says Portalatin. “What a year it will be moving forward as we evolve our perspective and the effects of a global pandemic that caused such tumultuous change in the world and our lives. It is my profound hope that next year when we’re compiling the 36th annual Eating Patterns in America, we’re telling the story of recovery.”

About The NPD Group, Inc.

NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. We have services in 19 countries worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, and video games. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

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Source: https://www.prweb.com/releases/the_covid_19_pandemic_causes_eating_patterns_in_america_to_take_a_sharp_turn/prweb17509225.htm

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ADvendio Celebrates 10 Years of Product Excellence and Growth

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ADvendio, a leading Salesforce powered solution for media buying and selling, is celebrating the 10th anniversary of the ADvendio product. Reaching this 10th-anniversary milestone is down to their hard work and unwavering commitment to their customers. The company’s growth projections align with its vision of creating unrivaled advertising solutions that bring teams together to buy and sell advertising on one platform.

Ten years ago, ADvendio had sought to streamline all advertising management processes by leveraging one scalable cloud-based solution. The mission was to provide customers with trusted innovative solutions for their advertising needs while driving results and improving performance. Since then ADvendio has become a leading software for publishers, advertisers and agencies using Salesforce® and it’s relied on everyday by some of the best known companies globally such as CBC, Sanoma, Pedestrian Group to name a few.

As part of the celebrations, and bearing in mind the current limitations surrounding the COVID19 pandemic, ADvendio has planned a remote internal celebration on Thursday, 26th November. The celebration brings together all ADvendio employees across all global offices, who will come together and mark the ADvendio Products 10th Anniversary.

Bernd Bube, ADvendio’s CEO, commented, “We are delighted to have reached this milestone, especially in such a competitive marketplace. ADvendio has achieved this success through the hard work, passion, and dedication of our team members, from product development to customer service levels throughout the organization. We have dedicated ourselves to 10 years of product innovation, process improvement, and efficiencies to provide our clients with the highest quality product and services. We look forward to celebrating this milestone and looking forward to the next ten years!”

About ADvendio:

ADvendio was founded initially as a Salesforce® consulting operation in 2004 by CEO Bernd Bube. After working closely with the advertising business for several years, Bernd recognized a need and a gap in the market to streamline all advertising management processes in order to help publishers, advertisers and agencies improve efficiency and drive revenue. And that is how the idea of creating the ADvendio product was first conceptualized.

To ADvendio, customer satisfaction remains its highest priority. They continue to optimize and enhance their ad management software to improve user experience and integrations with leading ad servers, ad exchanges and other ad tech platforms. A number of new solutions are in the various stages of development and will be rolled out in 2021 to address the strategic needs of their customers across programmatic, media buying, self-service, and marketplace offerings.

Currently, ADvendio has its presence in several regions globally. Its head offices are strategically located in Ireland,Germany, Chile and the USA, to provide customer support in more than 25 countries. Further, expansion is in the pipeline as captured in their ambitious growth roadmap that outlines the company growth path for both short and long term success.

The company boasts of a top-notch team of dedicated, highly-skilled, and experienced professionals who are passionately looking forward to the future of ADvendio. The company has put forth an extra effort into training their employees on the latest technologies and industry trends. Their service technicians are quality pro certified and offer an unsurpassed quality compared to their competitors.

In the last ten years, ADvendio has delivered hundreds of projects to their customers who they now rely on for repeat business and referrals. ADvendio product enables publishers and agencies to get everything you need for premium ad sales management with streamlined cross-media programmatic and linear sales processes. Additionally, advertisers and agencies who use the ADvendio product can deliver excellent cross-media campaigns in Salesforce® with a comprehensive media buying solution.

To find out more about ADvendio and, their products contact https://www.advendio.com/ or

Emma Johnson, Channel Marketing Manager
ADvendio Europe Ltd, Harcourt Road, Dublin 1, Ireland

Email: emma.johnson@advendio.com

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Source: https://www.prweb.com/releases/advendio_celebrates_10_years_of_product_excellence_and_growth/prweb17572812.htm

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Holiday 2020 Retail Sales Off to a Double-Digit Start, Reports NPD

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“Retail’s focus on Black November seems to be paying off, but it remains to be seen if early sales will diminish retail’s performance over Black Friday weekend,” said Marshal Cohen, NPD’s chief industry advisor, retail.

Holiday dollar sales* for the season to date grew +13% compared to the same 6 weeks last year, with video games, small appliances, technology, toys, office supplies, and books leading the way, according to The NPD Group’s latest retail sales reporting.1 This healthy start to the season is important as retail continues to be challenged by COVID-19 case surges that will have additional implications for the way consumers shop.

  • Early in the season, 80% of holiday shoppers told NPD they planned to shop online this season, and less than half (42%) of all holiday shopping would be done in stores.2
  • The majority of general merchandise industries tracked by NPD are seeing e-commerce growth, now representing 30% or more of total dollar sales – more than half in technology and small appliances.3

“Retail’s focus on Black November seems to be paying off, but it remains to be seen if early sales will diminish retail’s performance over Black Friday weekend,” said Marshal Cohen, NPD’s chief industry advisor, retail. “While we are heading into retail’s big holiday weekend with some nice momentum, there are still several weeks ahead with many industries still looking to make up for the year’s losses. This may still prove to be a very challenging holiday season at retail, which means the focus could shift from sales volume to profit margin for those industries and retailers that are lagging.”

Watch to get the latest insights from NPD’s chief industry advisor: A Minute with Marshal Cohen – Consumers Overcome Distractions

Black Friday was the top shopping day of 20194 – Here are some insights into this year’s Black Friday shopper:

  • Those who were planning to start shopping on either Thanksgiving Day or Black Friday are more likely to buy for themselves as part of their retail therapy.2
  • They are likely still the deal-hunters. Holiday shoppers who planned to start shopping on Black Friday intend to spend an average of $643, less than early shoppers, and other traditional peak period shoppers.2

Average planned holiday spending for this year, based on when holiday shoppers planned to begin shopping.

  • Before Thanksgiving:    $876
  • Thanksgiving/Black Friday/Black Friday Weekend/Cyber Monday:    $680
  • December:    $448

The hottest categories so far this holiday shopping season continue to be led by technology products. But as holiday promotions increased, there was movement among the growth drivers in the first two weeks of November.

Top 15 YOY Growth Categories*

6 weeks ending November 14, 2020

1- LCD TVs

2- PCs

3- Video Games Hardware
4- Tablets & e-readers

5- Tissue & Dispensers

6- Hand Held Specialty Cleaning Appliances

7- Monitors

8- Stereo Headphones

9- Paper Towels, Napkins & Dispensers

10- VR/AR Hardware & Accessories

11- Building Sets

12- Sleepwear

13- Hand Cleaners

14- Fryers

15- Fashion Dolls/Accessories & Role Play

Will this list continue to change as the holiday shopping season progresses? Stay tuned for an update during the second week of December!

For more information, or to speak with Marshal Cohen, contact Janine Marshall at janine.marshall@npd.com, and check NPD’s special holiday coverage and follow #NPDHoliday on Twitter to see the latest insights across retail.

1Source: The NPD Group/Retail Tracking Service, apparel, athletic footwear, beauty, Blu-ray/DVD, office supplies, small appliances, technology, toys, video games.

2Source: The NPD Group/Annual Holiday Study
3Source: The NPD Group/ U.S. Consumer Tracking Service (Athletic Footwear, Apparel, Accessories, Toys, Video Games), Retail Tracking Service (Office Supplies, Beauty), Checkout (Housewares, Small Appliances, Technology – YTD September 2020

4Source: The NPD Group/Checkout
*Seasonal Category Tracking is based on a subset of industries available weekly at a category level.

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Source: https://www.prweb.com/releases/holiday_2020_retail_sales_off_to_a_double_digit_start_reports_npd/prweb17574034.htm

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Productsup and Pimcore Announce Partnership to Simplify Multichannel…

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Productsup, the leading e-commerce data integration company, and Pimcore, the leading open-source platform for data and customer experience management, today announced a new partnership. The strategic alliance between the two companies empowers brands and retailers to simplify their product content flow, and in turn, enhance the online shopping experience for consumers. The announcement was made this morning, during the opening ceremony of Pimcore’s annual conference, Pimcore Inspire.

“Now more than ever, businesses need to expand their customer base to drive sales and meet their revenue goals, which is why selling across a wide range of marketplaces, online stores and social platforms is essential,” said Johannis Hatt, CEO, Productsup. “However, managing products in a variety of channels to ensure content is personalized, up-to-date and consistent is exceptionally difficult. Our partnership with Pimcore removes many of the barriers that prevent companies from delivering a positive brand experience to their customers at every touchpoint.”

Pimcore combines product information management (PIM), digital asset management (DAM) and master data management (MDM) to enable brands and retailers to easily manage and aggregate product and master data for any selling channel. Productsup offers product content syndication and feed management for brands and retailers, empowering users to optimize and syndicate product content to various channels. The new integration between the two platforms allows businesses to deliver personalized customer experiences on any digital marketing, shopping or business channel to optimize their ecommerce strategy.

“We’re excited to partner with Productsup to enhance our offerings for customers and make selling online more accessible and manageable,” said Dietmar Rietsch, CEO, Pimcore. “This year has proven that a strong ecommerce presence is essential to compete in today’s retail landscape, so joining forces with Productsup is the obvious next step to help our customers advance their online strategy.”

About Pimcore
Pimcore is an open-source software used by over 100 000 companies for master data management, digital asset management, product information management, multi-channel publishing and e-commerce. Acclaimed by analysts from Gartner and Forrester its customers include Fortune 100 companies such as Pepsi, Sony, and Audi. The company is based in Salzburg, Austria. For more information, visit pimcore.com.

About Productsup

Productsup provides an innovative SaaS platform that empowers brands and retailers to optimize and syndicate their product content to all digital marketing, shopping and business channels, such as Google, Amazon, Facebook, or Walmart. With agile data and seamless connectivity, the award-winning company helps customers break through data silos and get their products to market quickly.

Headquartered in Berlin, Germany, Productsup is trusted by more than 800 businesses worldwide, including five Fortune 20 companies and market leaders like IKEA, Beiersdorf, ALDI, and Superdry.

Visit http://www.productsup.com to learn more.

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Covermade® Easy-Bed-Making Comforters to Launch with QVC®

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Covermade announced that its comforters will be available on QVC this fall.

Working with QVC means that more people will join the many satisfied Covermade customers who are already enjoying simpler bed making for a better night’s sleep and easier mornings.

Today, Covermade, producer of a patented bedding line designed to simplify bed making, announced that QVC will offer its comforters beginning this fall.

“We could not be more excited to be working with QVC to make Covermade easy-bed-making comforters available to their millions of customers,” said Natalie Monaco, inventor and founder, Covermade. “The QVC brand is rooted in building trust, credibility and long-term relationships with the customer. Working with QVC means that more people will join the many satisfied Covermade customers who are already enjoying simpler bed making for a better night’s sleep and easier mornings.”

Each Covermade comforter is 100% cotton with a 300-thread count and is machine washable. Covermade’s patented elastic design keeps the covers in place, allowing you to make the bed in moments. The bedding product enables anyone—from adults to children—to make a bed with ease. Research supports that better sleep results from a clean and comfortable environment . According to a survey from the National Sleep Foundation, 44 percent of bed makers say they get a good night’s sleep almost every night. See how Covermade works in this brief video.

About Covermade

Covermade LLC, based in Columbus, Ohio, is a provider of innovative bedding products. When founder Natalie Monaco became frustrated with the hassle of making the bed, she began searching for products designed to facilitate bed making. When she couldn’t find anything in stores or online, she began developing Covermade and made it her mission to provide consumers with a solution. The patented bedding product simplifies bed making and is easy to use for everyone, from kids to adults. The Covermade comforter is available in a variety of sizes and colors. Visit Covermade online for more information or to order, and follow Covermade on social media on Instagram, YouTube, Facebook, Twitter, Pinterest or LinkedIn.

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Source: https://www.prweb.com/releases/covermade_easy_bed_making_comforters_to_launch_with_qvc/prweb17542111.htm

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