As you embark on your journey and deepen your understanding of CBD, I’m sure you’ll often come across the term “Entourage Effect.” Instead of having to search for the answers, We thought it would be helpful to provide you with a solid explanation.
By definition, the word “entourage” is a group of people attending or surrounding an important person. In the context of CBD wellness effects, CBD is the” important person” in the equation. The things surrounding and supporting the CBD, the entourage, are the cannabinoids, flavonoids, terpenes, and other phytochemicals that are found within the cannabis plant, among others.
A cornerstone of holistic or alternative medicine revolves around the use of the entire cannabis plant for restorative purposes rather than isolating or creating the active ingredients in a lab. Whole-plant medicine has been in use for thousands of years in the ancient healing art of Ayurveda and traditional Chinese medicine.
The world we live in today is rooted in pills and quick fixes to health issues. While this holistic approach may seem antiquated, there is a revolution in progress for alternative methods.
There’s a lot of information out there that suggests that alternative treatments may be more effective in their whole and natural state.
This phenomenon is the Entourage Effect.
What is the Entourage Effect?
The entourage effect is what happens when CBD is taken with a host of other compounds from the cannabis plant rather than in isolation. As shared previously, the theory is that by using the spectrum of compounds available in the whole plant versus one part or one molecule, boosts the health benefits of the cannabinoids. When the many components of the plant interact with the body, it produces a stronger influence than any one component by itself. For example, the effects of CBD are heightened if they are working in synergy with another compound like a terpene.
It’s okay If you are a little confused. Let’s use an analogy to make this easier to grasp. Let’s look at it through the context of a relationship with another person. Each person alone has a specific set of talents and abilities. You then meet another person that has a different set of attractive talents and abilities that make them special. When they combine in a relationship, their unique talents and abilities are combined and that makes them more powerful than one and what they can accomplish together is limitless. Making more sense now?
When you combine multiple compounds in their natural state, it’s not a simple addition but rather a multiplying effect of the core ingredients. They amplify each other exponentially depending on the combination of the chemistry of the different compounds leveraged.
How did the Entourage Effect get its name?
This phrase was coined in 1998 by two Israeli scientists, Shimon Ben-Shabat and Raphael Mechoulam. They noticed in their research that cannabinoids and terpenes from within the cannabis plant worked better when they were combined versus by itself. They noted that in combination, they affected the body in a manner similar to the body’s own endocannabinoid system. So, for all those math lovers, in this instance, 1+3 = 7.
This further explains exactly what this means. To summarize what all of this does in combination:
- Creates a synergistic effect that works on many different areas of the body
- Improves the body’s ability to absorb beneficial chemicals through the blood-brain barrier
- Helps to overcome bacterial defense mechanisms
- Minimizes unwanted side effects
Terpenes & The Entourage Effect
There are several terpenes, and each has many potential beneficial effects individually, but the entourage effect is what transpires when they are used in combination and especially when used in concurrence with CBD products.
How do I get the Entourage Effect?
Now that you know what it is, you are probably curious to understand how you can get it. When you take CBD products, avoid anything that is “pure” CBD oil if you are looking for the entourage effect. Most high-quality CBD oils will claim that they are full-spectrum or broad-spectrum. If they are full-spectrum CBD oils, they will contain; CBD, other cannabinoids, terpenes, flavonoids, and fatty acids. All of these contribute to the entourage effect.
Competition vs. Cooperation
A key takeaway here is the fact that the parts of the cannabis plant do not work in competition with each other but rather in cooperation with each other. There is a vast array of strains and terpenes available and each has its own unique characteristics and qualities. With all the variation and differences among users requires you to experiment until you find the products that are right for you.
Obstacles to Overcome
This is a new world with new terminology born daily from the findings that CBD research renders. With all that said, there still remain many obstacles to overcome before what is preached by many CBD evangelists to become widespread, accepted, and incorporated as an overarching holistic wellness approach in the United States. Much of this will hinge on the Food and Drug Administration (FDA) and additional scientific research.
We are confident that over the next several years, research will continue to shed more light on the cannabis plant and this whole-plant medicine movement as it relates to the human body and how we can harness it as an alternative to modern medicine.
Jay-Z announces new line of cannabis products dubbed Monogram
Rapper and entrepreneur Jay-Z is launching his own cannabis brand in partnership with Caliva, the California-based weed company that hired the star as its chief brand strategist last year.
Named Monogram, Jay-Z’s line of marijuana products launched its website and social media accounts on Friday.
“Monogram marks a new chapter in cannabis defined by dignity, care and consistency. It is a collective effort to bring you the best, and a humble pursuit to discover what the best truly means,” Monogram’s website highlights.
No further information on the specific products that will be sold under the Monogram brand has been released yet.
However, according to the website, the flower used in Monogram’s products is grown in small batches, with a board of “cannabis experts” tasked with grading and hand-selecting each flower that goes into the line.
The New York rapper joined Caliva in 2019 as a brand strategist, which entailed overseeing the creative direction of the company. Furthermore, Jay was focused on Caliva’s social equity efforts as he aimed to increase economic participation of people disproportionately harmed by marijuana prohibition in the newly legal industry.
As for when consumers can expect to try Jay-Z new products, a spokesperson told the New York Daily News Monogram still hasn’t set its dispensary release schedule. The line will “definitely be available across all of California,” according to the spokesperson.
In other news, basketball star Shawn Kemp who played for the Seattle SuperSonics is also showing his love of pot. Kemp is set to open Seattle’s first black-owned marijuana dispensary this Friday. The Sonics legend named his dispensary Shawn Kemp’s Cannabis and is hoping to serve as a model for others in the black community who might be interested in foraying into the legal marijuana business in the area.
“I’m looking forward to welcoming Sonics fans on a regular basis, starting with opening day. I hope that Shawn Kemp’s Cannabis will be an inspiration for people to get involved with the legal cannabis industry, especially people of color,” the Reign Man said in a press release.
Analysis: Legal weed in Texas would generate over $500 million in tax revenue per year
Legalizing marijuana in Texas could generate over half a billion dollars in tax revenue per year and create more than 40,000 new jobs, according to the results of a report released by Vicente Sederberg LLP earlier this month.
Legal cannabis sales in Texas would reach about $2.7 billion annually based on the fact that there are more than 1.5 million residents over the age of 21 that consume pot on a monthly basis, the analysis calculated.
The estimated tax revenue was calculated under the assumption Texas would tax marijuana sales at the same rate as Colorado at 20.6%. This would amount to $1.1 billion in taxes per biennium, while Texas could collect an additional $10 million per year through the issuing of marijuana business licenses.
The report notes Colorado has raised nearly $13 million on average per year just from license and application fees. Furthermore, the report indicated that current taxpayer dollars that go towards marijuana arrests and prosecutions amount to $311 million per year – money that Texas would save should it legalize pot.
“States across the country are seeing the benefits of legalizing and regulating cannabis. It is inspiring lawmakers in prohibition states to reexamine the efficacy and costs of their current policies and take a closer look at the alternatives,” said Shawn Hauser, a partner at Vicente Sederberg.
“The goal of this report is to provide a snapshot of the economic benefits Texas would experience if it started treating cannabis more like alcohol for adults 21 years of age and older,” he commented on the new report.
Aside from the tax revenue that legal weed in Texas could generate, the report highlighted marijuana’s job creation potential. An estimated 20,000 to 40,000 new jobs would be available in the newly legal industry, with tens of thousands of additional indirect positions, the report estimated.
Hauser also pointed out the added economic benefits of legalization in Texas given current uncertainties provoked by the coronavirus pandemic.
“Texas is leaving an enormous amount of money on the table by keeping cannabis illegal,” according to him.
Texas was once known for having the strictest drug laws in the U.S., but the state has softened its stance on cannabis in recent years. A very limited medical marijuana program was established in 2015, while, more recently, cannabis possession arrests in the state have been significantly declining after hemp became legal.
Cannabis Businesses Invest in Their Futures with Political Donations
Cannabis companies have been making political donations for years, and in 2020, those donations have continued to grow. In fact, some companies are investing aggressively to shape the future of the cannabis industry either by donating directly to campaigns and politicians or through political action committees (PACs) that support cannabis-friendly candidates and legislation.
So far in 2020, the Center for Responsive Politics reports that the leading cannabis companies, cannabis-related companies, and cannabis trade associations making donations to federal candidates, parties, and outside groups are (in order of 2020 donation amounts to date):
- Canty Ventures
- National Cannabis Industry Association (NCIA)
- Have A Heart
- Beyond Broadway LLC
- Sea Hunter Therapeutics
- Cannabis Trade Federation
- Dan Kopp & Co
- Acreage Holdings
Compare that list to the list of large cannabis company donors in 2019, which included Curaleaf, Parallel Brands (formerly Surterra Wellness), Tweed Inc. (part of Canopy Growth Corporation), Canndescent, and Trulieve. Even ancillary cannabis companies like Dama Financial, WeedMaps, and Acreage Holdings donate large sums of money in 2019 according to data from the Center for Responsive Politics.
State Donations in 2020
There are a number of legalization (adult-use and/or medical use) and decriminalization measures on state ballots in 2020, and cannabis companies, ancillary companies, and professional associations have been actively donating directly to related campaigns and initiatives at the state level.
In Arizona, Harvest is the biggest donor in support of legalization (Prop. 207) followed by Curaleaf, MedMen, Cresco Labs, Copperstate Farms, Arizona Dispensaries Association, Herbal Wellness Center, and Oasis Dispensaries.
Mississippi’s medical marijuana initiative on the November ballot (Initiative 65) has received donations from the CEO of Heritage Properties (George Walker III), Ghost Management Group (which owns Weedmaps), and the owner of ABKO Labs (Robert Lloyde II).
Ghost Management Group and its Weedmaps subsidiary also donated to support Montana’s and New Jersey’s legalization initiatives. In addition, New Jersey’s legalization Question 1 on the November ballot received donations directly from The Scotts Company (the maker of Scotts Miracle Gro), Pashman Stein Walder Hayden (a New Jersey cannabis law firm), and Compassionate Care Research Institute (a New Jersey dispensary).
Keep in mind, these donations don’t include the donations that cannabis companies and ancillary businesses donate to PACs or that they invest in lobbying. The Center for Responsive Politics reports that the biggest investments in lobbying from cannabis companies, ancillary companies, and trade associations in 2020 have come from the Cannabis Trade Federation, National Cannabis Roundtable, Canopy Growth Corp, Curaleaf, Global Alliance for Cannabis Commerce, Parallel Brands, Cronos Group, Charlotte’s Web, NCIA, Acreage Holdings, Dama Financial, Trulieve, California Cannabis Association, and Oregon Cannabis Association.
Political Donations from Cannabis Interests Are Not New
One of the biggest political donation stories happened in California when cannabis businesses donated aggressively to former Lieutenant Governor Gavin Newsom’s campaign to become the state’s governor in the 2018 election. According to the Los Angeles Times, he secured hundreds of thousands of dollars in donations from cannabis cultivators, processors, and retailers.
By May 2018, Newsom had raised nearly $500,000 from cannabis companies, but he wasn’t the only politician in California to receive money from cannabis interests. At the time, the state’s Treasurer, John Chiang, and Attorney General, Xavier Becerra, also secured donations from the cannabis industry
And of course, these donation numbers don’t even include the many donations from PACs that businesses and individuals working in the cannabis industry donate to. Many of these funds go directly to specific candidate’s fundraising efforts. For example, the Coastal Pacific Political Action Committee held a fundraiser in June 2017, and six days later, the PAC donated $50,000 to Newsom’s campaign.
Another noteworthy political donation happened in Florida over the course of multiple years. The Miami Herald reported that Surterra donated $1.1 million to Florida political candidates and committees between the summer of 2016 and March 2018. Trulieve donated $564,000 during the same period, and Curaleaf donated $469,000.
In Illinois, the doors for cannabis companies to make political donations opened in March 2017 when a federal judge ruled an Illinois provision that did not allow marijuana companies to make campaign contributions in the state was unconstitutional.
According to the Chicago Tribune, the provision prevented contributions to political committees that were established for the purpose of promoting candidates for public office. Since that decision was made, cannabis companies like PharmaCann and Cresco Labs have donated significant amounts to the state’s political candidates and committees.
Business and individual donations to marijuana-friendly political candidates have also become standard in Nevada and Colorado. During the 2016 elections, dozens of marijuana cultivators, processors, and dispensaries donated $75,000 to Nevada legislators according to the Nevada Independent.
Looking back further in history, Florida Senator Rob Bradley received his first donation from a cannabis company in 2015 when Costa Farms donated $10,000 to his political committee.
Similarly, cannabis businesses have actively contributed to Colorado political campaigns for years, and many of those businesses have been holding political fundraisers to support their preferred candidates. PBS reported back in 2014 that Colorado’s congressional delegation had received $20,000 during the first nine months of 2014 from marijuana businesses. Also in 2014, a fundraiser to support political candidates that was held by Tripp Keber of Denver, Colorado’s Dixie Elixirs & Edibles generated $40,000 in donations.
What’s Next for Political Campaign Donations from Cannabis Businesses?
As the cannabis industry continues to grow and more states legalize medical and/or recreational cannabis, laws will continue to evolve. Cannabis businesses and ancillary businesses should absolutely be concerned about which politicians are making those laws.
With that said, it’s safe to assume that political donations from the cannabis industry will get larger and more frequent in the coming years. Let’s put the donations from cannabis companies to political campaigns into perspective. During the first half of 2019, the cannabis industry gave more than $200,000 to members of Congress, which was up from $248,504 donated throughout all of 2018. Compare that to the $42 million that pharmaceutical companies donated to political campaigns across the United States in 2018.
With those numbers in mind, it’s guaranteed that political donations from cannabis and cannabis-related companies will continue to grow. Savvy businesses are paying attention and getting involved in an attempt to influence the regulations that could make or break their companies’ futures.
Originally published 8/24/17. Updated 10/23/20.
Susan Gunelius, Director of Email Marketing Strategy for Cannabiz Media, is also President & CEO of KeySplash Creative, Inc., a marketing communications company offering, copywriting, content marketing, email marketing, social media marketing, and strategic branding services. She spent the first half of her nearly 30-year career directing marketing programs for AT&T and HSBC. Today, her clients include household brands like Citigroup, Cox Communications, Intuit, and more as well as small businesses around the world. She has been working with clients in the cannabis industry since 2015. Susan has written 11 marketing-related books, including the highly popular Ultimate Guide to Email Marketing for Business, Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, and she is a popular marketing and branding keynote speaker. She is also a Certified Career Coach and Founder and Editor in Chief of Women on Business, an award-winning blog for business women. Susan holds a B.S. in marketing and an M.B.A in management and strategy.
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