Many people don’t understand the cause behind the hype in TikTok usage. All this exists even though many businesses and brands use it. You are totally out of the loop if you have never heard anything about TikTok. With the current internet, many apps and trends emerge every day. You can overlook many of these hypes, but you should be keen on TikTok and start getting TikTok followers. The spread of TikTok in the world can match a bush fire as it happens within a short period. It’s a social media platform where users can make and share short videos between 15 to 60 seconds. Here are the facts you need to know about this TikTok platform.
- It started in China
Many famous social media platforms like Instagram and YouTube started in the USA. TikTok came from China. It started as a Chinese project (Douyin) in 2016, the app’s name in Chinese. A vast Chinese technology company called Bytedance owns TikTok. The US tries very much to stop this Chinese social media platform from its fast growth globally. It’s the reason why Trump, the former American president, tried to block it out of the USA.
- Active TikTok users are over 800 million
It’s a colossal usage! The latest research shows that more than 800 billion people worldwide are active on it. The number is already more than that of LinkedIn, Twitter, and Snapchat.
If you thought TikTok was a lousy video platform for Gen Z, then you have to rethink. The app is gaining fame day and night, especially for the generation between 10 to 29 years.
- It’s the world’s most expensive startup
A private company Bytedance owns the TikTok platform. The company started in 2012, and in 2021, it’s the most valuable startup globally. The estimated value of Bytedance is over USD 75 billion. A startup is a company that is privately owned which makes it to lead. Most of the high companies in the world are not private entities. From the growth statistics, it’s evident that the Bytedance company is healthy. The firm valuation of the company indicates that TikTok will not get sold anytime soon.
- TikTok focuses on Gen Z but not kids
TikTok holds the massive potential to cover all age groups and many continents. The most predominant group on the platform is the young ones. When compared to other social media platforms, TikTok has the youngest user base. Around 70% of the users are between 16 and 25, meaning that only 30% are 26 years and above. Many people ignore TikTok because of its demographics. It’s the reason why it’s a massive hub for the young. When Facebook came, it was an excellent platform for the young. The young generation switched to Instagram when the old started hanging on Facebook.
Many parents and grandparents aren’t aware of how TikTok works. It makes many young generations as early as 10 years stick to TikTok.
- 34% active posts every day
The activity level on TikTok is very high than on other platforms. More than 30% of the users post every day. If you need to grow your following, you have to post every day like on any other platform. The platform gives its users a unique and organic reach. Even if you don’t have followers, your post can go viral to reach millions of users.
- TikTok isn’t fake like Instagram
Browsing on TikTok makes you feel you are next to ordinary people. Most users on TikTok don’t love Instagram because of the highly polished aesthetic. The platform is more natural. Instagram influencers mainly use the big show-offs via entirely faked shots. The TikTok teenage influencers use it from the comfort of their seats or bedrooms. The platform users need honesty.
The Forbes statistics say that TikTok has overflowing niceness. It has vast comments that empower and encourage people.
- Localized content
Despite TikTok is a global app, it aims at raising and popularizing local content. Through such content, hashtags, and challenges, it concentrates on local trends. It makes it adorable to users. On TikTok, you can see content from anywhere in the world. Even if the person who posted the content isn’t your follower, you will see it. That’s why you don’t need a following to go viral with your excellent content.
- TikTok isn’t for lip sync only
Most people understand TikTok as musical.ly, a lip-synchronization app. At the end of 2017, after TikTok’s invention, the Bytedance company bought musical.ly. They merged the newly bought app with other features into TikTok. The TikTok videos are broader than the musically videos.
From any of the above factors and others not discussed, it’s evident that TikTok won’t die anytime soon. If you still can’t understand the cause of the TikTok ever-rising hype, download and use it. You will understand better.
Source: Plato Data Intelligence