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Texas Winery Shake Hands with VISION, debuts AR Wine Labels

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The rich wine-making heritage in the state and a creator in Texas wine, Messina Hof come-to-terms with the VISION production group, a highly celebrated, ingenious media group. The business operators of both organizations were excited to announce the launch of first-ever, groundbreaking augmented reality (AR) wine labels. Texas winery will highlight the latest wine label on Messina Hof’s newest wines- Emblaze (Sweet Red Wine), Abounding (Dry Red Blend), and Vitality (Dry White Wine). The owner of Texas made the debut of this innovative creation alongside their kitchen location and latest Messina Hof Harvest Green winery.

Historic hof brand

The wine labels form an array that sees into the roots of Messina Hof from Vineyard Cuisine culinary, grape growing, and wine-making process. The forty-year-old historic Messina Hof brand had everything to offer to its clients but a realistic, interactive experience. VISION implanted the highly adventurous and fully immersive augmented reality experience into the brand, trying to transform the age-old winery into a connective adventure. Messina Hof customers can gain access to the features of AR wine labels through the brand’s mobile app, which is also affiliated with VISION. VISION used 3D modeling, animation techniques, and 3D animation to create the AR label. The development team of VISION included UX design, programming, conception, testing, prototyping, and support to create the AR wine label. Anyone with a camera-enabled device and the Messina Hof brand app can gain access to this realistic, yet stylized environment and enjoy a live-on experience, a first in the state.

 

Brand story

Tracey Shappro, the President and CEO at VISION, explained how esteemed the organization had been to work with the prestigious Texas Winery. So, when Texas offered VISION the chance to materialize their latest wine label, the latter created a unique solution. And they did it. With the AR wine label, Texas can interface with its consumers and explain the brand story to the world.

The latest additions to Messina Hof’s wine collection, Emblaze, Abounding, and Vitality will not only welcome wine drinkers with a variable taste but also allow them to have a look at the exclusive wine and food recipes at Messina Hof vintages. According to Messina Hof’s co-owner, Karen Bonarrigo, wine lovers can deeply connect with the company’s services. He explained how the organization has always pioneered technological advances and innovation in the Texas winery, and the development of the new AR label has extended that devotion.

Interactive experience

Customers can purchase the new Harvest Green Labels online and from all four of Messina Hof’s locations. They can also download the Messina Hof app, which is available for both iOS and Android platforms.

With the latest AR wine label, customers will be able to connect with Texas winery to an extent that goes beyond the video, the event, and even the augmented reality, or interactive experience. VISION will create an experience for Texas wine lovers that lingers in their hearts and minds and lasts long, even after the season is over.

Source: https://immersive-technology.com/augmentedreality/texas-winery-shake-hands-with-vision-debuts-ar-wine-labels/

AR/VR

The VR Game Launch Roundup: A Race to the Top

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VR Game Roundup

Normally VRFocus’ Friday roundup of videogames to come doesn’t include today, but with slim pickings next week it was necessary to take some artistic licence. Even so, here are five virtual reality (VR) titles set to launch in the coming days.

Arden's Wake

BoomBox – Cyberspline Games Inc

Ok, so BoomBox is the first of two titles that are actually launching today. A rhythm-action experience by Cyberspline Games Inc hitting Steam Early Access, grab those digital drum sticks across 16 songs plus there are a further 100 pre-cleared songs for users to create their own maps using the editor.

Arden’s Wake – Penrose Studios

An animated short from Penrose Studios, Arden’s Wake features Alicia Vikander (Tomb Raider, Ex Machina) and Richard Armitage (The Hobbit) as the voice cast. Already an award winner picking up the Lion for Best VR at the Venice Film Festival, Arden’s Wake is the story of a young woman who embarks on a dangerous journey in a post-apocalyptic world.

Z-Race

Z-Race – XOCUS

For adrenaline fans who love to hurtle around futuristic tracks really fast, XOCUS’ upcoming Z-Race looks to be all that and more. Another Early Access title, Z-Race features 10 anti-gravity racers and 12 tracks across four terrains and an asynchronous global multiplayer mode.

Stargaze – Played With Fire

A relaxing puzzle title set among the stars, Stargaze originally launched via Steam for PC VR headsets and now it’s Oculus Store’s turn. Inspired by Antoine de Saint-Exupéry’s early 20th-Century novella The Little PrinceStargaze is an interstellar journey where you play an astronomer observing life on other planets, each one a puzzle to solve using your telescope.

The Climb 2

The Climb 2 – Crytek

Time for the big VR title of the week, Crytek’s The Climb 2. Originally slated for a 2020 launch on Oculus Quest 2, this sequel will have you clambering up mountains and the side of buildings in no time. Alongside new maps are new features likes dynamic objects such as ropes and ladders that react to your weight.

Source: https://www.vrfocus.com/2021/02/the-vr-game-launch-roundup-a-race-to-the-top/

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Connections and inspirations between science fiction, tech, and games

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Dean Takahashi, Ramez Naam, and Tim Chang talk about the connections and inspirations between science fiction, tech, and games.Read More Source: https://venturebeat.com/2021/02/26/drawing-the-connections-and-inspirations-between-science-fiction-tech-and-games/

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How Do Consumers Feel About AR Shopping?

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AR continues to prove itself as a shopping tool. It can help consumers visualize products on “faces and spaces,” to make better-informed decisions. This is amplified during a pandemic when it can bring back some of the product essence and dimension that’s lost in retail lockdowns.

On the “sell side,” AR likewise resonates with brands and retailers. On one level, it appeals to their creative sensibilities — erstwhile stuck in 2D media — to demonstrate products in their full 3D glory. On a more practical level, they’re seeing real results from AR-based campaigns.

All of this continues to be validated in case studies and figures we track from AR-forward eCommerce leaders like Shopify. In fact, we recently rounded up several AR shopping performance metrics in a Data Dive article like this one. These proof points continue to roll out.

To continue that narrative, another angle to the story needs to be told. Beyond performance metrics in the aggregate, how do consumers actually feel about AR shopping? Are they asking for it? Are they comfortable with it? Answers to these questions can help to extrapolate demand.

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Temperature Reading

Jumping right into the data, we’ve rounded up several data points that indicate consumers’ sentiments towards AR shopping for this week’s Data Dive. Here they are in no particular order.

– Accenture reports that 50 percent of consumers have better brand recall through immersive ads, and 47 percent say they feel more connected to products.

– Nielsen reports that 51 percent of consumers are willing to use AR for shopping, scoring higher than other emerging shopping technologies such as retail self-checkout (44 percent).

– Hubspot reports that 75 percent of shoppers expect AR experiences from retailers.

– Snapchat reported a 2.4x lift in consumer interest for shoppable AR lenses during Q3 2020.

– A Harris Poll survey on behalf of Threekit reports that 60 percent of U.S. adult respondents who shop online are more likely to buy products shown in 3D or AR.

– A GetApp survey reports that 65 percent of consumers surveyed are comfortable using AR as a shopping tool.

According to consumer research firm, Gfk, 68 percent of consumers are familiar with AR shopping and 25 percent plan to use it in the next year. This scored higher than other emerging shopping tools such as smart speakers (23 percent) and subscription services (21 percent).

– In a survey from IoT software company Arm, 58 percent of consumers say they’re extremely or very likely to buy AR devices designed for everyday use such as shopping. The figure shoots up to 79 percent for respondents aged 16–24.

According to Parks Associates, consumers familiar with AR prefer it for price comparison overlays ( 48 percent) and product reviews ( 39 percent).

– Lastly, consumer survey data from our research arm, ARtillery Intelligence indicate year-over-year growth in both current and aspirational use for mobile AR shopping (click charts to expand).

Exposure Effect

The data points above have a range of sample sizes, survey wording and focal points. But there’s a directional trend towards comfort and demand for AR shopping. That includes “faces & specs” visualization as well as visual search to contextualize products with one’s smartphone.

Acclimation to AR shopping will also accelerate as Snapchat continues to cultivate rear-facing camera lenses. This shifting use case could bring Gen-Z shoppers with it — offering a broader canvas for a wider range of products, beyond sunglasses, lipstick. and other selfie fodder.

Lastly, to circle back to an earlier point, the value that AR adds to e-commerce is evident in normal times. But it takes on new meaning during Covid-era retail lockdowns when the value of visualizing products remotely is amplified. It brings some dimension back to shopping.

That dynamic is clear, but it’s unclear what will happen next. Will the tools discovered during this period create permanent habits through a “ mere exposure effect?” If so, it could bode well for AR’s sustained use in a post-Covid world, and its continued rise as a shopping utility.

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How Do Consumers Feel About AR Shopping? was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Source: https://arvrjourney.com/how-do-consumers-feel-about-ar-shopping-892ab2eb6855?source=rss—-d01820283d6d—4

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VR Fitness May Soon Be More Accessible

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Why I’m excited about the upcoming app VRKinesis as a virtual reality loving, disabled gamer

Source: https://arvrjourney.com/vr-fitness-may-soon-be-more-accessible-55172b166597?source=rss—-d01820283d6d—4

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