Nestled along the northwestern edge of Scandinavia, one of the world’s richest and most technologically advanced regions, Finland is an obvious choice for those...
Starting an online business always seems a bit intimidating at first, especially since there is a whole market you’re competing with. However, a bit of inspiration goes a long way, especially when the source of insights is the experts themselves. It’s always comforting to know that there have been other people in your shoes, and […]
One of our recent webinars began with an astonishing statistic: It’s recently been predicted that by 2040, around 95% of all purchases will be made via eCommerce, and it’s likely the pandemic has only accelerated that estimate. Kristina Azarenko, eCommerce and Technical SEO Consultant and Founder of MarketingSyrup, shared this statistic in her recent webinar […]
There’s no wonder that reviews have become an absolute necessity in the buying process. Third-party B2B software review sites operate in the same manner as review websites for consumers, such as TripAdvisor and Yelp, and they can help build awareness about your product.
Affiliate marketing can be incredibly rewarding for businesses selling digital goods worldwide. It allows those merchants to showcase their products while targeting specific markets, increasing traffic, and attracting new customers. Most importantly, it can significantly impact revenue by typically around 10 to 20% of online sales for most merchants. In a recent webinar I hosted […]
The eCommerce world has been constantly evolving over the past two years. Given the current dynamics in the industry, it’s more crucial than ever to stay up to date with the fresh trends. That’s why we want to help you cut through the noise and establish a strong foundation for your online business strategy this […]
The newest episode of the 2Inspire Interview Series, where eCommerce thought leaders and practitioners share their experiences and lessons, is out! We couldn’t be more excited to have Jane Portman as our special guest for this episode. Jane was previously a UI/UX consultant specializing in web application design. She later co-founded Userlist, a tool that […]
In the SaaS space, “onboarding” and “friction” are not usually seen as complementary. Friction, after all, implies resistance, and that’s the last thing you want for your customers’ journey, right? But what if friction could be positive? In a recent webinar hosted by 2Checkout (now Verifone), “Friction or No Friction for an Optimized Customer Journey […]
As an eCommerce business, it’s essential to use video content in your marketing strategy. Why? Because video is one of the most effective forms of content when it comes to increasing trust, visibility, and sales. In this blog post, we’ll discuss the importance of video marketing and provide tips on how you can create videos […]
The evolution of B2B eCommerce from a niche segment of the commercial market to where it will soon equal or surpass traditional channels has been underway for some time now. Propelled initially by SaaS and accelerated by COVID, the B2B eCommerce market is now worth close to $8 trillion (US) and is forecasted to grow […]
