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The Web3 Marketing Stack: The Next Big Wave in Crypto

For web3 startups to thrive, their marketing teams will need to spend marketing dollars to acquire users efficiently. Existing marketing technology won’t work for...

5 Interesting Learnings from HashiCorp at $400,000,000 in ARR

Fewer Cloud devops / commercial open source startups were more respected pre-IPO than HashiCorp — and still are.  The product is there, the market...

Join SaaStr and the CMOs of Salesforce, Box, Attentive and More at Mutiny’s The Second Lever

Mutiny is putting on a focused and exciting digital event on July 13 on the latest in funnel conversion, and how marketing connects to...

Defending a Startups Greatest Asset through Recession & Recovery

Yesterday, Office Hours welcomed Lee Kirkpatrick, former CFO at Twilio to share his experiences managing through three different recessions: the dotcom era, the Global...

Henry Schuck, CEO of ZoomInfo: “My Top 10 Mistakes Getting to $1 Billion in ARR”

We’ve got 130 SaaStr Europa sessions coming soon for you to watch!  We’re editing them, transcribing them, cleaning them up, and then publishing to...

Be Careful Hiring “Dualies” — Folks That Are a VP of More Than One Thing

A VP of Sales and SuccessA VP of Sales and MarketingA VP of Sales and Anything Else Is usually not really a VP of Sales —...

How VCs Value Rainbow Foals in 2022

When Aileen Lee published “Welcome to the Unicorn Club” - the article that coined the word unicorn for a $1b startup - the...

Build a Winning Deck and Make Investors Believe That You’re the Next Unicorn with Fin VC Founder and Managing GP Logan Allin (Video)

If you’re in the early stages of fundraising for seed rounds or Series A, the pressure is on to impress a VC firm. An...

The Friends You’ll Lose. And The Ones You’ll Gain.

Being a founder and especially being a founder-CEO changes you.  Not at first.  The first year or two are a lot like “before”, just...

Bezos’ Shareholder Letter in 2000

OUCH. It’s been a brutal year for many in the capital markets and certainly for Amazon.com shareholders. As of this writing, our shares are...

Bezos' Shareholder Letter in 2000

OUCH. It’s been a brutal year for many in the capital markets and certainly for Amazon.com shareholders. As of this writing, our shares are...

📕 How to handle acquisition interest; A tiered approach to ABM campaigns; Building “exceptional relationships”…

Welcome back to The SaaS Playbook, a bi-weekly rundown of the top articles, tactics, and thought leadership in B2B SaaS. Not a subscriber yet? 💃 Inbound acquisition interest can be both incredibly exciting and distracting for founders. It often prompts an internal debate of whether you should do the song and dance to figure out if it’s the right time to exit, or if you should just keep your head down and scale as you have been. Storm Ventures had some

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