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Tag: Randall Huft

How History Is Painted Over

Many years ago, I worked at a major-market television station that was steeped in history. In 1928, as one of the first television...

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The Second Greatest Story Ever Sold

A few months ago, I wrote a piece titled “The Greatest Story Ever Sold,” which became one of the more popular of my...

What’s in a Name? According to Marketing Experts, Everything.

In William Shakespeare’s play Romeo and Juliet, Juliet suggests a name does not determine the nature of the thing to which it is...

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