Online wine sales increased dramatically during the pandemic. And several state legislatures are working on laws that would make it easier to purchase spirits...
WordPress users can install plugins to develop exceptional content marketing, from creating high-performing posts to tracking campaign results.
Here is a list of WordPress plugins...
After a year-long trial, Amazon plans to move forward with a lending program for marketplace sellers operating within socially or economically distressed communities.
Amazon has...
A content management system enables users to build websites and publish content without understanding code.
Here is a list of open-source content management systems. Many...
This interview is my fourth with Patrick Coddou, the co-founder of Supply.co, a direct-to-consumer seller of razors and shaving supplies. The first, in August...
Videos are an organic search opportunity. They can appear in Google’s video carousels and improve the rankings of a page when embedded.
Here’s how to...
Lessons learned from digital commerce and the software-as-a-service business model could be just the thing to transform the long-running retail apocalypse into a renaissance.
As...
Ecommerce recommender systems are machine-learning algorithms that suggest products to a specific consumer or groups of consumers. The algorithms use historical data — purchases,...
A sales funnel converts lookers into customers. The path isn’t smooth or direct, typically requiring multiple touches across five main areas:
Awareness,
Communication,
Connection,
Service,
Sales.
A modern sales funnel...
Sustainability means different things to people depending on age, gender, locale, and whether they are consumers or merchants.
Recent research reveals that consumers and merchants...
