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Tag: Practical Ecommerce

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Our mission is to help online merchants improve their businesses. We do this with expert guides, articles, webinars, and podcasts. We are an independent...

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Convenience, Savings Drive 2022 Holiday Shoppers

Holiday shoppers in 2022 are both ecommerce savvy and inflation wary. They seek both convenience and savings. Here are seven things to consider when preparing...

5 Tips for after-Christmas Promotions

For retail ecommerce marketers, the time to think about an after-holiday sales event is before the season’s peak. Having a plan can encourage sales...

Frugal Living Suits ‘My Wife Quit’ Founder

Having achieved financial success, many entrepreneurs buy a big house, perhaps an expensive vehicle. But not Steve Chou. He co-owns a thriving ecommerce business,...

Ecommerce Flourishes in Latin America

Covid-19 had an enormous effect on consumer shopping habits in Latin America, perhaps more than in any other region. Out of necessity, people became...

How to Create an Effective Press Page

Thanks to the web, securing media coverage isn’t just for companies with big budgets. Any business, large or small, can add public relations to...

Is Musk’s Twitter a Marketing Opportunity?

A privately-held Twitter may represent an opportunity for social media and paid marketing promotions. Optimistic companies might want to get in now. Optimists and pessimists...

Agency Marketer Goes In-house at Range Leather

In 2021 Tim Aton was working at a marketing agency in Spokane, Washington, running campaigns for clients. Then he received a call from a...

SEO Tools for Assessing Used Domain Names

One rationale for buying a second-hand domain name is inheriting the backlinks. Another is the name itself, especially if it represents your business or...

Charts: Global Economic Conditions, Outlook

The October 2022 “World Economic Outlook” from the International Monetary Fund is titled “Countering the Cost-of-living Crisis.” The report describes the combined impact on...

AI-based Content Is the Next SEO Tool

As artificial intelligence evolves, so too does its potential to help businesses improve their organic search rankings. Content is a key part of search engine...

3 Up-and-coming Mobile Shopping Experiences

If recent consumer surveys are correct, a comprehensive mobile shopping experience will almost certainly include mobile apps, text messaging, and conversational commerce. One such report...

DTC Holsters Are a Last Line of Defense

Mike Pfeiffer never planned on being an ecommerce merchant. A web developer, he hoped to grow his YouTube channel, Last Line of Defense, reviewing...

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