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Qorvo QPA1724 Ku/K-Band GaN Power Amp Optimized for Military and Commercial SATCOM

Mouser Electronics, Inc., is now stocking the QPA1724 Ku/K-Band gallium nitride (GaN) power amplifier (PA) from Qorvo. Delivering twice the power of similar PAs,...

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Serial 64-Mbit SuperFlash Memory Extends Options for Designing Space Systems

Designers of spaceflight-qualified systems have a great need to reduce development time, cost and risk in their systems. Microchip Technology Inc. proposed the concept of...

Here’s how online shoppers are finding inspirationHere’s how online shoppers are finding inspirationDirector of Marketing, Commerce

People shop across Google more than a billion times a day — and we have a pretty good sense of what they’re browsing for. For instance, our Search data shows that the early 2000’s are having a moment. We’re seeing increased search interest in “Y2k fashion” and products like bucket hats and ankle bracelets. Also popular? The iconic Clinique “Happy” perfume, Prada crochet bags and linen pants.

While we know what’s trending, we also wanted to understand how people find inspiration when they’re shopping for lifestyle products. So we surveyed 2,000 U.S. shoppers of apparel, beauty and home decor for our first Inspired Shopping Report. Read on to find out what we learned.

Shopping isn’t always a checklist

According to our findings, most fashion, beauty and home shoppers spend up to two weeks researching products before they buy them. Many, though, are shopping online just for fun — 65% say they often or sometimes shop or browse online when they’re not looking for anything in particular. To help make online shopping even easier and more entertaining, we recently added more browsable search results for fashion and apparel shopping queries. So when you search for chunky loafers, a lime green dress or a raffia bag on Google, you’ll scroll through a visual feed with various colors and styles — alongside other helpful information like local shops, style guides and videos.

Phone screens show animations of a Google search for various clothing items with visual scrolling results

Apparel queries on Search show a more visual display of products

Inspiration can strike anywhere

We know shopping inspiration can strike at any moment. In fact, 60% of shoppers say they often or sometimes get inspired or prompted to buy something even when they aren’t actively shopping. That can come from spotting great street style: 39% of shoppers say they often or sometimes look for a specific outfit online after they see someone wearing it. Or it can come from browsing online: 48% of shoppers have taken a screenshot of a piece of clothing, accessory or home decor item they liked (and 70% of them say they’ve searched for or bought it afterwards). Google Lens can help you shop for looks as soon as you spot them. Just snap a photo or screenshot and you’ll find exact or similar results to shop from.

Sometimes words aren’t enough

We know it can be hard to find what you’re looking for using words alone, even when you do have an image — like that multi-colored, metallic floral wallpaper you took a photo of that would go perfectly with your living room rug. Half of shoppers say they often or sometimes have failed to find a specific piece of clothing or furniture online after trying to describe it with just words. And 66% of shoppers wished they could find an item in a different color or print.

To help you track down those super specific pieces, we’re introducing an entirely new way to search — using text and images at the same time. With multisearch on Lens, you can better uncover the products you’re looking for even when you don’t have all the words to describe them. For example, you might be on the lookout for a scarf in the same pattern as one of your handbags. Just snap a photo of the patterned handbag on Lens and add the query “scarf” to complete your look. Or take a photo of your favorite heels and add the query “flats” to find a more comfortable version.

Phone screen shows the ability to search for a flat version of a pair of yellow high heels, using text and images at the same time.

With multisearch on Lens, you can search with both images and text at the same time

Trying before you buy matters

It’s not always possible to make it to the store and try something on before you buy it — but it matters. Among online beauty shoppers, more than 60% have decided not to purchase a beauty or cosmetic item online because they didn’t know what color or shade to choose, and 41% have decided to return an item because it was the wrong shade. With AR Beauty experiences, you can virtually discover and “try on” thousands of products from brands like Maybelline New York, M.A.C. and Charlotte Tilbury — helping you make more informed decisions. And now, shoppers can try on cosmetics from a variety of brands carried at Ulta Beauty right in Google Search. Just search for a product, like the Morphe Matte Liquid Lipstick or Kylie Cosmetics High Gloss, and find the best shade for you.

Phone screens show animations of models virtually trying on various lipstick and eyeshadow shades.

Google’s AR Beauty experience features products from Ulta Beauty

No matter where you find your shopping inspiration, we hope these features and tools help you discover new products, compare different options and ultimately make the perfect purchase.

Google is releasing new insights about how people find their inspiration to shop.

STMicroelectronics Reveals 2.5V Rad-Hard Digital-to-Analog Converter for Next-Generation Satellite Applications

STMicroelectronics RHRDAC121 radiation-hardened digital-to-analogue converter (DAC) operates down to 2.5V for use in modern, low-power system designs that older 3.3V parts cannot support. Consuming just 0.6mW at its maximum speed and supply voltage, the 12-bit 1Msps successive-approximation register (SAR) DAC helps reduce size, weight, and power (SWaP) in next-generation satellites. Typically used in circuits for telemetry, housekeeping, […]

The post STMicroelectronics Reveals 2.5V Rad-Hard Digital-to-Analog Converter for Next-Generation Satellite Applications appeared first on ELE Times.

What’s new in weed: products and news from Vibes Papers, The People’s Cannabis, and more

With so many great cannabis brands releasing exciting new products in new markets, it can be hard to keep track of every release or event. So we're rounding up a…

The post <strong>What's new in weed: products and news from Vibes Papers, The People's Cannabis, and more</strong> appeared first on Weedmaps News.

Meet ZAG, the new NoLo drinks disruptor

When investing, your capital is at risk. __ Velocity Capital Advisors are experts in the food and beverage industry. They’re known to back the likes of Wild Radish and Full Green. So when Raj Saxena, Managing Director, tells you “ZAG has the potential to do what Redbull did with energy drinks”, you know a brand [...]

The post Meet ZAG, the new NoLo drinks disruptor appeared first on Seedrs Insights.

50 Call-to-Action Examples You Can’t Help But Click

Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action (CTA).

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Tesla battery supplier LG Energy Solutions announces $1.4B battery factory in Arizona

Tesla battery supplier LG Energy Solutions announced it would build a $1.4 billion battery production facility in Arizona as demand for electric vehicles throughout the United States skyrockets. LG Energy Solutions said it would build the $1.4 billion plant to meet demand for “prominent startups” and other North American companies as consumer sentiment is beginning […]

The post Tesla battery supplier LG Energy Solutions announces $1.4B battery factory in Arizona appeared first on TESLARATI.

STMicroelectronics Releases Economical Radiation-Hardened ICs for Cost-Conscious ‘New Space’ Satellites

STMicroelectronics is simplifying the design and volume production of the new generation of reliable small, low-cost satellites to deliver services like earth observation and broadband internet from low-earth orbits (LEOs). ST’s new series of radiation-hardened power, analog, and logic ICs in low-cost plastic packages provide important functions for the satellites’ electronic circuitry. The first nine devices […]

The post STMicroelectronics Releases Economical Radiation-Hardened ICs for Cost-Conscious ‘New Space’ Satellites appeared first on ELE Times.

Kukun Hires Former Expedia Technology Leader as Vice President of Engineering

Matt Nichols joins proptech startup to scale product engineering efforts MENLO PARK, Calif.–(BUSINESS WIRE)–#inovation—Kukun, the leading proptech platform and originator of property data, home valuations, and homeowner investment solutions, announced today that Matt Nichols has been recruited from Expedia to lead product engineering. Nichols brings expertise from one of the world’s most innovative travel and […]

The post Kukun Hires Former Expedia Technology Leader as Vice President of Engineering appeared first on Fintech News.

Wana Brands Names Finance and Business Leader Sandy Li Chief Financial Officer

Boulder, Colo. – Wana Brands, a top international cannabis-infused edibles brand, announced today it has appointed Sandy Li to the role of Chief Financial Officer, as the company continues its […]

FTX takes center stage at long-running futures conference in Boca Raton

"It reminds me of the dot com bubble when internet guys took over conferences."

The post FTX takes center stage at long-running futures conference in Boca Raton appeared first on The Block.

Interview: Breaking down Razer’s partnership strategy

Razer’s iconic green snake is probably one of the most synonymous logos with esports and gaming. The company started sponsoring esports teams and events more than two decades ago, and has been doing it ever since. Three weeks on from Razer’s latest partnership with Team Envy, Esports Insider spoke to Flo Gutierrez, Razer’s Global Esports […]
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