Customer 360 (C360) provides a complete and unified view of a customer’s interactions and behavior across all touchpoints and channels. This view is used...
Introduction to Lead EnrichmentIn the dynamic world of marketing and sales, understanding your leads – the potential customers – is crucial. This is where...
Carin van Vuuren, the Chief Marketing Officer of Greenhouse, recently revealed her app stack at the SaaStr Conference, shedding light on the tools and...
Top advantages to being a first mover:
– No roadmap– Tiny market– Customers aren’t sure– Limited legitimacy– Never budgeted– VCs don’t get it– Many VPs...
Inbound marketing is impossible without the right software.
Whether you're looking to implement a full-funnel inbound marketing strategy, or just drive more targeted traffic to...
Inbound marketing is impossible without the right software.
It doesn't matter whether you're implementing a full-funnel inbound marketing strategy, or just trying to drive more...
