The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.

Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.

The UKGC has fined Flutter-owned Sky Betting and Gaming £1.17m ($1.54m) for sending a promotional email offer to vulnerable customers.

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