Endorsements by well-known personalities are being embraced as a canny route to brand growth; HOUSE Attorney’s Melina Haralabopoulos and Frédéric Serra dig into why careful contracting is key to protecting both sides in such relationships.
Confectionary giants have been doing battle on several fronts over unconventional trademarks ─ Joel Smith and Peter Elkin of Hogan Lovells dissect the biggest cases and offer clear and practical recommendations
As brands emerge into the post-pandemic world, Brand Finance’s David Haigh provides a high-level view on a historic year and an informed perspective with which to confront an unpredictable future global landscape
Gloria Niembro and Arturo Revilla of Chevez Ruiz Zamarripa tackle the most pressing issues about cannabis-product trademarks in Mexico, a market set to go stratospheric if a new law allowing recreational use is passed
Gowling’s Monique M Couture’s deep dive into six selected cases highlights themes that not only offer an overview of the trademark landscape in Canada, but also provide vital clues on how brand owners can best navigate it
Dickinson Wright’s Alison Frey provides an IP perspective on how and why to rebrand so as prevent infringement and create a legally strong brand on which a successful company can be built
Last year was an exciting one for trademarks in India, with the abolition of the IP Appellate Board signalling a sea change in how trademarks are treated. Shailendra Bhandare and Sourav Dan of Khaitan & Co give their on-the-ground take of a significant 12 months.
