Tag: Hub Spot

Multicultural Marketing: What It Is and How to Do It The Right Way [According to Experts]

Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes...

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Why Recruiters Are Reaching Out To Candidates Directly & How to Access This Hidden Job Market

If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away from traditional methods to find candidates. In...

5 Trending Topics Brands Leveraged in 2022 [+ How They Did It]

As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this...

6+ Tips for Reducing Job Search Anxiety

Are you feeling anxious about your job search? You're not alone. The competition for jobs is fierce and the search can be grueling. In this...

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can...

21 Brand Style Guide Examples for Visual Inspiration

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and...

The Top Traffic, Conversion, & Lead Trends in Q3: Data & Takeaways from 120,000+ Businesses

When it comes to Q4, Halloween isn't the only spooky thing haunting marketers.In fact, the most intimidating part of Q4 is the pressure to...

7 Soft Skills You Need to Achieve Career Growth

Is there someone (or hopefully, several someones) at your company who it seems like everyone wants to work with?Perhaps it's someone with amazing soft...

What is Comparative Advertising? [+ Examples]

Comparative advertising is a marketing tactic which helps to drive brand awareness by comparing their product or service to a competitor. When executed correctly, comparative...

What Is a Social-Led Brand? [+ How to Become One]

Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of.As a result, social-led...

The AI Advantage: Three Ways to Supercharge Lead Generation, According to ZoomInfo

Marketing is about reaching people. But far too often, marketers spend their time performing repetitive, robotic tasks that could be better handled by software. Artificial...

3 Reasons So Many Business Strategies Fail (And How To Succeed), According to the Strategy Hacker

Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It...

How Neuromarketing Can Revolutionize the Marketing Industry [+Examples]

Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about...

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