Esports discourse isn’t working.
That is the central idea behind Juked — an esports social media app and community — that was formally launched this...
For the last three years, Riot Games has secretly been hatching a project that it claims will revolutionise esports broadcast production.
10 miles from the...
Brazilian esports organisation B4 Esports has renewed its partnership deals with all of its current sponsors, including internet infrastructure company Eletronet, the bank Digio,...
Simply put, mobile esports is a phenomenon across Southeast Asia (SEA).
In particular, four mobile titles have cemented themselves within SEA — Free Fire, Arena...
Esports companies are approaching the end of their financial runway. The industry was fueled by venture capital firms and private investors in its earliest...
For a game where flying rocket-powered battle cars slam oversized low-gravity footballs into virtual nets, Rocket League is surprisingly skillful. Like any skill-based competitive pursuit, setting is largely irrelevant — winning requires mastery, and mastery warrants practice. Like all esports titles, Rocket League requires thousands of hours spent training and refining intricate mechanical movements, the […]
Esports around the World is a series of profiles outlining the esports ecosystem in various nations globally. This edition looks at the United States of America (USA). Introduction The esports commercial market in the US is the second largest in the world, behind China, however the country leads when it comes to industry investment. Home […]
Ask any marketing professional working in esports and they’ll boast about the industry’s valuable young, tech-savvy, Gen Z audience. It’s a defining narrative in the esports industry and a largely unchallenged truth that esports is young, hip, and rich in the cultural currency of younger generations. The esports audience is one that is stereotyped from […]
Chances are, you’ll know at least one major sports team that also — unbenounced to you — fields an esports team. There’s enormous choice in the field; from NBA teams having their own esports franchises to football clubs such as Manchester City playing FIFA and Rocket League. Schalke 04 went even further and competed in […]
Each month, ESI compiles the period’s most significant esports movers and shakers. February’s round-up features personnel changes from the likes of Newzoo, TSM, Evil Geniuses and Riot Games, among others. Here are the key esports movers and shakers from February 2022. To read more about a story below, click the link in the corresponding title. […]
