Buyers have more authority over their customer journey than ever before. With so much information being distributed online, customers have the ability to arm themselves with the research they need to make informed purchasing decisions. B2B buyers are particularly scrupulous about the sourcing of data. Collectively, they spend more time on independent research than they […]
In the early days at your company, you most probably wear more than one hat in an ecommerce team structure. You manage your inventory, communicate with your customers, write down some kind of marketing strategy and product descriptions — all alone. Until, at some point, you realize that tasks start slipping out of your hands; […]
Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers. At BigCommerce’s 2021 Make it Big Conference…
Lauren Hérouard, Senior Marketplace Manager at ChannelAdvisor today looks at how to boost ecommerce revenues during a time of crisis. With the rapid spread of COVID in recent weeks, it looks very much like we will enter 2022 in much the same way as 2021, although perhaps with not quite as severe restrictions on our […]
In the US, consumers will spend $933.30 billion on eCommerce. It is a 17.9% increase when compared year-over-year. Brick-and-mortar also grew by 6.3% in 2021 – its highest growth rate since 2011. As...
NYC area cybersecurity expert explains the Apache Log4j Vulnerability and steps to take to prevent its exploitation by cyber criminals—in a new article from eMazzanti Technologies
Beyond snappy content writing and market research, and more critical than SEO and clever accounting, there is a unifying principle to steady Ecommerce growth.
2021 saw the rise of the non-fungible token (NFT) market, making NFTs one of the most talked-about topics for the proverbial office cooler-chitchat crowd around the world. The burgeoning amount of money associated with it, spearheaded by the Beeple sale at Christie’s, makes it one of the fastest-rising assets during a time when the COVID […]