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Tag: digital marketing

Survey reveals motorists' ‘willingness to pay’ for connected car services

Navigation and safety technology already freely accessed by motorists emerged as the services that the majority were most willing to pay for in a...

Survey reveals motorists’ ‘willingness to pay’ for connected car services

Navigation and safety technology already freely accessed by motorists emerged as the services that the majority were most willing to pay for in a...

Keyloop launches new innovation division

Keyloop has launched an innovation division out of its Canadian offices in Winnipeg, headed up by chief innovation officer Glen Demetrioff. The new team is...

Candid vehicle descriptions a 'key lesson' from digital disruptors, says iVendi

Candid online used car and van descriptions that highlight scratches, dents and other minor damage are a key lesson from digital disruptors for dealers,...

Candid vehicle descriptions a ‘key lesson’ from digital disruptors, says iVendi

Candid online used car and van descriptions that highlight scratches, dents and other minor damage are a key lesson from digital disruptors for dealers,...

AM News Show: Mazda UK’s online retail launch and agency model’s imperfect fit

Mazda UK sales director Peter Allibon has discussed the Japanese brand’s challenging launch of online retail, its direct vehicle imports to the UK and...

'Younger people' target of new £699 per month Cupra Born EV subscription, says VWFS

Volkswagen Financial Services (VWFS) has partnered with Wagonex to pilot a subscription service for the new Cupra Born performance electric vehicle (EV). The Catalonian brand’s...

‘Younger people’ target of new £699 per month Cupra Born EV subscription, says VWFS

Volkswagen Financial Services (VWFS) has partnered with Wagonex to pilot a subscription service for the new Cupra Born performance electric vehicle (EV). The Catalonian brand’s...

Car retail must evolve towards a ‘click of a button or swipe of a screen’, opinion

The automotive industry must embrace digital transformation being driven by tech-savvy generation of younger drivers. It’s said that change is the only constant in life...

eStar Truck & Van wins AM Award for Marketing Strategy of the Year

The 2022 AM Award for Marketing Strategy of the Year has been won by eStar Truck and Van. Key to eStar Truck and Vans’ marketing strategy...

Renault opens ‘priority list’ for Megane E-Tech customers

6 Advertisement Advertisement Renault is accepting pre-orders for its new fully electric Megane E-Tech, allowing prospective customers to secure one of the first examples of the model...

Vertu Motors ‘book club’ stuck on crucial chapter, says CEO Robert Forrester

A Vertu Motors ‘book club’ which helps to develop the PLC’s leadership and strategic direction is stuck on a challenging chapter as it targets...

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