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Tag: data-driven marketing

Ways Marketers Can Use Customer Data

The advent of sophisticated data analytics tools has revolutionized how businesses approach marketing. With an abundance of customer data at their fingertips, marketers are...

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Fintech Marketing Trends – How Have Companies Evolved?

Fintech marketing tactics have had a significant impact on the industry. Fintech firms have had to adjust to rapid technical advances and changes in consumer behavior....

Are Traditional Keyword Difficulty Scores Accurate?

Tania German With more than 15 years of digital marketing experience in a variety of different roles within the discipline, she's...

Is data science a good career? Let’s find out!

Is data science a good career? Long story short, the answer is yes. We understand how career-building steps are stressful and time-consuming. In the...

What Is AI in Marketing? CMOs Guide to Risks & Opportunities

Key Points AI marketing refers to the artificial intelligence-based automation, optimization, and revolutionizing of the traditional marketing industry. AI marketing offers substantial benefits for brands and...

“Entrepreneur’s Guide: Understanding the Ups and Downs of DTC Brands through 4 Key Strategies”

Direct-to-consumer (DTC) brands have been gaining popularity in recent years, with more and more entrepreneurs opting to sell their products directly to consumers through...

QR Codes Leverage the Benefits of Big Data in Education

The field of academia is more dependent on big data than ever before. Educational institutions reportedly spent over $13 billion on big data in...

AI Isn’t New: A Look at the Long-Term Use of AI in SEO

Tania German With more than 15 years of digital marketing experience in a variety of different roles within the discipline, she's...

Basis® Technologies Integrates with DrivenIQ to Provide Clients…

DrivenIQ automates important parts of data-driven marketing. Its capabilities can enable our clients to reach targeted customers with speed and accuracy....

HKTDC MarketingPulse and eTailingPulse attract over 1,400 global industry professionals

HONG KONG, Mar 15, 2023 - (ACN Newswire) - Organised by the Hong Kong Trade Development Council (HKTDC), MarketingPulse and eTailingPulse were held today. With this year's theme...

HKTDC MarketingPulse to be held at HKCEC in Wan Chai

HONG KONG, Mar 3, 2023 - (ACN Newswire) - Organised by the Hong Kong Trade Development Council (HKTDC), MarketingPulse and eTailingPulse will return to its longstanding physical venue...

springbig Introduces Two Marketing Features and Debuts New Brand Identity

BOCA RATON, Fla. — springbig (the “Company”) (NASDAQ: SBIG), a leading provider of SaaS-based marketing solutions, consumer mobile app experiences, and omnichannel loyalty...

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